Royle Chocolate Potato Chips plans to open a small-scale potato chip production business in Jamnagar, Gujarat. The total cost of the project is 10,00,000 INR. They will produce and sell potato chips in various package sizes, priced between 10-640 INR. The production process involves washing, peeling, slicing, drying, frying, cooling, and packaging potatoes. Marketing efforts will focus on advertising in local shops, cinemas, malls, and supermarkets. With annual sales projected to reach 1920000 INR in the fourth year, the breakeven point is estimated to be achieved by the end of the fourth year of operations.

1. Chips are ready to eat

2. Introductory page
• Royle Chocolate Potato Chips produced ready to eat food packets
• Making potato chips
• Process of potato chips
• Selling of potato chips

3. Executive summary
• Total cost of project : 10,00,000
• Market location : Jamnagar
• Type of market : Small scale industry
• Product : Royle Chocolate Potato Chips
• Type of unit : Partner ship firm

4. Environmental and industrial analysis
• Infrastructure:
• Building & warehouse
• Water
• Electricity
• Competitors
• Balaji wafers
• Lays wafers

5. Descriptionof venture
RoyleChocolate Potato Chips
Address of our Manufacturing plant:
A1,GIDC phase 3,Jamnagar
Address of our Wholesaler:
DKV Principal Bungalow, Patel Colony,
Jamnagar

6. Loading
potatoes
Washing Peeling Washing Sorting
SlicingWashingDryingFryingDeoiling
Cooling
Layering
chocolate
Freezing Packaging Distributing
Production plan

7. Marketing plan
4Ps of
Marketing
Product
Price
Place
Promotion

8. Product

9. Price
Pack Weight Price (in Rs.)
15 gm 10
30 gm 20
240 gm 160
480 gm 320
960 gm 640

10. Place
Jamnagar

11. Promotion
• Advertising
• Grocery
• Small shops
• Cinemas
• Malls
• Retail outlets
• supermarkets

12. Channel of distribution
Manufacturer Wholesaler Retailer

13. Organization plan
Royle Chips
HR(Ms. Vanita
Hathaliya)
Marketing(Ms.
Heeral Brijlani)
Selling &
distribution(Mr.
Datt Dubal)
Operation(Ms.
Darshana
Chauhan)
Managing workers Managing Sales force Managing sales
Managing production
operations

14. Organization plan
• B.O.D. and Partners :
1. Ms. Darshana Chauhan
2. Ms. Vanita Hathaliya
3. Ms. Heeral Brijlani
4. Mr. Datt Dubal
• Responsibilities :
Each Partner have equal responsibility of firm.

15. Assessment of risk
• Shifting consumer taste and preference
• Oversupply of chips at the wholesale and retail levels
• Competitors

16. Financial plan
• Details of Land - Urban Land
• Total Cost of Land- 1,64,700
• Total Cost of building- 1,08,000
• Total cost of machinery - 3,90,000
• Total 6,62,700

17. • Total Recurring Expenditure
License / Legal formalities 5,000/-
Water & electricity bill (4000+8000) 12,000/-
Salary [4*12000] 48,000/-
Wages [(5*3000)+(1*2000)] 17,000/-
Raw Materials (potatoes, chocolates & butter) 2,05,000/-
(80000,200 kg butter rs of 400 per kg;
120000,200 kg chocolate rs of 600 per kg;
5000 rs, 500 kg rs 10 per kg)
Packaging 5400/-
Promotion 15,000/-
Distribution cost 5,000/-
Depreciation(5% on building) 5,400/-
Depreciation(5% on Machinery) 19,500/-
Total: 3,37,300/-

18. Calculations of breakeven point
 600*640=3,84,000/- 1st year sales 384000
+ 3,84,000/- 2nd year sales 700 448000
+ 3,84,000/- 3rd year sales 800 512000
+ 3,84,000/- 4th year sales 900 576000
15,36,000/- Total sales 1920000
- 10,00,000/- Total cost 1000000
5,36,000/- Remaining amount 920000
- 4,36,000/- Loan with interest 560000
1,00,000/- Net profit 360000
 Breakeven point will be achieved in end of 4th year.

19. Appendix
Bibliography
• Balaji wafers
• Lays wafers

20. • Prepared by:
• Darshana Chauhan
• Vanita Hathaliya
• Heeral Brijlani
• Datt Dubal
• Guided by:
• Prof. Archana Gadhavi