As a business leader, how often do you feel that you’re no longer playing by the same rules that you were playing 2 years ago? What changed really? Find these steps mentioned here to get success your business in digital transformation.

1. Steps to success in Digital
Transformation
Presented by Hakuna Matata
HAKUNA MATATA
Happiness of Digital Excellence

2. Introduction
Who wants to go digital?
As a business leader, how often do
you feel that you’re no longer playing
by the same rules that you were
playing 2 years ago? What changed
really?
”
It is the world that has changed beyond imagination. What set enterprises apart-scale, reach and brand- have a
lesser impact. Because digital technology has fundamentally changed two things: the dynamics of the markets
and the speed required to remain competitive.

3. Change or Perish
Time for change - Digital Transformation

4. Company - A Company - B

5. Let’s take an example
Two software companies A & B
A talks extensively about their business on their website
and has eye-catching marketing collaterals and
presentations that talk about their success stories. The
sales team is really armed with marketing aids to sell the
software. B has a less robust site but lets users download
a free e-book on the technologies available in their
domain that are highly useful for tech managers and
teams of target companies.
They promote this e-book through social channels and
other websites. It takes hardly a minute to download the
e-book. A couple of days later the sales team contacts the
person who downloaded and strikes a conversation
about their business challenges and how B’s experts can
offer help. And of course, the next step is automatically
being on their distribution lists and invites to webinars.
Whose sales strategy sells? Even if you are a good ‘A’,
you are not there if you are not acting like ‘B’ and being
better than ‘B’ in that space.
TIME
FOR
CHANGE

6. Digital Transformation
Keys in Digital Transformation.
Today, the ability to align products,
operations, and business models to a
“predominantly customer-centric operating
model” determines the success of a business.
Digital transformation, therefore, is a given, not
an option.
To digitally transform both customer
experiences and operations, organizations
apply technology to these facets of the
business, ensuring that they are customer-led
and insights-driven.
What then are the steps involved in digital
transformation?
Steps involved in
Digital
Transformation.

7. The Steps
5 steps to success in digital transformation.
01
0205
04 03DIGITIZE FOR
OPERATIONAL
EXCELLENCE
CONNECT THE
DOTS
UNDERSTAND
THE
IMPERATIVE
BE STRATEGIC
STAY
CENTERED ON
CUSTOMER
OUTCOMES

8. UNDERSTAND
The Imperative

9. UNDERSTAND
The Imperative
Make no mistake about this. Think again
You think that your business is too traditional, and does not need digital. Your business has already gone digital by
having a web presence, social media presence, a mobile app and a networked organization with the easy
knowledge and information sharing.
Your customers have gone digital, which means that if
you have not gone digital, you will lose them fast to
your competition.
Your channels are digital. Digital has transformed the
ways in which customers discover, buy, and engage
with products and services.
Your competitors are digital. See the earlier example!
Are your products digital?
Are your insights digital?
Are your operations digital?
Note: In the second instance, if you think you have
gone digital, think again.

10. BE
Strategic

11. BE
Strategic
Stay Centered On Customer Outcomes
Cliched as it may sound, this is important. Because often times people miss the fact that digital technologies are
fundamental, strategically impacting business. They tend to look at this as a trend that needs to be dealt with a
tactical approach.
1. Your ability to create value for the customers
determines your success. Look at how digital assets
can enhance the outcomes that your customers most
value.
2. Use data and analytics to help customers achieve
their desired outcomes. Mining the data that you
collect and combining it with external data create
new insights that can help your customers.
3. Design better customer experiences to deliver
value. By carefully constructing a connected web of
services and business capabilities to adapt to your
customers’ changing expectations, you can take your
business to the next orbit.

12. DIGITIZE
For Operational Excellence

13. DIGITIZE
For Operational Excellence
Keys in Digital Transformation
Real digital transformation requires reshaping the way the business create value for customers. Achieving this
requires that organizations look at both dimensions of digital: digital customer experience and digital operational
excellence.
1. Creating new operational capabilities enabled by
new technologies
2. Building platforms that push the workforce and
resources towards rapid, customer-centric innovation
and collaboration, and
3. Digitizing operations for agility (not simply
efficiency).

14. CONNECT
The Dots

15. CONNECT
The Dots
Requirement for Connect the Dots
Digital transformation my often mean rebooting the organization’s operating model.
1. A clear shared digital vision for all employees and
teams.
2. A digital-first culture wherein collaboration, agility,
and digital innovation become habitual.
3. A cross-functional and customer-centric
organizational model that enables a smooth,
synchronized business operation
4. A strong mechanism for protecting customers trust
through data security and privacy.
5. An environment of co-creation and
experimentation.
6. As a continuation of this dialogue, in the next part,
we will look at the nitty gritty of the digital
transformation journey.

16. YOUR Thoughts
If you have thoughts or experiences and comments on
this rather measured view of how to go digital, please
share with us.