A2 Media studies

1. Ed Sheeran
Agata & Bern

2. Conventions
• Album “+”
• He has been promoted through the use of an acoustic album
which can reach a wide audience
• He is also portrayed as a boy-next-door who is not affected by
fame itself
• Very down to earth
• His website, album as well as music videos are very simplistic
and effective

3. Conventions
• Music video “A-Team”, he appears for a few seconds and
helps out a girl being portrayed as a nice character
• Doesn’t want to be centre of attention as he is not present in
most of his music videos
• Carries the convention of a ‘plain Joe’, he is not phased by
fame
• Style of having no style is created, he is like the boy next door
– Mr. Nice guy

4. Overall message
• Nice guy, boy next door
• Romanic, caring, selfless
• Not affected by fame

5. Differences?
• Different colours used in the website and the album cover of
“+”
• All are simple and kitsch, the album and artist haven't been in
the market long enough to have changed

6. A Successful Campaign
• Very successful campaign as it is an acoustic album which
appeals to a large audience, the music is light
• Portrayed as a modest person (normal guy, skinny jeans and
patterned shirts) therefore people can associate with him
• Rejected fame, he’s a people’s person

7. A Successful Campaign
• Very successful campaign as it is an acoustic album which
appeals to a large audience, the music is light
• Portrayed as a modest person (normal guy, skinny jeans and
patterned shirts) therefore people can associate with him
• Rejected fame, he’s a people’s person