The document analyzes the layout, design elements, images and text used across multiple pages of a magazine to determine the target audience. Key points include: - Bold text, bright colors and cluttered layout with small band images indicate a target of teenage males. - A front cover with Frank Iero in the center using direct address alongside competitions and poster collectors items also aims at teenagers. - In contrast, a mature layout with large celebrity images, minimal text and neutral colors presents an older, more sophisticated audience. - Placement of mastheads, page numbers, titles and other elements follow conventions to effectively guide the eye across the page.

1. Sam Walker 

3. The text used is mainly quite large and bold which appeals to the teenage audience. The
colours used are red, yellow, white and black which make it seem like a dark magazine
with bright parts intended to stand out. This could be seen as aiming more towards
males than females however with this genre of magazine, the colour scheme seems quite
unisex.
The main image is of Frank Iero and he is
using a direct mode of address which appeals
to the audience as it gives the idea he is
looking at them and involving them. He is
placed in the centre of the page showing he is
the most important item on the front cover as
your eyes immediately look to him. This
image would appeal to the target audience as
he was in the band My Chemical Romance
which is a very well known rock band and
therefore he is very well known.
The layout of this magazine is very cluttered
which appeals more to the younger audience
than the older. The strip of cover lines at the
top include things which would appeal to the
younger audience members. The images of
other bands on the left hand side are quite
small indicating the target audience already
know them well.

4. The masthead is towards the top of the
page, under the strip of cover lines and it
is one of the first things your eyes are
drawn to, including the main image. The
masthead is partially covered by the main
image indicating that the celebrity in the
photo is more important than what the
magazine is called and that the target
audience will already know the magazine
very well. The reference to festivals in the
top corner shows that they believe the
target audience know that its a festival
and that they already know something
about it. The collectors special of posters
of the bands shows that the magazine is
aimed more towards the teenagers as
they are generally the type of people that
collect posters. The fact in the bottom
right corner it has a competition which
could allow you to win ‘a £250 Guitar’
also shows that its aimed more towards
teenagers as not many adults would be
interested in trying to win a guitar.

5. This double page spread has an image covering over half the page, indicating that the
target audience like the celebrity. The title covers over one quarter of the double page
showing that they want the readers to read this article as it is one of the most
important ones, in this case it is the main article in the magazine. There is not much
writing on these pages because the article continues onto the next couple of pages. The
bit of writing on this is the beginning of the article and will give the important
information, helping the reader to realise if they want to read more. This appeals to
the target audience because most younger people prefer not to read a lot unless it
interests them. The main image is of Frank Iero as the article is all about him. He is
looking straight at the camera making it a direct mode of address. It appeals to the
audience as it seems like hes wanting them to read the article. The font of the title is
big, bold and bright so it stands out, making it one of the first things you look at. It
also makes a pun by changing the words from ‘Holding out for a hero’ to ‘Holding
out for an Iero’. As it is a
pun, it will appeal more to
to the younger audience
members than the older
ones. It also appeals a bit
more to the females than
males as it is playing on
his male persona and
charm.

7. The red and white used on the background makes it gender neutral. It is one of the first
things you look at including the main image, the title and the pull quote. Its one of the
first things you see because it is in the top left third and that is generally the first place
you look on a page.The buzzword ‘World Exclusive’ makes it sound intriguing and
exciting. The puff is in the top right third and it is about Fleetwood Mac which helps to
identify the audience as the older generations. The puff is in yellow which makes it
stand out from the red, white and black on the
rest of the page. However yellow is still a gender
neutral colour. The main sell line is Kings of
Leon and its black text on a white background
making it stand out. As the main story is about
Kings of Leon it helps to identify the audience as
the older people. The pull quote is placed in the
centre of the image. It helps to pull the audience
in and give a hint as to the target audience
because it uses the word ‘comeback’ hinting that
the audience will already know of them
therefore they wouldn’t be the younger
generations. The cover lines on the bottom of the
page are like a second thought, you don’t notice
them until you’ve looked and read through the
main things so this shows that they are not too
important. The fact this front cover is not
cluttered shows its for a mature older audience

8. The image is both direct and indirect as
it gives a casual, friendly atmosphere.
Some of the band members are looking
directly at the camera as if they are
inviting you to join them and be part of
the group. The other members are
laughing as if they are having a good
time. It also shows that the band has a
dedicated fan base as the image is
covering some of the sell line and the
sell line is covering part of the mast
head. The red text at the bottom implies
danger and when you read it, it says
‘From rock star to murderer’. It seems
like the red is used to highlight the main
parts like ‘World Exclusive’, ‘From rock
star to murderer’, the background for
the masthead and a border around the
pull quote. The magazine itself uses
professional, glossy paper which aims
at a more mature audience. Finally the
price is a fair bit more than other
magazines aimed at kids, like Kerrang,
which indicates that its for an older
audience

9. The masthead is placed in the top left
third again as this is the place where
people usually start reading. The Q is
white and it stands out from the red
background and the black background
next to it. Its quite small indicating that
its well established. The necessary
information is found in the same row
that the mast head and title is in. It is
white on a black background to it stands
out. The text is indirect as it has a lot of
information and it is only there to inform
the reader of what is going on in the
magazine. Each title is white text, in
capital letters, on a red background.
Then underneath that is the page
numbers which link in with the colour
scheme by being red. The actual text is
black and the main sub titles are bigger
than the text underneath them which
gives added information. This appeals
more to the older audience as the
younger generations like the writing to
be big, colourful and bold.

10. The font is very simple and easy to read. This
is because adults prefer to read normal text
than elegant and fancy writing. There are
two images on the contents page. One is the
main image and the other is a smaller image
relating to the ‘review’ part of the page. The
main image is of a band and they are using
both a direct and indirect mode of address.
The casual pose indicates they are aiming at a
more mature audience rather than young
teenagers. The writing over the main image is
the biggest piece of writing that stands out,
showing this is the main article. Its also a bit
bigger than all the other page numbers and
names. This page is not cluttered at all and is
very sophisticated in its layout. The big image
makes up for how much writing there is
giving the page an even ratio of images to
text. This would appeal to the older audience
of adults rather than kids who would prefer
more images than writing. There are three
main colours on this page which are red,
black and white. They are all neutral colours
and fit in with the magazines colour scheme
as a whole.

11. The main image is of Lady Gaga and is on the
whole left hand side of this double page
spread. This may be because people usually
read from the left to right so the image of her
would be the first thing the reader notices on
the double page spread.
She is
using a
direct
mode of
address
to
connect
with her
audience
and fans.
There is no actual title on this page
however the name of the singer is,
placed in the top corner, in a
different font to the rest. The size
and colour of the font makes it
stand out on the white background
to make it more noticeable.
There is a large
red ‘L’ covering
quite a bit of the
text to represent
the singers name
and, in this case,
her personality.
The text
underneath of it
is easy to read.
The red gives
colour to this two
page spread and
it also connects
with the colour
scheme of the
magazine.

12. The singer has very little clothing
which indicates she is very daring and
that she wants to attract the male
audiences attention. The plain white
background behind her enhances the
focus on her and helping to prove
even more that she is the main feature.
The dark shadows on her hair, arms
and shoulders helps to contrast her
from the
background.
The large capital letters help to separate
out the text to make it look less than
there actually is. It makes the text seem
less overwhelming. The large capital
letters have been made black so it fits in
with the writing however it contrasts
with the large ‘L’ and makes them easy
to see. This simplistic layout makes the
target audience adults and more mature
people.
The layout of
this double page
spread is quite
conventional. It
used three
columns to help
people read it
easier. It has also
been separated
into lots of
paragraphs.
The page
number,
logo and
date can all
be found in
the bottom
right corner
of the
double page
spread.