2. Disclosure’s Artist Identity
• Disclosure are an Electronic duo made up of two brothers. Disclosure have
become modern pop stars.
• An interviewer said that he would never have guessed they were brother’s
as there was no fighting or no more ‘dominant’ sibling…it was only until
one of them started shouting down the phone at the other!
• They are very excited about the fact that they have been said to have
revived the British ‘dance culture’. 'I think girls are pleased that there's
some joy back in club music. And boys are pleased that there are girls
back in the club‘
• They seem; laid-back; down-to-earth;
fun and friendly
3. Motifs
• Across their marketing campaigns, the use of their iconic
motif of a sketched face over their own faces, is repeated and
has now become their renowned brand image.
• Even fans have joined in now…
4. Synergy and Connectivity
• This visual motif of a sketched face is repeated across a number of
platforms (their albums, website,merch and music videos) as a clear and
recognisable brand image for the duo.
Their famous sketched
face was actually created
because they didn’t have
enough money to create
a professional logo.
They have strategically used their
newly released album as the
artwork/design for their website
currently. This works well to
promote the album and make it
recognisable for their audience.
