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Design innovations: 10 ways to improve the user experience Presented by  James Cory-Wright Head of Learning design 10 th  November 2011
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Example: Sulzer induction course.  Encouraging staff to use the intranet.
Example: Bupa induction course.  A portal format incorporating a range of media assets plus  ‘The Big Bupa Quiz’
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Example: BP Diversity & Inclusion Presenting content which is difficult to deliver in a different way via a compilation of short videos.
Presenting managers with a video toolkit. They can select videos in suitable ‘clusters’ around defined topic areas.
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Example: Brightwave’s technical team designed their LMS in a user-friendly list format, drawing on Google’s method of presenting information simply.
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Butterfly moment 6 Make it easy on yourself! Example: EDF’s Licence To Drive  The words and pictures jump into the users head -  ‘ big pictures, big text’.
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Example:  Sky Go Drawing on a style popular across the Internet (e.g. the well-known  ‘Out my window ’ documentary) multiple screens show people engaging with the product.  It uses screens shots to mirror real-life behaviour.
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[object Object],[object Object],Example: BP Diversity &  Inclusion Incremental innovation- updating existing resources with the introduction of question screens
 
 
 
 
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Butterfly moment 9 Improve the user’s users’ experience   Example: TomTom The course works in training mode for the learner but then translates into a presentation to present to clients
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Butterfly moment 10 Help people remember
Example: Canon Information & Security Viral video campaign keeps key messages ‘front of mind’ across a long period of time
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Want to know more? James is happy to discuss these ideas further Contact: www.brightwave.co.uk © Brightwave Ltd   [email_address] www.brightwave.co.uk +44 (0)1273 827676 Twitter:@BrightTweet

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Continuous design innovation - 10 ways to improve the learner experience

  • 1. Design innovations: 10 ways to improve the user experience Presented by James Cory-Wright Head of Learning design 10 th November 2011
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  • 17. Example: Sulzer induction course. Encouraging staff to use the intranet.
  • 18. Example: Bupa induction course. A portal format incorporating a range of media assets plus ‘The Big Bupa Quiz’
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  • 21. Example: BP Diversity & Inclusion Presenting content which is difficult to deliver in a different way via a compilation of short videos.
  • 22. Presenting managers with a video toolkit. They can select videos in suitable ‘clusters’ around defined topic areas.
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  • 25. Example: Brightwave’s technical team designed their LMS in a user-friendly list format, drawing on Google’s method of presenting information simply.
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  • 27. Butterfly moment 6 Make it easy on yourself! Example: EDF’s Licence To Drive The words and pictures jump into the users head - ‘ big pictures, big text’.
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  • 30. Example: Sky Go Drawing on a style popular across the Internet (e.g. the well-known ‘Out my window ’ documentary) multiple screens show people engaging with the product. It uses screens shots to mirror real-life behaviour.
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  • 38. Butterfly moment 9 Improve the user’s users’ experience Example: TomTom The course works in training mode for the learner but then translates into a presentation to present to clients
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  • 40. Butterfly moment 10 Help people remember
  • 41. Example: Canon Information & Security Viral video campaign keeps key messages ‘front of mind’ across a long period of time
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  • 45. Want to know more? James is happy to discuss these ideas further Contact: www.brightwave.co.uk © Brightwave Ltd [email_address] www.brightwave.co.uk +44 (0)1273 827676 Twitter:@BrightTweet