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Market Intelligence Solution Knowledge Partnership – Mobile Communications
Knowledge360 - Offerings
Knowledge Solution
Business360 - Knowledge Solution
At Center of Your Business
Helping Create Next Gen Telcos
The Mobile Revolution Over 3.9 Billion Mobile Subscriptions Worldwide spread across 219+ Countries/Territories with 1.8 Million+New Subscribers added Daily .
Digital World is Constantly Evolving
Connected world is going “MOBİLE” The very First Internet Experienceof theNew Generation will be thru MOBİLE Total Users (in Billion)
Reaching 80% of the World’s Population
Mobile Value Added Services In Mobile Telecommunication Industry, VAS is defined as services that are not part of the basic voice offer.
Mobile VAS - Affecting All Aspects of Life “The future is already here, it’s just unevenly distributed”
Mobile VAS - Categories
Mobile VAS - Pillars
Mobile VAS - Ecosystem TECHNOLOGY ENABLER SHORT CODE PROVIDER DATA FLOW SERVICE FLOW REVENUE FLOW
Mobile VAS – Ecosystem Evolution Areas Of New Innovations SMS, Contacts, Docs,  Music, Pictures, Video Internet Based Apps And Data Storage Fridge Washing M//C Cleaning M/C Car Home Sports   New Usage RFID, Etc.. Tv LBS Service Local Data Data Storage Search  GPS Maps UGC- Blogs,  External Devices Social Networking Internet Mobile M-commerce Web Local Broadcasting Enterprise Apps Applications Download External Content Radio Content Providers Mobile Operator Portals Handset Company Store OS  Company Store Mobile Advertisers Develop Stores
Mobile VAS - Drivers
Mobile VAS - Barriers
Mobile Entertainment In 2008, Mobile Entertainment services generated Worldwide Revenues of $24 billion and is all set to touch $47.2 billion by end of 2013. Mobile Music Revenue which stood at $11.7 billion in 2008 is forecast to hit $19.2 billion by end of 2013, while the value of Mobile Gaming reached $5.5 billion in 2008 and will grow to $9.8 billion by  end of 2013, and Revenues from Mobile Video will triple to $18.2 billion by end of 2013, up from $6.7 billion at end of 2008.
Mobile Entertainment Market
Mobile Social Web Mobile Social Web, a Bottom Up Technology Revolution, puts the platform back into the hands of the people. Mobile makes Collaboration more Affordable and Communities more Personal. 140M mobile social networking users by 2013.. generate subscription revenues in excess of $410 million.
Semantics – Enabling Social Technology
Social Web - Applications Landscape Used  Projected (5 Yrs)
Social Web – Conversation Redefined
Social Web – Bringing Customer to The Center Digital Universe
Social Web – Trends, Hype Cycle
Social Web – Degrees of Interaction “Things change because of people interacting with other people, rather than technology or design really doing things to people.”
Mobile Social Web – Mobile 2.0 80% of Twitter Usage is on Mobile
Mobile Social Web – Keys to Success
mVAS360 - Knowledge Solution Context Aware Mobile Social Web – Mobile 3.0
In Emerging Markets the Mobile Phone, rather then the PC, is the Primary Connected Device, giving it a Great Opportunity as a main Advertising Medium and Marketing Tool, especially in a more digital future. Mobile Marketing & Advertising
The future of marketing
Wheels of Social Marketing Action Planning & Implementation Content & Relevancy Price
Social Marketing – GenNext Branding
Social Marketing – Two Sides
Market Size Interactive Marketing Spendings (US)
Marketing360 - Knowledge Solution 1 Search Audience Listening 2 Site Spend Market Research Video 4 Performance Display Mass Addressable 3
Know Your Customers Better
Marketing in Realtime
Marketing Reinvented Marketing360
Integrated Marketing
Delivering Inclusive Solution
Why K360 Be a Leader, Profit From Our Knowledge, Reach New Markets, Create Profitable Partnerships, Gain New Insights, Add Value To Existing Competence, Increase Market Share, Target More Clients
A Relationship which Delivers
Who We Are
K360 - From Ideas to Market Innovation +  Technology
K360 – Know Your Marketplace Better
Extend Your Reach

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