The document discusses how the language people use often obscures their true meaning and intentions. It identifies several types of language that do not serve effective communication, such as speaking vaguely for others instead of personally, using noncommittal words, and making statements through questions. The author advocates watching one's own language to become aware of how meaning is obscured and saying what is actually experienced through personal statements using "I think" and "I feel." Effective communication happens when being open about one's own thoughts and feelings while also taking responsibility for one's choices.

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©2009 The Schutz Company. All rights reserved. The Human Element is a registered trademark of Business Consultants, Inc.
www.TheHumanElement.com
Watch Your Language!
How Your Words Reveal
What You Really Mean
Ethan Schutz
Improving productivity rests on self-understanding and
working well with other people. In our attempts to do
this, we often believe that we should speak to each
other nicely, respectfully, and politely. Unfortunately,
“nicely, respectfully, and politely”is usually code for not
saying what we really mean, and the cost of not saying
what we really mean can be very great. People often
discern what we really mean even when we try to “be
nice,”“be respectful,”or“be polite.”Thus, our attempts to
treat each other well and make things run smoothly
often backfire and we disrupt communication, damage
relationships, and negatively affect our organizations.
When I speak so as not to “hurt people’s feelings,” and
avoid unpleasant conversations, negative feelings, or
conflict, I change what I say and I don’t say what I really
mean. I lose the power of my words, even though I
make things easier for myself in the moment. I risk
creating confusion and misunderstanding because
my language reveals my motivations and feelings to
others, even when I am not aware of them myself.
Language
I have found a simple, but very effective tool to use to
become more aware of my own operating is to do what
many of us were admonished to do as children:“Watch
your language!” By this, I don’t mean, “be polite, don’t
say bad words, and don’t hurt other people’s feelings.”
Rather, I watch my language in order to become aware
of the ways in which I obscure my meaning, soften what
I say, or try to avoid stating something controversial. By
noticing what words I use, I can learn to say what I mean
more clearly, directly, and powerfully. Some of the ways
I use language that don’t serve me are:
Speaking for Others – Speak for yourself! Phrases that
imply popular support for my personal feeling actually
distance me from my own beliefs and feelings rather
than making them clear. Examples are:
“People always …”
“Whenever you are in a situation you …”
“We feel …”
“It’s only human nature to …”
“The group feels ….”
There is safety in numbers. By saying “people” or “we,”
I imply that mine is a common response, not unique
continued
Ethan Schutz is President of
The Schutz Company,
a training, publishing, and
licensing company and provider
of The Human Element®
approach and LIFO®.
“Nicely, respectfully, and politely”
is usually code for not saying
what we really mean.

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article
©2009 The Schutz Company. All rights reserved. The Human Element is a registered trademark of Business Consultants, Inc.
www.TheHumanElement.com
Watch Your Language!
to me. However, usually I have no idea how “we” or
“people”or“the group”feel. All I really know is my own
feeling. To take personal responsibility for my feelings
I say,“I feel….”
Globalisms – These are statements, and often jargon,
so broad that they make doing anything about them
very difficult. Examples are:
“That’s just the way we do it around here.”
“People are just like that.”
“I can’t communicate with people.”
Broad statements do not allow for anything specific to
follow. Often, statements like these mask specific feel-
ings. For instance:
“They never consider our needs,”may really mean,
“I’m hurt by what they did.””
“At the end of the day, we have to focus on the
bottom line,”may really mean,“I don’t want to take
your suggestion.”
Non-Committal Words – Some words sound as if
they convey meaning, but my opinion is kept hidden,
making a useful response much less likely. Such words
include:
“Interesting”
“Different”
“Curious”
“Strange”
“Funny”
When I say,“That’s interesting ...,”my feeling on the sub-
ject—like, dislike, excitement, fear—is hidden.Without
the feeling, it is difficult for someone to respond or to
continue the dialogue, and the conversation tends to
become one-sided.
Disempowering Words or Phrases – Some phrases
help me avoid responsibility or deny that I have
choices. These often express my self-limiting beliefs.
These include:
“Can’t”
“Couldn’t”
“Have to”
“Need to”
“Must”
These convey the idea that something is beyond my
control.“I can’t make the meeting,”or“I’m too busy”are
rarely true. It is more accurate to say, “I choose to do
something else rather than attend the meeting.” By
saying, “I can’t” I am not taking responsibility for the
choice I make and not being honest with you. The
problem is that you usually discern the real message
anyway. In the end, your feelings are not spared and
trust erodes despite my efforts to save your feelings.
The phrase,“I don’t know”usually means,“I don’t want
to think about it anymore,”or,“I might not like what I (or
you) will find out if I pursue it further.” Often, beneath
“I don’t know” is an important feeling that is blocking
communication. For example, “I don’t know” is often
used to hide anger or shame. It is easier to appear not
to know that to admit to an unpleasant feeling.
Using Questions to Make Statements – Questions
often take the place of statements that underlie them.
Many questions are really statements for which I am
not taking responsibility. For instance:
“Are you sure that’s the right thing to do?” often
means,“I think you’re doing the wrong thing.”
continued
Globalisms are statements, and
often jargon, so broad that they
make doing anything about
them very difficult.

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article
©2009 The Schutz Company. All rights reserved. The Human Element is a registered trademark of Business Consultants, Inc.
www.TheHumanElement.com
Watch Your Language!
“Do you really want to go to that restaurant?”may
mean,“I don’t want to go there.”
Usually the recipient of the question hears the underly-
ing meaning anyway and responds to that, sometimes
defensively, rather than the question.
“I feel …” vs. “I think …” – “I feel …” is often used in
place of“I think …”or“in my opinion …”For example,“I
feel that we are taking too long to make this decision,”
is really a thought I have. My feeling on the matter is
something else, such as frustration, boredom, sad-
ness, etc. Whenever I use the phrase, “I feel that …” I
am explaining a thought as if it were a feeling. More
effective is to state the emotion that I have about the
thought as well, such as sad, glad, mad, afraid, etc. For
example, “I’m frustrated that we haven’t reached a
decision yet and I’m feeling anxious because we have
a deadline.”
Downplaying – Words or phrases that diminish the
impact of my position allow me to reduce my respon-
sibility for my choices. Examples include:
“Sometimes”
“Perhaps”
“Maybe”
“Kind of”
“Sort of”
“You may not agree, but …”
“I guess”
“I could be wrong, but …”
Using any one of these phrases gives me an escape
route and helps me to avoid taking a firm position. For
example, “It kind of bothers me when you don’t put
the cap on the toothpaste,” lets me hedge and imply,
“but it’s not a big deal.”In this way I deny my own feel-
ings and allow my fears to control me.
Value-based Language – These words imply that
there is a right or best way to do something:
“Should,”
“Have to,”or
“Must”
Using these words allows me to avoid responsibility
for my own preferences, but state my own opinions
or beliefs as if they were the only possible course of
action. When I use these words I am either stating my
own preferences or defending myself from fears I have,
or a combination of both. Examples are:
“People should not interrupt others” may mean, “I
prefer that people let other people speak without
interrupting because it is a sign of respect to each
person,”which is a personal preference or value; or,
it may also mean,“If people interrupt me, I’m afraid
I won’t be heard or I’ll be rolled over.” Here using
“should” masks a fear of not being able to cope
with being interrupted.
“Everyone should speak up in meetings,” may
mean, “I value everyone’s opinion and I think
everyone deserves to be heard,” which is a per-
sonal preference; or, it may mean, “I am worried
that people who do not say anything are against
my ideas,” a fear I have about my ability to cope
with opposition.
Effective Communication
All of these ways of using language help me to avoid
expressing myself directly and truthfully. To be more
effective I must know how to say what I mean clearly
continued
Questions often take the place of the
statements that underlie them.

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article
©2009 The Schutz Company. All rights reserved. The Human Element is a registered trademark of Business Consultants, Inc.
www.TheHumanElement.com
Watch Your Language!
and directly. Effective, powerful communication hap-
pens when I:
1. Say what I actually experience, that is I am open,
and
2. Take self-responsibility
I am direct and truthful in a positive and useful way, that
is I am open, when I communicate my own personal
experience—my thoughts, feelings, sensations, memo-
ries, beliefs, and intentions. I use phrases such as:
“I notice …”
“My opinion is …”
“I think …”
This makes it easier for others to hear what I am saying.
However, when I talk about other people, by saying:
“You are …”
“People always …”
“Everybody thinks …”
I am not actually talking about my own experience. I
am speculating about other people. What I say can be
quite inaccurate and many times produces a defensive
or negative reaction.
I am self-responsible when I am aware of the choices
that I am making and communicate what they are to
others. I choose how I spend my time, to whom I talk,
what I do, and what I do not do. When I am not aware
of these choices, or when I am afraid of the conse-
quences of my choices, I may use language to hide my
choices from other people and even from myself.
WatchYour Language
Some things I can do to explore these ideas and
learn more about the way that I shape my experience
through the language I use are:
1. Listen to myself. I can listen closely to the lan-
guage I use and notice when I use any of the types
of language described here.
2. Listen to others. I can notice how other people
talk—the language people use on television, on
the radio, in the workplace. What happens when
people use the types of language described here?
Does the conversation change? Is the communica-
tion clear? Is it direct and powerful? Is it vague or
confusing?
3. Reflect. Who do I think is a powerful speaker? How
do they use the language? Who is not a powerful
speaker? How do they use the language?
4. Look deeper. When I use some of the language
described here, I stop and consider:
• Do I know what I really think in this situation?
• Do I know what I really feel in this situation?
• Am I uncomfortable with my own thoughts or
feelings?
• Am I afraid of something? Do I think some-
thing bad will happen if I say what I think or
feel right now?
When I focus on my experience and the language
that I use to express it, I have the opportunity to learn
more about what I really think, what I really feel, and
what choices I am making. The more I speak my own
truth, the more clearly I communicate and the more
I take responsibility for myself. This leads to greater
clarity, quicker resolution of problems and conflict,
and better relationships.
Effective, powerful communication
happens when I say what I
actually experience and take
self-responsibility.