On May 30.th - MoMo Hamburg puts the Spotlight on Mobile Retail. Join the largest Mobile Community talking about the chances & risks that mobilisation brings to the retail industry.

1. GERMANY www.mobile-monday.de
Mobile Retail 2011
May 30.th, 19.–22.00
PLANGESCHE VILLA IM HEINE-PARK
ELBCHAUSSEE 43
D-22765 HAMBURG
Contact axelhoehnke
axel.hoehnke@mobile-monday.de / +49.173.952.8000
Register: www.mobile-monday.de/events/mobile-retail-2011
© MobileMonday Germany e.V. Berlin Dusseldorf Frankfurt Hamburg Munich 1

2. Our Sponsors tonight
GERMANY www.mobile-monday.de
Main Sponsors
Local
© MobileMonday Germany e.V. Berlin Dusseldorf Frankfurt Hamburg Munich 2

3. The idea behind
GERMANY www.mobile-monday.de
Spirit
- Global community of visionaries, developers and entrepreneurs
- Open source forum for mobile enthusiasts & innovators & users
Reach
- 500 + events on relevant Mobile topics p.a. globally
- 100,000 + followers in over 110 locations / 60 countries
Objectives
- Encourage innovation within the mobile sector
- Present visions, trends, studies and forecasts from the mobile marketplace
© MobileMonday Germany e.V. Berlin Dusseldorf Frankfurt Hamburg Munich 3

4. Objectives
GERMANY www.mobile-monday.de
- Encourage innovation within the mobile sector.
- Facilitate networking between small & large companies,
as well as between local and non-domestic companies.
- Help local companies effectively participate in international initiatives through
import & export of visions, concepts, technologies and best practices.
- Present innovative visions, trends, studies and forecasts from the mobile
marketplace. Foster and create partnerships.
- Contribute to the education of the broader public
 Mobile Monday has evolved into an extremely influential industry force!
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5. Mobile Retail
GERMANY www.mobile-monday.de
Klaus Jansen, CellPoint Mobile Inc.
- CPM’s mRetail product suite (mRetail) integrates directly with a retailers store systems
to provide a robust mobile shopping experience which includes connectivity to existing
product database, payment processor and loyalty programs to mobile-enable customers
in-store. This in turn provides one single access point through a retailers CRM
environment as opposed to having to work with multiple silo’d systems by different
vendors.
- Klaus Jansen-Knor has more than 17 years experience in the telecommunication and
media industry. He gained deep insights into all aspects of the mobile ecosystem
working for large media houses, mobile service providers and international software
companies.
© MobileMonday Germany e.V. Berlin Dusseldorf Frankfurt Hamburg Munich 5

6. Mobile Retail
GERMANY www.mobile-monday.de
Wil Bielert, SolidGround Group
- Dr. Wilhelm Bielert, Co-Founder of the SolidGround Group with activities in Europe, USA
and Asia (IT, mobile and renewable energy). Wil oversees all activities in the area of
Digital Communications. He combines his in-depth knowledge of traditional retail
methods with cutting-edge technology. He recently was heavily involved in projects for
large brands, such as gettings, Douglas and Universal Pictures
© MobileMonday Germany e.V. Berlin Dusseldorf Frankfurt Hamburg Munich 6

7. Mobile Retail
GERMANY www.mobile-monday.de
Bernd Scheibe, adHOC.com
- adHOC.com is a Hamburg based ecommerce start-up that operates hyper-local
marketplaces, enabling seemless ecommerce between local businesses and consumers.
Core concept of it´s marketplace platform is the unique combination of deals, location &
mobile, social and real-time. Prior to adHOC the team has founded OpenOffice,
StarFinance and was responsible for Yahoo!´s worldwide mobile endeavors.
- Bernd Scheibe, Co-Founder and Head of Product & Marketing at adHOC.com. Bernd has
more than 15 years experience in the Internet industry and focused on mobile for the
past 8 years. Before co-founding adHOC.com he was Senior Product Manager at Yahoo!
Mobile responsible for Yahoo! Go and later on for Yahoo!´s Mobile Widgets.
© MobileMonday Germany e.V. Berlin Dusseldorf Frankfurt Hamburg Munich 7

8. GERMANY www.mobile-monday.de
PARTNER EVENTS
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9. Vodafone Mobile
Clicks 2011

12. GERMANY www.mobile-monday.de
Berlin Dusseldorf Frankfurt Hamburg Munich

13. GERMANY www.mobile-monday.de
Berlin Dusseldorf Frankfurt Hamburg Munich

14. Location
GERMANY www.mobile-monday.de
Elbchaussee 43
Business Club Hamburg
Berlin Dusseldorf Frankfurt Hamburg Munich 14