What is effective Marketing for Massage Therapist? Is Personal Branding for Massage Therapists? To grow your massage therapeutic practice you would need to put a few things in place ,,,

1. Personal Branding
Your Online Avatar
Louisa Chan
Social Media Specialist

2. Let’s Imagine
 Want To Sell Product/Service
 Don’t Have Budget
 Nobody Knows You or Product/Service
 Your Approach?
 What Works?
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3. www.SynergyMarketingPro.com
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4. Promotion Then and Now
 Phone Directory  Where’s Yours?
 Newspapers  What Papers?
 TV  DVD/PayTV*
 Telemarketing  Do Not Call List
 Direct Mail  1% - 2% Yield
 Print Ads  Rising Costs
 E-Mail
 Spam Filters
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5. Staying In Business
 Industry Burnout Rate for Massage
Therapists?
 Leads – Business Lifeblood
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6. Newspapers: Then and Now
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7. State Of The Affairs
 91% of netizens use search engine*
 >50% online “purchases” preceded by
internet search**
 82% local searchers follow up via in-
store visit, call or purchase (TMP/ComScore)
 90% of online searches result in
offline purchases (ComScore)
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8. While
 5.3 Billion With Mobile Phone
 4.2 Billion With Tooth Brush
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9. Hello, Are You There?
 How Do People Know About You?
 Online Presence
 Visibility
 Authority
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10. BUT, Before You Jump Online
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11. Conscious Personal Branding For You?
Not for Everyone
Unless You Have
 A Message / Voice / Vision
 A Passion
 Willing To Stand Out
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12. But …
Everyone Is Branding All The Time
 Consciously or
 Sub-consciously
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13. And
Everyone Is Either Doing
 Informed Branding Or
 Uninformed Branding
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14. Activity
 Your Online Avatar?
 On Which Platform?
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15. Activity
 Your Online Avatar? Your What?
 On Which Platform? Your Where?
 Your Drive? Your Why?
Radio Interview
On Social Media Platforms Speaking Engagements
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16. So Far, We’ve Seen
Everyone Is Branding All Day Long
 How Do You Want To Show Up?
 Where?
 How?
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17. Summary
For More Tips, visit:
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