D4MES promotes several important values through their music, videos, and social media presence. They showcase female empowerment in their "Red Planet" music video by reversing traditional gender roles. As a ethnically diverse group from London, they celebrate the cultural diversity of the city by incorporating elements of London culture into their videos and music. Each of the four band members have strong individual personalities that can be seen through their distinct roles and styles portrayed in their music video, album artwork, and personal profiles on the band's website.