18. Example: Bupa induction course. A portal format incorporating a range of media assets plus ‘The Big Bupa Quiz’
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21. Example: BP Diversity & Inclusion Presenting content which is difficult to deliver in a different way via a compilation of short videos.
22. Presenting managers with a video toolkit. They can select videos in suitable ‘clusters’ around defined topic areas.
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25. Example: Brightwave’s technical team designed their LMS in a user-friendly list format, drawing on Google’s method of presenting information simply.
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27. Butterfly moment 6 Make it easy on yourself! Example: EDF’s Licence To Drive The words and pictures jump into the users head - ‘ big pictures, big text’.
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30. Example: Sky Go Drawing on a style popular across the Internet (e.g. the well-known ‘Out my window ’ documentary) multiple screens show people engaging with the product. It uses screens shots to mirror real-life behaviour.
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38. Butterfly moment 9 Improve the user’s users’ experience Example: TomTom The course works in training mode for the learner but then translates into a presentation to present to clients