This document discusses four lessons for building real wealth through automation and scaling a business while having fun. The first lesson is to focus on market growth opportunities. The second is to systematize processes to free up time and scale efficiently. The third lesson is to use funnels and media buying to find the highest lifetime customer value or average order value. The final lesson is to be relentless and focused on goals, keep improving, pivot when needed, and don't settle for just maintaining a lifestyle business.

3. Building Real Wealth
through Automation
& Scaling (& Having
Fun)
DNX 2018
Jeremy Hendon

4. Your Business…

5. Why Scale?
Why Automate?

11. HOWEVER!

12. 4 Things That Are
Working for Us…

13. Lesson #1: Market Growth

18. Lesson #2: Systematize

22. Lesson #3: Funnels + Media
Buying

23. Highest LTV Wins
(Sometimes AOV)

25. Low CPCs

28. General Testing Order:
1. Offer (Give Everything)
2. Copy (if not converting well)
3. Price
4. Upsells
5. Backend (Emails, etc.)

29. Copywriting Still Matters:
40+ Versions of Registration
and Sales Page during 20- day
event

30. Lesson #4: Be Relentless &
Focused

31. Focus on End Goal
Keep Going
Pivot
Don’t Settle for Lifestyle