2. The purpose of making a music video
• The purpose of making a music video is because it represents where
the location of the song is and if there was no music videos then
people wouldn’t understand what's fully going on in the song.
• They make more money to make a video for people to buy and its to
promote it.
• Music videos are made and used as a marketing device intended to
promote sale of music recordings.
3. The purpose of making music videos
examples.
• People make music videos to make more money and to make the
audience entertained. Nathan Sykes has a sex scene to attract the
audience.
• Also Justin Bieber is a massive artist and he has a really big song
called what do you mean and they both show there body Justin
Bieber shows it because all the girls get
attracted to it and more people buy his song
and music video.
4. My story Krept Konan
The purpose why this song was called my story
was firstly because the location of the area
looks like a poor area where a lot of gangs are
about. What they both wear in the film
represents that there in the hood.
In the beginning of the song he gets attacked by
two teenagers that shows that its gang related.
Halfway through the song his dad gets shot
trying to protect his son and dies and his son
says in the song that he is sorry and it should
have been him lying there dead. But the whole
song shows what he goes through in his life and
that people also use stereotype in the video
because black people used to get a lot of hate
and they don’t have a lot of money. Straight
outta Compton gives a great example.
5. Synergy
• Synergy is the release of a brand across different media platforms.
• Media institution use synergistic techniques in order to in case
there brands image and also expand their target audience. For
example star wars has a film, video game, books, soundtrack.
6. Representation
Representation means when they recreate reality to tell an audience.
Representation means it has the ability to suggest that some media
represents certain images and stories.
It can also mean that it’s a presentation to the mind in form to an idea
or an image.
Representation uses stereotypes because for example Krept and Konan
wrote a song with a huge house and girls half naked so it makes more
people attracted and buy the song. Its also a soundtrack from a film
called Brotherhood.
7. Male Gaze theory
• Using women as visual pleasure for a male audience.
• Personal identify is finding oneself reflected within another character
or celebrity – such as an artist or an actor.
• Some people just look to see if in the music video there is a sex part
or on the cover of a book people become attracted and buy it. So a
lot of music videos lately are just romantic and about love and kissing.
• Nathan Sykes has made most of his songs about either chasing girls or
falling in love. Which people become attracted to.
8. Male gaze theory
Miley Cyrus shows her body
out for everyone to see the
new her and to get attracted
to her to buy her album and
music videos. It’s a good way
to make money.
9. Promotion to an artist
• It allows the artist to become more well known and get more
publicity.
Eminem is the biggest rapper in the world and yelawolf is a good singer
but he is no where near as big as Eminem and not everyone knows who
yelawolf is. They both do a song called best friend Eminem helps
yelawolf become bigger because Eminem is in the song and people see
that he is becoming bigger. Eminem promoted
yelawolf for more people to see him but there both
different one is a rapper and one is a singer. Now
more people know who he is.
