distribution for our film

1. Lionsgate Films

2. Why did we choose Lionsgate?
• Distributes a high number of films with a range of
genres. 200 films since 1997 - successful
• Distributed several crime thrillers, similar to our film.
Two examples are 'Captivity' and 'Narc.‘
• Distributes British films as well as American films.
E.g. The Theory of Everything

3. How would our film be marketed
Traditional Methods
• Posters inside and outside
cinemas; on streets, buses, in
shops and newspapers
• Radio advertisements on popular
music stations e.g. Capital FM
• Television adverts on
popular/main channels e.g. ITV,
Channel Four, Sky1
• Trailers at the cinema
Social Media/Online
• Trailer on YouTube channel
(177,379,781 views altogether)
• Attracting target audience
through interactivity on social
network sites:
– Facebook page: 1,946,571 likes,
competitions, photos
– Twitter page: 500,000+ followers,
retweeting film pages etc
Hunger Games by Lionsgate
Films bus poster Lionsgate Twitter. Its picture
and cover photo are of their
upcoming film

4. How would our film be released?
1. Theatrical release.
– It will be released on a national scale at all main UK cinemas as it is
mainly specific to British audiences
– May possibly have a European release, similar to the Lionsgate
distributed film ‘Testament of Youth.’ E.g. France, Belgium,
Netherlands, Denmark, Ireland, Sweden. The genre of film noir is has
been fairly popular in European film.
2. TV and VOD.
– Lionsgate Home Entertainment is the home video and DVD distribution
arm of Lions Gate Entertainment, which finished 2012 with a 9.5%
market share, in the top 5 studios. Lionsgate also supports UltraViolet.
– Other online streaming sites it may be shown on include Netflix and
Amazon Instant Video.
– It should be available to buy in DVD and Blu-Ray formats in shops such
as ASDA roughly a year after its theatrical release.
– It is likely that it will be seen on television eventually on channels such
as Sky Movies and Film 4.