The document summarizes internet usage trends in Vietnam based on a survey of over 5,800 people across 12 urban centers. It finds that internet penetration has grown beyond just men in major cities and higher income groups, reaching 58% of the overall population in 2011. Mobile internet usage is growing rapidly and expected to further expand access to lesser cities and rural areas, allowing many users to leapfrog the personal computer experience. The increasing ubiquity of smartphones and mobile connectivity is shifting how people engage with the internet, especially among youth.
The explosion of mobile internet usage has enabled the mobile advertising opportunity, but as most advertising planners know, truly engaging advertising doesn’t work in silos, it works together.
The aim of this report is to show how mobile media usage works in conjunction with other media (in particular TV), and how this creates new opportunities for advertisers to influence consumers at the point of purchase (m-commerce).
To provide a global perspective the initial section of this report looks into data across: UK, US, Brazil, Indonesia, Egypt, Singapore, India, South Africa and Qatar. The second section takes a more qualitative look into the day in the life of a mobile consumer in the UK, using mobile diaries to track behaviour.
The explosion of mobile internet usage has enabled the mobile advertising opportunity, but as most advertising planners know, truly engaging advertising doesn’t work in silos, it works together.
The aim of this report is to show how mobile media usage works in conjunction with other media (in particular TV), and how this creates new opportunities for advertisers to influence consumers at the point of purchase (m-commerce).
To provide a global perspective the initial section of this report looks into data across: UK, US, Brazil, Indonesia, Egypt, Singapore, India, South Africa and Qatar. The second section takes a more qualitative look into the day in the life of a mobile consumer in the UK, using mobile diaries to track behaviour.
Bring Your Own Device (BYOD) is impacting IT organizations today, whether they realize it or not. Either companies are providing employee incentives such as issuing smartphones or tablets, or employees are bringing their own devices to work. To make BYOD a great opportunity, forward thinking companies are embracing this trend and realizing the next significant increase in end-user productivity.
The key factors of success lie in managing the risk while enjoying the benefits of the consumerization of IT:
- Securing company data by securing applications and data
- Ensuring malware on employee devices cannot compromise company data or servers (hint: through app-level security, encryption, connectivity, VPN)
- Maintaining, but separating, the personal and professional data on employee devices
Join Apperian's Director of EMEA Business Development, Julien-David Nitlech, on July 31st at 2:00 PM CEST, as he discusses the complexities and opportunities of mobilizing your workforce. JD explains the support Apperian provides to manage the deployment of your company's applications, from sourcing and securing, distribution, management, and promotion... so you focus on the productivity and communication benefits that mobility will provide to your company.
Burn only dry wood that has been cut down more than a year ago. The wood that is meant to be burned should be brought indoors 1-2 days earlier, so that the surface moisture evaporates. This helps the lighting process significantly.
Netention is a system for interactively describing a community's present situation & exploring potential futures. People create networks of things, ideas, sentiments, intentions, assets, interests, tasks, locations, messages, parts… that compose semantic stories or processes waiting to become reality: a team, a product, a symphony, a diagnose, a learning journey... and Netention helps them discover opportunities that are mutually satisfying.
More info on http://www.automenta.com/.
14. Общая экономика 2017: Превращение товарного капитала в товарно-торговый к...Moscow State University
14. Общая экономика 2017: Превращение товарного капитала в товарно-торговый капитал и денежного капитала в денежно-торговый капитал (Оптовые и розничные цены)/ 14. General economics 2017. Conversion of Commodity-Capital and Money-Capital into Commercial Capital and Money-Dealing Capital (Merchant's Capital) (Wholesale and retail prices)
A light and insightful look at mobile device security. When did it become acceptable to lock down or wipe a personal mobile device? In the age of user empowerment and BYOD, these practices are no longer being tolerated by the savvy employee.
Read more...
So what are the implications of taking a device lockdown approach, and what are some of the alternatives? Well tell you how a company can secure its data but maintain the privacy and integrity of its employees.
Bài trình bày của ông Huỳnh Kim Tước tại Hội nghị Định hướng Tiếp thị trực tuyến 2013 về xu hướng tiếp thị qua Mạng xã hội, cách ứng dụng mạng xã hội cho hoạt động kinh doanh của doanh nghiệp VN
Bring Your Own Device (BYOD) is impacting IT organizations today, whether they realize it or not. Either companies are providing employee incentives such as issuing smartphones or tablets, or employees are bringing their own devices to work. To make BYOD a great opportunity, forward thinking companies are embracing this trend and realizing the next significant increase in end-user productivity.
The key factors of success lie in managing the risk while enjoying the benefits of the consumerization of IT:
- Securing company data by securing applications and data
- Ensuring malware on employee devices cannot compromise company data or servers (hint: through app-level security, encryption, connectivity, VPN)
- Maintaining, but separating, the personal and professional data on employee devices
Join Apperian's Director of EMEA Business Development, Julien-David Nitlech, on July 31st at 2:00 PM CEST, as he discusses the complexities and opportunities of mobilizing your workforce. JD explains the support Apperian provides to manage the deployment of your company's applications, from sourcing and securing, distribution, management, and promotion... so you focus on the productivity and communication benefits that mobility will provide to your company.
Burn only dry wood that has been cut down more than a year ago. The wood that is meant to be burned should be brought indoors 1-2 days earlier, so that the surface moisture evaporates. This helps the lighting process significantly.
Netention is a system for interactively describing a community's present situation & exploring potential futures. People create networks of things, ideas, sentiments, intentions, assets, interests, tasks, locations, messages, parts… that compose semantic stories or processes waiting to become reality: a team, a product, a symphony, a diagnose, a learning journey... and Netention helps them discover opportunities that are mutually satisfying.
More info on http://www.automenta.com/.
14. Общая экономика 2017: Превращение товарного капитала в товарно-торговый к...Moscow State University
14. Общая экономика 2017: Превращение товарного капитала в товарно-торговый капитал и денежного капитала в денежно-торговый капитал (Оптовые и розничные цены)/ 14. General economics 2017. Conversion of Commodity-Capital and Money-Capital into Commercial Capital and Money-Dealing Capital (Merchant's Capital) (Wholesale and retail prices)
A light and insightful look at mobile device security. When did it become acceptable to lock down or wipe a personal mobile device? In the age of user empowerment and BYOD, these practices are no longer being tolerated by the savvy employee.
Read more...
So what are the implications of taking a device lockdown approach, and what are some of the alternatives? Well tell you how a company can secure its data but maintain the privacy and integrity of its employees.
Bài trình bày của ông Huỳnh Kim Tước tại Hội nghị Định hướng Tiếp thị trực tuyến 2013 về xu hướng tiếp thị qua Mạng xã hội, cách ứng dụng mạng xã hội cho hoạt động kinh doanh của doanh nghiệp VN
OMMA Display 2011 -- Transformation of the Measurement Industry: How Much Can...Linda Gridley
OMMA Display 2011
Presentation by Linda Gridley
Transformation of the Measurement Industry: How Much Can be Attriibuted to M&A? Learn more about Gridley & Company at http://www.gridleyco.com
Edelman Social Entertainment Survey ResultsEdelman_UK
Edelman’s annual study into Entertainment trends is now in its sixth year. The research tracks the impact of social media and new platforms on entertainment audiences in the UK and US, revealing the key issues that entertainment brands and communication professionals should consider when looking to engage audiences with content
Digital trends in Vietnam 2013, Strategy for businessBui Hang
Bài thuyết trình của Mr. Tom Simpson - Trưởng bộ phận truyền thông số (Head of Digital) thuộc Mindshareworld, công ty thuộc GroupM tại Hội nghị Định hướng tiếp thị trực tuyến 2013 tổ chức ngày 29/11/2012 tại HCM. Chi tiết Hội nghị xem tại http://hoinghi.marketingonline.vn
Các số liệu nghiên cứu về người dùng smartphone Việt Nam so với một số nước trên thế giới của Nielsen.
Có vẻ như vẫn đang mỗi người một số liệu khác nhau.
2012 vietnam pocket book final (small size)Bui Hang
Báo cáo chi tiết mọi mặt về "túi tiền" của người tiêu dùng VN lẫn các doanh nghiệp, nên kinh tế VN theo quý trong năm 2011. Nielsen có thể cung cấp số liệu cập nhật cho các quý đầu năm 2012 tại Hội nghị định hướng tiếp thị trực tuyến 2013 tổ chức vào tháng 11 sắp tới tại HN và HCM
Du thao Hoi nghi Dinh huong tiep thi truc tuyen 2013Bui Hang
Định hướng hoạt động tiếp thị trực tuyến của doanh nghiệp cho năm 2013 bằng cách cập nhật những thông tin nghiên cứu thị trường mới nhất và các cập nhật kênh marketing trực tuyến mới nhất từ các nhà cung cấp hàng đầu thế giới và Việt Nam
TOÀN CẢNH THƯƠNG MẠI ĐIỆN TỬ VIỆT NAM 2011Bui Hang
Báo cáo toàn cảnh Thương mại điện tử Việt nam năm 2011 do Cục TMĐT Việt nam (Vecita) - thuộc Bộ Công thương phát hành năm 2012. Báo cáo chi tiết về các cơ sở pháp lý của hoạt động TMĐT tại Việt Nam, tình hình ứng dụng TMĐT, Thanh toán điện tại các doanh ngiệp Việt Nam. 58% doanh nghiệp cho biết doanh thu qua kênh TMĐT tăng lên, 5% giảm và 36% tỷ lệ doanh thu qua TMĐT không đổi.
Hanh vi tim kiem cua nguoi dung & chien luoc cua doanh nghiepBui Hang
Phần trình bày về Hành vi tìm kiếm của người tiêu dùng và chiến lược của Doanh nghiệp trình bày bởi diễn giả Lê Anh Tuấn - Digital Director công ty Climax Interactive tại Hội thảo "Ứng dụng Google - Tăng tốc doanh thu" tổ chức tại HCM ngày 06/04/2012 bởi Nova Ads.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
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➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3. From Cimigo
India Hong Kong
IndonesiaVietnam
ChinaSingaporePhilippines
Our 300 professionals advise companies that reach
3 billion consumers
4. Our services fall into two areas
1. Consulting Services
Motivational research Market tracking
Market scoping and segmentation Product optimisation
Concept testing Brand equity
New product development Touch point management
Brand positioning Customer loyalty
2. Research Services
Ethnography Telephone interviewing
Accompanied shopping Street intercepts
In-depth interviewing Mystery shopping
Focus groups On line surveys
Vox pops Social media tracking
5. Richard Burrage
• Richard acts as a strategic partner for
core consumer goods clients,
focusing on new product
development, brand positioning and
communications development.
• Richard has spent the last twenty
years in Asia assisting in the
development and building of
numerous brands to achieve
leadership positions.
• Richard is a UK national and resides
in HCMC, Vietnam with his
Vietnamese wife and three children.
• Richard is the Managing Partner of
Cimigo: www.cimigo.vn
5
7. 5,800 people.
Random sampling with Computer Aided Telephone Interviews (CATI). Data
weighted to urban population of Viet Nam.
Largest study of it’s kind in Viet Nam.
More than 5,875 men and women aged
15 – 64 years living in 12 urban centres
of Viet Nam.
North, central and southern regional coverage including
Ha Noi, Thai Nguyen, Thanh Hoa, Hai Phong, Da Nang,
Nha Trang, Quy Nhon, An Giang, Dong Nai, Vung Tau, Ho
Chi Minh City and Can Tho.
Yielding n=3,405 internet
users
8. Across 12 cities.
Metro Tier 1 Tier 2
Ha Noi Hai Phong Thai Nguyen
Ho Chi Minh City Da Nang Thanh Hoa
Nha Trang Quy Nhon
Can Tho An Giang
Dong Nai
Vung Tau
9. Continued growth.
More users than Australia & NZ population!
Viet Nam internet users
40 40%
35%
35 35%
31%
30 30%
30.8
26%
Users in % of population
24%
26.8
25 25%
Users (million)
21%
22.5
20 18% 20%
20.8
17.7
15 13% 15%
14.7
10 8% 10%
10.7
4%
5 5%
6.3
3.1
0 0%
2003 2004 2005 2006 2007 2008 2009 2010 2011
Users (million) Penetration
Source: www.vnnic.vn
11. Beyond men, metro and premium consumers.
Local for news, Mobile users leap
entertainment forward
Global for search, Lesser cities and
social network, rural users
video. will leapfrog the
PC journey .
Time to listen and Youth saturated
engage. But mobile will
Social networks grow 35+
win. And online
Blogs and forums journey changes…
decline.
Mobile ease In home
Reward, Excessive
geolocation, Infotainment
knowledge, attract Are you part of
Mobile enters path the dialogue?
to purchase.
15. Viable beyond AB.
SEC of internet users
2010 2011 SEC % of Total Pop.
100%
78%
72% 80%
63% 63%
56% 58% 60%
47% 48%
40%
29% 27%
28% 27% 28% 20%
9% 11%
12%
7% 0%
Total SEC A SEC B SEC C SEC D SEC E
Source: Cimigo NetCitizens
16. Viable beyond metro.
Internet penetration by region
56%
All cities
58%
58%
Metro VN
62%
57%
Tier 1 Cities
58%
49%
Tier 2 Cities
52%
0% 20% 40% 60% 80% 100%
2010 2011
Source: Cimigo NetCitizens
17. Beyond men, metro and premium consumers.
Local for news, Mobile users leap
entertainment forward
Global for search, Lesser cities and
social network, rural users
video. will leapfrog the
PC journey .
Time to listen and Youth saturated
engage. But mobile will
Social networks grow 35+
win. And online
Blogs and forums journey changes…
decline.
Mobile ease In home
Reward, Excessive
geolocation, Infotainment
knowledge, attract Are you part of
Mobile enters path the dialogue?
to purchase.
18. So what?
Mobile users leap forward
Lesser cities and rural users
will leapfrog the PC journey
19. Smaller screens and access on the go
Mobile will change online journey.
Devices used for connecting online
84%
From a desktop computer
81%
38% 2010
From a laptop computer
47%
2011
Via any mobile phone 27%
(smart phone or other) 56%
Tablet device (e.g. i-pad,
galaxy) 4%
0% 20% 40% 60% 80% 100%
Source: Cimigo NetCitizens
20. Strong growth in internet access via mobile phones in
tier 2 urban centres.
Devices used for connecting online
Tier 2 Tier 1 Metro VN
81
From a desktop computer 82
81
38
From a laptop computer 46
54
Via mobile phone (non- 33
37
smartphone) 28
23
Via smartphone 12
29
2
Tablet device (e.g. i-pad, galaxy) 2
7
0 20 40 60 80 100
Source: Cimigo NetCitizens
21. Tier 2 urban centres leaping online via mobile
phones with 3G and wifi..
Digital programs viable beyond the metro centres.
Places usually use internet Weekdays by urban areas
Metro VN Tier 1 Tier 2
100
81
80
60
40 35 34
29 30
18
20 13 15
0
At home At work Wherever I Wherever I At Internet At college At someone On mobile
HAVE find a wifi Shop / or school else's home phone
3G/GPRS connection Cyber Café
Source: Cimigo NetCitizens
22. Beyond men, metro and premium consumers.
Local for news, Mobile users leap
entertainment forward
Global for search, Lesser cities and
social network, rural users
video. will leapfrog the
PC journey .
Time to listen and Youth saturated
engage. But mobile will
Social networks grow 35+
win. And online
Blogs and forums journey changes…
decline.
Mobile ease In home
Reward, Excessive
geolocation, Infotainment
knowledge, attract Are you part of
Mobile enters path the dialogue?
to purchase.
24. Significant reach for under 35.
How will 35+ grow?
Age of internet users
95% 95% 100%
80%
67% 70%
56% 58% 60%
32% 35% 40%
22% 18% 18% 20%
20% 19%
11%
0%
Total Age 15-24 Age 25-34 Age 35-49 Age 50-64
2010 2011 Age % of Total Pop.
Source: Cimigo NetCitizens
25. 50% increase in mobile internet usage amongst 35-49 y.o.
Mobile supports 35+ online journey.
Age of mobile internet users
Total 38%
48%
15-24 year olds 47%
59%
25-34 year olds 37%
47%
35-49 year olds 24%
33%
50-64 year olds 8%
11%
0% 20% 40% 60% 80% 100%
2010 2011
Source: Cimigo NetCitizens
26. Real-time customer insights collection tool.
Consumers are changing. Technology is reinventing. Our understanding of
psychology is advancing. A forward looking approach to research is essential.
Cimigo’s online platform provides continuous real-time
monitoring of survey results, with in-built software to table &
chart data. The results portal allows for different levels of
access, and provides ‘red flag’ alerts for key questions.
27. Beyond men, metro and premium consumers.
Local for news, Mobile users leap
entertainment forward
Global for search, Lesser cities and
social network, rural users
video. will leapfrog the
PC journey .
Time to listen and Youth saturated
engage. But mobile will
Social networks grow 35+
win. And online
Blogs and forums journey changes…
decline.
Mobile ease In home
Reward, Excessive
geolocation, Infotainment
knowledge, attract Are you part of
Mobile enters path the dialogue?
to purchase.
29. It is where consumers are spending time.
2% 3% 1%
4% Everyday
Frequency of Use
Several times a week
24% Once a week
Several times a month
66%
Once a month
Less often
Source: Cimigo NetCitizens
130 Minutes
per Day!
30. Consumers increasingly spending time online at home.
Online competing or complementing TV screens?
Weekday locations for being online
100%
86%
At home
81%
77%
80% 73%
61% At work
60%
At internet
40% 33% 34%
30% shopCyber
26% 27% cafe
29%
20% 23% 25% 25% At college or
18% school
15% 16%
0% 5% 5% 5%
2007 2008 2009 2010 2011
Source: Cimigo NetCitizens
31. Conducting a myriad of online activities .
Use for news 95%
Use a search site 94%
Listening to music 77%
Research for school/ office work 68%
Chatting 66%
Email 63%
Downloading music 59%
Searching information on brands/products 55%
Watching movies 51%
Online information gathering
Visiting a social network 44%
Visiting forum 40% Online entertainment
Shopping/visting buy and sell sites/Auctions 35%
Playing games on web game * 35% Online communication
Playing games on online applications ** 26%
Blogging and social Networks
Downloading movies 23%
Visiting blogs 22% Online business
Searching for a job 19%
Posting in forum 14%
Writing blogs 12%
Source: Cimigo NetCitizens
E-Banking 9%
0% 20% 40% 60% 80% 100%
32. A look to our future….
Use for news 94%
Use a search site e.g Google 97%
Listening to music 91%
Research for school/ office work 77%
Chatting 88%
Email 64%
Downloading music 79%
Searching information on brands/products 52%
Watching movies 61%
Visiting a social network 67%
Visiting forum 47%
Shopping/visting buy and sell … 34%
Playing games on web game * 49%
Playing games on online applications ** 37%
Downloading movies 29%
Visiting blogs 32%
Searching for a job 20% 25-64 years
Posting in forum 20% 15-24 years
Writing blogs 20% Source: Cimigo NetCitizens
E-Banking 5%
0% 20% 40% 60% 80% 100%
33. 9 in 10 online consumers relying on internet for news.
Advertisers need to follow consumer eyeballs online.
Online Information gathering
Use for news 53% 31% 5% 89%
Use a search site 49% 31% 7% 87%
Research for schooloffice work 21% 27% 9% 57%
0% 20% 40% 60% 80% 100%
Everyday Once a week or more Once a month or more
Source: Cimigo NetCitizens
34. Entertainment is secondary to information gathering.
Advertisers need to follow consumer eyeballs online.
Popular entertainment online
Listening to music 27% 31% 10% 67%
Downloading music 9% 24% 14% 47%
Watching movies 6% 17% 12% 35%
Playing games on web game 9% 12% 6% 27%
Playing games on online
6% 8% 4% 18%
applications
Downloading movies 1%6% 7% 14%
0% 20% 40% 60% 80% 100%
Everyday Once a week or more Once a month or more
Source: Cimigo NetCitizens
35. Online business nascent.
Businesses need to lead the development of e-commerce.
E-commerce and online banking.
Shopping / visting buy and sell sites 24%
5% 11% 8%
/ Auctions
E-Banking 1%2% 3% 6%
0% 10% 20% 30%
Everyday Once a week or more Once a month or more
Source: Cimigo NetCitizens
36. Trust remains a barrier to online purchasing.
Mechanisms for secure online purchasing necessary.
Attitudes to online shopping.
I can buy a very wide choice
51% 21% 27%
of products on the internet
I think it is safe to buy
14% 28% 58%
products online
0% 20% 40% 60% 80% 100%
Agree Neutral Disagree
Source: Cimigo NetCitizens
37. 3 in 4 online consumers use to find out about new
products and brands.
Engendering trust remains key.
Online attitudes.
The internet is an important
source for news and 93% 5%2%
information
The internet helps me to find
out about new products and 74% 16% 9%
brands
I generally trust the
information found on the 46% 31% 24%
internet
0% 20% 40% 60% 80% 100%
Agree Neutral Disagree
Source: Cimigo NetCitizens
38. The digital world is a real option
for consumer dialogue
right messages
right positioning
and
building a
brand’s
value
41. Brand tracking that gives you power.
Is your current tracking give you:
Quarterly presentations?
Too late to inform?
Situation past?
Live Data
Hindsight?
or Clear Dashboards
Large Samples
Now
ROI Maximising
Decision Tool
Not A monitor
42. Beyond men, metro and premium consumers.
Local for news, Mobile users leap
entertainment forward
Global for search, Lesser cities and
social network, rural users
video. will leapfrog the
PC journey .
Time to listen and Youth saturated
engage. But mobile will
Social networks grow 35+
win. And online
Blogs and forums journey changes…
decline.
Mobile ease In home
Reward, Excessive
geolocation, Infotainment
knowledge, attract Are you part of
Mobile enters path the dialogue?
to purchase.
43. So what?
Mobile journey is different
Mobile ease required
Mobile enters path to purchase
Reward, geolocation, knowledge, attract
45. Across the country.
North leading the regions in mobile internet uptake.
Regional trends of mobile internet Users
38%
Total
48%
43%
North
55%
34%
Central
48%
36%
South
45%
0% 20% 40% 60% 80% 100%
2010 2011
Source: Cimigo NetCitizens
46. Increasing mobile entertainment consumption.
Geolocation implications for multiple businesses sectors.
Mobile web activities
Use for news 76%
82%
Use a search site 66%
67%
Instant messaging 43%
48%
Visiting a social network 34%
35%
Listening to music 26% 2010
35%
2011
Downloading Apps 32%
34%
Downloading or uploading pictures 26%
30%
Watching videos/clips 9%
27%
Playing online games 8%
10%
0% 20% 40% 60% 80% 100%
Source: Cimigo NetCitizens
47. Mobile ease essential.
Mobile enters path to purchase.
Instant mobile internet activities
Geolocation tools (Foursquare, Google Maps) 30%
Been in a store and looked up a product to find
24%
out more
Been in a store and used it to check prices 19%
Visiting online shopping sites 11%
0% 20% 40%
Source: Cimigo NetCitizens
48. 1 in 2 whom are financially active, are online via mobile.
Broad opportunities for financial services firms.
Financial product ownership and mobile web
Total 48%
Credit Card 52%
Bank Account 51%
Life or Health
49%
Insurance
0% 20% 40% 60% 80% 100%
Source: Cimigo NetCitizens
50. Beyond men, metro and premium consumers.
Local for news, Mobile users leap
entertainment forward
Global for search, Lesser cities and
social network, rural users
video. will leapfrog the
PC journey .
Time to listen and Youth saturated
engage. But mobile will
Social networks grow 35+
win. And online
Blogs and forums journey changes…
decline.
Mobile ease In home
Reward, Excessive
geolocation, Infotainment
knowledge, attract Are you part of
Mobile enters path the dialogue?
to purchase.
51. So what?
Time to listen and engage
Social networks win
Blogs and forums decline
52. Social networks grow at expense of blogs and forums
Consumers consolidating expression in social networks
Metro online communication trends
100%
Visiting social
network
80%
Visiting forum
60%
51% 51% Visiting blogs
47%
41% 46%
39%
40% 41% Posting in forum
35%
21%
20% 16% 17%
23% Writing blogs
22%
20%
11%
0%
2009 2010 2011
Source: Cimigo NetCitizens
53. And consumers are talking.
Broad opportunities for brands to listen and engage.
Chatting online at least once per month
Visiting a social network 19% 14% 5% 39%
Visiting forum 8% 11% 8% 27%
Visiting blogs 3% 5% 4% 13%
Posting in forum 2% 3% 3% 9%
Writing blogs 1% 2% 6%
3%
0% 20% 40% 60%
Everyday Once a week or more Once a month or more
Source: Cimigo NetCitizens
54. Social media insights.
Hybrid tech/human approach to social media evaluation. Combining automated
‘scraping’ across millions of sites with more focused analyst driven search 10,000’s.
Collection Content enrichment From data to information
Using our proprietary source Our team of analysts refine the After all this work we have amazing
management and scraping content of the search. We insights into what people are
technologies, we scan and perform sentiment analysis and saying about you and your
collect content from blogs, tag the data with source competitors. We then provide all
microblogs, trade publications, information about the posters, this information to you on an
forums, industry, geographic where they made comments, online dashboard. We update it
and demographic sources. where they live, how old they daily so you can track the buzz and
are – we can understand a lot engage with your customers.
about the people who are taking
about you. The data is QA’d for
precision and reach.
55. Social media insights.
Lots of information and word of mouth related to
different products and brands are already available on
the web in an easy-to-access form. This can be cleverly
used to enrich our insights :
• To explore new trends and shifts, track key
influencers, as well as fine tune the survey design for
ongoing programmes.
• To obtain feedback on a wide range of options,
broadening and deepening our competitive
intelligence.
• To enrich research findings.
This Cimigo approach captures the sentiment and nuances of what people are
talking about, because you get the best of both worlds, automated analysis
combined with real people reading, digesting and analysing the context.
55
56. Online consumers are networked & social.
Member of social network Popular social networks
Yes No
47%
Facebook 67%
70%
44% 6% 2009
56% Zing Me 19%
2010
20%
2011
11%
Yahoo 360 Plus 12%
2%
Twitter
1%
0% 20% 40% 60% 80% 100%
Source: Cimigo NetCitizens
57. Online research communities – Cimigo Live.
• Instant access to consumers.
• Speed of response to business questions.
• Incredible depth on behaviour, lifestyle, needs and thoughts of consumers.
• Collaboration with consumers.
• An online qualitative community of targeted
consumers.
• It runs continuously with virtually no lead
time to initiate a topic or a question.
• It provides forums, chat, blog, and
multimedia capabilities.
• It establishes a communications architecture
for your brand and strategic partners to
interact with each other and the consumer.
58. Why create an online brand research community?
To create. To innovate. To communicate. To inspire consumers at all touch-points.
Develop and assess
new products
Test and measure Develop and test
promo activity communications
Foster brand Generate ideas
engagement and concepts
Generate PR
Develop websites
e.g. brand stories
Measure usage
and attitudes
59. Beyond men, metro and premium consumers.
Local for news, Mobile users leap
entertainment forward
Global for search, Lesser cities and
social network, rural users
video. will leapfrog the
PC journey .
Time to listen and Youth saturated
engage. But mobile will
Social networks grow 35+
win. And online
Blogs and forums journey changes…
decline.
Mobile ease In home
Reward, Excessive
geolocation, Infotainment
knowledge, attract Are you part of
Mobile enters path the dialogue?
to purchase.
60. So what?
Top 10
Local for news
Local for entertainment
Global for search
Global for social network
Global for video
61. Younger generation tend to social, while older online
population tending to news.
We measure sites visited within past 4 weeks
Top ten websites
Website Total 15-24 25-34 35-49 50-64
Googlea 57% 60% 54% 56% 52%
Zingb 49% 79% 32% 14% 10%
Yahooc 28% 34% 28% 21% 14%
Facebook.com 19% 32% 13% 4% 2%
Dantri.com.vn 19% 15% 22% 21% 20%
Vnexpress.net 18% 12% 24% 20% 17%
24h.com.vn 16% 13% 20% 16% 13%
Youtube.com 12% 18% 9% 4% 5%
Nhaccuatui.com 10% 15% 8% 5% 3%
Tuoitre.com.vn 10% 6% 10% 16% 23%
Source: Cimigo NetCitizens
62. Global brands are on the way up.
We measure sites visited within past 4 weeks
Top ten websites
Website 2011 2012 2011 2012
Googlea 1 1 48% 57%
Zingb 2 2 33% 49%
Yahooc 4 3 20% 28%
Facebook.com 6 4 13% 19%
Dantri.com.vn 3 5 21% 19%
Vnexpress.net 5 6 18% 18%
24h.com.vn 7 7 11% 16%
Youtube.com 10 8 6% 12%
Nhaccuatui.com 8 9 10% 10%
Tuoitre.com.vn 9 10 9% 10%
Source: Cimigo NetCitizens
63. Beyond men, metro and premium consumers.
Local for news, Mobile users leap
entertainment forward
Global for search, Lesser cities and
social network, rural users
video. will leapfrog the
PC journey .
Time to listen and Youth saturated
engage. But mobile will
Social networks grow 35+
win. And online
Blogs and forums journey changes…
decline.
Mobile ease In home
Reward, Excessive
geolocation, Infotainment
knowledge, attract Are you part of
Mobile enters path the dialogue?
to purchase.
64. The Voice of the Customer
www.cimigo.vn
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