Marketing&Design
fortheEnterprise
Marketing
Marketingacrosscustomertypes
CONSUMER
SMB
ENTERPRISE
Percolateisamarketing
technologyplatform
thathelpsbrandscreate
contentatscale.
Percolateisamarketing
technologyplatform
thathelpsbrandscreate
contentatscale.We’re
buildingthesystemof
recordformarketing
Ourteamstructure
Communications Design
Growth
Product
Marketing
Comms/
Community
StartwiththeBuildingBlocks
BRAND
AUDIENCE
PLATFORM
TRIGGER
OBJECTIVE
What do you stand for? What are you about?
Who are you talking to? What do they care about?
How is your content being delivered?
Why is your content relevant right now?
What do you hope to achieve with this content?
Marketing
Technology
Culture
Design
Whowearetryingtoreach
Brand
Manager
Community
Manager
Industry Analyst
Prospective EmployeesBroader tech, marketing,
local community
Howitallcomes
together
FromSpeakeasytoAdvocate
FromWhitepapertoClient
FromBlogtoEmployee
Howwedeliverourcontent
Social Media
Whitepapers
Events Blog
Syndicated Content
Afewadditional
thoughts
EconomicBuyervsUserBuyer
TheDemoisaProduct
GottaWinProcurement
Design
Hi
RedefiningProductDesign
FEELINGS, NOT LASERS
RESEARCH UX VISUAL
BUILDING A DESIGN DEPARTMENT
RESEARCH UX VISUAL
WHAT?
PRODUCT DESIGNER
CLEAR LINE OF SIGHT
StarttoFinish
3 YEARS IN THE MAKING
StarttoFinish
LISTENING AS A CO.
INSIGHTS
FIRST PRINCIPLES
BRIEF
JOBS PEOPLE DO
RESEARCH
CONSUMER GRADE
RESEARCH
UP THE COLLABORATION
RESEARCH
DEAR DIARY
RESEARCH
A LIVING THING
STORIES
QUICK N’ DIRTY
STORIES
ONLY REAL WORDS
STORIES
BUILD WITH PATTERNS
PROTOTYPE
GOING ON TOUR
PROTOTYPE
LIGHTS ON
SCOPE
GUIDELINES SIMPLIFY
VISUAL
AS LITTLE AS POSSIBLE
VISUAL
STYLE STUDIES
VISUAL
INTERNAL SESSIONS
QA
StarttoFinish
BRIEF
STORIESSCOPE
RESEARCH
QA
PROTOTYPE
INSIGHTS
VISUAL
Guideto
Wireframing
Guideto
UserStories
Guideto
VisualDesign
Guideto
Prototyping
@PercolateDesign

Marketing & Design for the Enterprise