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Marketing & Design for the Enterprise

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Marketing&Design fortheEnterprise
Marketing
Marketingacrosscustomertypes CONSUMER SMB ENTERPRISE
Percolateisamarketing technologyplatform thathelpsbrandscreate contentatscale.
Percolateisamarketing technologyplatform thathelpsbrandscreate contentatscale.We’re buildingthesystemof recordformarketing
Ourteamstructure Communications Design Growth Product Marketing Comms/ Community
StartwiththeBuildingBlocks BRAND AUDIENCE PLATFORM TRIGGER OBJECTIVE What do you stand for? What are you about? Who are you talking to? What do they care about? How is your content being delivered? Why is your content relevant right now? What do you hope to achieve with this content?
Marketing Technology Culture Design
Whowearetryingtoreach Brand Manager Community Manager Industry Analyst Prospective EmployeesBroader tech, marketing, local community
Howitallcomes together
FromSpeakeasytoAdvocate
FromWhitepapertoClient
FromBlogtoEmployee
Howwedeliverourcontent Social Media Whitepapers Events Blog Syndicated Content
Afewadditional thoughts
EconomicBuyervsUserBuyer
TheDemoisaProduct
GottaWinProcurement
Design
Hi
RedefiningProductDesign
FEELINGS, NOT LASERS
RESEARCH UX VISUAL BUILDING A DESIGN DEPARTMENT
RESEARCH UX VISUAL WHAT?
PRODUCT DESIGNER
CLEAR LINE OF SIGHT
StarttoFinish
3 YEARS IN THE MAKING StarttoFinish
LISTENING AS A CO. INSIGHTS
FIRST PRINCIPLES BRIEF
JOBS PEOPLE DO RESEARCH
CONSUMER GRADE RESEARCH
UP THE COLLABORATION RESEARCH
DEAR DIARY RESEARCH
A LIVING THING STORIES
QUICK N’ DIRTY STORIES
ONLY REAL WORDS STORIES
BUILD WITH PATTERNS PROTOTYPE
GOING ON TOUR PROTOTYPE
LIGHTS ON SCOPE
GUIDELINES SIMPLIFY VISUAL
AS LITTLE AS POSSIBLE VISUAL
STYLE STUDIES VISUAL
INTERNAL SESSIONS QA
StarttoFinish BRIEF STORIESSCOPE RESEARCH QA PROTOTYPE INSIGHTS VISUAL
Guideto Wireframing Guideto UserStories Guideto VisualDesign Guideto Prototyping
@PercolateDesign

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