The impact of technology on consumer behaviourLaura Alemany
Technology has drastically evolved over the past couple of decades, fuelling the connectivity that brings the world together, while influencing and changing consumer behaviour. This presentation illustrates the impact of technology in our everyday lives.
How consumers use technology and the impact it has on their lives BebeDyl
This presentation explores how technology is utilised everyday by consumers, how they are increasingly becoming more dependent on technology for both help and entertainment purposes, and how the Internet is significantly advancing every day, affecting business, education, government and healthcare.
How Consumers Use Technology and its impact on their livesMDROKIBULISLAM9
This presentation all about the internet and how consumers utilize these resources in their daily life routine; as we all know, the internet is playing a very crucial role in our lives from bedroom to bathroom. We all are educated with technology use because it gives us more efficiency and saves time.
The impact of technology on consumer behaviourLaura Alemany
Technology has drastically evolved over the past couple of decades, fuelling the connectivity that brings the world together, while influencing and changing consumer behaviour. This presentation illustrates the impact of technology in our everyday lives.
How consumers use technology and the impact it has on their lives BebeDyl
This presentation explores how technology is utilised everyday by consumers, how they are increasingly becoming more dependent on technology for both help and entertainment purposes, and how the Internet is significantly advancing every day, affecting business, education, government and healthcare.
How Consumers Use Technology and its impact on their livesMDROKIBULISLAM9
This presentation all about the internet and how consumers utilize these resources in their daily life routine; as we all know, the internet is playing a very crucial role in our lives from bedroom to bathroom. We all are educated with technology use because it gives us more efficiency and saves time.
The Evolution of the Internet - in this presentation I will be look at How the Internet was created, how consumers access the internet, the different ways we use the internet, what consumers buy online, consumer trends and how consumers search for information.
Assignment 2: How consumers use technology and its impact on their livesCarolinaCoronado18
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
Presentation exploring how consumers use technology. Useful for digital marketers to use to understand the most appropriate platforms and tools for an effective digital marketing strategy.
The Evolution of the Internet - in this presentation I will be look at How the Internet was created, how consumers access the internet, the different ways we use the internet, what consumers buy online, consumer trends and how consumers search for information.
Assignment 2: How consumers use technology and its impact on their livesCarolinaCoronado18
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
Presentation exploring how consumers use technology. Useful for digital marketers to use to understand the most appropriate platforms and tools for an effective digital marketing strategy.
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVESCeriseUpham
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
Access to the internet
Digital devices used by audiences?
How consumers search for information?
What consumers buy online?
Online video consumption
Consumer trends
We are living the great technological influence in our lives. A study by The Guardian found that more than 50% of people take the device to the bathroom, among them, 16% left with the cell infested with fecal bacteria.
Have you ever thought your life was modified by the presence of technology?
What were the benefits of the technological age in our lives? Do you think the devices that are around you are mere trifles that are not necessary in your life?
I think not.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
1. How We Use Technology...
Access to the Internet
2. Introduction
1990 was the beginning of a new revolution. The Internet. Following this, the volume of portable devices has increased and the social
networking environment has developed to a global scale enabling society to engage wherever they are at anytime.
In 1999, British technologist Kevin Ashton came up with the term ‘Internet of Things’ (IoT) to define a network that not only
connects people, but also the objects around them, these are our digital devices e.g. smartphone.
We use technology in the classroom to help educate students, in healthcare professions, in business to research and gain
knowledge about competitive markets and new trends. We use technology at home for easy living, luxury and entertainment.
The way we use technology and how it has evolved considerably over the past 3-5 years has changed consumer trends on the
way we are able to access the internet and how we search for information. The way we use technology today enables us to live
easier lives, be more flexible, stay connected with family/friends/work at the touch of a button, prioritise what’s important and
saves time.
Digital technology is a fast growing innovation which has impacted the lives of consumers and business world
wide. With the cost of digital devices lowering as they become more accessible, access to the internet has never
been easier. Consumers use the internet to improve their daily lives at work and at home. Access to the internet
is now seen as a necessity rather than a convenience.
3. Access To The Internet
Digital technology is an ever fast growing environment as the internet becomes more and more accessible. As of 2018 (a report done
by Statista) the number of internet users worldwide was 3.9 billion, up from 3.65 billion the previous year.
Today having access to the internet is seen as a human right by the UN. (Business Insider Report, Tim Sandle, Digital Journal, 2016)
From the graph below by Statista we can see that year by year the amount of internet users continues to grow due to the digital
environment which we live in.
4. Access To The Internet
Figure 1: 90% of households have internet access via fixed broadband in Great Britain. This has risen by 33% since 2006.
Figure 2: Adults aged 65+ have seen the biggest increase since 2012 rising from 36% to 59% in 2018. (source: office for National Statistics)
The impact of the Internet allows audiences to gain knowledge, skills and stay connect with each other 24/7. These results show that
almost everyone has access to the internet/broadband.
5. Access To The Internet
IoT number of connected devices
installed base worldwide from 2015
- 2025 in billions.
6. Digital Devices Used By Audience’s
Digital devices are now part of our daily routine. Social and/or domestic.
Almost all digital devices have access to the internet.
The impact of these digital devices has changed our social and ethical
behaviour. E.g. getting home to watch your favourite TV programme or
having to put the washing on. Now there is no need to rush home to do
this. With our devices connected to the internet we can use apps which
are linked to our smart applications (washing machine) and with a touch
of a button activate it. In addition with most TV channels offering
demand/catch up we can watch our favourite programmes anytime and
watch them anywhere on our smart devices (iPhone). Many of us would
use a camera to take picture on holiday/days out with family. Now we
rely on our phones to take pictures/videos. They are smaller, more
practical, and with the photo technology being so advanced the picture
quality is just as good in comparison to a high quality camera.
However, this impact is causing many of us to become dependant on
having access to the internet. Many people use the phrase ‘I’m lost
without my phone’ because they carry so much information for us such
as contact numbers it’s not a necessity for us to remember them.
7. Digital Devices
The number of smartphone owners has risen since 2012
which is shown on the graph opposite.
In 2017 only 5% of respondents aged between 16 - 24 did not
own a smartphone. This has impacted the number of
desktop users as it’s decreasing compared to other
portable devices which allow access to the internet. (Graph
from Statistia)
It’s clear that as each year comes and technologies improve
more of us either want to or need to be connected digitally.
This is proven by respondents aged 65+. This demographic
typically, if by choice, would not want for digital devices
however it is a need in today’s society. With broadband for
our landline and connectivity for our televisions alongside
other household appliances which use the internet.
8. How Customers Search For Information
WAYS TO SEARCH
● World Wide Web - Multiple search engines:
Google, Bing, Yahoo
● Social Media Platforms: Facebook, Instagram,
Twitter, LinkedIn
● Voice control: Siri, HomePod, Alexa
● PodCast
● Blog
● Video Call
● Apps
● Messages
● Email
● Ecommerce
People use various online channels to search for information. We can access the internet by using a range of digital devices.
With a vast variety of search engines, apps, and social media platforms to find out information so quick and easy. The graph
below demonstrates a result based on 2,000+ consumers in January 2015 by the Local Search Association. Over 60% of
respondents said that using a search engine was their prefered way to find information.
9. How Consumers Search For Information
With technology allowing us to uses the internet “on the go” searching for information has never been easier. Accessing tickets for
public transport eg. train tickets and information queries such as local entertainment and what the weather will be like. Figure 5
shows what devices people use to access the internet “on the go” by age group. Mobile phones/smartphones are the most commonly
used digital device by all age groups between 16-65+. Figure 4 also shows that within the last 3 months in 2018 mobile
phones/smartphones were used the most to access the internet. 65+ tend to use a tablet/computer more so than a mobile
phone/smartphone as it is more practical for them. (source: office for National Statistics)
10. What Consumers Buy Online
Consumers are able to purchase online and through apps on smart devices. This gives audiences convenience and practicality
enabling them to purchase items anywhere at any time. However, this simple and easy way of buying has led to a collapse in some
stores as they are unable to compete with online buyers as they struggle to offer good quality products and services at such a low cost.
I for one enjoy going to a physical store. The process of looking, touching and trying, and then leaving or buying. This idea of
‘shopping’ is slowly on the downfall as more and more of us buy online.
Almost 50% of 35-44 year olds buy more online in
comparison to 65+ and 16-24 year olds. This is due
to particular demographics such as income and
knowledge of how to use the internet/apps. As well as
the practicality of buying online.
Adults aged 65+ who shop online has trebled in the
last decade rising from 16% to 48%. This has gone up
due to the high volume of accessible smart devices in
addition to their practicality for the 65+ age group as
some may not be mobile to physically go out to the
shops this gives them their independence back.
(source: office for National Statistics)
11. What Consumers Buy Online
Figure 8 shows us what consumers are buying online and who’s
buying them.
74% of 16-24 year olds purchase clothes/sports goods online.
This will be due to the vast variety of clothing brands and sports
goods available world wide at a lower cost. As well as current
trends which are constantly changing. Eg. health & fitness and
fashion.
35-44 year olds buy the most online due to practicality.
Consumers who work full time, have families and generally live
a busy lifestyle don’t always have time to shop in physical stores.
So they turn to the World Wide Web.
(source: office for National Statistics)
12. Online Video Consumption
As of 2019 87% of businesses use video as a main
marketing tool, up by 24% since 2017. (Hubspot)
The impact of the internet has seen a rise in
adults who watch videos on demand from
commercial services, in 2018 this was at 46%, up
from 29% in 2016.
In 2017 4.1 million videos were viewed on YouTube
every 60 seconds up by 0.2 million in just 1 year.
70,017 hours of video/film were consumed on
Netflix in 2017 up by 195,883 hours in 2018.
13. Consumer Trends
● 89% of adults in Great Britain used the internet at least weekly in 2018, up from 88% in 2017 and 51% in 2006.
● The internet has changed the way we live, work, study, and our attitudes/behaviours. The amount of video consumption has increased
up by 0.2 million from 2017-2018. (see previous slide)
● We now have an advantage of being able to find information in a matter of seconds. In comparison to having to research through
brooks at a library. The internet is a luxury we take advantage of. 46% of people say that the internet helps them to gain skills and
knowledge.
● 55% of people use social networks to broadcast their own messages/advertisements for their businesses or personal use.(Ericsson
https://www.youtube.com/watch?v=P-ABeWFx5hI) Where as many of us before would have to rely on print media, TV or the Radio.
● https://www.youtube.com/watch?v=6wjSrXV1ibc this video by Erricsso discusses consumer trends of 2018 based on 5,097 responses.
● https://www.youtube.com/watch?v=oLXfTbEHCvY Erricsso discusses consumer trends of 2016. They discuss the future of artificial
intelligence and internal sensors. The new Apple watch series 4 is a first take on internal sensors as it monitors your heart rate and has
been redesigned to keep you active, healthy and connected.
● The way we use the internet has changed dramatically over the last 3-5 years. For example in this pireod we can now use the internet
to control our home heating via an app on a smartphone. We are able to pay using our smart devices (Apple Pay).
14. Summary
In the last 30 years the revolution of the internet has changed our world dramatically. The way we live and work has evolved into a
thriving technological environment where people rely on their digital devices everyday. We use technology in all work professions just
as much as we use them at our own leisure. The impact of technology and the IoT has given us more freedom as it saves us valuable
time which we can spend where we desire it most.
From the statistics I’ve found It’s clear that as the evolution of technology improves it will allow us to access a greater amount of
information, enabling us to gain more knowledge and skills. They way we connect with our family and friends has revolutionised and
continues to develop.
More of us are shopping, learning and working online. This has created more freedom for consumers, however the benefits of digital
devices and the internet could have a crashing effect in the future. Physical shops are already decreasing as they are not making sale
targets. Machines are being developed which are replacing people, this impacts on employment. Additionally, our social behaviours
are changing. We are becoming dependant for our digital devices and rely on internet access more than ever. These behaviors result
in neglect just as much they do of our happiness. Most of all we do not appreciate the world around us as much as what we used to;
many of us are living life through a lens.
We are becoming a digital world which continues to impact our lives everyday.
15. Reference List
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