The History of App Store

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The History of App Store

  1. 1. The History Of App Store 2011.2.8. mobizen
  2. 2. Step #1. Chaos
  3. 3. Carrier Is King
  4. 4. Carrier Is King In KoreaPlayon
  5. 5. Government Is Gangster In Korea
  6. 6. Step #2. Unification
  7. 7. Yes, Apple Made it.
  8. 8. It’s A Well-Made Store.
  9. 9. 10
  10. 10. Mobile App Download s By Year 5000 5,000(Unit : Million) 3,750 2,500 1,250 300 2009 0 2010- Source : Onlineitdegree.com
  11. 11. Global Mobile App Store Revenue PRNewswire Gartner Getjar Research2Guidance IDC Marketsand40 (Unit : Billion $) 3530 29.48 25.020 21.91 20.5 17.5 15.9 14.3410 11.4 6.77 6.8 4.24 0 2009 2010 2011 2012 2013 2014 2015
  12. 12. Step #3. Dog & Cow 452 Companies 113 App Stores 48 Developer Programs - Source : wipconnector.com
  13. 13. Defense WAC 2010.12. WAC 1.0 2011.04. WAC 2.0 MWC WAC 1.0 Device Demo 2011.05. WAC 1.0 Commercialization
  14. 14. Step #4. Problem Comes Up
  15. 15. All Adults82% Use Cell Phones 35% Have Apps 24% Use Apps - Source : Pew Research Center
  16. 16. US Users Who Have Downloaded Mobile Apps Yes No 0% 25% 50% 75% 100%18~24 85% 15%25~34 69% 31%35~44 86% 14% 45~54 52% 47% 55~64 49% 65+ 50% 30% Total 70% 69% 31% - Source : Ask.com
  17. 17. How Often Apps Are Downloaded & Used Just One 28% 28% 26% 26% 22% 21% 14% 7% 2010. 1Q 2010. 2Q 0% 2010. 3Q 2010. 4Q- Source : Localytics
  18. 18. Developer’s App Store Revenue Android Market Ovi Store App Store 90% 81% 68% 49% 48% 45% 28% 27% 24% 24% 23% 5% 14% Less Than Expected More Than Expected 0%- Source : Open First As Expected
  19. 19. Application Free vs. Paid Free Paid 0% 25% 50% 75% 100% App Store 35.54% 64.46% Android Market 68.00% 32.00%- Source : AndroidLib, 148apps.biz(2011.02.7) Download Free vs. Paid Free Paid 0% 25% 50% 75% 100% App Store 81.00% 19.00% Android Market 98.90%- Source : Apple Insider(2010.9), FADE(2010.5) 1.10%
  20. 20. Step #5. Market Arrangement
  21. 21. Favorable Player For App Store Others 0.88% Publisher 4.39% Portal 8.77%Vendor 9.21% Telco Platform Provider 15.79% 60.96% - Source : www.mobizen.pe.kr
  22. 22. Apple Is Responsible For 99.4% Of App Downloads
  23. 23. 2010, Mobile App Store Growth Whole Free 899% 900% 675% 587% 544% 450% 268% 274% 174% 111% 258% 225%Apple App Store BlackBerry App World 0% Android Market- Source : Distimo Ovi Store
  24. 24. Step #6. Advanced BM
  25. 25. 2010. 6 ~ 12, Mobile Application Average Price Whole Free 18% 1% 0% -12% -9% -19% -18% -24% -24% -29% -35% -53%Apple App Store BlackBerry App World -70% Android Market -61%- Source : Distimo Ovi Store
  26. 26. Revenue Shift Advertising To Virtual Good Sales$10 9 8 7 6 5 4 3 2 1 0 2009.9 10 11 12 2010.1 2 3 4 5 6 7 8 9 Advertising Revenue Virtual Good Sales - Source : Flurry
  27. 27. iPad, Revenue Share By Monetization Type 0% 25% 50% 75% 100%2010. 06 88% 5% 7%2010. 12 71% 14% 15% iPhone, Revenue Share By Monetization Type 0% 25% 50% 75% 100%2010. 06 64% 22% 14% 2010. 12 51% 15% 34% Paid App Paid App With In-App Purchases Free App With In-App Purchases - Source : Distimo
  28. 28. Business Model Ranking 2010 2011 59% 60% 43% 40% 42% 45% 34% 27% 30% 27% 30% 26% 26% 18% 14% 15% 10%App Store Sales Advertising 6% In-App Purchase 0% Brand Loyalty Mobile Commerce Saas - Source : IDC Coupon
  29. 29. Step #7. Expand
  30. 30. OpenAppMkt
  31. 31. Conclusion Problem Comes Up Dog & Cow Market Arrangement Unification Advanced BM ExpandChaos Selection & Focus Change Your Business Model Make A Chance In Expanded Area
  32. 32. Thanks For Listening. http://www.mobizen.pe.kr @mobizenpekr

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