Personal Information
Organization / Workplace
Johannesburg Area, South Africa South Africa
Occupation
Head: Digital Channels and Analytics
Industry
Design
About
I head up the strategy, creative and social departments for one of South Africa’s leading digital agencies.
I spend my time researching people, how they behave and how they use digital tools and media to meet their needs. Then it’s a the simple matter of designing experiences which not only meets their utility requirements, but also attempts to create an emotional connection - we try and make things that surprise and delight. Under my leadership, we guide some of the country’s biggest brands – Toyota, Lexus, Coca-Cola, Cell C, South African Tourism and Investec – in formulating digital strategies and executions that deliver the results our clients need.
Tags
marketing
digital
digital strategy
machine learning
digital marketing
advertising agency
framework
strategy
business
artificial intelligence
automation
advertising
ai
travel and tourism
sponsorship
esports
analytics
data
marketing technology
digital transformation
customer experience
design
design thinking
See more
Presentations
(6)Likes
(2)Strategic design tools - patterns, frameworks and principles
oli shaw
•
10 years ago
Digital Strategy 101
Bud Caddell
•
10 years ago
Personal Information
Organization / Workplace
Johannesburg Area, South Africa South Africa
Occupation
Head: Digital Channels and Analytics
Industry
Design
About
I head up the strategy, creative and social departments for one of South Africa’s leading digital agencies.
I spend my time researching people, how they behave and how they use digital tools and media to meet their needs. Then it’s a the simple matter of designing experiences which not only meets their utility requirements, but also attempts to create an emotional connection - we try and make things that surprise and delight. Under my leadership, we guide some of the country’s biggest brands – Toyota, Lexus, Coca-Cola, Cell C, South African Tourism and Investec – in formulating digital strategies and executions that deliver the results our clients need.
Tags
marketing
digital
digital strategy
machine learning
digital marketing
advertising agency
framework
strategy
business
artificial intelligence
automation
advertising
ai
travel and tourism
sponsorship
esports
analytics
data
marketing technology
digital transformation
customer experience
design
design thinking
See more