The document outlines a webinar focused on mobility strategies for startups, discussing the importance of a 'mobile first' approach in product development. It covers key topics such as market trends, revenue models, design considerations, and development processes necessary to succeed in mobile solutions. The session includes discussions on aligning product roadmaps and enhancing user experience through effective design.

1. 1
Panelists
Subodh Bhide
DGM - Technology Solutions
Umesh Kanade
DGM - Technology Solutions
Amit Kaveeshwar
Associate VP - Business Development
Prachi Kulkarni
DGM - Technology Solutions
Welcome to the webinar
Startups and Mobility

2. 2

3. Why we are having this webinar?
3

4. • ‘Mobile First’ as a strategy for new products
• How does it affects startups?
4

5. What is driving these kind of business
decisions for our audience and
customers?
5

6. • Goals for mobility
• Market trends
• Competition
• Time to Market
• ROI
6

7. What is it that affects product
design and definition for mobility?
7

8. • Domain and end users
• Advantage over competitors
• Benefit from partners
• Latest technology trends
• Integrations
8

9. What are some of the likely
revenue models for such mobility
based solutions?
9

10. • Free vs. paid
• Ad based revenue
• Content based revenue
• Indirect revenue boosters
10

11. So, how does one go about
developing the solutions? Is there
a quick steps approach one can
envisage?
11

12. • Foundation
• Robust core
• Integrations
• Social and Partner integrations
• Expansion
• Go for multiple platforms/form-factors
12

13. How do our audience and
customers reach to the market
amidst timeline pressures?
13

14. • Align product roadmap
• Think ahead on cross platform,
common components
• Publish to store readiness
14

15. Discussion
• Q & A
15

16. Thank you!
Visit us at: www.harbinger-systems.com
Follow us:
Blog: blog.harbinger-systems.com
Twitter: twitter.com/HarbingerSys
Slideshare: slideshare.net/hsplmkting
Facebook: facebook.com/harbingersys
LinkedIn: linkedin.com/company/382306
16

17. Design Considerations
• How do you create a robust design?
• Application Type (Native / Hybrid / Web Based)
• Backend Design
• Application Features
• UI and UX
• Performance considerations
17

18. Design Considerations
• Faster development technology
• Web Services or API first
• Instance on Cloud
• Admin Functionality and Dashboards
• Over use of backend communication can be
performance bottleneck
18

19. Design Considerations
• Application Features
• Caching on device
• Offline availability
• Social integrations
• Payment Processing
• Interactivity
19

20. Design Considerations
• UI and UX
• Game app / Utility app
• Screen Real Estate
• UI to suit the content
• Animations
• UI will also depend on which platform is the
first one
• iOS : Rich UI
• Blackberry : Corporate Look
20