Disruptive innovation - Get Taxi
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This document discusses innovation in the taxi industry. It notes that while taxi transportation is a low-tech industry, high-tech solutions are being embraced through disruptive technologies that focus on the user. The industry is undergoing a fundamental movement by embracing new technologies to improve the user experience. Specific technologies mentioned include smartphones, which a large percentage of people use daily, and how focusing on younger generations like Millennials can help drive collaborative consumption through access and sharing-based business models.
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The document discusses the history and evolution of advertising from ancient times to the modern information age. It traces the shift from pre-marketing eras where advertising involved simple notices, to the industrial economy period where mass communication and research became important. More recently, the interactive era has emerged with the rise of digital media that allows for two-way communication between advertisers and consumers. The document provides sources and context for understanding the changing nature of advertising over time.
Digital Technology in the Modern World
The document discusses how digital technology and internet access has evolved over time. It notes that while computers were previously bulky, expensive, and limited to organizations in the 1950s-60s, the internet is now widely accessible globally through improved infrastructure. It outlines various digital devices consumers use, with smartphones, tablets, and laptops being most popular. The majority of consumers now use search engines like Google to find information online. Videos are also an important information source, with 80% watching videos before purchases. The document recommends businesses keep up with digital trends, use video, understand consumer search and consider online marketing to reach wider audiences.
Digital Marketing
A presentation on digital marketing given to several of South America's leading advertising agencies in May 2007.
Digital Strategy - Culture NI
A creative digital strategy talk which looked at the core areas of digital marketing outside of Web Design.
The presentation also covered good and bad examples but more importantly focused on what we believe to be the key ingredient. Understanding your target Market.
The Digital Consumer Guide to Online Shopping
Consumers are increasingly using digital devices and online channels to research and purchase products. Over 60% of consumers research electronics and mobile products online before purchasing, and nearly half make over 25% of purchases online. Mobile devices are also becoming a major shopping tool, with over 20% of consumers using phones for product research in stores. To succeed, companies must understand these digital consumer journeys and align their digital marketing strategies across websites, mobile apps, social media, and other online touchpoints. Those that invest in digital and offer personalized promotions on owned channels will be best positioned to capture the growing online retail opportunity.
The Evolution of Internet : How consumers use technology and its impact on th...
The document summarizes how internet usage has evolved over time and its impact on consumer behavior. It notes that the internet was first developed in the 1950s for military and university use. It then grew rapidly with innovations that enabled e-commerce, information searching, and social networking. Today, over 97% of Nordic countries have internet access and the average person owns 3.64 connected devices. Consumers use both internal memory and external sources like reviews to research high and low involvement purchases online. Popular online purchases include fashion, electronics, and books. Many companies now use video marketing, with testimonials being the most common. The digital age has increased consumer empowerment through access to more information and choices online. Younger generations
InnoCos Europe 2013 Antonia Branston Euromonitor
Antonia Branston of Euromonitor International discusses keeping traditional distribution channels relevant in the digital age. She notes that beauty sales are growing strongly, especially in emerging markets which will generate 86% of added beauty sales by 2017. While internet retail is growing fast at 136% by 2017, traditional retailers like drugstores and department stores will still account for most beauty product sales. Branston outlines strategies for traditional retailers to stay relevant like adopting an omnichannel approach and being present throughout the consumer's entire buying journey online, via social media, on mobile devices, and in-store.
In mobi customer presentation july 2010
The document discusses the rise of mobile technology and its impact on advertising and consumer behavior. It notes that mobile internet usage has grown significantly and will surpass other mediums like television and print. The document promotes InMobi, a mobile advertising network, arguing it can help advertisers by providing targeted reach to consumers, measuring ad performance, and discovering new customer segments through its technology and global scale.
Mobile content by Linus Gitahi
The document discusses digital natives, who have grown up with technology and are comfortable using mobile phones and the internet. It notes that Generation Y, those aged 18-28, are truly digital natives who are heavy users of new media and technology. The document also discusses trends in Africa showing high mobile phone usage, with more Kenyans using mobile phones than watching TV. It argues that mobile technology can help drive economic and social development, and that media companies must understand digital natives to effectively reach them.
Dutch media landscape 2018 Q1
The document summarizes key developments in the Dutch media landscape in Q1 2018. Major points include:
1) Talpa now owns news agency ANP after acquiring it from Veronica and will likely integrate it into a new TV format.
2) Public broadcaster NPO had high market shares in Q1 due to events like the Winter Olympics and popular shows.
3) There were major shifts in radio with the transfers of prominent DJs like Gerard Ekdom and Edwin Evers.
4) Digital news platform Blendle launched an audio service in response to the rise of podcasts.
BSmith Pres Samples 05.13
This document discusses several topics:
1. It discusses how Instagram is used by many people globally to share their personalities and lifestyles.
2. It provides data on smartphone usage and the most popular apps on Android and iPhone operating systems such as Facebook, Maps, YouTube, and Pandora.
3. It outlines the evolution of digital communication and the transition to more user-generated content and social aspects online.
Catering to 'Generation Now': Making Digital Connections Intelligent, Persona...
Our recent research uncovers the digital media preferences among the younger cohort - Generation Z and millennials - concerning connectivity, content and commerce.
T Viral Istanbul 21112006
A presentation I did for the Turkish advertising association in Istanbul, November 2006. It looks at the various societal changes that have meant the rise of new ways of communication and gives examples and cases of how to use digital media to conduct your marketing communications.
Interact 2016
With new frontiers opening in the creative use of data and the possibilities for advertisers to connect with consumers in novel, exciting and enduring ways, all players need to work together to address the challenges and leverage the opportunities. Interact's high-level, two-day State of the Industry conversation will have something for everyone! Check the programme here!
Omni-channel 30 11 2017 - Hugues Rey - Bisnode
This document discusses the evolving omni-channel landscape and challenges in marketing. It notes that while multi-channel marketing uses more than one channel, omni-channel marketing aims to provide a seamless experience across all channels simultaneously. The number of consumer touchpoints has increased significantly in recent years, making the customer journey more complex. Emerging technologies are also driving new metrics for measuring advertising performance in real-time. The document concludes that achieving true omni-channel requires reconciling online and offline behaviors, delivering hyper-personalized and consistent experiences across all channels, and focusing on customer experience over individual channel outreach.
Mobile Sunday 2017 Barcelona
Get the book at: golomb.net/book
Vitaly M. Golomb presentation from Mobile Sunday 2017 by Tech.EU in Barcelona.
how we use technology
Assignment 2, Task 2 entry explaining how we use technology and the impact on our lives. All references are listed.
The Evolution Of Internet
The document discusses the evolution of the internet over time. It notes that while originally developed for government and academic use, the internet has now become accessible to most of the world's population through various means. It also discusses how internet usage and consumers' online behaviors have changed significantly. Specifically, smartphones have surpassed laptops to become the most important device for internet access. Additionally, online shopping and video consumption are now very popular activities. The document predicts that artificial intelligence, personal assistants, and health/wellness technologies will be major trends that further impact internet usage in the future.
The learning society
This document discusses the evolution from an industrial economy to a knowledge economy. It outlines key developments like the computer revolution and internet that increased access to information and fueled knowledge growth. This created a need for lifelong learning as knowledge becomes the most important economic factor. The challenges of information overload are also discussed. The concept of a learning society is introduced which values continual learning and aims to develop learning capabilities across institutions and individuals to thrive in this new environment.
Generation c definition
Generation C refers to those born between 1984-1996 who grew up with widespread access to information technology and the internet. They are characterized by their use of these technologies for communication, collaboration, and content creation. This generation thrives on social connection and community through technology, which is integrated into all aspects of their daily lives. While technology empowers sharing of ideas and gathering of people with common interests, overreliance on tech risks loss of authentic human values and could cause health issues due to electromagnetic waves.
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The Evolution of Internet : How consumers use technology and its impact on th...
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Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GridMate - End to end testing is a critical piece to ensure quality and avoid...
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Large Language Model (LLM) and it’s Geospatial Applications
Large Language Model (LLM) and it’s Geospatial Applications.
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
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Securing your Kubernetes cluster_ a step-by-step guide to success !
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
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Artificial Intelligence for XMLDevelopment
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
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“I’m still / I’m still / Chaining from the Block”
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Microsoft - Power Platform_G.Aspiotis.pdf
Revolutionizing Application Development
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Video Streaming: Then, Now, and in the Future
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National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
DevOps and Testing slides at DASA Connect
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
20240605 QFM017 Machine Intelligence Reading List May 2024
Everything I found interesting about machines behaving intelligently during May 2024
Removing Uninteresting Bytes in Software Fuzzing
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Epistemic Interaction - tuning interfaces to provide information for AI support
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
20240609 QFM020 Irresponsible AI Reading List May 2024
Everything I found interesting about the irresponsible use of machine intelligence in May 2024
Climate Impact of Software Testing at Nordic Testing Days
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
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Pushing the limits of ePRTC: 100ns holdover for 100 days
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Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
Generative AI Deep Dive: Advancing from Proof of Concept to Production
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National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Disruptive innovation - Get Taxi
- 1. I n n o v a t i o n C h r i s L a m o n t a g n e Head of Growth @GetTaxi
- 2. G L A M O R O U S I N D U S T R Y
- 3. I n n o v a t i o n Fundamental movement
- 4. Disrup've Tech: Disrup've Tech: Disrup've Tech: Disrup've Tech: From A to B I n n o v a t i o n
- 5. TECHNOLOGY
- 6. Embracing Technology Low tech industry, Hi-tech solutions TECHNOLOGY
- 8. H o w c a n y o u
- 9. ON THE USER F O C U S
- 10. Of UK consumers aged 16-64 have a smartphone
- 11. Of people said they had felt PHANTOM SMARTPHONE VIBRATIONS
- 12. focusing on the user BABY BOOMERS 1946 - 1964 GENERATION X 1965 - 1979 MILLENIALS 1980 - 2000
- 13. MILLENIALS 1980 - 2000 FOCUSING ON THE USER Social & connected Less money to spend Different priorities First digital natives
- 14. MILLENIALS 1980 - 2000 The rise of Collaborative Consumption FOCUSING ON THE USER Access not ownership Sharing economy
- 15. INDUSTRY
- 16. INDUSTRY