The internet has been around for 25 years and has caused many disruptions. With more disruptions to come, many organizations are seeking for ways to use digital opportunities in a meaningful way creating more value for customers and sustaining their business.
The impact of the development of the Web on marketing and communications and how it causes digital disruption for companies is shown in this talk. With practical examples you will get insights in how organizations can create more value for customers at the same time also the organization can benefit from these efforts. Several digital developments such as mobile, social and 'internet of things' will be presented. Besides the use of theoretical models for digital disruption and digital transformation, some case studies are presented which bring directly applicable tips to take home.
"#Gamification in #ITSM" top stories by mr.SPOCK at #BrightTalk summit "Emerging Trends and Technologies in ITSM".
Watch recorded webinar with sound here: http://bit.ly/GinITSM
#Apollo13 #FreshDesk #SalesForce #StackOverflow #Quora #Disneyland and more cases shared
According to Gartner, Gamification has climbed on a "peak of inflated expectations" in it's Hype Cycle. Like any new trend, gamification will move through the hype cycle and next stop is - "trough of disillusionment". Gartner predicts that by 2014, 80% of current gamified applications will fail.
Shall we do something in ITSM? What can we do? What has been done already? While consulting organisations, running business simulations and presenting at different international and regional events I've been able to meet many interesting people, discuss the topic and hear interesting stories and thoughts. Best of them I will share with you!
Digitale disruptie - Minor Branding to Friending - Hogeschool Rotterdam - okt...Ayman van Bregt
Gastcollege over digitale disruptie en digitale waardecreatie voor de minor branding to friending voor de Hogeschool Rotterdam.
Onderwerpen:
Digitale disruptie
Innovatie
Concepting
New business development
Mediaconsumptie
Mobiele revolutie
Impact van digitale disruptie op de economie
Digitale waardecreatie
McKinsey social technologies model
Collaborative Economy - Honeycomb model
Customer journeys
Innovatieparadox
Innovator's DNA
CARE als drijvende kracht achter digitale disruptie en betekenisvolle digitale waardecreatie
Digital Transformation - International Days - Artevelde University College - ...Ayman van Bregt
Lecture on digital transformation for students of the Artevelde University College in Ghent, Belgium.
The internet has been around for 25 years and has caused many disruptions. With more disruptions to come, many organizations are seeking for ways to use digital opportunities in a meaningful way creating more value for customers and sustaining their business.
The impact of the development of the Web on marketing and communications and how it causes digital disruption for companies is shown in this talk. With practical examples you will get insights in how organizations can create more value for customers at the same time also the organization can benefit from these efforts. Several digital developments such as mobile, social and 'internet of things' will be presented. Besides the use of theoretical models for digital disruption and digital transformation, some case studies are presented which bring directly applicable tips to take home.
Principles for digital transformation are a changing value proposition, business model, culture, technology and organization.
Digital disruption - International Communication Days 2016 - Erasmushogeschoo...Ayman van Bregt
The internet has been around for 25 years and has caused many disruptions. With more disruptions to come, many organizations are seeking for ways to use digital opportunities in a meaningful way creating more value for customers and sustaining their business.
The impact of the development of the Web on marketing and communications and how it causes digital disruption for companies is shown in this talk. With practical examples you will get insights in how organizations can create more value for customers at the same time also the organization can benefit from these efforts. Several digital developments such as mobile, social and 'internet of things' will be presented. Besides the use of theoretical models for digital disruption and digital transformation, some case studies are presented which bring directly applicable tips to take home.
How to make use of social media data to support marketing decisions - Vleric...Ayman van Bregt
Guest lecture for the Strategic Data Driven Marketing Programme at Vlerick Business School in Ghent on how to make use of social media data to support marketing decisions.
The programme revolves around how to radically improve your marketing performance.
Today, marketers are forced to do more with less – and next to that, the marketing budget needs to be justified, which is easier said than done. Measuring your marketing effort is the answer – but the vast majority of organisations do not use centralised data to manage and optimise their marketing efforts.
Nevertheless, research shows that organisations that apply data-driven marketing and metrics for measurement have significantly better marketing performance. As a marketer, you are undoubtedly overwhelmed by a vast amount of data that you’d like to measure with limited time and resources. So, how do you manage this?
The programme consists of 3 modules:
From business to data
From data to insights
From insights to action
The added value that the programme delivers:
Possess clear concepts for designing and implementing a data-driven marketing strategy
Know how to improve your customer acquisition & retention
Be able to see new business opportunities and improve your results, thanks to a better understanding of your data.
How to make use of social media data to support marketing decisions - Strateg...Ayman van Bregt
Guest lecture for the Strategic Data Driven Marketing Programme at Vlerick Business School in Ghent on how to make use of social media data to support marketing decisions.
The programme revolves around how to radically improve your marketing performance.
Today, marketers are forced to do more with less – and next to that, the marketing budget needs to be justified, which is easier said than done. Measuring your marketing effort is the answer – but the vast majority of organisations do not use centralised data to manage and optimise their marketing efforts.
Nevertheless, research shows that organisations that apply data-driven marketing and metrics for measurement have significantly better marketing performance. As a marketer, you are undoubtedly overwhelmed by a vast amount of data that you’d like to measure with limited time and resources. So, how do you manage this?
The programme consists of 3 modules:
From business to data
From data to insights
From insights to action
The added value that the programme delivers:
Possess clear concepts for designing and implementing a data-driven marketing strategy
Know how to improve your customer acquisition & retention
Be able to see new business opportunities and improve your results, thanks to a better understanding of your data.
Tips on the best tools to use for running international campaigns and cultural considerations by country. Ideal if you're planning on entering new markets or already running multi-territory campaigns!
For more information about the marcus evans marketing summit series: marketingseries@marcusevanscy.com
Tricia Weener, Head of Marketing, Commercial Banking, Global Banking & Markets, APAC at HSBC discussing The Future of Marketing at the CMO ANZ Summit 2015.
"#Gamification in #ITSM" top stories by mr.SPOCK at #BrightTalk summit "Emerging Trends and Technologies in ITSM".
Watch recorded webinar with sound here: http://bit.ly/GinITSM
#Apollo13 #FreshDesk #SalesForce #StackOverflow #Quora #Disneyland and more cases shared
According to Gartner, Gamification has climbed on a "peak of inflated expectations" in it's Hype Cycle. Like any new trend, gamification will move through the hype cycle and next stop is - "trough of disillusionment". Gartner predicts that by 2014, 80% of current gamified applications will fail.
Shall we do something in ITSM? What can we do? What has been done already? While consulting organisations, running business simulations and presenting at different international and regional events I've been able to meet many interesting people, discuss the topic and hear interesting stories and thoughts. Best of them I will share with you!
Digitale disruptie - Minor Branding to Friending - Hogeschool Rotterdam - okt...Ayman van Bregt
Gastcollege over digitale disruptie en digitale waardecreatie voor de minor branding to friending voor de Hogeschool Rotterdam.
Onderwerpen:
Digitale disruptie
Innovatie
Concepting
New business development
Mediaconsumptie
Mobiele revolutie
Impact van digitale disruptie op de economie
Digitale waardecreatie
McKinsey social technologies model
Collaborative Economy - Honeycomb model
Customer journeys
Innovatieparadox
Innovator's DNA
CARE als drijvende kracht achter digitale disruptie en betekenisvolle digitale waardecreatie
Digital Transformation - International Days - Artevelde University College - ...Ayman van Bregt
Lecture on digital transformation for students of the Artevelde University College in Ghent, Belgium.
The internet has been around for 25 years and has caused many disruptions. With more disruptions to come, many organizations are seeking for ways to use digital opportunities in a meaningful way creating more value for customers and sustaining their business.
The impact of the development of the Web on marketing and communications and how it causes digital disruption for companies is shown in this talk. With practical examples you will get insights in how organizations can create more value for customers at the same time also the organization can benefit from these efforts. Several digital developments such as mobile, social and 'internet of things' will be presented. Besides the use of theoretical models for digital disruption and digital transformation, some case studies are presented which bring directly applicable tips to take home.
Principles for digital transformation are a changing value proposition, business model, culture, technology and organization.
Digital disruption - International Communication Days 2016 - Erasmushogeschoo...Ayman van Bregt
The internet has been around for 25 years and has caused many disruptions. With more disruptions to come, many organizations are seeking for ways to use digital opportunities in a meaningful way creating more value for customers and sustaining their business.
The impact of the development of the Web on marketing and communications and how it causes digital disruption for companies is shown in this talk. With practical examples you will get insights in how organizations can create more value for customers at the same time also the organization can benefit from these efforts. Several digital developments such as mobile, social and 'internet of things' will be presented. Besides the use of theoretical models for digital disruption and digital transformation, some case studies are presented which bring directly applicable tips to take home.
How to make use of social media data to support marketing decisions - Vleric...Ayman van Bregt
Guest lecture for the Strategic Data Driven Marketing Programme at Vlerick Business School in Ghent on how to make use of social media data to support marketing decisions.
The programme revolves around how to radically improve your marketing performance.
Today, marketers are forced to do more with less – and next to that, the marketing budget needs to be justified, which is easier said than done. Measuring your marketing effort is the answer – but the vast majority of organisations do not use centralised data to manage and optimise their marketing efforts.
Nevertheless, research shows that organisations that apply data-driven marketing and metrics for measurement have significantly better marketing performance. As a marketer, you are undoubtedly overwhelmed by a vast amount of data that you’d like to measure with limited time and resources. So, how do you manage this?
The programme consists of 3 modules:
From business to data
From data to insights
From insights to action
The added value that the programme delivers:
Possess clear concepts for designing and implementing a data-driven marketing strategy
Know how to improve your customer acquisition & retention
Be able to see new business opportunities and improve your results, thanks to a better understanding of your data.
How to make use of social media data to support marketing decisions - Strateg...Ayman van Bregt
Guest lecture for the Strategic Data Driven Marketing Programme at Vlerick Business School in Ghent on how to make use of social media data to support marketing decisions.
The programme revolves around how to radically improve your marketing performance.
Today, marketers are forced to do more with less – and next to that, the marketing budget needs to be justified, which is easier said than done. Measuring your marketing effort is the answer – but the vast majority of organisations do not use centralised data to manage and optimise their marketing efforts.
Nevertheless, research shows that organisations that apply data-driven marketing and metrics for measurement have significantly better marketing performance. As a marketer, you are undoubtedly overwhelmed by a vast amount of data that you’d like to measure with limited time and resources. So, how do you manage this?
The programme consists of 3 modules:
From business to data
From data to insights
From insights to action
The added value that the programme delivers:
Possess clear concepts for designing and implementing a data-driven marketing strategy
Know how to improve your customer acquisition & retention
Be able to see new business opportunities and improve your results, thanks to a better understanding of your data.
Tips on the best tools to use for running international campaigns and cultural considerations by country. Ideal if you're planning on entering new markets or already running multi-territory campaigns!
For more information about the marcus evans marketing summit series: marketingseries@marcusevanscy.com
Tricia Weener, Head of Marketing, Commercial Banking, Global Banking & Markets, APAC at HSBC discussing The Future of Marketing at the CMO ANZ Summit 2015.
Changing the world through digital experiences, AdobeAvaus
Presentation at Avaus Executive Lounge 26.3.2015 by Adobe
Digital Trends for 2015 – insights and reflection
Franck Attia, Nordic Managing Director, Adobe Marketing Cloud
• What are the results for 2015, what are the new insights?
• Lesson learned from the report and how can we utilise the result
• How can technology help you stay ahead – and exceed your customers expectations
Preparing for Digital Disruption: Future-Proofing Yourself and Your OrganizationGlobal Knowledge Training
http://ow.ly/OrvWm
In this world of volatility and complexity, it seems that the only certainty is the unstoppable advancement of technology. As people and organizations look to improve productivity, innovate their business models and processes, and differentiate their client and employee experiences, they need to be prepared to work in new and different ways. The challenge is that recent data reveals that Canada is falling behind the rest of the world in innovation, especially regarding new and disruptive technologies that promise to significantly impact every industry and organizations of all types and sizes.
In this slidedeck, explore the concept of digital disruption and provide information about how to future-proof yourself and your organization to succeed in this new world. You will learn:
What digital disruption is.
What the building blocks for success for both people and organizations are.
How you can use the new Canada Job Grant Program to develop the skills and knowledge required today and into the future.
ABOUT THE SPEAKERS
Michelle Moore is senior director of leadership and business solutions for Global Knowledge Canada, Europe, Middle East and Africa. A learning and development professional with more than 25 years of experience helping organizations solve business problems related to people and process, Moore has extensive experience working with both HR and IT. Her current mission is to help organizations make the most of the digital opportunity.
Jalene Lumb, a certified Project Management Professional (PMP®) with a Bachelor of Management degree from the University of Lethbridge, has worked with Global Knowledge for over 12 years, holding many roles within the company, from applications instructor to director of vendor management to senior project manager. These roles have enabled her to understand not only the different lines of businesses Global Knowledge offers, but also the intricate relationships between Global Knowledge and our valued partners. Lumb is also a member of Project Management Institute - Canada's Technology Triangle (PMI-CTT) chapter in Ontario and the Canadian Federation of University Women.
Part 1: Introduction to digital marketing technologyTrieu Nguyen
Outline of this course
1. Digital Media Models in the age of marketing 4.0
2. Strategic Thought as It Relates to Digital Marketing
3. Web: The Center of Digital Marketing Delivery Mix
4. Content Management System (CMS) and headless CMS
5. Search Engine Marketing
6. Email Marketing
7. Social Media and Mobile Marketing
8. Introduction to Advertising Technology (Ad Tech)
9. Introduction to Customer Database and Customer Data Platform (CDP)
10. Legal Issues: Data privacy, Security, and Intellectual Property
11. Case study: IKEA - from business strategy to digital marketing strategy
12. Recommended books for self-study
The New Frontier of Lean: the Digital Lean Enterprise by Steve BellInstitut Lean France
Discover how leaders should cut through the complexity and hype to focus on the three, key value-enablers of Digitization and Big Data, supporting informed strategy and execution to help their large, established enterprises thrive in the digital-disruptor economy. A talk by Steve Bell at the Lean IT Summit 2017.
Discover more Lean IT experts and stories on www.lean-it-summit.com
In this webinar we will cover the latest cybersecurity trends and discuss how startups can help addressing them. The cybersecurity market is booming – companies are forecasted to spend up to $ 1 trillion by 2021. Hackers are getting smarter, developing more and more sophisticated ways to take down companies’ IT infrastructure. These new threats and the upcoming regulations require companies to implement ”state- of-the-art” security, which should be any corporate’s number one priority.
During the webinar, we will discuss the latest cybersecurity trends and answer two key questions: Why startups need to be part of the equation and how can they help companies to secure their IT infrastructure?
We invited Jan C. Wendenburg, CEO of certgate, as a guest to share his knowledge from over 20+ years of experience in the industry.
Leading Digital Turning Tech into Business TransformationCapgemini
In this keynote Maggie will be sharing insights from Capgemini's research collaboration with the MIT and will highlight how large companies in traditional industries, from
finance to manufacturing to pharmaceuticals are using digital to gain strategic advantage. She will also cover the principles and practices that lead to successful digital transformation based on a two-part framework: where to invest in digital capabilities, and how to lead the transformation. About the author: Maggie works with CXOs globally to help them make digital a core part of how they do business and deliver on a profitable customer promise. Previously she was responsible for Global Cloud Sales and Consulting and delivered a number of transformation programs at other consulting and technology service companies. Maggie has significant international experience and is an accomplished
keynote speaker around the world.
Ventana Research 2015 Technology Innovation AwardsVentana Research
The Ventana Research Technology Innovation Awards recognize vendors that have introduced noteworthy innovations in technology that advance business and IT.
The Technology Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved efficiency, productivity, and the performance of an organizations.
A look at the evolution in complexity of marketing due to the proliferation of digital touchpoints and technologies used to manage them, pointing toward the digital transformation of the marketing discipline
To survive and remain relevant, enterprises must transform into digital businesses: embrace digital technologies to improve operational efficiency, accelerate business innovation and reimagine the customer experience. In the end a digital business will result in improved compliance, cost savings, faster time to market and competitive advantage.
I delivered this guest lecture for the marketing team of Corteva Agriscience undergoing an executive program at ISB, Hyderabad. I have explained what is digital business model innovation, and how it could apply to agrobusinesses.
EURIB Korte opleiding: Online marketing - Maart 2016Ayman van Bregt
Sessie voor de EURIB Korte opleiding over online marketing. In deze sessie ging het over de de laatste digitale ontwikkelingen op het gebied van marketing & communicatie. Onderwerpen die aan bod kwamen zijn zoekmachinemarketing (seo en sea), social media, mobiele marketing, mediaconsumptie, online gedrag, big data, internet of things (iot) en de economische impact van digitale landschap (digitale disruptie en digitale transformatie) met o.a. de opkomst van de deeleconomie.
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Similar to Digital Disruption - Artevelde University College Ghent - International week april 2015
Changing the world through digital experiences, AdobeAvaus
Presentation at Avaus Executive Lounge 26.3.2015 by Adobe
Digital Trends for 2015 – insights and reflection
Franck Attia, Nordic Managing Director, Adobe Marketing Cloud
• What are the results for 2015, what are the new insights?
• Lesson learned from the report and how can we utilise the result
• How can technology help you stay ahead – and exceed your customers expectations
Preparing for Digital Disruption: Future-Proofing Yourself and Your OrganizationGlobal Knowledge Training
http://ow.ly/OrvWm
In this world of volatility and complexity, it seems that the only certainty is the unstoppable advancement of technology. As people and organizations look to improve productivity, innovate their business models and processes, and differentiate their client and employee experiences, they need to be prepared to work in new and different ways. The challenge is that recent data reveals that Canada is falling behind the rest of the world in innovation, especially regarding new and disruptive technologies that promise to significantly impact every industry and organizations of all types and sizes.
In this slidedeck, explore the concept of digital disruption and provide information about how to future-proof yourself and your organization to succeed in this new world. You will learn:
What digital disruption is.
What the building blocks for success for both people and organizations are.
How you can use the new Canada Job Grant Program to develop the skills and knowledge required today and into the future.
ABOUT THE SPEAKERS
Michelle Moore is senior director of leadership and business solutions for Global Knowledge Canada, Europe, Middle East and Africa. A learning and development professional with more than 25 years of experience helping organizations solve business problems related to people and process, Moore has extensive experience working with both HR and IT. Her current mission is to help organizations make the most of the digital opportunity.
Jalene Lumb, a certified Project Management Professional (PMP®) with a Bachelor of Management degree from the University of Lethbridge, has worked with Global Knowledge for over 12 years, holding many roles within the company, from applications instructor to director of vendor management to senior project manager. These roles have enabled her to understand not only the different lines of businesses Global Knowledge offers, but also the intricate relationships between Global Knowledge and our valued partners. Lumb is also a member of Project Management Institute - Canada's Technology Triangle (PMI-CTT) chapter in Ontario and the Canadian Federation of University Women.
Part 1: Introduction to digital marketing technologyTrieu Nguyen
Outline of this course
1. Digital Media Models in the age of marketing 4.0
2. Strategic Thought as It Relates to Digital Marketing
3. Web: The Center of Digital Marketing Delivery Mix
4. Content Management System (CMS) and headless CMS
5. Search Engine Marketing
6. Email Marketing
7. Social Media and Mobile Marketing
8. Introduction to Advertising Technology (Ad Tech)
9. Introduction to Customer Database and Customer Data Platform (CDP)
10. Legal Issues: Data privacy, Security, and Intellectual Property
11. Case study: IKEA - from business strategy to digital marketing strategy
12. Recommended books for self-study
The New Frontier of Lean: the Digital Lean Enterprise by Steve BellInstitut Lean France
Discover how leaders should cut through the complexity and hype to focus on the three, key value-enablers of Digitization and Big Data, supporting informed strategy and execution to help their large, established enterprises thrive in the digital-disruptor economy. A talk by Steve Bell at the Lean IT Summit 2017.
Discover more Lean IT experts and stories on www.lean-it-summit.com
In this webinar we will cover the latest cybersecurity trends and discuss how startups can help addressing them. The cybersecurity market is booming – companies are forecasted to spend up to $ 1 trillion by 2021. Hackers are getting smarter, developing more and more sophisticated ways to take down companies’ IT infrastructure. These new threats and the upcoming regulations require companies to implement ”state- of-the-art” security, which should be any corporate’s number one priority.
During the webinar, we will discuss the latest cybersecurity trends and answer two key questions: Why startups need to be part of the equation and how can they help companies to secure their IT infrastructure?
We invited Jan C. Wendenburg, CEO of certgate, as a guest to share his knowledge from over 20+ years of experience in the industry.
Leading Digital Turning Tech into Business TransformationCapgemini
In this keynote Maggie will be sharing insights from Capgemini's research collaboration with the MIT and will highlight how large companies in traditional industries, from
finance to manufacturing to pharmaceuticals are using digital to gain strategic advantage. She will also cover the principles and practices that lead to successful digital transformation based on a two-part framework: where to invest in digital capabilities, and how to lead the transformation. About the author: Maggie works with CXOs globally to help them make digital a core part of how they do business and deliver on a profitable customer promise. Previously she was responsible for Global Cloud Sales and Consulting and delivered a number of transformation programs at other consulting and technology service companies. Maggie has significant international experience and is an accomplished
keynote speaker around the world.
Ventana Research 2015 Technology Innovation AwardsVentana Research
The Ventana Research Technology Innovation Awards recognize vendors that have introduced noteworthy innovations in technology that advance business and IT.
The Technology Innovation Awards showcase advances in the productivity and potential of business applications as well as technology that contributes significantly to the improved efficiency, productivity, and the performance of an organizations.
A look at the evolution in complexity of marketing due to the proliferation of digital touchpoints and technologies used to manage them, pointing toward the digital transformation of the marketing discipline
To survive and remain relevant, enterprises must transform into digital businesses: embrace digital technologies to improve operational efficiency, accelerate business innovation and reimagine the customer experience. In the end a digital business will result in improved compliance, cost savings, faster time to market and competitive advantage.
I delivered this guest lecture for the marketing team of Corteva Agriscience undergoing an executive program at ISB, Hyderabad. I have explained what is digital business model innovation, and how it could apply to agrobusinesses.
Similar to Digital Disruption - Artevelde University College Ghent - International week april 2015 (20)
EURIB Korte opleiding: Online marketing - Maart 2016Ayman van Bregt
Sessie voor de EURIB Korte opleiding over online marketing. In deze sessie ging het over de de laatste digitale ontwikkelingen op het gebied van marketing & communicatie. Onderwerpen die aan bod kwamen zijn zoekmachinemarketing (seo en sea), social media, mobiele marketing, mediaconsumptie, online gedrag, big data, internet of things (iot) en de economische impact van digitale landschap (digitale disruptie en digitale transformatie) met o.a. de opkomst van de deeleconomie.
Het gebruik van social media big data als basis voor marketing insights - Dig...Ayman van Bregt
In deze presentatie zal inzicht gegeven worden in de huidige stand van zaken t.a.v. big data en hoe dit ingezet kan worden om inzichten voor marketing te vergaren op basis van aanwezige informatie op social media. De waarde van social media big data zal binnen een marketingcontext gepresenteerd worden aan de hand van een klantcase. Afsluitend zullen er tips gegeven worden voor organisaties om zelf aan de slag te gaan met social media big data.
Digitale disruptie en marketing - Digitale marketing transformatie als sleute...Ayman van Bregt
Keynote 'Digitale disruptie en marketing' over hoe digitale marketing transformatie de sleutel tot succes is voor de marketeers van het Oracle Partnernetwork in Nederland tijdens het Oracle Marketing Meets Marketing event.
Tijdens dit event werden partners bijgepraat over de laatste ontwikkelingen op het gebied van marketing binnen Oracle, de nieuwe marketing planning voor Oracle partners en marketing automation.
4YoungPeople - Personal Branding met Power! - 20 juni 2015Ayman van Bregt
Ben jij klaar om jezelf professioneel in de markt te zetten? Laat jij de wereld zien wat je waard bent en waarom ze juist jou nodig hebben?
Programma
• Maak van jezelf een sterk merk
• Jouw merkbelofte: wat heb jij te bieden?
• Tips voor Personal Branding
• Van verkopen naar dichtbij ontvangen
• Waardepropositie: jouw toegevoegde waarde op de markt bepalen
• Formuleren van een overtuigende pitch
• Online marketing en social media
• Jezelf zakelijk overtuigend online presenteren
• Praktische stappen om je vindbaarheid te vergroten
• Effectief online netwerken
Resultaat
• Je hebt een visie op wie je zakelijk bent en wat je wilt communiceren
• Je kent jouw toegevoegde waarde en kunt deze doorvertalen naar een overtuigende pitch en communicatiemiddelen
• Je weet jezelf vanuit de inhoud online zichtbaar te maken in je netwerk en je als deskundige te positioneren
• Je hebt een leuke en inspirerende dag gehad waarin je op een nieuwe manier bent gaan denken!
Kijk voor meer informatie op http://www.4youngpeople.nl/cevent/personal-branding-met-power-summer-school/
EURIB Leergang: Online Marketing - Maart 2015Ayman van Bregt
Sessie voor de EURIB Leergang online marketing over de de laatste digitale ontwikkelingen op het gebied van marketing & communicatie. Onderwerpen die aan bod kwamen zijn zoekmachinemarketing, social media, mobiele marketing, mediaconsumptie, online gedrag, big data, internet of things (iot) en de economische impact van digitale landschap met o.a. de opkomst van de deeleconomie.
Rotary Schiedam - Digitale waarde creëren - Maart 2015Ayman van Bregt
Inspiratiesessie over de impact van de digitale wereld op de maatschappij, trends als gevolg van digitale ontwikkelingen en hoe organisaties en bedrijven hier op in kunnen spelen.
Social media strategie - Bedrijvenkring Gemeente EpeAyman van Bregt
Sessie voor leden van de Bedrijvenkring Gemeente Epe:
De Bedrijvenkring Gemeente Epe nodigt u op 16 oktober aanstaande uit voor de thema-avond Social Media. Ayman van Bregt, Digitaal Strateeg en Bas Westland, LinkedIn Trainer nemen u mee in de digitale wereld van kansen en bedreigingen. Na het hoofdprogramma zijn er twee workshops over het gebruik van LinkedIn en de zin en onzin van Facebook als communicatiekanaal.
Kijk voor meer informatie op: http://www.bedrijvenkringgemeenteepe.nl/agenda/social-media
EURIB - Masterclass Digitale Waardecreatie - 24 april 2014Ayman van Bregt
EURIB Masterclass: Digitale Waardecreatie
Het internet bestaat inmiddels 25 jaar en groeit en ontwikkelt zich nog steeds hard. Veel organisaties zoeken naar een zinvolle inzet van digitale mogelijkheden om meer waarde voor klanten te creëren en tegelijkertijd ook business doelstellingen te dienen.
Ayman van Bregt zal deze middag vanuit de ontwikkeling van het web en de impact daarvan op marketing en communicatie laten zien hoe organisaties meer waarde voor klanten kunnen creëren waarbij tegelijkertijd ook de organisatie profiteert van deze inzet. Verschillende digitale ontwikkelingen zoals bijvoorbeeld mobiel, social en ‘internet of things’ zullen aan bod komen. Aan de hand van theoretische modellen en enkele praktijkcases zijn er direct concreet toepasbare tips die mee naar huis kunnen worden genomen. Meer informatie op http://www.eurib.org/opleidingen-bijeenkomsten/masterclasseseurib/teacher/masterclass-digitale-waardecreatie.html
NIMA Expert Class: social media B2B - Oktober 2013Ayman van Bregt
Social media, de perfecte tool om de klant te bereiken. Dat is alleen makkelijker gezegd dan gedaan in de B2B branche. Wil jij weten hoe je social media binnen jouw organisatie in zet?
Tijdens deze NIMA Expert Class leer je hoe je aan de hand van een gestructureerd stappenplan waarde kunt creëren voor jouw B2B-organisatie met behulp van social media en internettechnologie. Je doet inzichten op die leiden tot een aantal concrete verbeterpunten hoe je als B2B-organisatie social media strategisch en krachtig kunt inzetten om zo meer waarde te creëren voor (potentiële) klanten.
Kijk voor meer informatie op http://www.nima.nl/inspiration/ontwikkelprogramma/evenement/nima-expert-class-social-media-b2b/
Voor relaties en klanten van Peak Value een korte sessie over de commerciële kansen van sociale media. De sessie was met name gericht op het bieden van inzichten aan ondernemers en zelfstandigen (ZZP) hoe zij een professioneel visitekaartje kunnen afgeven via social media, beter weten wat er speelt via social media en commerciële kansen benutten. Het benutten van de commerciële kansen via social media is afgeschermd in deze slides omwille van privacy.
Reed Business Events - Digitale Marketing 2013 - Social Media voor B2B - juni...Ayman van Bregt
Hoe en waarom kan social media bijdragen aan de zakelijke activiteiten van een organisatie in de business-to-business markt. De waarde van social media voor B2B bedrijven is groot. Het onderhouden van netwerken, imago bouwen en acquisities doen zijn slechts een paar voorbeelden waarbij social media een rol kunnen spelen.
Leer welke stappen ondernomen kunnen worden om social media zinvol in te gaan zetten en krijg praktische handvatten om morgen meteen al aan te pakken.
De waarde van social media voor B2B-bedrijven
Social Media stappenplan:
- Waarom social media?
- Zakelijke doelstellingen koppelen aan social media
- Van betekenis zijn voor de doelgroep
- Social media implementatie
- Quick wins voor professionals
Kijk voor meer informatie op http://www.reedbusinessevents.nl/Event-detail-pagina/1014/540979/Digitale-Marketing-2013.html#tab1
NIMA Expert Class: social media B2B - Juni 2013Ayman van Bregt
Social media, de perfecte tool om de klant te bereiken. Dat is alleen makkelijker gezegd dan gedaan in de B2B branche. Wil jij weten hoe je social media binnen jouw organisatie in zet?
Tijdens deze NIMA Expert Class leer je hoe je aan de hand van een gestructureerd stappenplan waarde kunt creëren voor jouw B2B-organisatie met behulp van social media en internettechnologie. Je doet inzichten op die leiden tot een aantal concrete verbeterpunten hoe je als B2B-organisatie social media strategisch en krachtig kunt inzetten om zo meer waarde te creëren voor (potentiële) klanten.
Kijk voor meer informatie op http://www.nima.nl/inspiration/ontwikkelprogramma/evenement/nima-expert-class-social-media-b2b-1/
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Advantages and Disadvantages of CMS from an SEO Perspective
Digital Disruption - Artevelde University College Ghent - International week april 2015
1. International Days 2015: Digital Disruption
Innovation and concepting in a digital world that leads to new business development
Artevelde University College Ghent april 2015
Ayman van Bregt digital strategist International Days 2015
2. About Ayman van Bregt
Digital strategist
Ayman van Bregt digital strategist aymanvanbregt
Digital Strategist who creates meaningful
digital customer experiences for companies
I assist companies in creating more value for
customers supported by digital resources, to
strengthen the relationship with customers and
getting new customer insights.
Co-founder Dutch Social Media Academy (NSMA)
Learning Course developer NIMA Online Marketer program
(ICM Opleidingen & Trainingen
Slides: bit.ly/artevelde-digital-disruption
3. Agenda
Ayman van Bregt digital strategist International Days 2015
01
02
03
Shifts in business, media and behavior
Digital disruption examples
Models for digital disruption
04
05
Tips for digital disruption
Q & A
5. Defining digital disruption
What is digital disruption?
Digital disruption
Digital disruption is the change
that occurs when new digital
technologies and business models
affect the value proposition of
existing goods and services.
Ayman van Bregt digital strategist International Days 2015
6. Defining innovation, concepting and new business development
Digital disruption: Innovation and concepting in a digital world that leads to new business development
Innovation
Innovation is a new idea, more
effective device or process. It
applies a better solution that meet
new requirements, inarticulated
needs, or existing market needs.
Concepting
An idea of something formed
by mentally combining all its
characteristics creating
value as a construct for
business.
New business development
New business development
concerns all the activities involved
in realizing new business
opportunities, including product
or service design, business model
design, and marketing.
t
Ayman van Bregt digital strategist International Days 2015
7. SHIFTS EXAMPLES MODELS TIPS Q&A
Shifts in business, media and behavior
“People who bet against the Internet, who think that somehow this change is just a generational shift, miss
that it is a fundamental reorganizing of the power of the end user. The Internet brings tremendous tools to the
end user, and that end user is going to use them.” - Eric Schmidt
15. Source: Active buyers on e-commerce marketplaces http://uk.businessinsider.com/the-most-popular-marketplaces-to-buy-stuff-online-2015-4
Ayman van Bregt digital strategist International Days 2015
16. Source: Innosight Creative destruction whips through corporate America http://bit.ly/1Dljj6X
Ayman van Bregt digital strategist International Days 2015
17. Source: Innosight Creative destruction whips through corporate America http://bit.ly/1Dljj6X
Ayman van Bregt digital strategist International Days 2015
18. Source: KPCB Internet Trends 2014 www.kpcb.com/file/kpcb-internet-trends-2014
Ayman van Bregt digital strategist International Days 2015
19. Shifts in business because of digital disruption
Ayman van Bregt digital strategist International Days 2015
In 2015, Uber, the world’s largest taxi company, owns no
vehicles. Facebook, the world’s most popular media owner,
creates no content. Alibaba, the most valuable retailer, has no
inventory. And Airbnb, the world’s largest accommodation
provider, owns no real estate. Something interesting is
happening.
Source: http://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-battle-is-all-for-the-customer-interface/
21. Source: Best global brands 2014 - Interbrand http://www.bestglobalbrands.com/2014/ranking/
Ayman van Bregt digitaal strateeg International Days 2015
22. Shift in business because of digital disruption
Shorter lifespan and more uncertainties;
Technology one of the most important drivers for business;
Simplifying supply chains;
Ayman van Bregt digital strategist International Days 2015
Bron: http://blogs-images.forbes.com/learnvest/files/2014/06/behavior-change-expert-questions.jpg
01
02
03
Focus on communities and platforms.04
25. Ayman van Bregt digital strategist International Days 2015
Source: http://i.imgur.com/xyr0x.jpg
26. Ayman van Bregt digital strategist International Days 2015
Source: https://flic.kr/p/8w5ywj
27. Media consumption back in the days
Media attributes of the past
Lineair;
Location specific;
Limited possibilities;
Passive.
Ayman van Bregt digital strategist International Days 2015
Source: http://flic.kr/p/8w5ywj
01
02
03
04
28. Ayman van Bregt digital strategist International Days 2015
Source: http://youtu.be/8JenAyMmZ68
31. Media consumption nowadays
Media attributes of the current
Nonlineair;
Not location specific;
Indefinite possibilities;
Active and/or passive, you are connected.
Ayman van Bregt digital strategist International Days 2015
Source: flic.kr/p/8nNBUK
01
02
03
04
33. Ayman van Bregt digital strategist International Days 2015
Source: http://visual.ly/reaching-50-million-users
34. Source: TV vs. broadband http://uk.businessinsider.com/top-cable-companies-report-more-internet-subscribers-fewer-tv-customers-2015-4
Ayman van Bregt digital strategist International Days 2015
35. Source: Netflix subscribers (global) http://uk.businessinsider.com/netflix-subscriber-growth-in-q1-2015-2015-4
Ayman van Bregt digital strategist International Days 2015
36. Ayman van Bregt digital strategist International Days 2015
Source: https://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html
37. Source: http://sjinsights.net/2014/09/29/new-research-sheds-light-on-daily-ad-exposures/
Media consumption research
Average adult’s daily media and ad exposure
01
02
03
Average number of advertisement and brand
exposures per day per person: 5,000+;
04
Average number of “ads only” exposures per
day: 362;
Average number of “ads only” noted per day:
153;
Average number of “ads only” that we have
some awareness of per day: 86;
Ayman van Bregt digital strategist International Days 2015
05
Average number of “ads only” that made an
impression (engagement): 12.
38. Ayman van Bregt digital strategist International Days 2015
Source: http://www.washingtonpost.com/blogs/innovations/post/about-those-2005-and-2013-photos-of-the-crowds-in-st-peters-square/
2013/03/14/aaf1067a-8cf9-11e2-9f54-f3fdd70acad2_blog.html
39. Ayman van Bregt digital strategist International Days 2015
Source: http://www.businessinsider.com/mobile-is-growing-2013-11
40. Source: Messaging apps vs. social networks (Facebook) http://uk.businessinsider.com/facebook-dominates-online-communication-2015-4
Ayman van Bregt digital strategist International Days 2015
41. Source: Facebook daily active users (global) http://uk.businessinsider.com/facebook-daily-active-users-q4-2014-2015-1
Ayman van Bregt digital strategist International Days 2015
42. Source: Business Insider Internet of Things (IoT) growth http://uk.businessinsider.com/how-the-internet-of-things-market-will-grow-2014-10
Ayman van Bregt digital strategist International Days 2015
43. Shift in media because of digital disruption
Media abundance;
Mobile is one of the most important screens;
Remaining visibility is the biggest challenge for companies
and brands.
Ayman van Bregt digital strategist International Days 2015
Source: http://www.business.com/content-marketing/the-real-marketers-shift-from-social-media-to-content-marketing/
01
02
03
46. Source: Messaging apps vs. average apps http://uk.businessinsider.com/why-companies-pour-billions-of-dollars-into-messaging-apps-2015-3
Ayman van Bregt digital strategist International Days 2015
47. Source: WhatsApp monthly active users http://uk.businessinsider.com/whatsapp-passes-800-million-monthly-active-users-2015-4
Ayman van Bregt digital strategist International Days 2015
48. Ayman van Bregt digital strategist International Days 2015
Source: https://twitter.com/cap0w/status/431176293590106112
49. Ayman van Bregt digital strategist International Days 2015
Source: http://edition.cnn.com/2014/09/15/world/asia/china-cellphone-sidewalk/
50. Shift in behavior because of digital disruption
FOMO: Fear of missing out
Nomophobia: No-mobile-phone phobia
Infobesity: Information overload
Ayman van Bregt digital strategist International Days 2015
Source: http://www.square2marketing.com/marketing-ideas/buyer-behavior
01
02
03
51. SHIFTS EXAMPLES MODELS TIPS Q&A
Digital disruption examples
“A disruptive innovation is a technologically simple innovation in the form of a product, service, or business
model that takes root in a tier of the market that is unattractive to the established leaders in an industry.”
- Clayton Christensen
52. Ayman van Bregt digital strategist International Days 2015
Digital disruption - Food delivery and restaurant industry
Take Eat Easy disrupting the food and restaurant industry by offering delivery from restaurants that don’t take-out and deliver
Source: http://www.tripadvisor.co.uk/ Source: http://www.lamula.fr/wp-content/uploads/2015/04/take-eat-easy.png
53. Source: http://kevinwarnock.com/2011/07/30/airbnb-hosting-is-fun-with-minimal-risk/
Digital disruption - Food delivery and restaurant industry
Take Eat Easy disrupting the food and restaurant industry by offering delivery from restaurants that don’t take-out and deliver
Ayman van Bregt digital strategist International Days 2015
01
02
03
Combining logistics and online food ordering;
04
Community by uniting supply and demand;
Personalisation and choice (recommendation
engine based on ingredients);
Focus on customer service;
05 Realtime insights (food tracking, delivery time).
54. Ayman van Bregt digital strategist International Days 2015
Digital disruption - Hospitality and hotel industry
AirBnB disrupting the hotel industry by offering a community marketplace with unique spaces
Source: http://hotellucystar.ro/en/booking/ Source: http://kevinwarnock.com/2011/07/30/
55. Source: http://kevinwarnock.com/2011/07/30/airbnb-hosting-is-fun-with-minimal-risk/
Digital disruption - Hospitality and hotel industry
AirBnB disrupting the hotel industry by offering a community marketplace with unique spaces
Ayman van Bregt digital strategist International Days 2015
01
02
03
Selling spare rooms instead of owning hotels;
04
Community by uniting supply and demand;
Personalisation and choice;
Extra services available;
05 AirBnB business ecosystem.
56. Ayman van Bregt digital strategist International Days 2015
Digital disruption - Healthcare insurance industry
@Zorgadvies disrupting the healthcare insurance industry by offering a support via Twitter
Source: http://www.zorgverzekeraars.nu Source: https://twitter.com/zorgadvies
57. Source: http://kevinwarnock.com/2011/07/30/airbnb-hosting-is-fun-with-minimal-risk/
Digital disruption - Healthcare insurance industry
@Zorgadvies disrupting the healthcare insurance industry by offering a support via Twitter
Ayman van Bregt digital strategist International Days 2015
01
02
03
Delivering information and support to
customers on their own platform;
04
Demand driven;
Personalisation and choice;
Service after office hours;
05 Provider independent.
58. SHIFTS EXAMPLES MODELS TIPS Q&A
Models for digital disruption
“The reason why it is so difficult for existing firms to capitalize on disruptive innovations is that their processes
and their business model that make them good at the existing business actually make them bad at
competing for the disruption.” - Clayton Christensen
59. Ayman van Bregt digital strategist International Days 2015
Source: McKinsey The Social Economy http://bit.ly/mckinsey-socialeconomy
60. Ayman van Bregt digital strategist International Days 2015
Source: Collaborative Economy Honeycomb https://flic.kr/p/qgyx9P
65. Source: Altimetergroupdigitaltransformation.com
Digital transformation
Why and how companies are investing in new business models to lead digital customer experiences
01
02
03
Center of excellence;
Organizational structure;
IT Partnership.
Ayman van Bregt digital strategist International Days 2015
66. SHIFTS EXAMPLES MODELS TIPS Q&A
Tips for digital disruption
“Management is the opportunity to help people become better people. Practiced that way, it's a magnificent
profession.” - Clayton Christensen
67. Tips for digital disruption: McKinsey’s insights
Digital disruption: Six consumer trends and what businesses need to do now
Stay close to users by investing in customer insights;
Build a competitive edge with deep analytic skills;
Make business models more robust to reflect
consumer diversity;
Ensure investments are clearly aligned with
consumer shifts.
Ayman van Bregt digital strategist International Days 2015
Source: http://www.mckinseyonmarketingandsales.com/digital-disruption-evolving-usage-and-the-new-value-chain
01
02
03
04
68. Tips for digital disruption: Unbundling
Microservices that provide personal experiences
Unbundle packaged offerings;
Use technology to give customers more
choice and control;
Create flexible revenue models (only pay for
what you use);
Manage expectations well and provide a great
customer experience and customer service.
Ayman van Bregt digital strategist International Days 2015
Source: https://susannye.files.wordpress.com/2011/04/asparagus_04.jpg
01
02
03
04
69. Tips for digital disruption: The Innovators’ DNA
Mastering the Five Skills of Disruptive Innovators
Associating (linking ideas that aren’t obviously related);
Questioning (questions that challenge the status quo);
Observing (observing how things work and what doesn’t
work);
Networking (meet people with different backgrounds and
perspectives to extend your knowledge);
Ayman van Bregt digital strategist International Days 2015
Source: http://www.claytonchristensen.com/books/innovators-dna-mastering-skills-disruptive-innovators/
01
02
03
04
Experimenting (trying out new experiences with the world
as your laboratory).
05
70. T-shaped People
People needed for digital transformation
Ayman van Bregt digital strategist International Days 2015
Source: Econsultancy The context for digital transformation http://bit.ly/digital-transformation-econsultancy
01
T-shaped people are defined as those who have a strong
vertical expertise but also wider knowledge or empathy
for other digital disciplines. This is not to say that vertical
expertise is less important, but more that when this is
combined with that wider understanding it is increasingly
valuable in appreciating the wider context of specialist
work, identifying opportunities for greater collaboration or
efficiencies, and seeing the bigger picture.
71. Source: Econsultancy The context for digital transformation skills http://bit.ly/digital-transformation-econsultancy
Ayman van Bregt digital strategist International Days 2015
73. Ayman van Bregt digital strategist International Days 2015
From pushing to attracting
Digital paradigm shift
Fundamental changes because of digital disruption
74. Ayman van Bregt digital strategist International Days 2015
From interrupting to inviting
Digital paradigm shift
Fundamental changes because of digital disruption
75. Ayman van Bregt digital strategist International Days 2015
From unfocused (ignorance) to focused
Digital paradigm shift
Fundamental changes because of digital disruption
76. Ayman van Bregt digital strategist International Days 2015
From control to controlless
Digital paradigm shift
Fundamental changes because of digital disruption
77. Ayman van Bregt digital strategist International Days 2015
From avoiding risk to managing risk
Digital paradigm shift
Fundamental changes because of digital disruption
78. Ayman van Bregt digital strategist International Days 2015
From disjointed
(customer) experiences
to seamless
(customer) experiences
Digital paradigm shift
Fundamental changes because of digital disruption
79. Ayman van Bregt digital strategist International Days 2015
Source: http://searcharchives.vancouver.ca/people-looking-through-holes-in-fence-and-in-trees-to-see-over-fence
Attention is the new currency
80. Ayman van Bregt digital strategist International Days 2015
‘The difference between helping and selling is just two letters. But those two letters are
critically important to the success of business today.’ - Jay Baer
81. Contact
ayman@gamechange.rs
+31 6 41 383 525
Creates meaningful digital customer experiences for companies
http://about.me/aymanvanbregt
Ayman van Bregt digital strategist aymanvanbregt