The document provides advice for bootstrapping a business to a million dollar exit. It recommends focusing on a niche and being the best in your industry. It discusses using founders, interns, and consultants rather than employees to keep costs flexible. The document also suggests obtaining customer funding through retainers and big clients before getting a line of credit. It advises treating the first year as experimental and being ready to pivot the business model if needed. Entrepreneurs are asked to write and refine a 60 second pitch about their business niche and revenue model.

1. Dave Williams, Entrepreneur in the Digital Age
How To Bootstrap Your Way To A Million Dollar Exit

3. Being The Best/ Owning A Niche
● You are small so use this to your advantage
● What’s your niche?
● Are you focused enough?
● Can you be #1 at what you do?
● What expertise do you and your team bring?
● My situation over 20 years
○ Search marketing in 1998
○ Social media ads in 2008
○ Coliving for Digital Nomads in 2018

4. Founders, Interns and Consultants vs Employees
● How flexible is your company’s model?
● Employees vs contractors?
● What’s optimal?
● What did I do?
○ Founding partners
○ Interns
○ Expert Consultants
○ Acquired expertise
○ Do it yourself
○ Hire a proven team

5. Customer vs Investor Funding
● Work for free then scale
● Get testimonial/ reference accounts
● Minimize recurring overhead
● Get a line of credit when you don’t need one
● What’s the timing of customer payments?
● How did I do it?
○ Lots of retainer clients
○ One big customer(s)
○ Line of credit
○ Cash flow management

6. The Startup Year, Then The Pivot
● 1st year is experimental
● If you could restart what would you change?
● How differentiate? David vs Goliath
● Annual / quarterly planning
● Reimagine your business
● How did I do it?
○ Focus on niche emerging digital services
○ Focus on verticals
○ Focus on geography
○ Added tech for scale later

8. Write a 60 second pitch of your business
- Overview of Your business
- The Niche you are focused on
- How do you make money?
- When do you get paid?
- Do you use consultants?
- How long in business?
- Biggest pain point/ opportunity

9. 60 Second Speed Pitches

10. Audience Feedback
● Rewrite your business overview
● Hyper focus on where you offer the most value
● A category you can own/ win

11. Updated 60 Second Speed Pitches

12. Obrigado!
Dave Williams
DAVE@NOMADX.COM