* What channels to share video?
* How long should a segment be?
* Production value related to business use?
* Things to consider when making video content
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start-Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class explore how YouTube and LinkedIn work, successful ideas from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales!
Handouts: http://Bloggerithm.com/social-media-and-online-marketing
https://www.linkedin.com/in/mollyokane
Vidyard's Complete Guide to Video ProductionVidyard
Creating B2B video content to use across all your digital channels is more important than ever. It's also more accessible than ever for anyone to become a video content creator. No matter your skill level (or even your role), this production guide will help you create great video content from pre-production through to the final product.
You can dive deeper over on the Vidyard blog: https://bit.ly/3vtk6a4
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...Molly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series, you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start-Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
In this class explore how YouTube and LinkedIn work, successful ideas from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales!
Handouts: http://Bloggerithm.com/social-media-and-online-marketing
https://www.linkedin.com/in/mollyokane
Vidyard's Complete Guide to Video ProductionVidyard
Creating B2B video content to use across all your digital channels is more important than ever. It's also more accessible than ever for anyone to become a video content creator. No matter your skill level (or even your role), this production guide will help you create great video content from pre-production through to the final product.
You can dive deeper over on the Vidyard blog: https://bit.ly/3vtk6a4
Every business should be using video to market their goods and services, and it's easier than many business owners think. The key is understanding the right things to do to raise the viewing odds.
Using Entertainment video in EFL by Paul MaglioneJason R. Levine
ELT MOOC by Jason R. Levine on WiziQ.
This is a professional development massive Open Online Course in listening and pronunciation techniques.
MOOC team organisers:
Dr. Nellie Deutsch
Sylvia Guinan
The presentation talks about Ad Script Writing.it also gives additional insights to understand the target audience and explains various persuasion modes.
Travel Restrictions Got You Stuck? Video for Sales to the RescueVidyard
Are you experiencing sales-wide travel bans like we are? The power of video lets you stand out and build relationships, even when you can't be there in person. If interested, you can access the recording to this webinar here: https://www.vidyard.com/resources/video-to-the-rescue-webinar-series/
Every business should be using video to market their goods and services, and it's easier than many business owners think. The key is understanding the right things to do to raise the viewing odds.
Using Entertainment video in EFL by Paul MaglioneJason R. Levine
ELT MOOC by Jason R. Levine on WiziQ.
This is a professional development massive Open Online Course in listening and pronunciation techniques.
MOOC team organisers:
Dr. Nellie Deutsch
Sylvia Guinan
The presentation talks about Ad Script Writing.it also gives additional insights to understand the target audience and explains various persuasion modes.
Travel Restrictions Got You Stuck? Video for Sales to the RescueVidyard
Are you experiencing sales-wide travel bans like we are? The power of video lets you stand out and build relationships, even when you can't be there in person. If interested, you can access the recording to this webinar here: https://www.vidyard.com/resources/video-to-the-rescue-webinar-series/
Video content: Make instructive and connect with recordings that
feature your items or administrations, exhibit client examples of
overcoming adversity, or offer industry experiences
Get social with video marketing June 9 Social Selling VideoDoug Lehman
Get Social with Me Presentation on Getting Social with Video to Enhance your Sales Marketing Process. Social Selling Video Engagement Tips by Doug Lehman social selling brand ambassador
Going Viral & Getting Leads with Video Marketing feat. HGTV's Eric StromerSurefire Local
Check out this Video Marketing Webinar & Learn How To: Drive prospects to your website & keep them there, Build a strong reputation with a single piece of content, Make an immediate, lasting impact on potential customers, & Use video to get leads
Discover…
How your website stacks up against the local competition with a free website analysis:
Click here to get yours: http://www.surefiresocial.com/visibility-report-sign-up-page/
Going Viral & Getting Leads with Video Marketing with HGTV Star Eric Stromer Christopher Marentis
Check out this Video Marketing Webinar & Learn How To: Drive prospects to your website & keep them there, Build a strong reputation with a single piece of content, Make an immediate, lasting impact on potential customers, & Use video to get leads
Discover…
How your website stacks up against the local competition with a free website analysis:
Click here to get yours: http://www.surefiresocial.com/visibility-report-sign-up-page/
Strategies for Business Success on Reels and TikTok.pdfSocially Savvy
Businesses are constantly seeking innovative ways to connect with their audience and stand out from the crowd. Short-form video content has emerged as a powerful tool, allowing companies to engage with their customers in a more authentic and relatable manner. In this blog, we'll explore the art of crafting a successful short-form video strategy using platforms like Instagram Reels and TikTok. While we'll maintain a professional tone throughout, our goal is to make this journey informative, engaging, and thought-provoking. So, let's dive into the dynamic world of short-form videos and uncover the strategies that can elevate your business to new heights.
Search Sessions - Importance of Video Marketing with PowtoonKristine Pratt
The magic of video marketing is no secret: 64% of consumers are more likely to buy after seeing a video, videos can lower your cost per lead by 19%, and sites that leverage video get 41% more search traffic than non-users.
Video is no longer simply a tool for promoting your brand, it’s also revolutionizing how we work. In this session, Powtoon’s Head of Content, Nick Liebman covers:
• The main problem with communication today
• How companies can quickly implement video for any marketing need
• The secret to a 21st century workflow (Hint: it involves video!)
• Practical examples & actionable tips you can start using today
Learn about your next video marketing strategy today!
YouTube has become one of the most popular platforms for content creators in recent years. With over 2 billion monthly active users, getting more views on your videos can significantly grow your channel and increase your online visibility. In this guide, we will explore proven strategies and techniques that will help you increase your YouTube views and grow your channel fast.
Key Takeaways:
Understanding the importance of increasing YouTube views to grow your channel
Exploring proven strategies to rapidly increase your YouTube views
Creating high-quality and engaging content for your viewers
Optimizing your videos for maximum visibility in search results
Leveraging social media and collaborations to expand your reach
In focus: Online video for charities. Creatives Group, 26 January 2016CharityComms
Christopher Carr, digitl film and media manager, Scope
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
The YouTube space is full of brands, trying to gain viewers'attention through advertisements. And although essential, too much of anything is bad. For Videos to work wonders, one must know how to create a healthy balance between advertising and entertaining.
YouTube is the perfect place for showcasing your company's products, culture, victories, etc. Let a client create a testimonial video on a certain recurring challenge that your product helped them overcome. Sharing testimonials on the channel is your subtle way of sparking awareness along with credibility.
By making sure your content is useful, engaging, and high-quality, you give yourself a greater chance of going viral.
This SlideShare will help you to dive into the ways to ace the YouTube Marketing strategy that will help you find your target audience, optimize your YouTube channel, and get viral in a go.
#YouTube #Marketing #Startegy #YouTube_Marketing_Strategy #VideoMarketing
Are you ready to crack the YouTube strategy?Fit Focus Hub
In the ever-evolving landscape of online content, YouTube stands as a colossal platform, offering unparalleled opportunities for individuals and businesses alike. The key to success lies in cracking the YouTube strategy—a fusion of creativity, consistency, and strategic planning that propels your content to the forefront. Are you ready to unravel the secrets and harness the full potential of YouTube? Here's a comprehensive guide to help you crack the code:
1. Define Your Niche:
Identify your target audience and carve out a niche that aligns with your passion and expertise. Building a dedicated community starts with offering content that resonates with a specific audience.
2. Compelling Content Creation:
Craft engaging, high-quality content that adds value to your audience. Whether it's informative tutorials, entertaining vlogs, or insightful commentary, focus on delivering content that keeps viewers coming back for more.
3. Consistency Is Key:
Establish a consistent posting schedule to keep your audience engaged. Regular uploads not only enhance your visibility on YouTube but also build trust and loyalty with your viewers.
4. Optimize Your Channel:
Optimize your YouTube channel by creating an attention-grabbing banner, writing an engaging channel description, and organizing your content into playlists. Utilize keywords strategically to enhance discoverability.
5. Master the Art of Thumbnails and Titles:
Craft compelling thumbnails and titles that captivate viewers' attention. A visually appealing thumbnail paired with a catchy title can significantly boost click-through rates and attract a larger audience.
6. Leverage SEO Techniques:
Implement effective Search Engine Optimization (SEO) techniques by conducting keyword research and incorporating relevant tags, descriptions, and transcripts. This enhances the visibility of your videos in YouTube's search results.
7. Engage with Your Audience:
Foster a sense of community by actively engaging with your audience through comments, likes, and shares. Respond to comments, ask for feedback, and encourage viewers to subscribe and share your content.
8. Collaborate with Others:
Explore collaborations with other content creators in your niche. Partnering with influencers or creators with a similar audience can expand your reach and introduce your content to new viewers.
9. Utilize YouTube Analytics:
Dive into YouTube Analytics to gain insights into your audience demographics, watch time, and popular content. Use this data to refine your strategy, understand viewer preferences, and tailor your content accordingly.
10. Harness Social Media Platforms:
Extend your YouTube strategy to other social media platforms. Share snippets, teasers, or behind-the-scenes content on platforms like Instagram, Twitter, and Facebook to drive traffic to your YouTube channel.
11. Stay Informed About Trends:
Keep a pulse on the latest trends and updates within your niche and on YouTube.
Add Live Stream Video to Your Marketing MixAshley Faus
Periscope came online and fundamentally changed the world of video marketing. Now, Facebook Live and YouTube live-stream capabilities are being rolled out. How do you utilize live-stream broadcasts to connect with your community? What are the pros and cons of choosing a live-streaming app over a traditional video, webinar, or podcast? What kinds of stories can you tell with these new platforms?
Real-world patients have an average of 6 serious co-morbid conditions & take 10 medications
*Complicated patients are invariably excluded from clinical research studies, making it impossible to know what treatments work best
Launching or expanding a telehealth & remote patient monitoring (RPM) program can be an intimidating task
*HRS health system, home health & hospice
*HRS’ Client Success, Implementation,Reimbursement & Clinical teams
The information reflects information available as of June 2, 2020.
We encourage monitoring subsequent regulation updates pertaining to telehealth in wound care
Chronic illness: 75% of health system costs in North America
* Reimbursement models & care pathways focused
on disease management will continue to escalate
National Survey of Canadian Nurses
* Use & impact of digital health technologies on nursing practice
*Top barriers to EMR/EHR:
* Hybrid record systems (38%), multiple log-ins (25%),
system integration (25%)
Coronavirus Nursing Homes Preparedness ChecklistTrustRobin
DOH is conducting Covid-19 focus surveys in long term care facilities .
Suggestions:
* Prepare a separate entrance binder for this focus survey
* Use the CE pathway to identify deficient practices
PwC’s Health Research Institute (HRI)
"People are accessing health information in new ways"
Telehealth users had employer-sponsored health plans, were middle-aged, and had chronic conditions
"Home healthcare needs tools & protocols to support a higher degree of post-acute care in the home
* Clinical supervisors complete the assessment in their EHR while video conferencing with the client/patient"
* Patient-level & wound-level parameters influencing wound
healing were identified from prior research and clinician input
* Probability of wound healing can be predicted with reasonable
accuracy in real-world data from EMRs
in order to meet cost reduction targets, CMOs
* Share patient data across ecosystems
* Embed shared organizational intelligence
* Establish guidance for quality & cost within physician workflows
* Prepare physician leaders to create a culture of continual improvement
Medicare-certified home health providers' landscape changed with PDGM
* How they get paid
* How they run their businesses
* Staff their cases
* How they use technology.
20% of U.S.medical claims, +10% of settlements wound-related
Pressure ulcers:
* Catalysts for malpractice litigation against nursing facilities
* Standards of care through the lens of the legal process
Comprehensive Primary Care Functions:
1) Access and Continuity;
2) Care Management;
3) Comprehensiveness and Coordination;
4) Patient and Caregiver Engagement; and
5) Planned Care and Population Health.
CPC+ includes three payment elements:
1) Care Management Fee (CMF);
2) Performance-Based Incentive Payment; and
3) Payment under the Medicare Physician Fee Schedule.
Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
Explore natural remedies for syphilis treatment in Singapore. Discover alternative therapies, herbal remedies, and lifestyle changes that may complement conventional treatments. Learn about holistic approaches to managing syphilis symptoms and supporting overall health.
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
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NVBDCP.pptx Nation vector borne disease control programSapna Thakur
NVBDCP was launched in 2003-2004 . Vector-Borne Disease: Disease that results from an infection transmitted to humans and other animals by blood-feeding arthropods, such as mosquitoes, ticks, and fleas. Examples of vector-borne diseases include Dengue fever, West Nile Virus, Lyme disease, and malaria.
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
These lecture slides, by Dr Sidra Arshad, offer a quick overview of physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar leads (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
1. 9 Essential Types of
Video for Business
A Guide to Using Them Throughout the Buyer’s Journey
2. Table of Contents
Introduction
Video Types Throughout the Funnel
Explainer Videos
How-To Videos
Promo Videos
Thought Leadership Videos
03
04
05
06
07
08
Webinars
Case Study Videos
Culture Videos
Demo Videos
Personalized Videos
09
10
11
12
13
3. Introduction
Odds are, your brand is going to need more than one video.
Why? Because different types of video serve different purposes
and help your business achieve different goals.
A well-rounded video strategy—one that attracts, educates,
converts, and retains your prospects and customers—includes
videos that meet different needs across the buyer’s journey.
Some of the most popular video types for business are:
Explainers, promos, demos, how to, case studies, culture,
thought leadership, webinars, and personalized.
Each one can be made at varying production levels and used
in myriad ways. Some work best when they’re more polished,
others shine when they’re scrappy. Some are great for the top of
the funnel, others help you retain existing customers. Some can
be used throughout.
But with virtually endless possibilities, how do you decide which
type to start with or know what to create next?
That’ll depend not only on where your video fits in your buyer’s
journey and what goal you want to achieve with it, but also on the
amount of time, energy, and resources you’ll have to produce it.
Learn more about where each type of video fits in the marketing
funnel, what channels you can share them on, how long they
should be, their expected production value, and things you
should consider when making them.
4. Video Types Throughout the Funnel
Promos How-To Explainers
Webinars Thought Leadership
Personalized Explainers Webinars How-To
Thought Leadership Case Studies Culture
Demos Personalized Case Studies
Case Studies Culture Personalized How-To
ATTRACT
EDUCATE
CONVERT
RETAIN
5. Explainer Videos
An explainer video is a short, powerful
video that captures your brand promise
and shows potential customers what you
do and why they should care. Think of it as
an elevator pitch in video form.
Checklist for Creating Explainer Videos
Stick to one or two key messages
Focus on your audience and how you help them
Start strong to capture attention straight away
Address viewers directly using words like “you”
Keep it short and entertaining
Match the narration to the video’s tone
Answer your audience’s questions
End with a strong call to action
Funnel Stage Length
Channel Options
Production
Value
Attract/Educate
Website Email YouTube AdsSocial Media
60 to 90 secondsStandard/Polished
youtube bullhornbrowser envelope thumbs-up
6. How-To Videos
A how-to video shows the viewer the steps
they need to take to complete a task, in
logical order. How-to videos use visuals and
audio or text instructions to communicate
the process clearly and concisely. They are
incredibly popular content online.
Checklist for Creating How-To Videos
Research common questions to tailor your
video topic
Put steps in the logical order (even if you film them
out of order)
Highlight expertise
Consider recording narration separately for
better control when editing
Use a simple, neutral backdrop to avoid distracting
your audience
Include keywords in your title and description to
improve discoverability
Select an enticing thumbnail so people will click
to watch
Don’t go for the hard sell
Funnel Stage Length
Channel Options
Production
Value
Attract/Educate/
Convert/Retain
Website Email YouTube AdsSocial Media
2 to 10 minutesScrappy/Standard
youtube bullhornbrowser envelope thumbs-up
7. Promo Videos
A promo video is designed to promote
something: a content asset, a product, a
service, or a brand. Promo videos, or hype
videos, are like movie trailers for businesses.
Checklist for Creating Promo Videos
Keep it short
Script it in advance to keep things succinct
Practice before shooting to nail your dialogue
Focus on emotion
Don’t give it all away in the video: Aim to
spark curiosity
Consider using stock footage
Pump up the excitement with music
Include a strong CTA to whatever it is
you’re promoting
Funnel Stage Length
Channel Options
Production
Value
Attract
Website Email YouTube AdsSocial Media
30 to 60 secondsStandard/Polished
youtube bullhornbrowser envelope thumbs-up
8. Thought
Leadership Videos
A thought leadership video establishes
expertise, shares knowledge, and increases
influence. Thought leadership videos are
a great way to share a point of view and
build credibility with an audience.
Checklist for Creating Thought
Leadership Videos
Be authentic—to yourself and your brand
Show personality
Share a unique point of view
Stick to a topic area you’re well-versed in
Focus on sharing knowledge
Prepare talking points (but don’t script everything)
Consider partnering with other thought leaders to
increase reach
Think of thought leadership videos as a series and
be consistent
Funnel Stage Length
Channel Options
Production
Value
Attract/Educate
Website Email YouTube AdsSocial Media
10 to 15 minutesScrappy/Standard
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9. Webinars
A webinar is an online seminar. As such,
they tend to be educational in nature. This
can take a few different forms, including
prepared lectures, panel interviews, or live
Q&A sessions.
Checklist for Creating Webinars
Focus on educating your audience
Choose the right speakers
Have a moderator on hand to troubleshoot if needed
Make the recording available on-demand after the
live session
Cut the recording into bite-sized pieces you
can reuse
Create a hub where all your webinars can live
Score attendees according to the level of
time commitment
Follow up afterwards to send attendees
related content
Funnel Stage Length
Channel Options
Production
Value
Attract/
Educate/Retain
Website Email YouTube AdsSocial Media
15 to 60 minutesScrappy/Standard
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10. Case Study Videos
A case study video tells the story of how a
real customer uses your product to achieve
their goals. Case study videos illustrate the
value of a product by providing third-party
validation from real people enjoying its
benefits.
Checklist for Creating Case
Study Videos
Conduct background interviews
Plot your story arc and plan your questions ahead
of the shoot day
Choose a shoot location that fits the tone of the story
Get your customer on camera to tell their own story
Ask your customer to include part of the question
in their answer
Focus on benefits rather than features
Back up the story with metrics and stats
Shoot B-roll footage to add visual variety to your
final video
Funnel Stage Length
Channel Options
Production
Value
Educate/
Convert/Retain
Website Email YouTube AdsSocial Media
5 to 10 minutes
Scrappy/
Standard/Polished
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11. Culture Videos
The purpose of a culture video is
highlighting your brand’s culture and
personality for prospects, customers, and
potential employees. Culture videos help
tell your brand story to get people excited
about doing business with you.
Checklist for Creating Culture Videos
Think about the intended audience
Let your personality shine through
Showcase your brand values
Engage your audience with humor
Be authentic and real throughout
Consider using employees as on-screen talent
Tell a story
Don’t get caught up in the sales pitch
Funnel Stage Length
Channel Options
Production
Value
Educate/Retain
Website Email YouTube AdsSocial Media
2 to 4 minutesScrappy/Standard
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12. Demo Videos
A demo video is a practical exhibition
of how something works. Short for
“product demonstration video,” they can
take a couple of forms including a high-
level overview, pre-recorded demo, or
live demonstration.
Checklist for Creating Demo Videos
Conduct research to find out what people want
to see
Practice before recording to keep things concise
Skip acronyms and jargon
Avoid filler words (like “um”) in narration
Use subtitles
Tailor it to the audience (create more than one,
if needed)
Leave some questions unanswered so viewers have
a reason to contact sales
Consider creating a series of micro-demos in
a playlist
Funnel Stage Length
Channel Options
Production
Value
Educate/Convert
Website Email YouTube AdsSocial Media
2 to 5 minutesScrappy/Standard
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13. Personalized Videos
A personalized video is a video that includes
elements that are customized to the
viewer. This includes things like their name,
company, or photo—though specifics vary
depending on whether you’re generating
the personalization in batches or in real
time. Personalized videos are typically more
scaleable than one-to-one videos, which are
created for each individual viewer.
Checklist for Creating
Personalized Videos
Make sure you know what’s possible during planning
Decide how you’ll deliver the video (it’ll impact
your options)
Plan out personalization points before filming
Get creative—there are tons of possibilities
Tie personalized elements to your key message
Don’t personalize everything—you’ll overwhelm
the viewer
Aim to include at least three points of personalization
Use a later shot that includes personalization as
the thumbnail
Funnel Stage Length
Channel Options
Production
Value
Educate/Convert
Website Email YouTube AdsSocial Media
1 to 2 minutesPolished
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