Lecture on digital transformation for students of the Artevelde University College in Ghent, Belgium.
The internet has been around for 25 years and has caused many disruptions. With more disruptions to come, many organizations are seeking for ways to use digital opportunities in a meaningful way creating more value for customers and sustaining their business.
The impact of the development of the Web on marketing and communications and how it causes digital disruption for companies is shown in this talk. With practical examples you will get insights in how organizations can create more value for customers at the same time also the organization can benefit from these efforts. Several digital developments such as mobile, social and 'internet of things' will be presented. Besides the use of theoretical models for digital disruption and digital transformation, some case studies are presented which bring directly applicable tips to take home.
Principles for digital transformation are a changing value proposition, business model, culture, technology and organization.
Digital Transformation - Effects on the World of Work and EmployeesPeter Vogel
The world of work has undergone some massive changes as a result of the digital transformation. Cloud computing, mobile technologies, social networks, among many other trends, have and continue to transform our personal and professional lives.
What are the effects of this digital revolution on the world of work and on the employees? What do companies have to do in order to cope with this transformation?
DIGITAL TRANSFORMATION & DISRUPTION 2016 - Understanding digital landscape &...Lassi Nummi
Brief overlook on digitalization and digital marketing trough statistics and forecasted trends in 2016 and 2017, focusing on EU area. Data gathered on various sources. Sources mentioned on presentation.
Digital Transformation is used very frequently in all types of business discussions as an umbrella term to cover a diverse range of technology / business initiatives. This slide deck tries to capture the essence of Digital Transformation which is really about strategic transformations at business level, and not just technology. Key insights about transformation across 5 domains (Customers, Competition, Data, Innovation, Value) are built up step by step, and will help in connecting the dots across diverse topics.
Digital Transformation - Effects on the World of Work and EmployeesPeter Vogel
The world of work has undergone some massive changes as a result of the digital transformation. Cloud computing, mobile technologies, social networks, among many other trends, have and continue to transform our personal and professional lives.
What are the effects of this digital revolution on the world of work and on the employees? What do companies have to do in order to cope with this transformation?
DIGITAL TRANSFORMATION & DISRUPTION 2016 - Understanding digital landscape &...Lassi Nummi
Brief overlook on digitalization and digital marketing trough statistics and forecasted trends in 2016 and 2017, focusing on EU area. Data gathered on various sources. Sources mentioned on presentation.
Digital Transformation is used very frequently in all types of business discussions as an umbrella term to cover a diverse range of technology / business initiatives. This slide deck tries to capture the essence of Digital Transformation which is really about strategic transformations at business level, and not just technology. Key insights about transformation across 5 domains (Customers, Competition, Data, Innovation, Value) are built up step by step, and will help in connecting the dots across diverse topics.
Digital Transformation: What it is and how to get thereEconsultancy
Digital Transformation: What it is and how to get there.
Authored by Econsultancy CEO Ashley Friedlein, this presentation on the topic of 'Digital Transformation', is broken down into six sections covering:
1. Digital Transformation - what it is and recent data and research on the topic
2. Strategy - what a digital strategy should include
3. Technology - the challenges of technology and the skills gap
4. People - looking at organisational structure, culture, roles & responsibilities, environment recquired
5. Process - how to address the speed, innovation and agility required
6. Business Transformation - how digital transformation is actually business transformation
Digital Business Transformation | Strategy + Executionfeature[23]
Speed of innovation and certainty of your digital technology strategy is your new IP.
Market leading brands know they are competing in the 3rd Industrial Revolution – The Software Economy – and they will live or die by their digital adoption. Companies mature in digital business transformation are outperforming, making more money, and are more profitable than their peers.
These Digital Leaders are proactively transforming their business models and leading their segments through the frenetic pace of social, mobile, analytics, cloud, and the Internet of Everything. Unfortunately, digital is still shrouded in confusion, viewed as a cost center, and punished with inadequate funding.
How do you transform modern businesses at scale by creating technology-based capabilities, products, services, and business outcomes that delivers your authentic brand promise?
Lean: A strategy for the digital transformation by Régis MedinaInstitut Lean France
What is the digital transformation about? Launching a new app? Being Agile? Using new technologies such as big data? No!
To succeed, a digital transformation requires to turn everyone into a smart creative. Step by step, Régis Medina of Institut Lean France explains the key contribution of Lean management in that journey.
What the hell is digital transformation anyway ! - webinar - 25 april 2018 (1)Good Rebels
What the hell is digital transformation anyway?” a webinar presented by Mark Ralphs, partner at Good Rebels, on the 25th of April 2018.
Learn about the challenge of creating a digital first culture and organisation, the forces driving digital transformation, and practical insights and advice on delivering a transformation programme.
Unlock Your Organization Through Digital TransformationDigital Surgeons
Digital Transformation allows you to be disruptor, not the disrupted. See what you missed from our workshop at the Carnegie Mellon Engineering and Technology Innovation Management (ETIM) program’s 10th Anniversary Summit with senior leaders from academia and industry. Learn how to digitally optimize your business with principles of human-centered design that put the heart of the consumer at the center of business model innovation.
Digital Transformation
Design Thinking
14 Shocking Digital Transformation & Digital Economy StatisticsDATUM LLC
Read these 14 statistics to gain insight into what the digital economy is becoming and why digital transformation is so important.
These statistics help demonstrate how complex the digital economy is becoming and why we are passionate about simplifying enterprises’ data challenges. We help enterprises develop a sustainable data governance model through our software solution Information Value Management®.
Top 10 Digital Transformation Trends for 2017Daniel Newman
Digital transformation reshapes every aspect of a business. As digital technology continues to evolve, I believe that successful digital transformation will require careful collaboration, thoughtful planning, and the inclusion of every department.
During recent years, we’ve seen shifts in how traditional leadership roles operate, as silos break down and the scopes of various roles widen and change. Digital transformation has morphed from a trend to a central component of modern business strategy.
Digital transformation sweet spot: Business operationsMarcel Santilli
Learn more: https://insights.hpe.com
Your enterprise can digitally transform by gaining insights from your data to improve the experience for your customers.
Enterprises need to make over all aspects of their business, because today’s customers expect frictionless experiences — and because new competitors launched with the latest technologies can change and respond to customers faster than mature companies.
Start with the fact that your enterprise has valuable assets that start-ups don’t — your customers. Fostering loyalty among these customers requires improving their interaction with not only your products and services, but also sales, billing, support and shipping operations. Successful companies count on digital technologies to transform the total customer experience. As consumers, we’ve come to expect digitally enabled products as the new normal. But what’s the next step for your enterprise? Find ways to translate into their business lives what people love and expect as consumers.
Enterprises can learn from the digital leaders who look for ways that apps and data can be added to products to create new value over time. Digital leaders use what they learn from the data to reshape core operations to drive the enterprise forward. What’s considered a core operation varies from industry to industry, but the common characteristic is that core operations make up a sizable portion of the enterprise budget. Gaining even a modest amount of efficiency through digital transformation can significantly impact the bottom line. Data also can be used to predict mechanical failure and to schedule preventive maintenance to avoid business disruptions.
Digital transformation begins with data. So how can your enterprise gain insights from your data to improve the experience for your customers?
1234 Digital Transformation Framework 2018Filip Drimalka
Introducing the world's first framework for the internal digital transformation of organizations and businesses of all sizes.
(The book "The road to digital transformation" out March 2018)
Digital Transformation Strategy & Framework | By ex-McKinseyAurelien Domont, MBA
Go to www.slidebooks.com to Download and Reuse Now a Digital Transformation Strategy & Framework in Powerpoint | Created By ex-McKinsey & Deloitte Strategy Consultants.
A methodology for Digital Transformation in EnterprisesBiju Shoolapani
The road to digital transformation requires considerations on various aspects related to cultural, organizational, functional and technology. This presentation identifies the key steps towards starting the digital transformation journey and was done to demonstrate the same for educational institutions in particular. The steps are generic and can be applied to organizations and businesses.
Business is changing: digital technology has permeated every facet of the enterprise, completely transforming the way we work. Digital has disintermediated markets, disrupted organisational structures, created new risks and new revenue streams, while fundamentally altering the way businesses engage with their customer.
There is no coincidence that the most influential companies of our age share a common ability to harness technology effectively. In these exciting and turbulent times, success is increasingly defined by the ability to respond to the fast changing digital landscape, it has become a key distinguisher between growth and obscurity.
DT 2019 contextualised key digital trends and explored the underlying process of organisational change. The conference was geared towards senior technologists and digital leaders, providing an insightful peer-led environment and a crucial forum for knowledge exchange, discussion and high-level networking.
This is the largest annual Digital Transformation conference held in Scotland - with over 300 attendees in 2018. The event is supported by ScotlandIS and is free for qualifying delegates to attend.
7 Ways to Lead Digital Transformation Without Being an IT SpecialistVistage UK
SMEs should be embracing the digital transformation to grow their businesses. This slideshare shows how non-IT business leaders can use strategic thinking and leadership excellence to drive innovation and change.
Digital Transformation Playbook: Guide to Unleashing Exponential GrowthBMC Software
BMC, the global leader in IT solutions for the digital enterprise, has teamed with PSFK, one of the world’s leading think tanks, to develop The Digital Transformation Playbook. This guide provides key insights and actionable steps for business executives and public sector organizations to follow as they seek to enhance customer experiences, processes, and business models through digital transformation. To download a complimentary copy of The Digital Transformation Playbook, visit http://www.bmc.com/playbook.
Digital Transformation: What it is and how to get thereEconsultancy
Digital Transformation: What it is and how to get there.
Authored by Econsultancy CEO Ashley Friedlein, this presentation on the topic of 'Digital Transformation', is broken down into six sections covering:
1. Digital Transformation - what it is and recent data and research on the topic
2. Strategy - what a digital strategy should include
3. Technology - the challenges of technology and the skills gap
4. People - looking at organisational structure, culture, roles & responsibilities, environment recquired
5. Process - how to address the speed, innovation and agility required
6. Business Transformation - how digital transformation is actually business transformation
Digital Business Transformation | Strategy + Executionfeature[23]
Speed of innovation and certainty of your digital technology strategy is your new IP.
Market leading brands know they are competing in the 3rd Industrial Revolution – The Software Economy – and they will live or die by their digital adoption. Companies mature in digital business transformation are outperforming, making more money, and are more profitable than their peers.
These Digital Leaders are proactively transforming their business models and leading their segments through the frenetic pace of social, mobile, analytics, cloud, and the Internet of Everything. Unfortunately, digital is still shrouded in confusion, viewed as a cost center, and punished with inadequate funding.
How do you transform modern businesses at scale by creating technology-based capabilities, products, services, and business outcomes that delivers your authentic brand promise?
Lean: A strategy for the digital transformation by Régis MedinaInstitut Lean France
What is the digital transformation about? Launching a new app? Being Agile? Using new technologies such as big data? No!
To succeed, a digital transformation requires to turn everyone into a smart creative. Step by step, Régis Medina of Institut Lean France explains the key contribution of Lean management in that journey.
What the hell is digital transformation anyway ! - webinar - 25 april 2018 (1)Good Rebels
What the hell is digital transformation anyway?” a webinar presented by Mark Ralphs, partner at Good Rebels, on the 25th of April 2018.
Learn about the challenge of creating a digital first culture and organisation, the forces driving digital transformation, and practical insights and advice on delivering a transformation programme.
Unlock Your Organization Through Digital TransformationDigital Surgeons
Digital Transformation allows you to be disruptor, not the disrupted. See what you missed from our workshop at the Carnegie Mellon Engineering and Technology Innovation Management (ETIM) program’s 10th Anniversary Summit with senior leaders from academia and industry. Learn how to digitally optimize your business with principles of human-centered design that put the heart of the consumer at the center of business model innovation.
Digital Transformation
Design Thinking
14 Shocking Digital Transformation & Digital Economy StatisticsDATUM LLC
Read these 14 statistics to gain insight into what the digital economy is becoming and why digital transformation is so important.
These statistics help demonstrate how complex the digital economy is becoming and why we are passionate about simplifying enterprises’ data challenges. We help enterprises develop a sustainable data governance model through our software solution Information Value Management®.
Top 10 Digital Transformation Trends for 2017Daniel Newman
Digital transformation reshapes every aspect of a business. As digital technology continues to evolve, I believe that successful digital transformation will require careful collaboration, thoughtful planning, and the inclusion of every department.
During recent years, we’ve seen shifts in how traditional leadership roles operate, as silos break down and the scopes of various roles widen and change. Digital transformation has morphed from a trend to a central component of modern business strategy.
Digital transformation sweet spot: Business operationsMarcel Santilli
Learn more: https://insights.hpe.com
Your enterprise can digitally transform by gaining insights from your data to improve the experience for your customers.
Enterprises need to make over all aspects of their business, because today’s customers expect frictionless experiences — and because new competitors launched with the latest technologies can change and respond to customers faster than mature companies.
Start with the fact that your enterprise has valuable assets that start-ups don’t — your customers. Fostering loyalty among these customers requires improving their interaction with not only your products and services, but also sales, billing, support and shipping operations. Successful companies count on digital technologies to transform the total customer experience. As consumers, we’ve come to expect digitally enabled products as the new normal. But what’s the next step for your enterprise? Find ways to translate into their business lives what people love and expect as consumers.
Enterprises can learn from the digital leaders who look for ways that apps and data can be added to products to create new value over time. Digital leaders use what they learn from the data to reshape core operations to drive the enterprise forward. What’s considered a core operation varies from industry to industry, but the common characteristic is that core operations make up a sizable portion of the enterprise budget. Gaining even a modest amount of efficiency through digital transformation can significantly impact the bottom line. Data also can be used to predict mechanical failure and to schedule preventive maintenance to avoid business disruptions.
Digital transformation begins with data. So how can your enterprise gain insights from your data to improve the experience for your customers?
1234 Digital Transformation Framework 2018Filip Drimalka
Introducing the world's first framework for the internal digital transformation of organizations and businesses of all sizes.
(The book "The road to digital transformation" out March 2018)
Digital Transformation Strategy & Framework | By ex-McKinseyAurelien Domont, MBA
Go to www.slidebooks.com to Download and Reuse Now a Digital Transformation Strategy & Framework in Powerpoint | Created By ex-McKinsey & Deloitte Strategy Consultants.
A methodology for Digital Transformation in EnterprisesBiju Shoolapani
The road to digital transformation requires considerations on various aspects related to cultural, organizational, functional and technology. This presentation identifies the key steps towards starting the digital transformation journey and was done to demonstrate the same for educational institutions in particular. The steps are generic and can be applied to organizations and businesses.
Business is changing: digital technology has permeated every facet of the enterprise, completely transforming the way we work. Digital has disintermediated markets, disrupted organisational structures, created new risks and new revenue streams, while fundamentally altering the way businesses engage with their customer.
There is no coincidence that the most influential companies of our age share a common ability to harness technology effectively. In these exciting and turbulent times, success is increasingly defined by the ability to respond to the fast changing digital landscape, it has become a key distinguisher between growth and obscurity.
DT 2019 contextualised key digital trends and explored the underlying process of organisational change. The conference was geared towards senior technologists and digital leaders, providing an insightful peer-led environment and a crucial forum for knowledge exchange, discussion and high-level networking.
This is the largest annual Digital Transformation conference held in Scotland - with over 300 attendees in 2018. The event is supported by ScotlandIS and is free for qualifying delegates to attend.
7 Ways to Lead Digital Transformation Without Being an IT SpecialistVistage UK
SMEs should be embracing the digital transformation to grow their businesses. This slideshare shows how non-IT business leaders can use strategic thinking and leadership excellence to drive innovation and change.
Digital Transformation Playbook: Guide to Unleashing Exponential GrowthBMC Software
BMC, the global leader in IT solutions for the digital enterprise, has teamed with PSFK, one of the world’s leading think tanks, to develop The Digital Transformation Playbook. This guide provides key insights and actionable steps for business executives and public sector organizations to follow as they seek to enhance customer experiences, processes, and business models through digital transformation. To download a complimentary copy of The Digital Transformation Playbook, visit http://www.bmc.com/playbook.
Going Digital: The Banking Transformation Road MapSemalytix
The leaders in digital banking are more client-centric, tech-savvy, and inclusive—and are fundamentally changing to deliver the best results.
Most banks today want to become digital banking leaders—after all, that's where the customers are. And for much of the past decade as digital banking has taken hold, most leading traditional banks have incorporated strong digital strategies.
So what separates the digital banking leaders from the laggards? A new A.T. Kearney study on digitization, in conjunction with Efma, seeks the answer and finds three main findings: the leaders understand the importance of mobile in a digital strategy, they are developing more agile operating models, and, most notably, they have tackled the need for internal culture shifts (see sidebar: About the Study).
With top-down implementation, these leaders have set their paths toward becoming more client-centric, more tech-savvy, and more inclusive. As the market evolves even more rapidly through the end of the decade, all banks will have to adapt to a disruptive model in people and IT—the two engines of retail banking—and must fundamentally adapt to deliver the best results.
This paper looks at the trends and the path forward.
The Evolving Digital Journey
Most banks began their digital journey years ago and have clear digital strategies, yet even those are facing major changes. In particular, as more customers use their mobile phones and tablets to do their banking, and omnichannel takes hold in financial services, the mobile experience is becoming a crucial aspect of digital strategy that banks must address.
Secondly, to keep up in this fast-changing market, traditional banks will have to adapt their operating models. In particular, changes in IT, new products and services development, and changing expectations for time-to-market will be key factors going forward.
Perhaps the most important step, however, is that banking in the digital age requires a drastic, profound reset of how banking staff reacts to customer needs. This means thinking customer first, rather than by channel; as one panelist puts it, "Banks think in channels, but customers don't." It means being conscious that small digital players can gain market share faster and in a manner that is more disruptive to traditional banks' models. It means understanding that organizational silos pose significant obstacles to creating new solutions for customers. Most importantly, it means looking inward, changing organizational beliefs and habits to facilitate clients and drive digital innovation.
A new spirit of banking—led by top executives—will lead the way to addressing market changes, becoming more agile, and improving openness in day-to-day business.
- See more at: http://www.atkearney.com/latest-article/-/asset_publisher/lON5IOfbQl6C/content/going-digital-the-banking-transformation-road-map/10192?_101_INSTANCE_lON5IOfbQl6C_redirect=#sthash.oKsJGij3.dpuf
GE의 디지털 산업 변화 - GE's Digital Industrial Transformation PlaybookGE코리아
많은 곳에서 산업의 디지털 변화에 대해 이야기하지만, 소수의 산업기업만이 실제 변화를 겪고 있습니다. GE가 바로 그런 기업입니다. GE의 디지털 산업 변화 문서에서는 GE가 디지털 산업 변화를 경험하며 얻은 통찰, 공유, 도구, 기술 등을 전반적으로 소개합니다.
While much has been written about the digital transformation
of industry, few industrial companies have undertaken the
daunting work of actually transforming. GE has and is.
This paper provides an overview of the insights, lessons
learned, tools, and techniques that GE acquired through its
own digital industrial transformation experience.
Digital transformation report sweden july 2017Ola Reppling
Digital Transformation Report 2017
@Qvartz and Microsoft have interviewed leading Swedish companies in many industries about Digital Transformation and the practical aspects of it. Understanding the What, Why and How of Digital Transformation. There are many commonalities across industries and between companies, but my key take-away is that there is no silver bullet. You can’t use the cookie cutter and use the same solution over and over again. Each company and situation is different and therefor each company approach needs to be different, both in What, How and timing. This report strengthens my view that Microsoft is in a unique position to support our customers as we continue to invest in both our platform, but more importantly, in our customer relationships.
When we are in a strategic partnership with our customers we can really support them in all stages of the Digital Transformation Maturity Curve. Many of our larger customers have different units/divisions that are in different stages of the maturity curve and Microsoft’s flexible, scalable and versatile platform and way of working allows us to support the customer as needed in throughout the company.
The report also reinforces the validity and importance of Microsoft’s four pillars of Digital Transformation: Engage your customer, Empower your employees, Optimize your operations and Transform your products.
The report will give you a benchmark of where Swedish customers are on their Digital Transformation journey and some insights into the What, Why and How.
Digital Transformation in Banking - Asseco SEE's Survey ReportAsseco SEE
Digital transformation of business implies an integrated use of modern technologies in all business operations. Banking is one of the industries that is very receptive to new technology, e.g. through the use of Internet and Mobile Banking. In order to gain a better insight in the implementation of digital transformation by the banks in the SEE region in selected countries, Asseco SEE carried out the „Digital Transformation Survey in Banking - 2016“. Questionnaires were used to collect information about the digital transformation processes among 140 bankers across Bosnia and Herzegovina, Bulgaria, Montenegro, Croatia, Kosovo, Slovenia, Serbia and other European countries. The results of this survey can be used by banks in the evaluation of their own digital transformation. The report presents the answers to the following five aspects of digital transformation: strategy & challenges, channels, customer experience & engagement as well as banks’ competitors in digital transformation. For an in-depth report, visit digitalbanking.asseco.com
Digital banking: Why are banks not performing as well as they could do?Stefan F. Dieffenbacher
Driven by the top Internet players the speed of change in the financial services market is rapidly increasing. To secure their business and generate further growth the large-scale Internet players are forced to attack additional markets and the financial services market is one of them.
Leading Internet players will conquer the financial services market by
- utilizing their global customer base and advanced customer intelligence (data),
- by connecting today separated services to an eco system using technology
- and their ability to move fast.
Banks will have to react to the digital threads and do their homework. Some of the core actions required to achieve a better positioning in the digital channels are proposed within this slideshare.
Keynote: The User Experience Strategy behind one of Europe’s largest Digital ...Stefan F. Dieffenbacher
The User Experience Strategy behind one of Europe’s largest Digital Transformations is a presentation that summarizes the digital strategy approach taken for a key bank in Europe.
It takes the reader through three stages:
1. Why was a digital strategy required to start with? Why could the bank no more operate as-is?
2. What was the overall solution and design approach? At this point in time, the Digital Leadership strategy framework is being introduced.
3. How was the actual solution developed across both phases? In the first phase, the presentation talks through the key steps, namely:
3a. customer segmentation
3b. persona development
3c. understanding of user needs
3d. understanding of business needs
3e. developing an overarching vision based on business goals and user needs
3f. Deriving the functional scope - termed at Digital Leadership a Scope Landscape
The second phase then goes on to detail out the solution approach which was basically about detailing out the strategy from phase 1 and validating it in details.
What banks will have to work on over the next couple of years:
in 2013, bank customers have spent 400 minutes per year in the digital channels, but only 1 minute per year on average in direct contact with their bank advisor. 60% of the European population just never went into any bank branch at all (excluding ATM usage). However 90% of the sales still comes from the branches.
Banks will have to fundamentally address this challenge and see how they can become more relevant to consumers and how to sell online.
This keynote addresses the fundamental issues of banks from three perspectives:
- The challenges the users want to have solved
- The challenges coming from an external, market / competitive environment
- The challenges the business has to solve internally
The presentation is fun and thought provoking containing many fresh ideas on the future of banking. Feel free to get in touch!
The talk provides a new perspective on leadership in the digital age. Key topics include:
1. Organisational development: changing from a top-down, military-style organisation towards a supportive, adaptive and open organisation. Led by a leader who supports those in contact with the customers as opposed to a director / dictator who dictates from the top.
2. How to lead: Leadership involves setting a direction which people can follow. The author proposes to use the OKR framework (objective and key results), introduced by google, as a basis. The key steps in implementing the same are laid out as follows:
#1 Start defining OKRs to set an example.
#2 Publish immediately, visible for everyone.
#3 Get everyone involved.
#4 OKRs are set jointly only. There is no top-down.
#5 Discussion happens in the team(s) only.
#6 There is no punishment, it is a joint experience.
#7 Ensure everyone is walking in the same direction.
3. Setting a direction & vision: leadership further involves setting a direction. This is ultimately the duty of both the customer and the organisation. Only jointly can a correct vision and direction be determined, else we miss the market requirements.
4. What is strategy in this context: strategy, at it's simplest, is a direction and a verified path how to get there (the later typically referred to as a roadmap). Most strategies are superb in painting a vision, but lack the roadmap aspects of it, so they ultimately fall short of explaining how to realise the vision.
5. How to execute: execution can only be agile. Over waterfall, it has several key advantages:
#1 Customer testing & fast market feedback!
#2 Product doesn‘t need to be fixed for the next 2 years
#3 Limited risk
#4 Significantly faster (if well executed)
#5 Attention: agile doesn‘t mean without a goal
We prefer to step on board when your company is looking to define its long-term strategies. Because that's when we can use the complete playing field - for developing strategies which result in a measurable improvement of your key indicators.
We've developed our own method for reorienting / relaunching digital projects. It takes a holistic approach to all the component parts: right from the business case, user experience and business requirements to the process design, technology and content.
Which is why we work intensively within interdisciplinary teams, make use of our frameworks, draw on our wide range of experience and lead workshops - until we've seen to it that you reach your goals. This process is typically followed by the development of a digital concept.
Keynote: why are Innovations critical for Banks & Insurances?
A perspective on the Financial Services industry: the amount of changes will only accelerate.
- Exponential technologies are driving change; convergence of several disciplines from software to devices to biotech
- Our expectations as consumers are set by our online experience from services such as Facebook, Google or Amazon
- Disruption pattern: startups put themselves in-between the customer and the company
(i.e. check24)
- Industry changes leading to further FinTech & InsureTech investments
- Margin pressure: banks & insurrance by the lowest interest rates we have seen in 2.000 years
- User Experience is driving value in a new way – and most startups understand customer-centricity
- Banks & Insurance companies are under pressure because their offering is fundamentally undifferentiated
- Regulators are opening up: i.e. PSD II forces the banks to open up their data; full disclosure of insurance commissions will arrive soon
- Customers don’t want to be ‘told’ anymore: they don’t come to branches anymore - buy how can advice as the key point of sales be digitized?
Banks need to build up digital capabilities based on 5 pillars plus 1 enabling capability:
(1) DATA-DRIVEN DIGITAL INSIGHTS
- Data-driven segmentation & Value Proposition Design
- 360° single customer view
- Customer Experience excellence
- Comprehensive data ecosystem, including 3rd party APIs
(2) CUSTOMER EXPERIENCE EXCELLENCE
- Customer-centric experience design & processes
- Omni-channel experience delivery
- Journey consistent front-to-back, end2end
- Clear brand positioning & brand amplified by a purpose
(3) DIGITAL MARKETING
- Data-driven, real-time segmentation & cohort analysis
- Data-driven customer- life-cycle management
- Targeted digital (performance) marketing
(4) DIGITALLY ENABLED OPERATIONS
- Operations are designed to support customer journeys
- Streamlined and automated fulfillment processes
- Digitized sales and service interactions
(5) SMART TECHNOLOGY SETUP
- Scalable application architecture
- Flexible IT architecture (i.e. SOA) with clear messaging
- Flexible IT infrastructure
(6) DIGITAL ENABLERS
- Digital Talent Management
- Value-driven Organisation & governance
- Test-and-learn culture
We feel honoured McKinsey copied this model in the following article:
Cutting through the noise around financial technology, Feb 2016: http://bit.ly/1Rtz0AF
Today's customers are fundamentally different from customers of past years as they are harder to acquire, retain, and delight because of the explosion in digital technologies consumers use day to day. New digital experiences are forcing banks to play catch-up and match the innovative and engaging interactions and products — such as mobile payments — that non-banks are offering to those same customers. This IDC research, sponsored by TCS Digital Software & Solutions Group, revealed three key themes for digital transformation in the banking industry.
Whitepaper: Why banks need to move if they want to own banking in the future.Stefan F. Dieffenbacher
1. Executive Summary
Driven by the top Internet players the speed of change in the financial services market is rapidly increasing. To secure their business and generate further growth these Internet players are forced to attack additional markets and the financial services market is one of them.
They will conquer the financial services market by
• utilizing their global customer base and advanced customer intelligence (data),
• by connecting today separated services to an eco system using technology and delivering advanced user experience
• and their ability to move fast.
Their entry point to the financial services market is the offering of payment services to their clients through the use of their mobile devices. Extending the functionality of wallets will challenge classical retail banking’s value proposition as these Internet companies can go far beyond classical value propositions.
Some traditional financial services companies already start to understand that the time for a change has come, as these developments will challenge their core business models in very few years. For the first time, this many large-scale companies are starting to invest in programs in large excess of €500m to become better in digital.
While huge investments are not a sufficient reaction to the challenges of the market, players that will not follow the trend will lose their current position in the next years.
Traditional bank’s service offering and channel mix needs to be further rethought and adapted, followed by a fast-paced execution to respond to today’s quickly emerging reality. Players who are not able to manifest their position in the digital channels soon will be challenged in their existence.
The strategic transition needs to be guided by a short-term tactical approach to seriously start earning money in digital. On top of the pure positive financial impact of such a tactical approach, achieving significant sales through a much stronger public website as well as data-driven up- and cross-selling measures will start a cultural shift within the bank. When executives and employees discover that suddenly the digital channels generate large amounts of money, a movement of change could be kicked off. That would be the basis to understand the urgency and the possibility to develop a guiding coalition – the start of any strong change process.
2. Introduction
We are convinced that banks needs to even further raise their attention to their Digital Channels and some necessary adoptions of their business models to stay long term successful. We have rationalized our analysis and proposed actions by a large body of research and facts, which provide deep evidence and insights in recent market evolutions.
To provide a complete picture we showcase recent alterations and transformations in diverse industries, highlight the changing face of the insurance industry and subsequently dive into an analysis of the banking industry. We cover w
Keynote: "Digitale Transformation für Banken - mitspielen oder untergehen"Stefan F. Dieffenbacher
Keynote: "Digitale Transformation für Banken - mitspielen oder untergehen"
Die Keynote ist in zwei große Teile aufgeteilt:
1/ Das Bedrohungsszenario: Teil 1: Die Welt ändert sich
2/ Noch nie war der Appetit nach Innovationen größer - wie können Banken reagieren?
Der erste Teil fasst die Veränderung der vergangenen Jahre zusammen und zeigt auf welche anderen Branchen durch die digitale Revolution sprichwörtlich weggefegt worden sind. Auch groß zu sein reicht nicht mehr aus: "too big to fail" gibt es nicht mehr. Der Vortrag geht folgend auf aktuelle Bankstatistiken ein: kaum jemand besucht heute noch tatsächlich eine Bank und kommt zur Schlussfolgerung: Banken schaffen es noch nicht mit ihren Online Kunden Geld zu verdienen! Das ist aber die wachsende Herausforderung in Anbetracht der Generation X und Generation Y.
Drei Kerngedanken...
1. Wer die Kundenbeziehung besitzt, besitzt das Geschäft und den Gewinn. 2. Banken sind heute ein “low involvement business”.
3. Apple, Google und Co. werden ihre starken Kundenbeziehungen nutzen
um ihre Konkurrenten in den Hintergrund zu drängen.!
Im zweiten Teil wird der Hunger nach Innovationen dargestellt. Aber was ist eine Innovation? Die großen des Internets - Apple, Google, Facebook, AliBaba und Amazon leben und sind vorwiegend durch User Experience Innovationen erfolgreich geworden.
Es braucht einen klaren Ansatz um eine Digitale Strategie zu erstellen und die digitale Transformation zu schaffen. Die 7 zentralen Schritte hierzu werden knapp anhand von Beispielen aufgezeigt:
1/ Stakeholders
Stakeholder identification
Personas
Initial market & competitive analysis
Other inputs to needs
2/ Expected benefits
Departmental inputs
Benefits identification
Benefits breakdown
BI & Analytics review
Initial opportunity identification
3/ Overall direction
Vision
Goals
Business objectives
Project Motivation
4/ Product development
Key user tasks
Cross-channel experience journeys
Scope Landscape
Roadmap
Content org model
Site org model
5/ Costs
Technical architecture
Draft cost breakdown
Initial project plan
Organisational setup post launch
Cost assumptions
6/ Business Case
Business case
Funding options
Business Case presentation
7/ Approach & Plan
Initial draft plan till go-live
Project plan strategy & concept phase
How disruptive Innovation can be realized in Banking & Insurance
Why is this successful?
- results are almost guaranteed due to the funnel
- winning ideas are likely to be AWESOME, because they have seen many iterations
- bad ideas drop out immediately high cost savings
- highly motivated employees
We create new products/services, entire startups or a digital unit for you
With our approach, team, technology and entrepreneurial attitude we identify, validate and evolve business opportunities and quickly turn them into highly profitable businesses – potentially even realizing a disruptive product. We have a proven track record with top market players across a wide range of industries. Talk to us to see how we can develop awesome ideas for your digital future.
We love to design the future – together with you.
1 | Robust Framework
A blend of the best Silicon Valley-proven methodologies forms our comprehensive framework:
Design Thinking
Business Model Generation,
Lean Startup, Lean Marketing, Lean Analytics,
Customer Development,
Agile, Scrum, Kanban …
We guide the project team throughout the process using our framework.
1 | New products, services and disruptive business ideas
We build digital products and services for B2C and B2B that we validate in multiple iterations with your potential customers. In the next stage, we launch the product/service as a Minimum Viable Product (MVP) to validate it by a larger target group and that’s when we start pivoting and tweaking. If customers love the product/service and are willing to pay for it, we consider the product investment ready and that’s when we start growth-hacking the new business. Naturally, all decisions are data-driven.
THIS IS AWESOME - Company Builder
2 | From new departments to entire startups
New products and services lead to:
a new venture as an autonomous business that may later be reintegrated back into your existing organization
a new department within your exiting organization
adoption by an existing department within your organization
You can count on our experience, knowhow and resources every step of the way.
3 | Innovation unit / Digital unit
Talk to us if you want to set up your own innovation or digital unit within your organization. We can get you standing on your own two feet by training you to use our framework and handing over everything you need to run the CATAPULT™ software stack on your own. Technology
With our HR, training and mentoring programs, we’re with you every step of the way until you’re ready to run independently. Talents
Digital Disruption - Artevelde University College Ghent - International week ...Ayman van Bregt
The internet has been around for 25 years and has caused many disruptions. With more disruptions to come, many organizations are seeking for ways to use digital opportunities in a meaningful way creating more value for customers and sustaining their business.
The impact of the development of the Web on marketing and communications and how it causes digital disruption for companies is shown in this talk. With practical examples you will get insights in how organizations can create more value for customers at the same time also the organization can benefit from these efforts. Several digital developments such as mobile, social and 'internet of things' will be presented. Besides the use of theoretical models for digital disruption and digital transformation, some case studies are presented which bring directly applicable tips to take home.
Digital disruption - International Communication Days 2016 - Erasmushogeschoo...Ayman van Bregt
The internet has been around for 25 years and has caused many disruptions. With more disruptions to come, many organizations are seeking for ways to use digital opportunities in a meaningful way creating more value for customers and sustaining their business.
The impact of the development of the Web on marketing and communications and how it causes digital disruption for companies is shown in this talk. With practical examples you will get insights in how organizations can create more value for customers at the same time also the organization can benefit from these efforts. Several digital developments such as mobile, social and 'internet of things' will be presented. Besides the use of theoretical models for digital disruption and digital transformation, some case studies are presented which bring directly applicable tips to take home.
Digitale disruptie - Minor Branding to Friending - Hogeschool Rotterdam - okt...Ayman van Bregt
Gastcollege over digitale disruptie en digitale waardecreatie voor de minor branding to friending voor de Hogeschool Rotterdam.
Onderwerpen:
Digitale disruptie
Innovatie
Concepting
New business development
Mediaconsumptie
Mobiele revolutie
Impact van digitale disruptie op de economie
Digitale waardecreatie
McKinsey social technologies model
Collaborative Economy - Honeycomb model
Customer journeys
Innovatieparadox
Innovator's DNA
CARE als drijvende kracht achter digitale disruptie en betekenisvolle digitale waardecreatie
How to make use of social media data to support marketing decisions - Vleric...Ayman van Bregt
Guest lecture for the Strategic Data Driven Marketing Programme at Vlerick Business School in Ghent on how to make use of social media data to support marketing decisions.
The programme revolves around how to radically improve your marketing performance.
Today, marketers are forced to do more with less – and next to that, the marketing budget needs to be justified, which is easier said than done. Measuring your marketing effort is the answer – but the vast majority of organisations do not use centralised data to manage and optimise their marketing efforts.
Nevertheless, research shows that organisations that apply data-driven marketing and metrics for measurement have significantly better marketing performance. As a marketer, you are undoubtedly overwhelmed by a vast amount of data that you’d like to measure with limited time and resources. So, how do you manage this?
The programme consists of 3 modules:
From business to data
From data to insights
From insights to action
The added value that the programme delivers:
Possess clear concepts for designing and implementing a data-driven marketing strategy
Know how to improve your customer acquisition & retention
Be able to see new business opportunities and improve your results, thanks to a better understanding of your data.
How to make use of social media data to support marketing decisions - Strateg...Ayman van Bregt
Guest lecture for the Strategic Data Driven Marketing Programme at Vlerick Business School in Ghent on how to make use of social media data to support marketing decisions.
The programme revolves around how to radically improve your marketing performance.
Today, marketers are forced to do more with less – and next to that, the marketing budget needs to be justified, which is easier said than done. Measuring your marketing effort is the answer – but the vast majority of organisations do not use centralised data to manage and optimise their marketing efforts.
Nevertheless, research shows that organisations that apply data-driven marketing and metrics for measurement have significantly better marketing performance. As a marketer, you are undoubtedly overwhelmed by a vast amount of data that you’d like to measure with limited time and resources. So, how do you manage this?
The programme consists of 3 modules:
From business to data
From data to insights
From insights to action
The added value that the programme delivers:
Possess clear concepts for designing and implementing a data-driven marketing strategy
Know how to improve your customer acquisition & retention
Be able to see new business opportunities and improve your results, thanks to a better understanding of your data.
Part 1: Introduction to digital marketing technologyTrieu Nguyen
Outline of this course
1. Digital Media Models in the age of marketing 4.0
2. Strategic Thought as It Relates to Digital Marketing
3. Web: The Center of Digital Marketing Delivery Mix
4. Content Management System (CMS) and headless CMS
5. Search Engine Marketing
6. Email Marketing
7. Social Media and Mobile Marketing
8. Introduction to Advertising Technology (Ad Tech)
9. Introduction to Customer Database and Customer Data Platform (CDP)
10. Legal Issues: Data privacy, Security, and Intellectual Property
11. Case study: IKEA - from business strategy to digital marketing strategy
12. Recommended books for self-study
Ravi Ravishankar, VP Marketing Asia-Pacific, and Joe Weinman, author of Digital Disciplines and Cloudonomics spoke at the Gartner Symposium/ITxpo 2017 on November 2, explaining how firms are turning digital disruption into opportunity with Interconnection Oriented Architecture.
For more information about the marcus evans marketing summit series: marketingseries@marcusevanscy.com
Tricia Weener, Head of Marketing, Commercial Banking, Global Banking & Markets, APAC at HSBC discussing The Future of Marketing at the CMO ANZ Summit 2015.
A look at the evolution in complexity of marketing due to the proliferation of digital touchpoints and technologies used to manage them, pointing toward the digital transformation of the marketing discipline
Corporate innovation in the financial industry, banking, insurance by tommaso...Tommaso Di Bartolo
The banking, insurance, financial service provider industry is being disrupted by entrepreneurs creating startups that raise millions of dollars with only one thing in mind: disrupt the status quo. How can such a fragmented, bureaucratic industry drive innovation in the 21st century? Tommaso, a serial entrepreneur with 2 exits, author, investor and faculty at UC Berkeley describes in his talk a path on how executives can lead to innovation changes. Watch Tommaso's Keynote live. Or hire him to speak: http://linktr.ee/tommasodibartolo
CPA BC 2017 Pacific Summit: Applying technology strategically as your grow yo...Laurie Desautels
As you grow your business what strategies should you consider to apply technology to drive value in your business and for your customers. Targeted towards a non-technical audience, this talk looked at the relevant emerging technologies, discussed different strategies and highlighted several case studies. Presented on May 18. 2017 at the CPA BC Spring Summit in Vancouver.
Around the world a range of private and public sector organisations are focused on digital identity as a means of delivering secure and convenient services on line.
On 25 July 2017, AusPayNet hosted a visit from TD bank in Canada to learn first-hand about the opportunities and challenges inherent in rolling out a nationwide, cross-sector digital identity framework.
Speakers at the event were:
* Chuck Hounsell, Senior Vice President Payments, TD Bank
* Andre Boysen, Chief Identity Officer, SecureKey
* David G.W. Birch, Author and Consultant
Thinking ahead for the customer of tomorrow - Doerte Laue - evolerateDoerte-Katja Laue, Dr.
AMI Biaxis conference Opening speech, Talking to the packaging Industry in Europe about global trends, consumer trends, B2B and B2C, digitalisation, digital Twin, 3d printing for replacement parts, alpha Go software, artificial intelligence for chemical Synthesis - given 20th June 2018 in Vienna by Dr. Doerte Laue, evolerate, www.evolerate.com
EURIB Korte opleiding: Online marketing - Maart 2016Ayman van Bregt
Sessie voor de EURIB Korte opleiding over online marketing. In deze sessie ging het over de de laatste digitale ontwikkelingen op het gebied van marketing & communicatie. Onderwerpen die aan bod kwamen zijn zoekmachinemarketing (seo en sea), social media, mobiele marketing, mediaconsumptie, online gedrag, big data, internet of things (iot) en de economische impact van digitale landschap (digitale disruptie en digitale transformatie) met o.a. de opkomst van de deeleconomie.
Het gebruik van social media big data als basis voor marketing insights - Dig...Ayman van Bregt
In deze presentatie zal inzicht gegeven worden in de huidige stand van zaken t.a.v. big data en hoe dit ingezet kan worden om inzichten voor marketing te vergaren op basis van aanwezige informatie op social media. De waarde van social media big data zal binnen een marketingcontext gepresenteerd worden aan de hand van een klantcase. Afsluitend zullen er tips gegeven worden voor organisaties om zelf aan de slag te gaan met social media big data.
Digitale disruptie en marketing - Digitale marketing transformatie als sleute...Ayman van Bregt
Keynote 'Digitale disruptie en marketing' over hoe digitale marketing transformatie de sleutel tot succes is voor de marketeers van het Oracle Partnernetwork in Nederland tijdens het Oracle Marketing Meets Marketing event.
Tijdens dit event werden partners bijgepraat over de laatste ontwikkelingen op het gebied van marketing binnen Oracle, de nieuwe marketing planning voor Oracle partners en marketing automation.
4YoungPeople - Personal Branding met Power! - 20 juni 2015Ayman van Bregt
Ben jij klaar om jezelf professioneel in de markt te zetten? Laat jij de wereld zien wat je waard bent en waarom ze juist jou nodig hebben?
Programma
• Maak van jezelf een sterk merk
• Jouw merkbelofte: wat heb jij te bieden?
• Tips voor Personal Branding
• Van verkopen naar dichtbij ontvangen
• Waardepropositie: jouw toegevoegde waarde op de markt bepalen
• Formuleren van een overtuigende pitch
• Online marketing en social media
• Jezelf zakelijk overtuigend online presenteren
• Praktische stappen om je vindbaarheid te vergroten
• Effectief online netwerken
Resultaat
• Je hebt een visie op wie je zakelijk bent en wat je wilt communiceren
• Je kent jouw toegevoegde waarde en kunt deze doorvertalen naar een overtuigende pitch en communicatiemiddelen
• Je weet jezelf vanuit de inhoud online zichtbaar te maken in je netwerk en je als deskundige te positioneren
• Je hebt een leuke en inspirerende dag gehad waarin je op een nieuwe manier bent gaan denken!
Kijk voor meer informatie op http://www.4youngpeople.nl/cevent/personal-branding-met-power-summer-school/
EURIB Leergang: Online Marketing - Maart 2015Ayman van Bregt
Sessie voor de EURIB Leergang online marketing over de de laatste digitale ontwikkelingen op het gebied van marketing & communicatie. Onderwerpen die aan bod kwamen zijn zoekmachinemarketing, social media, mobiele marketing, mediaconsumptie, online gedrag, big data, internet of things (iot) en de economische impact van digitale landschap met o.a. de opkomst van de deeleconomie.
Rotary Schiedam - Digitale waarde creëren - Maart 2015Ayman van Bregt
Inspiratiesessie over de impact van de digitale wereld op de maatschappij, trends als gevolg van digitale ontwikkelingen en hoe organisaties en bedrijven hier op in kunnen spelen.
Social media strategie - Bedrijvenkring Gemeente EpeAyman van Bregt
Sessie voor leden van de Bedrijvenkring Gemeente Epe:
De Bedrijvenkring Gemeente Epe nodigt u op 16 oktober aanstaande uit voor de thema-avond Social Media. Ayman van Bregt, Digitaal Strateeg en Bas Westland, LinkedIn Trainer nemen u mee in de digitale wereld van kansen en bedreigingen. Na het hoofdprogramma zijn er twee workshops over het gebruik van LinkedIn en de zin en onzin van Facebook als communicatiekanaal.
Kijk voor meer informatie op: http://www.bedrijvenkringgemeenteepe.nl/agenda/social-media
EURIB - Masterclass Digitale Waardecreatie - 24 april 2014Ayman van Bregt
EURIB Masterclass: Digitale Waardecreatie
Het internet bestaat inmiddels 25 jaar en groeit en ontwikkelt zich nog steeds hard. Veel organisaties zoeken naar een zinvolle inzet van digitale mogelijkheden om meer waarde voor klanten te creëren en tegelijkertijd ook business doelstellingen te dienen.
Ayman van Bregt zal deze middag vanuit de ontwikkeling van het web en de impact daarvan op marketing en communicatie laten zien hoe organisaties meer waarde voor klanten kunnen creëren waarbij tegelijkertijd ook de organisatie profiteert van deze inzet. Verschillende digitale ontwikkelingen zoals bijvoorbeeld mobiel, social en ‘internet of things’ zullen aan bod komen. Aan de hand van theoretische modellen en enkele praktijkcases zijn er direct concreet toepasbare tips die mee naar huis kunnen worden genomen. Meer informatie op http://www.eurib.org/opleidingen-bijeenkomsten/masterclasseseurib/teacher/masterclass-digitale-waardecreatie.html
NIMA Expert Class: social media B2B - Oktober 2013Ayman van Bregt
Social media, de perfecte tool om de klant te bereiken. Dat is alleen makkelijker gezegd dan gedaan in de B2B branche. Wil jij weten hoe je social media binnen jouw organisatie in zet?
Tijdens deze NIMA Expert Class leer je hoe je aan de hand van een gestructureerd stappenplan waarde kunt creëren voor jouw B2B-organisatie met behulp van social media en internettechnologie. Je doet inzichten op die leiden tot een aantal concrete verbeterpunten hoe je als B2B-organisatie social media strategisch en krachtig kunt inzetten om zo meer waarde te creëren voor (potentiële) klanten.
Kijk voor meer informatie op http://www.nima.nl/inspiration/ontwikkelprogramma/evenement/nima-expert-class-social-media-b2b/
Voor relaties en klanten van Peak Value een korte sessie over de commerciële kansen van sociale media. De sessie was met name gericht op het bieden van inzichten aan ondernemers en zelfstandigen (ZZP) hoe zij een professioneel visitekaartje kunnen afgeven via social media, beter weten wat er speelt via social media en commerciële kansen benutten. Het benutten van de commerciële kansen via social media is afgeschermd in deze slides omwille van privacy.
Reed Business Events - Digitale Marketing 2013 - Social Media voor B2B - juni...Ayman van Bregt
Hoe en waarom kan social media bijdragen aan de zakelijke activiteiten van een organisatie in de business-to-business markt. De waarde van social media voor B2B bedrijven is groot. Het onderhouden van netwerken, imago bouwen en acquisities doen zijn slechts een paar voorbeelden waarbij social media een rol kunnen spelen.
Leer welke stappen ondernomen kunnen worden om social media zinvol in te gaan zetten en krijg praktische handvatten om morgen meteen al aan te pakken.
De waarde van social media voor B2B-bedrijven
Social Media stappenplan:
- Waarom social media?
- Zakelijke doelstellingen koppelen aan social media
- Van betekenis zijn voor de doelgroep
- Social media implementatie
- Quick wins voor professionals
Kijk voor meer informatie op http://www.reedbusinessevents.nl/Event-detail-pagina/1014/540979/Digitale-Marketing-2013.html#tab1
NIMA Expert Class: social media B2B - Juni 2013Ayman van Bregt
Social media, de perfecte tool om de klant te bereiken. Dat is alleen makkelijker gezegd dan gedaan in de B2B branche. Wil jij weten hoe je social media binnen jouw organisatie in zet?
Tijdens deze NIMA Expert Class leer je hoe je aan de hand van een gestructureerd stappenplan waarde kunt creëren voor jouw B2B-organisatie met behulp van social media en internettechnologie. Je doet inzichten op die leiden tot een aantal concrete verbeterpunten hoe je als B2B-organisatie social media strategisch en krachtig kunt inzetten om zo meer waarde te creëren voor (potentiële) klanten.
Kijk voor meer informatie op http://www.nima.nl/inspiration/ontwikkelprogramma/evenement/nima-expert-class-social-media-b2b-1/
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Digital Transformation - International Days - Artevelde University College - May 2017
1. International Days 2017: Digital Transformation
How to profit from the impact of new technologies
Artevelde University College Ghent - May 2017
Ayman van Bregt digital strategist International Days 2017
2. About Ayman van Bregt
Digital strategist
Ayman van Bregt digital strategist aymanvanbregt
Digital Strategist who creates meaningful
digital customer experiences for companies
I assist companies in creating more value for
customers supported by digital resources, to
strengthen the relationship with customers and
create new customer insights.
Senior Lecturer Online and Digital Marketing, Creative
Concept Development & Digital Value Creation (Rotterdam
University of Applied Science)
Co-founder Dutch Social Media Academy (NSMA)
Slides: http://bit.ly/ID-Artevelde-2017
3. About Ayman van Bregt
Digital strategist
Ayman van Bregt digital strategist aymanvanbregt
Digital Strategist who creates meaningful
digital customer experiences for companies
I assist companies in creating more value for
customers supported by digital resources, to
strengthen the relationship with customers and
create new customer insights.
Senior Lecturer Online and Digital Marketing, Creative
Concept Development & Digital Value Creation (Rotterdam
University of Applied Science)
Co-founder Dutch Social Media Academy (NSMA)
Slides: http://bit.ly/ID-Artevelde-2017
Slides: http://bit.ly/ID-Artevelde-2017
5. Agenda
Ayman van Bregt digital strategist International Days 2017
01
02
03
Shifts in business, media and behavior
Digital transformation principles
Models for digital transformation
04
05
Tips for digital transformation
Q & A
6. Context first
Ayman van Bregt digital strategist International Days 2017
Source: https://www.holidayguru.nl/wp-content/uploads/2015/05/gent.jpg
7. Defining digital disruption
What is digital disruption?
Digital disruption
Digital disruption is the change that occurs when new
digital technologies and business models affect the
value proposition of existing goods and services.
Ayman van Bregt digital strategist International Days 2017
8. Defining innovation, concepting and new business development
Digital disruption: Innovation and concepting in a digital world that leads to new business development
Innovation
Innovation is a new idea, more
effective device or process. It
applies a better solution that
meets new requirements,
inarticulated needs, or existing
market needs.
Concepting
An idea of something formed
by mentally combining all its
characteristics, creating
value as a construct for
business.
New business development
New business development
concerns all the activities involved
in realizing new business
opportunities, including product
or service design, business model
design, and marketing.
t
Ayman van Bregt digital strategist International Days 2017
9. Defining digital transformation
What is digital transformation?
Digital transformation
Digital transformation is the transformation that
organisations strive for in order to profit from the impact of
new technologies.
Ayman van Bregt digital strategist International Days 2017
10. SHIFTS PRINCIPLES MODELS TIPS Q&A
Shifts in business, media and behavior
“People who bet against the Internet, who think that somehow this change is just a generational shift, miss
that it is a fundamental reorganizing of the power of the end user. The Internet brings tremendous tools to the
end user, and that end user is going to use them.” - Eric Schmidt
14. Experience economy used technology to provide more service
Ayman van Bregt digital strategist International Days 2017
Source: http://www.archdaily.com/tag/ghent
15. Source: Innosight Creative destruction whips through corporate America http://bit.ly/1Dljj6X
Ayman van Bregt digital strategist International Days 2017
16. Source: KPCB Internet Trends 2014 www.kpcb.com/file/kpcb-internet-trends-2014
Ayman van Bregt digital strategist International Days 2017
21. Ayman van Bregt digital strategist International Days 2017
Bron: https://youtu.be/FW651kusiBI
22. Shifts in business because of digital disruption
Ayman van Bregt digital strategist International Days 2017
In 2015, Uber, the world’s largest taxi company, owns no
vehicles. Facebook, the world’s most popular media owner,
creates no content. Alibaba, the most valuable retailer, has no
inventory. And Airbnb, the world’s largest accommodation
provider, owns no real estate. Something interesting is
happening.
Source: http://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-battle-is-all-for-the-customer-interface/
24. Shift in business because of digital disruption
Shorter lifespan and more uncertainties;
Technology one of the most important drivers for business;
Simplifying supply chains;
Ayman van Bregt digital strategist International Days 2017
Source: http://blogs-images.forbes.com/learnvest/files/2014/06/behavior-change-expert-
questions.jpg
01
02
03
Focus on communities and platforms.04
25. Shift in media
Ayman van Bregt digital strategist International Days 2017
Source: https://www.ethos3.com/wp-content/uploads/2014/12/human-digital-marketing2.jpg
26. Ayman van Bregt digital strategist International Days 2017
Source: https://flic.kr/p/8w5ywj
27. Media consumption back in the days
Media attributes of the past
Lineary;
Location specific;
Limited possibilities;
Passive.
Ayman van Bregt digital strategist International Days 2017
Source: http://flic.kr/p/8w5ywj
01
02
03
04
28. Ayman van Bregt digital strategist International Days 2017
Source: http://youtu.be/8JenAyMmZ68
31. Media consumption nowadays
Media attributes of the current
Nonlineary;
Not location specific;
Indefinite possibilities;
Active and/or passive, you are connected.
Ayman van Bregt digital strategist International Days 2017
Source: flic.kr/p/8nNBUK
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03
04
39. Ayman van Bregt digital strategist International Days 2017
Source: https://twitter.com/cap0w/status/431176293590106112
40. Ayman van Bregt digital strategist International Days 2017
Source: http://www.telegraph.co.uk/news/worldnews/asia/china/11095439/Chinese-city-paints-street-lane-for-mobile-phone-users.html
41. Ayman van Bregt digital strategist International Days 2017
Source: http://www.ad.nl/binnenland/veel-kritiek-op-led-verkeerslicht-voor-smombies~a5f75cf8/
42. Ayman van Bregt digital strategist International Days 2017
Source: https://www.linkedin.com/company/delray-recovery-center
43. Source: http://sjinsights.net/2014/09/29/new-research-sheds-light-on-daily-ad-exposures/
Media consumption research
Average adult’s daily media and ad exposure
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02
03
Average number of advertisement and brand
exposures per day per person: 5,000+;
04
Average number of “ads only” exposures per
day: 362;
Average number of “ads only” noted per day:
153;
Average number of “ads only” that we have
some awareness of per day: 86;
Ayman van Bregt digital strategist International Days 2017
05
Average number of “ads only” that made an
impression (engagement): 12.
45. Shift in media use because of digital disruption
Media abundance;
Mobile is one of the most important screens;
Remaining visibility is the biggest challenge for companies
and brands.
Ayman van Bregt digital strategist International Days 2017
Source: http://www.business.com/content-marketing/the-real-marketers-shift-from-social-media-to-content-marketing/
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46. Shift in media use because of digital disruption
FOMO: Fear of missing out
Nomophobia: No-mobile-phone phobia
Infobesity: Information overload
Ayman van Bregt digital strategist International Days 2017
Source: http://www.square2marketing.com/marketing-ideas/buyer-behavior
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02
03
47. Shift in behavior
Ayman van Bregt digital strategist International Days 2017
Source: https://www.thefuturefinanciers.com/wp-content/uploads/2017/02/cyber-glasses-1938449_1280.jpg
48. Convenience
(Potential) customers are impatient and expect ‘instant feedback’ like running water from a tab or connecting a cable to a power outlet
to recharge a smartphone
Ayman van Bregt digital strategist International Days 2017
49. (Digital) Relationship before the focus on the transaction
(Potential) customers have a need for information so deliver first upon their requests and than they’ll be willing to listen to what you
have to offer.
Ayman van Bregt digital strategist International Days 2017
50. Personal
(Potential) customers want you to recognise and acknowledge their situation and don’t apply a one size fits all principle.
Ayman van Bregt digital strategist International Days 2017
51. Unbundling
Microservices that provide personal experiences
Unbundle packaged offerings;
Use technology to give customers more
choice and control;
Create flexible revenue models (only pay for
what you use);
Manage expectations well and provide a great
customer experience and customer service.
Ayman van Bregt digital strategist International Days 2017
Source: https://susannye.files.wordpress.com/2011/04/asparagus_04.jpg
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52. SHIFTS PRINCIPLES MODELS TIPS Q&A
Digital transformation principles
“A disruptive innovation is a technologically simple innovation in the form of a product, service, or business
model that takes root in a tier of the market that is unattractive to the established leaders in an industry.”
- Clayton Christensen
53. Ayman van Bregt digital strategist International Days 2017
Digital transformation principles
The principles that underlie the process to start and stimulate digital transformation
Value
proposition
Business
model
Culture Technology Organization
54. Source: http://kevinwarnock.com/2011/07/30/airbnb-hosting-is-fun-with-minimal-risk/
Digital transformation - Convenience
Deliveroo disrupting the food and restaurant industry by offering delivery from restaurants that don’t take-out and deliver
Ayman van Bregt digital strategist International Days 2017
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Combining logistics and online food ordering;
04
Community by uniting supply and demand;
Personalisation and choice (recommendation
engine based on ingredients);
Focus on customer service;
05 Realtime insights (food tracking, delivery time).
55. Ayman van Bregt digital strategist International Days 2017
Digital transformation - Relationship
Circles.life and Duolingo focus on building a relationship instead of focussing on the transaction
Source: https://www.circles.life/ Source: http://kevinwarnock.com/2011/07/30/
56. Digital transformation - Personal
Amazon transforming the grocery and supermarkt industry by creating a personalized shopping experience supported by smart
technology
Ayman van Bregt digital strategist International Days 2017
Source: https://youtu.be/NrmMk1Myrxc
57. Digital transformation - Unbundling
Airbnb offering several services to choose from directly transforming the travel industry and their value proposition
Ayman van Bregt digital strategist International Days 2017
Source: https://youtu.be/yQ0_7vGJQL8
58. Digital transformation - New level playing field
It’s very difficult to predict who your next competitor will be
Ayman van Bregt digital strategist International Days 2017
Source: https://www.emerce.nl/nieuws/deense-shobr-daagt-supermarkten-uit
59. SHIFTS PRINCIPLES MODELS TIPS Q&A
Models for digital transformation
“The reason why it is so difficult for existing firms to capitalize on disruptive innovations is that their processes
and their business model that make them good at the existing business actually make them bad at
competing for the disruption.” - Clayton Christensen
60. Ayman van Bregt digital strategist International Days 2017
Source: Future workforce strategies - 21st Century Skills
61. Ayman van Bregt digital strategist International Days 2017
Source: McKinsey The Social Economy http://bit.ly/mckinsey-socialeconomy
62. Ayman van Bregt digital strategist International Days 2017
Source: Four levels of digital mastery - Leading Digital
63. SHIFTS PRINCIPLES MODELS TIPS Q&A
Tips for digital transformation
“Management is the opportunity to help people become better people. Practiced that way, it's a magnificent
profession.” - Clayton Christensen
64. Ayman van Bregt digital strategist International Days 2017
From pushing to attracting
Digital paradigm shift to achieve digital transformation
Fundamental changes because of digital disruption
65. Ayman van Bregt digital strategist International Days 2017
From interrupting to inviting
Digital paradigm shift to achieve digital transformation
Fundamental changes because of digital disruption
66. Ayman van Bregt digital strategist International Days 2017
From unfocussed (ignorance) to focussed
Digital paradigm shift to achieve digital transformation
Fundamental changes because of digital disruption
67. Ayman van Bregt digital strategist International Days 2017
From control to letting go
Digital paradigm shift to achieve digital transformation
Fundamental changes because of digital disruption
68. Ayman van Bregt digital strategist International Days 2017
From avoiding risk to managing risk
Digital paradigm shift to achieve digital transformation
Fundamental changes because of digital disruption
69. Ayman van Bregt digital strategist International Days 2017
From disjointed
(customer) experiences
to seamless
(customer) experiences
Digital paradigm shift to achieve digital transformation
Fundamental changes because of digital disruption
70. Ayman van Bregt digital strategist International Days 2017
Source: http://searcharchives.vancouver.ca/people-looking-through-holes-in-fence-and-in-trees-to-see-over-fence
Attention is the new currency
73. Ayman van Bregt digital strategist International Days 2017
Source: Econsultancy - The context for digital transformation https://econsultancy.com/reports/webinar-the-context-of-digital-
transformation/downloads/7509-econsultancy-context-of-digital-transformation-webinar-pdf/
74. Tips for digital transformation skills: The Innovator’s DNA
Mastering the Five Skills of Disruptive Innovators
Associating (linking ideas that aren’t obviously related);
Questioning (questions that challenge the status quo);
Observing (observing how things work and what doesn’t
work);
Networking (meeting people from different backgrounds
and perspectives to extend your knowledge);
Ayman van Bregt digital strategist International Days 2017
Source: http://www.claytonchristensen.com/books/innovators-dna-mastering-skills-disruptive-innovators/
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Experimenting (trying out new experiences with the world
as your laboratory).
05
75. T-shaped People - Skills for digital transformation
People needed for digital transformation have breadth of knowledge and a depth of expertise
Ayman van Bregt digital strategist International Days 2017
Source: Econsultancy The context for digital transformation http://bit.ly/digital-transformation-econsultancy
01
T-shaped people are defined as those who have a strong
vertical expertise but also wider knowledge or empathy
for other digital disciplines. This is not to say that vertical
expertise is less important, but more that when this is
combined with that wider understanding it is increasingly
valuable in appreciating the wider context of specialist
work, identifying opportunities for greater collaboration or
efficiencies, and seeing the bigger picture.
76. Source: Econsultancy The context for digital transformation skills http://bit.ly/digital-transformation-econsultancy
Ayman van Bregt digital strategist International Days 2017
77. Ayman van Bregt digital strategist International Days 2017
Source: Skills revolution: http://www.manpowergroup.com/wps/wcm/connect/5943478f-69d4-4512-83d8-36bfa6308f1b/MG_Skills_Revolution_FINAL.pdf
78. Ayman van Bregt digital strategist International Days 2017
Source: https://www.youtube.com/watch?v=SHF9gxQWl7c
79. Ayman van Bregt digital strategist International Days 2017
Source: http://searcharchives.vancouver.ca/people-looking-through-holes-in-fence-and-in-trees-to-see-over-fence
Attention is the new currency
80. Ayman van Bregt digital strategist International Days 2017
‘The difference between helping and selling is just two letters. But those two letters are
critically important to the success of business today.’ - Jay Baer