This document discusses Flexera Software's pathway to success for independent software vendors (ISVs) and intelligent device manufacturers (IDMs) through licensing, entitlement management, and software delivery solutions. It outlines common pain points such as license compliance, fulfillment costs, and ineffective back-office systems that Flexera's solutions address. Flexera offers FlexNet Connect for software delivery, FlexNet Licensing for licensing models, and FlexNet Operations for entitlement management to help customers maximize revenue, streamline operations, and improve the customer experience.

1. Pathway to Success
Pain Points Solutions Flexera Software Product
Independent
Software
Vendor (ISV)
1. Inability to ensure license
compliance, leading
to missed lost revenue
opportunities
2. Unnecessary fulfillment
costs for new products
and updates
3. Costly software
operations due
to ineffective
back-office systems
4. Lack of product
differentiation
from competition
5. Customer satisfaction
1. Enable flexible license polices
and models
2. Automate entitlement-based
electronic software delivery
3. Deploy a strategic solution for
entitlement management that
automates essential back-office
business processes
4. Ensure best practice strategic
solution is in place; focusing
on core business needs to beat
the competition
5. Standardize on a strategic
solution to give customers a
consistent, positive experience
––––––––––––––––––––––––––––––––––––––––
• FlexNet Connect
®
• FlexNet
®
Licensing
• FlexNet
®
Operations
Intelligent
Device
Manufacturer
(IDM)
1. Hardware
commoditization
and eroding margins
2. Unused hardware
inventory
3. Poor visibility into end-
customer software sales
4. Limited distribution
channels
1. Use embedded software licensing
to grow revenues by offering best
fit products for each price point
(without increasing expensive
hardware configurations)
2. Support post-sale add-ons
3. Reduce hardware configurations;
support functional convergence
with multi-function
devices differentiated by
license-enabled software
4. Monetize applications previously
given away; manage a
software business within a
manufacturing company
5. Deploy a strategic entitlement
management solution
––––––––––––––––––––––––––––––––––––––––
• FlexNet Connect
®
• FlexNet
®
Licensing
• FlexNet
®
Operations
SOLUTION
Pathway to Success
Licensing, Entitlement Management and Delivery for Application Products

2. Copyright © 2013 Flexera Software LLC. All other brand and product names mentioned herein may be the trademarks and registered trademarks of their respective owners.
FX_SD_ECM-Pathways_Jul13
Flexera Software LLC
1000 East Woodfield Road,
Suite 400
Schaumburg, IL 60173 USA
Schaumburg
(Global Headquarters):
+1 800-809-5659
United Kingdom (Europe,
Middle East Headquarters):
+44 870-871-1111
+44 870-873-6300
Australia (Asia,
Pacific Headquarters):
+61 3-9895-2000
For more office locations visit:
www.flexerasoftware.com
FlexNet Connect provides application producers the most
efficient way to provide end-users with the latest software
updates and to obtain valuable insight into their product
use. FlexNet Connect manages rule-based software update
delivery, displays in-product messages, and automatically
reports key information about the installed base.
FlexNet Licensing—composed of FlexNet Publisher
®
and
FlexNet
®
Embedded—empowers application producers to
combat software piracy and increase revenues by easily
enabling new pricing, packaging and software licensing
models. It supports the full software licensing spectrum,
from strict enforcement to usage-based, trust-but-verify, and
enables software protection, monetization and compliance
of on-premises, SaaS, cloud, virtualized and embedded
applications.
FlexNet Operations is a comprehensive software entitlement
management system that empowers application producers to
enhance customer satisfaction, provide deep customer insight
and efficiently manage the entire license lifecycle of software,
entitlements and devices.
About Flexera Software
Flexera Software is the leading provider of strategic solutions
for Application Usage Management; solutions delivering
continuous compliance, optimized usage and maximized
value to application producers and their customers. Flexera
Software is trusted by more than 80,000 customers that
depend on our comprehensive solutions – from installation
and licensing, entitlement and compliance management to
application readiness and software license optimization
– to strategically manage application usage and achieve
breakthrough results realized only through the systems-level
approach we provide. For more information, please go to:
www.flexerasoftware.com
Contacts:
Bruce Boettcher
Vice President
Alliances, Global
(847) 466-4245
bboettcher@flexerasoftware.com
George Merrill
Alliance Account
Manager, NAM
(617) 224-3775
gmerrill@flexerasoftware.com
Joe Hegarty,
Alliance Account
Manager, EMEA
+44 7889 722332
jhegarty@flexerasoftware.com
Hugh Darvall
Alliance Account
Manager, APAC
+61 3 9895 2106
hdarvall@flexerasoftware.com