CPA BC 2017 Pacific Summit: Applying technology strategically as your grow your business

Applying technology strategically as
you grow your business
Enabler or disrupter:
2017.05.19
www.pwc.com/digital
Strictly private and confidential
CPA BC PACIFIC SUMMIT MAY 17–19, 2017 VANCOUVER, BC

Enabler or disruptor: Applying technology strategically as you grow your business 2
Laurie Desautels
Senior Director Digital
Part of the PwC network
Strategy
Innovation
Experience
Technology
Analytics
Activation

BC CPA Spring Pacific Summit, May 17-19, 2017
Slido.com
Event# pwcdigital-cpa
What do you think?

As companies become more sophisticated about technology adoption,
the questions around how to stay ahead get harder.
30%
of Canadian vs. 14% of
global executives see
“digital” as just about
customer-facing
technology and activity
46%
global executives see a
lack of skilled teams as
a barrier to getting
results from digital
54%
global executives have
dedicated teams for
digital transformation
PwC 2017 Digital IQ Survey (Canadian Insights)
Slido.com event# pwcdigital-cpa
What do you think?

It’s all changing so fast. It’s impossible to keep up.
What is the IoT? Do I need to worry about AI?
First, let’s lay some groundwork.
52%
of Canadian vs. 47% of global
executives say Internet of
Things will be most
important to cutting costs,
followed by robotics at 15%
(18% globally)
28%
of Canadian vs. 30% of global
executives say artificial
intelligence will be most
disruptive to their industries
What do you think?

IT and OT–What’s the difference? And why should I care?
IT and OT – What’s the difference, Nisarg Desai, GlobalSign Blog, 2016
What do you think?

Most companies have laid a foundation for
emerging technology with investments in
social, mobile, analytics, and cloud (SMAC)
 A two-second delay in web
page load time increase
bounce rates by 103 percent
53 percent of mobile site
visitors will leave a page that
takes longer than three
seconds to load
 72% of B2B sellers around
the world who integrate social
selling methods into their
approach already outperform
colleagues who do not
 In 2017, the global public
cloud market is $146 billion,
up from just $87 billion in
2015
What do you think?

PwC has identified 8 essential emerging technologies
with global cross-industry impact
“Tech breakthroughs megatrend: How to prepare for the
technological breakthroughs, and the eight technologies to
start with”, PwC, 2016
Memristors
HANP
5G
4D
Virtual
Reality
Digital Health
5G Networks
Biometrics
3D Xpoint
Drones
Autonomous
Vehicles (ground)
Memory
Materials
Quantum
Computing
Augmented
Reality
BioSolar
Analytics
Connected
Entertainment
Robotics
Cybersecurity
Contextual
Computing
Artificial
IntelligenceHigh Resolution
Capture and
Display
IoT – Pervasive
Computing
Surveillance
Cloud on
Cloud (XaaS)
3D Printing
Wearables
Bionics
Genomics
Blockchain
High Altitude
Networking
What do you think?

The Cloud can enable small business with enterprise-grade
technology platforms and allow large enterprise to focus their
resources on their core strategic differentiating capabilities
Enabler or disruptor: Applying technology strategically as you grow your business
Cloud Adoption Strategy, Government of Canada
Prediction for Enterprise Cloud, Forrester
Cloud Computing. Benefits and Risks, CPA
Cloud Security Certification, ISO 2700 Family
Privacy and Security Compliance, Google
9
What do you think?

10
If the Internet is the foundation
for digital innovation of all kinds,
blockchain technology is the
underpinning of a radical
rethinking of how we pay for
things—as well as how we verify
who owns what and who has the
right to buy and sell it.
Blockchain defined, PwC
A primer on blockchain, PwC Next in Tech
Blockchain: A financial conveyor belt concept, PwC YouTube
A strategists guide to blockchain (PwC), PwC Strategy&
Blockchain is not just for finance anymore, Computerworld
What next for blockchain?, McKinsey
What is Blockchain and why should I care?, The Financial Brand
Enabler or disruptor: Applying technology strategically as you grow your business

Increasingly robotics is assuming a more cognitive role –
incorporating an element of decision ̶making once
the sole preserve of human employees.
Davos 2017 - Artificial Intelligence, Davos 2017 on YouTube
Canadian Funds into AI, NewsWire.com
AI in Finance, Forbes
Will a robot take HR jobs? HR Magazine
Simple desktop-
based automations
(e.g., macros)
Bots are
coordinated and
centrally managed
Select AI services to
assist in RPA
coordinated automations
Bot dynamically
machine learns
processes and
makes decisions
RPA + COMPLIMENTARY
AI / COGNITIVE CAPABILITIES
DESKTOP
AUTOMATION
ROBOTIC PROCESS
AUTOMATION (RPA)
PURE AI
AUTOMATION
HR and Robotics: Threat or opportunity? Dimitris Papageorgiou on LinkedIn
Is the Future Autonomous Trucks Combined with Uber-based Load Tendering? Supply Chain Digest, August 2016
PwC Next in Tech: Ai PwC Next in Tech blog posts on Ai
Domino's is one step closer to delivering pizzas by drone Fortune Magazine, August 2016
Leveraging the upcoming disruptions from AI and IOT: How AI will enable the full promise of IOT, PwC
What do you think?

Getting customers and employees to adopt
technology that drive business value is a science in itself
The science of solving complex problems. Inside behavioral economics, PwC
Designing for Humans, PwC YouTube
DESIGNING FOR HUMANS
THE SCIENCE OF BEHAVIOURAL
ECONOMICS
What do you think?

Strategies that work
BC CPA Spring Pacific Summit, May 17-19, 2017 Slido.com event# pwcdigital-cpa
What do you think?

Strategy #1: Customer centricity
The customer-centric organization: From pushing products to winning customers. PwC
Changing the game: The new face of customer experience, PwC
Help your customers remember you for the right reasons, PwC
The memory of the
experience is often
more important than
the experience itself.
What do you think?

Strategy #2: Mobile first
The rise of
BYOx
By 2020, it is anticipated there will be
more than 50 billion connected devices
globally, with mobile being the primary
internet device for most individuals
What do you think?

16Enabler or disruptor: Applying technology strategically as you grow your business
Strategy #3: Cloud-first
… a corporate "no-cloud" policy will be
as rare as a "no-internet" policy is
today, according to Gartner. Cloud-first,
and even cloud-only, is replacing the
defensive no-cloud stance that
dominated many large providers in
recent years
Gartner news release on Cloud Computing
… more compute
power will have been
sold by IaaS and PaaS
cloud providers than
sold and deployed into
enterprise data
centers.
By
2020 …
What do you think?

17Enabler or disruptor: Applying technology strategically as you grow your business
Strategy #4: Social sells
72%
of B2B sellers around the world
who integrate social selling
methods into their approach
already outperform colleagues
who do not
75%
of retailers are investing more in
social media as a marketing
tactic, compared with half who
are spending more on search
The customer-centric organization: From pushing products to winning customers. PwC
Changing the game: The new face of customer experience, PwC
Help your customers remember you for the right reasons, PwC
What do you think?

Strategy #5: Don’t
forget about the
digital skills gap
AS YOU LEVERAGE TECHNOLOGY TO GROW YOUR
BUSINESS, IT’S IMPORTANT TO UNDERSTAND WHAT
SKILLS WILL BE NEEDED WHEN TO FULLY REALIZE
THE BUSINESS VALUE FROM YOUR TECHNOLOGY
INVESTMENTS

What other factors should you think about?
SCALE
FLEXIBILITY
INTEGRATION
What do you think?

A few case studies
What do you think?

Case Study #1: Global mining organization
What do you think?
Case study by PwC
Cloud-first
Moved majority (>90%) of IT
infrastructure (Microsoft Azure)
and enterprise software to the
Cloud
Social (in the enterprise)
Senior executive leadership
driving adoption of digital
collaboration and employee
engagement
Digital skills
Invested in the right skills
(analytics, cloud vendor
management, emerging
technology)

Case Study #2: Pension Administrator
What do you think?
Case study by PwC
Customer-centricity
Member experience drives
priorities for technology
investments
Digital skills
Focus on building skills to
sustain digital solutions –
DevOps, UX, Agile,
Architecture
Cloud-first
Adopting cloud solutions to
accelerate digital
transformation efforts

Case Study #3: Global manufacturer
What do you think?
Case study by PwC
Customer-centricity
B2B customer experience
drives priorities for
digitization with the benefits
tied to efficiencies in the
order to cash value chain
Mobile-first
Targeted mobile use cases
address key pain points in
the customer’s journey
Digital skills
Global initiatives in emerging
technologies bring
innovation to the regions

For a seed to achieve its
greatest expression, it
must come completely
undone. The shell
cracks, its insides come
out and everything
changes. To someone
who doesn’t understand
growth, it would look
like complete
destruction.
̶ Cynthia Occelli
© 2017 PwC. All rights reserved. Not for further distribution without the permission of PwC. “PwC” refers to the network of member firms of
PricewaterhouseCoopers International Limited (PwCIL), or, as the context requires, individual member firms of the PwC network. Each member firm is a separate
legal entity and does not act as agent of PwCIL or any other member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for
the acts or omissions of any of its member firms nor can it control the exercise of their professional judgment or bind them in any way. No member firm is
responsible or liable for the acts or omissions of any other member firm nor can it control the exercise of another member firm’s professional judgment or bind
another member firm or PwCIL in any way. Image soruce: Wikimedia Commons
Laurie Desautels
Senior Director Digital
Part of the PwC network
laurie.desautels@pwc.com
www.strategyand.pwc.com
What do you think?

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