Iedereen nogmaals heel veel dank voor de aandacht en mooie feetback! Bijgaand mijn slides. Groeten Igor

1. ACCELERATION
IN THE ERA OF
CHAOS & CHANGE

2. GOOD MORNING!
SPEAKER, RTV HOST
ENTREPRENEUR
INDEPENDENT
NUTTY PROFESSOR
@IGORBEUKER
IGORBEUKER.COM

3. INDUSTRY 4.0
A CRUCIAL MOMENT IN HISTORY
TURNING POINT FOR OUR WORLD

4. BITCOIN
SHARING ECONOMY
BIG-DATA
3D – 4D PRINTING
SELF-DRIVING CARS
IOT
DRONES
AR – VR – MR
CIRCULAR ECONOMY
SMART EVERYTHING
ROBOTS – AI
BIO – NANO TECH
E-COMMERCE
TOMORROW’S TECH & TRENDS
GLOBALIZATION
SILVER GENERATION
MILLENNIALS

5. DIGITAL DARWINISM
THIS TIME IT’S A REVOLUTION THEORY

6. EVERYONE WANTS INNOVATION, NO ONE WANTS TO CHANGE

7. OUTSIDE YOUR COMFORT ZONE IS WHERE THE MAGIC HAPPENS
2%

8. ADVERTISING MAY WIN QUARTERS, INNOVATION WINS DECADES

11. LINEAR MINDS, TECH IGNORANT
SIXTH SENSE, RADICAL VISION
CORPORATE POLITICS, RISK AVERSE TALENT ATTRACTION, RISK TAKING
WAIT FOR CASE STUDIES ARE THE NEW CASE STUDY
RELY ON IBM, MCKINSEY
R&D, BACKWARD-LOOKING RESEARCH TREND FORESIGHTS, HYPE CYCLES
NON LINEAR MINDS, TECH-SAVVY
SHORT TERM, PROFIT LONG TERM, PURPOSE

12. EXPLORE TRENDS
THROUGH A MATH MAN LENS

13. IF THEY HAD UNDERSTOOD THE TRENDS
THEY COULD HAVE LAUNCHED INSTAGRAM

14. 6310

15. IF NOKIA WAS REALLY INTO CONNECTING PEOPLE
THEY SHOULD HAVE INVENTED FACEBOOK

16. WHY DO RETAILERS
GO THROUGH A LONG, PAINFUL PERIOD OF DENIAL
BEFORE THEY REALLY GET CONNECTED CONSUMERS?

17. THE AMAZON-EFFECT
OR LACK OF CUSTOMER CENTRICITY?
KNOW ONLY 30% OF YOUR CUSTOMERS?
GOOD LUCK WITH CRM & OMNICHANNEL

18. NO ONE WAS EVER FIRED FOR HIRING IBM. OR MCKINSEY
WE OPTIMIZE OUR ASS-COVERING, NOT OUR DIGITAL STRATEGY

19. FORTUNE 500
LIFE EXPECTANCY 75 YEARS 15 YEARS 10 YEARS
1950 2010 2025
GROWTH BY
ENTERING A
NEW BUSINESS
95% FAILS 99% FAILS
CHAOS CREATES PREDICTABLE OPPORTUNITIES

20. CONTENT
RETURN ON INVESTMENT
THE ROI OF INNOVATION
RISK OF INACTION

21. MARTECH TRENDS THAT WILL BE SIGNIFICANT FORCES

22. AUGMENTED & VIRTUAL REALITY? GIMMICKS FOR GAMERS…

23. OR A GAME-CHANGER FOR SO MANY OTHER INDUSTRIES?

24. MINI SCREENAGERS
HYPERCONNECTED ALWAYS-ON TECH NINJAS

25. TECH CHANGES BEHAVIOR
DIGITAL NARCISSISM, SOCIAL STATUS & SELFIES

26. JACK MA VISION
SELFIE AS A PAYMENT SYSTEM

27. $25.3 BILLION IN 24 HOURS, ALIBABA SINGLES DAY 2017
> 1 BILLION PARCELS, > 80% ON A MOBILE PHONE

29. E-COMMERCE?
GO BIG, GO NICHE OR GO HOME

31. FACEBOOK IS VERY FRAGILE HERE

32. VOICE WILL BE THE NEXT BIG GATEWAY
TO FRIENDS, BRANDS, CONTENT, COMMUNITIES AND COMMERCE

33. EVOLUTION OF UI AND THE TYPING ERA
THE NEXT ONE BILLION MOBILE USERS WILL RELY ON VOICE AND VIDEO

35. INTERNET OF EVERYTHING?

36. IN GOD WE TRUST
ALL OTHERS MUST BRING DATA

37. CONNECTED, ELECTRIC, AUTONOMOUS CARS

38. SMART CITIES, SMART EVERYTHING

39. TRUMP IS BUILDING A WALL
BILL GATES SAYS ROBOT TAX

40. MATH MAN VISION ON THE FUTURE OF MARTECH AND MEDIA

41. REVENGE OF THE NERDS
FUNKY 1984 MOVIE, NOW PAINFUL REALITY

42. MARKETING USED TO BE AN ART, NOW IT’S A SCIENCE TOO
BIG-DATA? MAY THE MATH BE WITH YOU

43. MEDIA OWNERS MASQUERADED AS TECHNOLOGY COMPANIES

45. BEZOS KING OF COMMERCE, EMPEROR OF ARPU

47. WORLD’S LEADING MEDIA COMPANY GOES COMMERCE

48. FUTURE OF TV & CONTENT DISTRIBUTION

49. MILLENNIAL ‘TV’ CONSUMPTION

50. TURN UNKNOWN VIEWERS INTO KNOWN MEMBERS

51. TV WILL FINALLY BE TARGETED, PROGRAMMATIC & ADDRESSABLE

52. TV NETWORKS TRY TO BREAK THE GOOGLE-FACEBOOK DUOPOLY

53. BRANDS WILL SWITCH TO ATOMIC, AGILE CONTENT MARKETING

54. TVCs ARE ONE-SIZE-FITS-ALL
ONLINE VIDS ARE 100% PERSONALIZED

55. ROI ECOSYSTEM
POE MEDIA OWNED
Websites / Mobile Apps
Newsletters / Magazines
CRM / Customer Service
Blogs / Social Pages
Communities
Packaging, Platforms
PoP, PoS
EARNED
Consumer Generated Media
Whitepapers & Reports
Shares, Likes, Comments
Organic Search
Ratings, Reviews
Viral Video Views
Buzz & PR
WoM, PR, Employees
Fans, Ambassadors
PAID
RTV Ads
Video Ads
Digital Display
Sponsorship
Paid Search
Paid Social
Influencers
RTV, Online
Print, OOH
ARPU & KPI
DASHBOARD
SEO
igorbeuker.com

56. INTELLIGENCE IS THE ABILITY TO ADAPT TO CHANGE
CRM SOCIAL CRM SOCIAL MEDIA

57. RECAP

58. IMPACT INDUSTRY 4.0
A REVOLUTION IN MARKETING HABITS

59. THAN THE INTERNET

60. “OFTEN TIMES INVENTION REQUIRES A LONG
TERM WILLINGNESS TO BE MISUNDERSTOOD”
“OFTEN TIMES INVENTION REQUIRES A LONG
TERM WILLINGNESS TO BE MISUNDERSTOOD”

61. “BE NICE TO NERDS…
WE WILL ALL END-UP
WORKING FOR ONE”
☺

62. COIN THE TRENDS
THANKS A LOT!
GOOD LUCK!!