The document provides a strategy for launching an online video course on Udemy within 30 days. It recommends choosing a niche topic, creating an outline structured in sections and lectures, recording 2-5 minute lecture videos over 15-20 lectures in 3-4 weeks, and then publishing the course on Udemy and marketing it to build an audience. Udemy handles hosting and provides tools to help publish and market the course with little upfront investment. The goal is to learn if creating video courses could be a viable opportunity while gaining experience.

1. Jasper Ribbers
Launch your first online course on Udemy in 30 days
THE TRAVELING DUTCHMAN

2. Publish Your Video Course
on Udemy in 30 days
Jasper Ribbers

3. Why would you publish a
video course?

4. Trust is built through
communication

5. Communication is
55% body language

6. Why video?
* Video is a very effective way
to communicate and build trust
* People perceive video as
higher value than text or voice

7. The trend is your friend
* The global e-learning market
grows at 9.2% per year
*By 2016, 98% of organizations are
expected to use video as part of their
digital learning strategy

9. What are the challenges?
It’s complex to produce and publish
The pay-off comes in the long run
You need to learn new skill sets

10. My struggle
Didn’t know how to structure the
course
I didn’t know how to publish it
I found the production fairly easy

13. Udemy takes a lot of the
complexity out of the equation
You retain full ownership of the
course!
Why I chose Udemy

14. What is Udemy?
The “Airbnb” for video
courses
Online peer-to-peer
market place for video
courses
10 million students
40,000 courses

15. Udemy provides…
…a course production roadmap
…the infrastructure
…marketing tools

16. Here’s a strategy
Little investment, lots of learning
You may make some cash
Publish a short MVP course
You’ll know if video is for you

17. What do you need to get started?

18. Create a course in 30 days
Week 1 Create an outline
Week 2/3 Recording & editing
Week 4 Publish to Udemy

19. Choose a topic
Niche down

20. Example: Writing
“Write a compelling headline”
“How to structure an article”
“Improve the readability of
your content”

21. Creating the outline
Structure your course in sections and lectures
Each lecture should drive home one point
Write out the content for each lecture

22. Content
Aim for 45 - 90 minutes of video
Each video should be 2 - 5 minutes
Aim for 15 - 20 lectures and 3 or 4 sections

23. Production Tips
Video quality : plenty of light
Audio quality : prevent echo

25. Lecture types
60%+ talking head

26. Wait, what?

28. Lecture types
60%+ talking head
Screencast if it adds value
The rest can be slides with voiceover

29. Marketing your course
Market your course to Udemy students
Market it to your audience
Use coupon codes to market externally

30. Publish it elsewhere
Publish it on your site using Teachable
Publish it on other platforms

31. Improve your course
Use feedback in reviews
Look at student analytics
Course is a living creature

32. Student Analytics

33. See where students lose interest

34. Thanks!
http://www.thetravelingdutchman.com/DNX
jasperribbers@gmail.com