The document analyzes the design elements of the front cover, contents page, and double page spread of a magazine aimed at teenage girls. It finds that the typography, colors, images, layout, and language used are all conventional for the target audience and genre. Sans serif fonts, pink and yellow colors, photos of pop stars, an eye-catching layout, and informal language create a magazine that will appeal to its young, female readers. Key visual elements like mastheads and article titles are emphasized to easily guide the audience through the publication.

1. Front Cover
Typography
The font styles used are mostly Sans Serif, this font style shows
modern elements which is conventional for the target audience.
The bold text draws the reader to the important parts such as the
masthead and coverlines. This dictates where the audience
should look first. The name 'Alexandra' is in Black and written in a
larger Serif font. This is one of the only parts of text in black, this
is because the main article is about her, so therefore they want
her name to stand out on the magazine. This attracts a larger
audience, as people who like this artist may buy the magazine to
discover similar artists.
Colour
The main colours used are pink and yellow. Pink connotes femininity, this is conventional as
the magazine is female leaning. The yellow stands out against the pink, this draws the
reader towards an important parts of the magazine or article such as the word 'EXPOSED' in
the quote 'snogging stars exposed'. The use of the word exposed makes the article sound
more dramatic and interesting. The colour scheme is conventional as it is girly and clearly
outlines stand out articles and phrases, and the target audience is mainly young female
based so would be more likely to buy the magazine if associated with a young and feminine
colour like pink.
Image
The images used are of popular artists and style tips. This is conventional for the target
audience, as they are mainly female so are attracted to girly things such as style and
clothing. The artists featured are
 Alexandra Burke
 JLS
 Jonas Brothers
 Cheryl Cole
 Ashley Tisdale
 Kristen Stewart
These are all celebrities that influence young girls. The images are all close ups as
this enables the reader to recognise the artists easily and also, it shows the artists

2. facial expressions. The images are conventional for this genre as the music artists
perform pop music and the others like Kristen Stewart are also associated with a
young, female audience.
Layout
This magazine has a cluttered layout to make it look more
appealing to the younger target audience, because it is
filled with exciting articles. The route of the eye is used,
drawing the audience across the masthead, for them to
recognise the magazine, through the main cover artist to
encourage readers to buy the magazine, and then across
the bottom through the other exciting articles and
competitions, which encourages a wider target audience.
The masthead is in a conventional place as it is where the
reader first looks. The left third is also used, as the other
important articles and competition are on the left side.
Language/Mode of address
The language used on the front cover is conventional for the genre of music. It uses
simple language, so it is accessible and easy to read for the young target audience.
The magazine also uses informal words such as ‘snogging’. This also appeals to the
younger-target audience as it uses language they would use with their friends,
making it look more inviting. If they had used formal, complicated words, that the
audience didn’t understand, they would be put off reading the magazine as it does
not appeal to them.
Contents page
Typography
The fonts used on the contents page are mostly Serif
fonts. This appeals to the target audience as it is more
girly and young. This is conventional as the target
audience of Top of the Pops is young and female-leaning,
so this magazine contents page will appeal to them. The
categories stand out on the contents page as they are
black and in a different font. They also have a red heart
in two of the categories such as ‘We heart boys’. This is

3. conventional as it makes it more accessible for the young target audience, because
they will know where to look straight away to find the articles that they want for
example shopping or competitions.
Colour
The main colours used on the contents page are white, pink and black. The pink is
quite girly to satisfy the female-leaning audience, however the black and white are
neutral so therefore can appeal to either sex. The text is mainly black which stands
out against the pink and white to make them the first things the audience see. This
is conventional as it makes the magazine contents page easy to read, which is
essential for a pre-teen magazine.
Images
The images used on the contents page are conventional for the genre of music. The
artists on the contents page are smiling and posing for the photo using positive body
language. This is conventional as pop music is supposed to be happy and cheerful , so
the images portray this. The lighting used is bright to make the scene bright. The
artists featured on the contents page are:
- Tinie Tempah
- Jessie J
- George from Union J
This is conventional as these are current celebrities in the pop industry. This appeals
to the target audience.
Layout
The layout of the contents page is conventional as it
uses the route of the eye and the left third. This is
conventional, as the route of the eye is where the
reader looks, so the masthead is across the top,
then it goes through all of the article categories,
then through the pictures at the bottom. The left
third is also used as the shopping category is on the
left side.
Language/Mode of address
The language used on the contents page is conventional. It uses simple language, so
it is accessible and easy to read for the young target audience. The contents page
uses informal language such as ‘super-girly’. This also appeals to the younger-target
audience as it uses language they would use with their friends, making it look more
inviting. If they had used formal, complicated words, that the audience didn’t

4. understand, they would be put off reading the magazine as it does not appeal to
them.
Double Page Spread
Typography
The fonts used on the double page spread is
conventional for the type of genre. The Serif fonts
appeal to the younger target audience. The
masthead is in a serif font and the word ‘spotlight’
is in pink. This draws attention to this word and
appeals to the target audience as it looks girly and
interesting. It also makes it stand out.
Colour
The colours used on the double page spread are conventional. The main colours used are
Pink, White, and Black. This is conventional as pink and white connote youth, innocence and
purity, this appeals to the young, female-leaning audience. The background is black which
makes the white and pink stand out more.
Images
The images used on the double page spread are conventional for the genre of music. This is
because the artists are smiling and posing for the photo, making it more inviting and happy,
which appeals to the young target audience. The lighting used is bright, which is
conventional because if it was dark it would have negative connotations which would not
appeal to this genre of music. The article is about Kimberley Walsh, formally in girl group
Girls Aloud. This is conventional as she is a pop artist, who appeals to young females.
Layout
The layout used is conventional as it also uses the route of the eye,
which is where the reader will look first. First it goes through the
masthead, then through the article and then across the bottom
through a pull quote.

5. Language/Mode of address
The language used on the double page spread is conventional as it is simple and easy to
read. This is conventional as the target audience is young, so if the language was
complicated they would not be able to understand and would be put off reading the
magazine. The language used is also informal, using words such as ‘teased’. This appeals to
the target audience as it is the sort of language they would use with their friends, making
the article appealing and inviting.