Fx sd ecm_strategies_aug12.pdf

1. Maximize your ROI
Licensing and entitlement management is
increasingly popular (and valuable) for software
vendors and intelligent device manufacturers. It is
ideal for organizations who want flexibility in the
way they sell and license their software, while at the
same time allowing them to maintain and enhance
control of their intellectual property.
Licensing and entitlement management can have
significant benefits in terms of increasing sales
and reducing revenues lost to unlicensed use and
piracy. However, this technology must be effectively
managed to avoid creating new operational issues
and costs.
Flexera Software has extensive experience helping
organizations successfully implement and deploy
licensing and entitlement management solutions.
The Strategies of Licensing and Entitlement
Management class from Flexera Software
Global Consulting Services is designed to help
organizations maximize their investment in
licensing and entitlement management.
Strategies of Licensing and Entitlement Management
provides software vendors and intelligent device
manufacturers with insights into different strategies
for deploying licensing and entitlement management
solutions. The workshop enables organizations to:
• Understand licensing and entitlement
management best practices before beginning a
design
• Have a framework to analyze licensing and
entitlement management issues
• Increase the value of license and entitlement
management deployment
by understanding options available
to design a solution
• Have a clear understanding of solutions for
problems posed by industry and technology
trends like virtualization, cloud computing,
SaaS, and consumerization of IT
• Make more informed decisions about project
goals, timeframes and results
How Strategies of Licensing and Entitlement
Management Works
Strategies of Licensing and Entitlement Management
is a class that combines lectures and interactive
exercises to help emphasize key concepts of
licensing and entitlement management. This
workshop gives organizations the opportunity to
understand industry best practices before they begin
subsequent processes to articulate and document
requirements, or, begin an implementation. The
ultimate goal of the workshop is to educate current
and potential customers on the “art of the possible”
for licensing and entitlement management solutions.
Attendees leave the classes with knowledge of
world-class principles and practices that can be
applied immediately to provide results.
Strategies of Licensing and Entitlement Management
class is led by a Flexera Software Global Services
Principal Consultant. Our consultants have years of
experience designing, implementing and optimizing
licensing and entitlement management solutions
for top software vendors and intelligent device
manufacturers across the globe.
This class is based upon the Flexera Software
Success Framework®
, which provides a framework
for analyzing and evaluating the various issues in
licensing and entitlement management.
DATASHEET
Strategies of Licensing and
Entitlement Management
Improving Business Growth, Operational Efficiency and the Customer Experience
Strategies of Licensing
and Entitlement
Management class can
help your organization:
• Design and roll out
more profitable
business models
• Develop and optimize
annuity revenue
streams
• Develop agile products
to rapidly deploy new
license models
• Monetize cloud
computing
• Create an iTunes-
like experience for
customers
• Integrate companies
acquired via mergers
and acquisitions more
effectively
• Automate all licensing
and entitlement
management processes

2. Flexera Software consulting services enables an organization
to have faster-time-to-market or faster time-to-business benefit,
as Flexera Software consultants can bring a rich variety
of experiences to the design and deployment of a
licensing solution.
Strategies of Licensing and Entitlement Management is part
of the education and assess phase of Flexera Software’s High
Output Entitlement Management Deployment Methodology
(figure 1) to deploy high-value solutions in the shortest amount
of time. This methodology uses the Flexera Software Success
Framework (figure 2).
Prospect-to-Support
Systems Processes
Enforcement
Compliance Strategy
Product (Line) Strategy
Structure
License Metrics
Revenue Generation Model
• Recurring vs. Up-front Revenue
• Perpetual, Subscription, Utility, etc.
A unit of Usage to Apply Pricing
• Simple, Fair, Scalable, Measurable
• CPU, Server, named user, etc
• Use Model
Compliance Approach
• Philosophy Vision
• User Experience
Technology Considerations
• Common License Layer
• License Key Methods Structure
License Entitlement Fulfillment
• Business Systems Integration
• Business Processes
Commercial Structure
• Product Taxonomy Structure
– Products, Bundles, Suites….
– Upgrade, Upsell, Update, etc
• Commercial Units
Revenue
Model
Commercial
Intent
Compliance
Enforcement
Entitlement
Management
Delivery
License Model
Product
Market Climate
Corporate Business
Drivers Principles
Customer
Needs
Figure 2: Flexera Software Licensing, Entitlement Management and Delivery Success Framework
Education
Assess
Policy Operational
Model
Evaluate
Plan
Design Build, Test,
Deploy
2 Weeks
Go Live
8-10 Months
3 Months
• Assessment Report
• Context Setting
• Policies
• Operational Model (Use Case Catalog)
• Reference Architecture
Figure 1: Flexera Software’s High Output Entitlement Management Deployment Methodology

3. Objectives
Strategies of Licensing and Entitlement Management has two main objectives:
• Educate the customer on prevailing best practices for optimizing business results through a combination of product,
process and design strategies
• Improve the success ratio for a deployment project as customers understand the possibilities, limitations and costs for
different strategies
Delivery Approach
The class is delivered by a single principal consultant and incorporates the following attributes:
• Initial planning: this involves class refinement and possible tuning of the material to customer market and business
• Classroom-style interactive class: in some cases, multiple workshops may be delivered if the organization is large
and all attendees cannot attend a single session
Project Timeline
The Strategies of Licensing and Entitlement Management class is typically delivered in a single day, but in some cases the
material is customized to meet the specific needs of the client.
• Two weeks prior to engagement: workshop scheduling (no consulting activity)
• One to three days: delivery of on-site workshop(s)
Deliverables
At the conclusion of this engagement, the client will receive the following:
• Workshop booklet with presentation material
• Electronic version of the booklet, if desired
Primary Audience
Customer resources required for this engagement include one executive sponsor (usually vice president or higher) and multiple
stakeholders to attend. Usually, we limit attendance to 20 people to ensure an interactive environment. Attendees often include
stakeholders from the various departments, including the functions listed below:
Strategies of Licensing and Entitlement Management
• Product Marketing
• Product Development
• Sales Operations
• Sales Channel Manager
• Partner Marketing
• Customer Support
• Order Management
• License Operations
• Supply Chain Operations
• Finance
• Legal
• IT–Infrastructure
• IT–Business Analysts
Flexera Software
Consultant
configures
workshop material
PREPARE
(PRE-WORKSHOP):
Includes all
applicable
functional
stakeholders
WORKSHOP
(1-3 DAYS):

4. Copyright © 2012 Flexera Software LLC. All other brand and product names mentioned herein may be the trademarks and registered trademarks of their respective owners.
ECM_DS_Strategies_Aug12
Flexera Software LLC
1000 East Woodfield Road,
Suite 400
Schaumburg, IL 60173 USA
Schaumburg
(Global Headquarters):
+1 800-809-5659
United Kingdom (Europe,
Middle East Headquarters):
+44 870-871-1111
+44 870-873-6300
Australia (Asia,
Pacific Headquarters):
+61 3-9895-2000
For more office locations visit:
www.flexerasoftware.com
Licensing, Entitlement Management and Delivery Services
and Solutions
Applications no longer just help the business, they run the
business, and to software vendors and, increasingly, intelligent
device manufacturers, they are the business. To compete
and win today, software vendors and intelligent device
manufacturers must go to market faster with differentiated
product offerings, ensure they are fairly compensated, make
every dollar spent count and retain every single customer. All
of this must be done while facing substantial hurdles.
Flexera Software has long been the global leader in
Application Usage Management. Over 3,000 software
vendors and intelligent device manufacturers rely on our
comprehensive licensing, entitlement management and
delivery suite of software licensing, entitlement management,
electronic software delivery, software updates and compliance
management solutions as core components of a strategic
solution for Application Usage Management: FlexNet Producer
Suite for Software Vendors and FlexNet Producer Suite for
Intelligent Device Manufacturers.
Flexera Software is unique in its ability to offer a
comprehensive and integrated solution spanning the full
lifecycle of business processes. These solutions provide critical
business intelligence to sense market change and develop the
appropriate course corrections and are designed to deliver
the flexibility to quickly adapt to your evolving business
needs. Together they transform numerous tactical tasks to
address today’s strategic needs, delivering continuous software
compliance, information at the point of action and optimized
usage and value for your products.
About Flexera Software
Flexera Software is the leading provider of strategic solutions
for Application Usage Management; solutions delivering
continuous compliance, optimized usage and maximized
value to application producers and their customers. Flexera
Software is trusted by more than 80,000 customers that
depend on our comprehensive solutions- from installation
and licensing, entitlement and compliance management to
application readiness and software license optimization
- to strategically manage application usage and achieve
breakthrough results realized only through the systems-level
approach we provide. For more information, please go to:
www.flexerasoftware.com