Want to learn how to create partnerships with local schools to help shape healthier and more safe communities? This presentation takes you step-by-step through the process of implementing a Shared Use campaign in your community to help keep schools open as centers of activity for families from all walks of life.
SLRG's annual consumer outlook for the golf market was culled from a survey of over 1,100 avid golfer respondents. It was presented by Sports and Leisure Research Group President Jon Last, on January 28 to invited guests of Sports Illustrated Golf Group at the 2011 PGA Merchandise Show in Orlando, Florida.
Want to learn how to create partnerships with local schools to help shape healthier and more safe communities? This presentation takes you step-by-step through the process of implementing a Shared Use campaign in your community to help keep schools open as centers of activity for families from all walks of life.
SLRG's annual consumer outlook for the golf market was culled from a survey of over 1,100 avid golfer respondents. It was presented by Sports and Leisure Research Group President Jon Last, on January 28 to invited guests of Sports Illustrated Golf Group at the 2011 PGA Merchandise Show in Orlando, Florida.
Social Media Measurement for Consumers (aka #FunData): SXSWi 2013Adam Schoenfeld
SXSWi 2013 Talk on Using Social Media Data as a Consumer.
Social Media Was Fun. Has Measurement Killed It?
Our answer: NO!
Description:
Our culture is becoming more and more obsessed with data each day. Why? It's fun. Many people argue that measurement has killed social media – it’s let the marketers take over! But, the same data marketers use can be used by individuals. And it doesn't require a data science degree to enjoy. The data is out there. It's accessible, and you can consume it, visualize it, and act on it.
Panel page: http://schedule.sxsw.com/2013/events/event_IAP5410
Rate it here: http://sxsw.tv/d51
Symantec’s 2010 Global SMB Information Protection Survey found that small and midsized businesses (SMBs with 10 to 499 employees) are now making protecting their information their highest IT priority, as opposed to 15 months ago when a high percentage had failed to enact even the most basic safeguards. This shift makes sense as SMBs are facing increased threats from cyber attacks, lost devices and loss of confidential or proprietary data.
Wisdom of crowds business intelligence market study findings overviewYellowfin
The latest edition – based on 859 responses from professionals with first-hand experience using vendor products and services – analyzes market place trends throughout 2011 and assess user perceptions towards BI for the coming year. The study also compares and ranks 17 of the world’s foremost BI vendors, their solution and associated services. Yellowfin achieved the equal highest overall ranking (4.57 out of five), as well as best outright score in the study’s “Emerging Business Intelligence Vendors” sub-group.
Yellowfin outscored traditional big name players, including Microsoft, IBM, SAP Business Objects, MicroStrategy, SAS Institute and Oracle. Yellowfin also outperformed other high profile vendors, including Information Builders, Actuate, Qliktech, Tibco Spotfire, Dimensional Insight, Arcplan, Pentaho and Jaspersoft.
Vendors are ranked on a five-point scale, across 33 different criteria, based on seven categories, including: Sales experience, value, quality and usefulness of product, quality of technical support, quality and value of consulting services, integrity and whether existing clients would recommend the vendor and its product to others.
In January 2009, I conducted a practice management survey of IMCA members. The results of that survey were published in a paper I wrote called, From Pain to Gain: How To Capitalize On the Opportunity of A Lifetime, which appeared in the Spring 2009 issue of the IMCA Monitor. This slide presentation summarizes the results. You can access the article at http://www.stevesaenz.com/from-pain-to-gain-how-to-capitalize-on-a-once-in-a-lifetime-opportunity.html
Delvinia Digital Diseases Presentation SmeiDelvinia
Adam Froman identified the six common missteps made by digital marketers that Delvinia calls “digital diseases” which can be found lurking online that wary customers avoid contact like the plague; they are as follows: Widget-it is, Obsessive Content Disorder or OCD, Data-pox, Ad-theria, Mono-typosis and Navigation Deficiency Virus (NDS).
Social media is everywhere and companies and consumers alike are constantly looking for effective ways to utilize online communities, blogs, wikis and the latest social media tools to engage audiences. With more than 300 million people engaged in social media, failing to leverage online mediums is often interpreted as taking a step backwards. It is the age of the consumer and social media has been the catalyst, effectively shifting control from management to the customer. Understanding your customer, giving them a voice and most importantly, listening to what they have to say is key to succeeding in the new digital world.
You will learn:
To effectively engage the audience. Digital marketing and social media in particular is a powerful platform that can create lasting customer relationships and generate millions of dollars for marketers, but you must make things interesting and meaningful.
How to listen to your audience(s). If someone that you do business with offers you advice on improving your business/customer relationship – listen. Maintaining an existing relationship is easier than spending time and money searching for a new one.
To be innovative. The biggest mistake a business can make is not experimenting or developing their digital marketing capabilities. If you’re not doing it, someone else will.
A majority of small businesses are experiencing revenue growth in 2012, according to new survey data from Constant Contact®, Inc. While the Constant Contact Small Business Pulse Survey reveals optimism about 2012, attracting new customers continues to keep small business owners up at night.
Social Media Measurement for Consumers (aka #FunData): SXSWi 2013Adam Schoenfeld
SXSWi 2013 Talk on Using Social Media Data as a Consumer.
Social Media Was Fun. Has Measurement Killed It?
Our answer: NO!
Description:
Our culture is becoming more and more obsessed with data each day. Why? It's fun. Many people argue that measurement has killed social media – it’s let the marketers take over! But, the same data marketers use can be used by individuals. And it doesn't require a data science degree to enjoy. The data is out there. It's accessible, and you can consume it, visualize it, and act on it.
Panel page: http://schedule.sxsw.com/2013/events/event_IAP5410
Rate it here: http://sxsw.tv/d51
Symantec’s 2010 Global SMB Information Protection Survey found that small and midsized businesses (SMBs with 10 to 499 employees) are now making protecting their information their highest IT priority, as opposed to 15 months ago when a high percentage had failed to enact even the most basic safeguards. This shift makes sense as SMBs are facing increased threats from cyber attacks, lost devices and loss of confidential or proprietary data.
Wisdom of crowds business intelligence market study findings overviewYellowfin
The latest edition – based on 859 responses from professionals with first-hand experience using vendor products and services – analyzes market place trends throughout 2011 and assess user perceptions towards BI for the coming year. The study also compares and ranks 17 of the world’s foremost BI vendors, their solution and associated services. Yellowfin achieved the equal highest overall ranking (4.57 out of five), as well as best outright score in the study’s “Emerging Business Intelligence Vendors” sub-group.
Yellowfin outscored traditional big name players, including Microsoft, IBM, SAP Business Objects, MicroStrategy, SAS Institute and Oracle. Yellowfin also outperformed other high profile vendors, including Information Builders, Actuate, Qliktech, Tibco Spotfire, Dimensional Insight, Arcplan, Pentaho and Jaspersoft.
Vendors are ranked on a five-point scale, across 33 different criteria, based on seven categories, including: Sales experience, value, quality and usefulness of product, quality of technical support, quality and value of consulting services, integrity and whether existing clients would recommend the vendor and its product to others.
In January 2009, I conducted a practice management survey of IMCA members. The results of that survey were published in a paper I wrote called, From Pain to Gain: How To Capitalize On the Opportunity of A Lifetime, which appeared in the Spring 2009 issue of the IMCA Monitor. This slide presentation summarizes the results. You can access the article at http://www.stevesaenz.com/from-pain-to-gain-how-to-capitalize-on-a-once-in-a-lifetime-opportunity.html
Delvinia Digital Diseases Presentation SmeiDelvinia
Adam Froman identified the six common missteps made by digital marketers that Delvinia calls “digital diseases” which can be found lurking online that wary customers avoid contact like the plague; they are as follows: Widget-it is, Obsessive Content Disorder or OCD, Data-pox, Ad-theria, Mono-typosis and Navigation Deficiency Virus (NDS).
Social media is everywhere and companies and consumers alike are constantly looking for effective ways to utilize online communities, blogs, wikis and the latest social media tools to engage audiences. With more than 300 million people engaged in social media, failing to leverage online mediums is often interpreted as taking a step backwards. It is the age of the consumer and social media has been the catalyst, effectively shifting control from management to the customer. Understanding your customer, giving them a voice and most importantly, listening to what they have to say is key to succeeding in the new digital world.
You will learn:
To effectively engage the audience. Digital marketing and social media in particular is a powerful platform that can create lasting customer relationships and generate millions of dollars for marketers, but you must make things interesting and meaningful.
How to listen to your audience(s). If someone that you do business with offers you advice on improving your business/customer relationship – listen. Maintaining an existing relationship is easier than spending time and money searching for a new one.
To be innovative. The biggest mistake a business can make is not experimenting or developing their digital marketing capabilities. If you’re not doing it, someone else will.
A majority of small businesses are experiencing revenue growth in 2012, according to new survey data from Constant Contact®, Inc. While the Constant Contact Small Business Pulse Survey reveals optimism about 2012, attracting new customers continues to keep small business owners up at night.
The cost of creating video for the Web has plummeted, but it is still one of the most expensive elements of many Web site or Web 2.0 initiatives. Publishers want results—and it’s up to you to get them. In today’s world, your video needs to be in several places simultaneously, with great hooks bringing users back to your Web site. In this session you’ll learn how to become a hyper-syndicator, publishing your video to devices including cell phones, laptops, and televisions. Video publishing may start with an embed code, but so much more is possible—and this session will show you how to take advantage of the best opportunities available.
New insights and data on pricing capital in today’s competitive environment from the Pepperdine Private Capital Markets Project show challenges remain for lenders, investors and the private business that depend on them. Lead researcher John Paglia presented at the National Summit for Middle Market Funds.
New insights and data on pricing capital in today’s competitive environment from the Pepperdine Private Capital Markets Project show challenges remain for lenders, investors and the private business that depend on them. Lead researcher John Paglia presented at the National Summit for Middle Market Funds.
Presentation to ISOC INET Qatar Conference, 27 November 2012, focusing on the Middle East and North African in a Global Perspective. Based on the Global Values Project at the OII, University of Oxford.
Slides from David Reid's talk at November 2013's London Games Conference.
David Reid, CMO at CCP Games, the Icelandic developer behind Eve Online, will share the secrets of how they’ve kept the Eve Universe growing and thriving for more than ten years. CCP’s business strategy is to build communities through the creation of virtual worlds that elicit personal experiences more meaningful than real life.
Slides from Toby Dawson's talk at November 2013's London Games Conference.
Toby Dawson, Media, Mobile & Platforms, Head of New Business Development, delivers a single snapshot of all the ways the Google ecosystem touches the games market and the opportunities it presents for the games industry
The challenges of quality assurance for a constantly changing product - Erik ...LondonGamesConference
Slides from Erik Hittenhausen's talk at November 2013's London Games Conference.
Today, many of the most popular global franchises continually evolve rather than relying on a day one ship. The advance of digital games and DLC has meant that it is now more important than ever that quality of a product and subsequent updates remain consistent
Slides from Roberta Lucca's keynote at November 2013's London Games Conference.
Roberta Lucca, CMO and co-founder at Bossa Studios explains how her studio created hit game Surgeon Simulator by doing things differently. Over a million YouTube uploads, over a hundred million views and six-figure sales.
The changing face of motion capture - Phil Elderfield, Vicon Motion SystemsLondonGamesConference
Slides from Phil Elderfield's talk at November 2013's London Games Conference.
Phil shows how new tech Cara can enable film and games studios of any size to bring characters to life through advanced facial tracking and capture.
Driving growth and engagement of your game with Facebook - Tarquin Henderson,...LondonGamesConference
Slides from Tarquin Henderson's speech at November 2013's London Games Conference.
Tarquin Henderson, Facebook's Head of EMEA Gaming Sales will discuss the value of Facebook in driving dynamic user growth & engagement at launch and throughout your game's lifecycle.
Video games, by the numbers - Michael Pachter, Wedbush SecuritiesLondonGamesConference
Slides from Michael Pachter's keynote at November 2013's London Games Conference.
Michael, Research Analyst at Wedbush Securities shares insights and analysis on both the state of the video games market and where the opportunities are
Sharing great stories on Kickstarter - Charles Cecil, RevolutionLondonGamesConference
Slides from Charles Cecil's keynote at November 2013's London Games Conference.
Charles Cecil on how the KickStarter campaign for Broken Sword - the Serpent's Curse Adventure got 14,032 backers, almost doubling its funding target. A brilliant lesson on how to engage with your audience.
2. Users & Apps
Users Apps
1B
700K
600K 600M*
550K
480M
365M
200K
Data Source: Various Website
Confidential. All Rights Reserved. 2
3. Monetization & Cost
Casual Core Casual Core Casual Core Casual Core
ARPDAU $0.07 $0.5 $0.34 N/A $0.02 $0.20 $0.08 $0.8
CPI $0.60 $2 N/A N/A $0.14 $0.30 $1.5 $4
Data Source: 6waves internal data
Confidential. All Rights Reserved. 3
4. Retention
Casual Games Core Games
45%
50%
45%
31%
30% 30%
27%
25% 21%
20% 17%
13%
11% 10%
9% 8% 7%
Day 1 Day 7 Day 14 Day 30 Day 1 Day 7 Day 14 Day 30
Data Source: 6waves internal data
Confidential. All Rights Reserved. 4
5. Indies in Top 100 Grossing
Independents Established
100% 95%
90% 83%
80% 72%
70% 64%
60%
50%
40% 36%
28%
30%
20% 17%
10% 5%
0%
Data Source: Base on Top Grossing in AppStore, AppCenter
Confidential. All Rights Reserved. 5
6. Top Grossing by Genre
34%
32%
28% 28%
26%
24% 24% 24%
20%
16%
14% 14%
12%
2% 2%
Puzzle Sims Casino Sports Strategy
Data Source: Base on Top 50 Grossing in AppStore, AppCenter
Confidential. All Rights Reserved. 6
7. Facebook
64%
Viral Installs
Cross Promo
Paid Installs
Viral Growth Regional Growth
Confidential. All Rights Reserved. 7
8. Facebook
eCPI CPI Rev/Install
Low eCPI App Center
Data Source: Base 6waves Internal data
Confidential. All Rights Reserved. 8
9. Facebook
Saturation Social Games Fatigue
Confidential. All Rights Reserved. 9
Both Android and iOS are growing quickly on a daily basis, especially Android.In a sense this give a good perception on supply and demand for each ecosystem. It is a snap shot of # users compare with # developers.Both Android and iOS already have more apps than FB and Tencent. Meanwhile we do expect the # of users on both these platform to climb.Games account for 49% of Tencent Rev compare to 13% for FB
FB – above average ARPU, lower CPI, and eCPI. For core game can get rather expensive, difficult to get volume.Mobage – very high ARPU, lower DAU (100K), platform will augment UATencent – low ARPU, but rising quickly. Rising DAU. Platform augment UAiOS – highest ARPU for Core games, very expensive UA, but exceptionally high ARPU for Core games.
Demo difference in different platformWith a built in SNS, it’s easier for Mobage and FB to re-engage users
Rank chart ecosystem + lack of ad platform and inventories per platform make it difficult for pure ROI base marketing
FB – Stronger with Puzzle, Sims and Casino* Slots/Bingo (Skew Female, Higher Age Group)iOS – Only one with strong Sports category (Skew younger male)Android – Strongest with Core/Strategy
Viral still happens, take time to build up initial mass, but after 3-6 months, Viral account for 64% of installsJP, KR, VT, strong growth in previous 3 months (plus these are meaningful countries with high monetization and strong gaming cultures)
Low eCPI due to more inventory, and viral effectApp Center is also driving tons of users with both Trending and Suggested Games
For most Western countries the growth has slowed dramatically, Top 15 countries experience less than 10% growth in past 3 monthsSocial Games Fatigue – there is definitely some impact on Sims style games. But other genre such as Casino and Puzzle are doing very well.