Like it or not, you already are a product and a service! Your personal brand is the focus, messaging and differentiation you need to stand out from the sea of job seekers. Tom Peters wrote in 1997:
“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
No, it isn’t a fad, it is here to stay and the message is stronger than ever! Do you know what your brand is? In this session you’ll explore:
* The 4 Ps of marketing and how they relate to your brand.
* What 5 questions should you be asking yourself to define your brand.
* 5 key steps to define/refine your brand.
* Craft your unique value proposition by answering just 3 questions.