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Generation c definition

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Generation C Definition

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Generation c definition

  1. 1. GENERATION C THE YOUTUBE GENERATION ANTOINE MANTOVANI MBA 1C GROUPE 2
  2. 2. Generation C - Definition All persons born between 1984 et 1996 characterized by the fact that : - They grew up with all the means of information technology and internet - The using of those technologies as means of communication, collaboration and creation
  3. 3. Generation C - Characteristics - Benefits of a large variety of technology - Benefits of a great liberty of broadcasting - Thrives on connection, community, creation and curation - Feels engaged - A way of life - Empowered by technology which is everywhere in their life GOAL - Seeks to communicate and learn from each other
  4. 4. Concepts with which I agree The importance of the presence of technology and social networks - Comfort in life. Technologie exists everywhere, everytime in the daily life - Extremely fast online source to all kind of informations - Not necessary to move from home to find information and communicate with people - Mean of communication : - with people all around the world - gather people around interests put online - very interesting for professional and private using
  5. 5. A mean of entertainment, creation and education Entertainment - videos and games online - alternative to the television Creation - proud to create something new seen by everyone - share interests and passions Education - educational programs online - training programs online
  6. 6. A mean to broadcast a business and human values For business - Adapted for entity without financial means - Marks role : allows to broadcast and expand a brand’s image, philosophy and products For human values - Integrity - Honesty - Sharing - Gathering
  7. 7. Concepts with which I disagree Omnipresence of technology - Progressive loss of authentic human values - Dependance to those technologies - Cleavage between generation C and people unlinked to internet - Health problems because waves caused by electronic devices
  8. 8. Examples of website allowing to reach the Generation C with success www.journaldugeek.com French website reaching the target of geeks, about all the last trends in high tech. We can find for exampleall the news, different forum and the possibility to subscribe to different newsletters www.akihabaranews.com Japanese website about all the last news in high tech
  9. 9. END OF THE INTRODUCTION TO THE GENERATION C

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