Digital Platform Choice – It ain’t easy
Jamie Griffiths, Divisional Head at Reading Room, Kentico
Reading Room have been working with clients for 20 years to make the right digital platform decisions in an ever changing market. We will give real life case studies on why platform choice is so important, some clues on what you should to consider, and the consequences of getting it wrong
Digital Transformation Framework By IonologyNiall McKeown
An academically peer reviewed digital transformation framework. Taught by leading universities, used by hundreds of organisations around the world.
This framework uses modern data sources to help guide organisational leaders, digital marketers and technology professionals to create a sustainable, innovative engine of growth through digital transformation.
Digital Transformation Framework By IonologyNiall McKeown
An academically peer reviewed digital transformation framework. Taught by leading universities, used by hundreds of organisations around the world.
This framework uses modern data sources to help guide organisational leaders, digital marketers and technology professionals to create a sustainable, innovative engine of growth through digital transformation.
3 Strategies to Accelerate Creative Processes with DAMNuxeo
At trend-driven product companies, new product development predicts success or failure, but scaling and accelerating product development has proven difficult for many of the world’s largest companies. The biggest problem holding back these efforts: the tangled web of the product development process.
This webinar explores strategies to turbocharge your product creative process, enabling your organization to:
- Accelerate product introduction to grow market share
- Identify and create opportunities in product design, development, and go-to-market process
- Streamline and accelerate product development to deliver real results
Capgemini digital transformation innovation presentation final sBen Gilchriest
Ideas don't come from process, they come from people. A recent presentation on innovation and how digital, open-sourced approaches, and the use of social media can help uncover unexpected ideas and new directions. For more details please get in touch.
The cloud has arrived in IT and has taken a prominent position. One important pillar is Infrastructure as a Service (IaaS). IaaS is becoming a more regular term in IT. Although not as accepted as common knowledge in comparison to the other major pillar of cloud SaaS. To what extent is IaaS adopted within organizations in the Netherlands? Why do organizations opt for IaaS? Why not? Accenture conducted a survey among 150+ organizations and the results can be found in this Factsheet.
Double the profits through digital transformation - digital insurance in AfricaThe Digital Insurer
Tawanda Chatikobo, Digital Manager for Nedbank Insurance presented at the Digutial Insurance Conference in Johannesburg in 2015 on how digital transformation can increase profits in the context of bancassurance
An Introduction in 10 slides to Digital Customer ExperienceCapgemini
Businesses need to be agile, innovative, social, mobile, totally customer focused and geared to provide a profitable customer promise
CMO’s, COO’s, CIO’s and CFO’s globally are struggling with how to make digital a core part of how they do business and serve their customers profitably
Digital is driving rapid transformations in how organizations interact with other organizations and end customers. It is driving change in how CX is delivered across B2C, B2B and B2B2C
Capgemini DCX enables organizations to deliver a “profitable promise to its customers” based on intelligent insights and optimised processes. By combining deep understanding of the customer context, with a single view of the enterprise, we enable organizations to take real-time decisions and maximize profitability
20150512 presentation seminar digital transformationPascal Spelier
This presenation I gave at Capgemini's Seminar on Digital Transformation (https://www.se.capgemini.com/events/seminar-digital-transformation-may-12th) in Sweden. Don't hesitate to contact me if you want more information about the topic and the contents of the presentation: pascal.spelier(at)capgemini.com
Capgemini Leads Digital Transformation for One of the World's Largest RetailersCapgemini
Read how one of the world's largest retailers defined its digital
transformation journey to gain greater customer insights and build a better in-store experience.
Join Mindmatrix's Kevin Hospodar and SiriusDecision's Kathy Freeman Contreras, as they discuss-
-The most effective means for delivering lead generating programs that achieve the highest adoption rates and ROI
-How you can drive better engagement and marketing performance with partners
-The 4 phases of the SiriusDecisions Fast-Tracking Channel Demand Model
-How you can prepare for a successful sales enablement project
You can receive our Powerpoint slides by sharing this presentation and submitting your email at www.slidebooks.com | Digital Transformation Strategy Template and Training | By ex-Deloitte and McKinsey Consultants
Combine AI & Modern Content Services to Increase Productivity by 15%Nuxeo
Did you know that workers in banking and insurance spend almost one hour every day just looking for information they need to do their jobs? Or that UK financial firms have an average of 9 information management systems in place and that 80% report these systems aren’t fully integrated?
Not only is content inherently hard to manage, but the volume, variety, and complexity of content are growing at an unprecedented rate.
Further, many firms continue to struggle with outdated systems and a growing number of information silos.
And, all of this comes at a time when digital transformation is a critical imperative and content is becoming increasingly important for firms seeking to improve customer experiences, collaboration, increase productivity, or comply with new regulations like GDPR.
In this webinar, you will learn:
- How to break down information silos and provide a single, comprehensive view of content
- What new types of content are emerging and how leading companies are leveraging these assets for competitive advantage
- How to use AI and machine learning to enrich content and bring new automation and insight
- And, how to increase knowledge worker productivity with a modern content services platform
3 Strategies to Accelerate Creative Processes with DAMNuxeo
At trend-driven product companies, new product development predicts success or failure, but scaling and accelerating product development has proven difficult for many of the world’s largest companies. The biggest problem holding back these efforts: the tangled web of the product development process.
This webinar explores strategies to turbocharge your product creative process, enabling your organization to:
- Accelerate product introduction to grow market share
- Identify and create opportunities in product design, development, and go-to-market process
- Streamline and accelerate product development to deliver real results
Capgemini digital transformation innovation presentation final sBen Gilchriest
Ideas don't come from process, they come from people. A recent presentation on innovation and how digital, open-sourced approaches, and the use of social media can help uncover unexpected ideas and new directions. For more details please get in touch.
The cloud has arrived in IT and has taken a prominent position. One important pillar is Infrastructure as a Service (IaaS). IaaS is becoming a more regular term in IT. Although not as accepted as common knowledge in comparison to the other major pillar of cloud SaaS. To what extent is IaaS adopted within organizations in the Netherlands? Why do organizations opt for IaaS? Why not? Accenture conducted a survey among 150+ organizations and the results can be found in this Factsheet.
Double the profits through digital transformation - digital insurance in AfricaThe Digital Insurer
Tawanda Chatikobo, Digital Manager for Nedbank Insurance presented at the Digutial Insurance Conference in Johannesburg in 2015 on how digital transformation can increase profits in the context of bancassurance
An Introduction in 10 slides to Digital Customer ExperienceCapgemini
Businesses need to be agile, innovative, social, mobile, totally customer focused and geared to provide a profitable customer promise
CMO’s, COO’s, CIO’s and CFO’s globally are struggling with how to make digital a core part of how they do business and serve their customers profitably
Digital is driving rapid transformations in how organizations interact with other organizations and end customers. It is driving change in how CX is delivered across B2C, B2B and B2B2C
Capgemini DCX enables organizations to deliver a “profitable promise to its customers” based on intelligent insights and optimised processes. By combining deep understanding of the customer context, with a single view of the enterprise, we enable organizations to take real-time decisions and maximize profitability
20150512 presentation seminar digital transformationPascal Spelier
This presenation I gave at Capgemini's Seminar on Digital Transformation (https://www.se.capgemini.com/events/seminar-digital-transformation-may-12th) in Sweden. Don't hesitate to contact me if you want more information about the topic and the contents of the presentation: pascal.spelier(at)capgemini.com
Capgemini Leads Digital Transformation for One of the World's Largest RetailersCapgemini
Read how one of the world's largest retailers defined its digital
transformation journey to gain greater customer insights and build a better in-store experience.
Join Mindmatrix's Kevin Hospodar and SiriusDecision's Kathy Freeman Contreras, as they discuss-
-The most effective means for delivering lead generating programs that achieve the highest adoption rates and ROI
-How you can drive better engagement and marketing performance with partners
-The 4 phases of the SiriusDecisions Fast-Tracking Channel Demand Model
-How you can prepare for a successful sales enablement project
You can receive our Powerpoint slides by sharing this presentation and submitting your email at www.slidebooks.com | Digital Transformation Strategy Template and Training | By ex-Deloitte and McKinsey Consultants
Combine AI & Modern Content Services to Increase Productivity by 15%Nuxeo
Did you know that workers in banking and insurance spend almost one hour every day just looking for information they need to do their jobs? Or that UK financial firms have an average of 9 information management systems in place and that 80% report these systems aren’t fully integrated?
Not only is content inherently hard to manage, but the volume, variety, and complexity of content are growing at an unprecedented rate.
Further, many firms continue to struggle with outdated systems and a growing number of information silos.
And, all of this comes at a time when digital transformation is a critical imperative and content is becoming increasingly important for firms seeking to improve customer experiences, collaboration, increase productivity, or comply with new regulations like GDPR.
In this webinar, you will learn:
- How to break down information silos and provide a single, comprehensive view of content
- What new types of content are emerging and how leading companies are leveraging these assets for competitive advantage
- How to use AI and machine learning to enrich content and bring new automation and insight
- And, how to increase knowledge worker productivity with a modern content services platform
For your activities like water skiing, fishing and wakeboarding at Lake Jindabyne, we play the role of an efficient host. Our Jindabyne Hotel services come with a range of amenities that convey world class luxury and opulence.
visit here for more information :- http://www.hotelsinjindabyne.com.au/
Today, organizations are advancing at an exceptional rate. While this expansion creates significant opportunity, it also entails tremendous risk, which is unavoidable, but can be managed. With governance, risk, and compliance (GRC), businesses can strategically balance risk and opportunity.
BranchCache is designed to work with the existing network and security infrastructure. It supports IPv4, IPv6 and end to end encryption methods such as SSL and IPsec. It ensures that the most recently updated version of package is served and that clients are authorized by SCCM server before they retrieve package from within the local branch.
Bio-inspired Artificial Intelligence for Collective SystemsAchini_Adikari
Artificial Intelligence is a constantly growing field of study. Today, there is an emerging interest to bind concepts natural systems to computing to develop self-organized machines
MindK offers web and mobile app development, quality assurance, and DevOps services. Over the past decade, MindK has developed over 120 complex B2B and B2C solutions in the e-commerce, financial services, and construction sectors. Our coordinated teams include project managers, developers, designers, DevOps, and QA engineers. At MindK, our goal is to help clients accelerate growth and innovation, boost operational efficiency and improve profitability and customer satisfaction.
Our passion for technology and years of experience in the IT industry is reflected in the professionalism of our team, enabling us to deliver predictable results that exceed expectation, accelerating our clients’ time to market and ensuring sustainable growth.
We are proud that:
Our average client relationship is 5 years
96% of our clients' projects have met deadlines
84% of our clients continue working with us on this very day and come back with new projects.
MindK footprint spreads globally and covers the following regions: USA, UK, EU, Norway, Australia, and Israel.
There is a pervasive need for business to modernize the customer experience, act faster, automate processes, mobilize operations and optimize a supply chain. Digital Business Platform is the answer to today’s rising customer expectations and rapid technology innovations
Like many organizations, Spark New Zealand realizes it needs to evolve to meet new customer expectations. Hear how Spark undertook that journey to digitally transform its business processes using SAP Hybris Commerce as well as other SAP Hybris solutions with help from SAP and partners. Learn what the team at Spark has achieved, how they have managed changes, and developed their playbook for success. Benefit from Spark’s experiences to jump-start or refine your digital transformation journey. Learn more: https://www.hybris.com/commerce
A short presentation introducing you to what we do and how we do it, includes our high level proposition and introduction to the senior partners with contact details
Thoughts on best practices to guide digital transformation. Covers 5 areas:- leadership, organisation and culture, the customer experience, the digital platform and execution.
Discover. Learn. Evolve
Technology is a discovery assisting you to evolve through the lifetime of learning. Global Infocloud believes in implementing our knowledge, hard work and talent to guide you on your success path.
Inspired Experiences with Technology from hybris and Agile Methodology #SAPPH...Capgemini
How can you create compelling cross-channel experiences?
In case you missed it, here is what Fernando Alvarez presented earlier at SAPPHIRE.
You can also read Fernando's latest blog post "The Digital Commerce Revolution" here: https://www.capgemini-consulting.com/blog/digital-transformation-conversations/2015/05/the-digital-commerce-revolution
To be successful, digital transformation needs to have a clear focus on value. It also needs to be based upon insight and experience.
At CGI, we have a way to help you solve this challenge.
Get in touch at mario.de.luca@cgi.com
Why digital business automation is vital to the customer experience featuring...Bizagi
As businesses strive to transform in order to survive and thrive in the digital age, digital initiatives have become increasingly focused on the customer experience (CX) rather than more traditional goals of efficiency and cost reduction.
So what does this mean for those tasked with delivering digital innovation and applications to the business? It means re-thinking operational models to connect employees, processes and devices with personalized and contextualized information – all to better serve customers.
Bizagi and guest speaker Rob Koplowitz, VP and Principal Analyst at Forrester Researchdiscuss how today’s digital platform technologies can support these goals.
View now for answers to questions like:
-What does digital transformation mean for traditional businesses?
-Why is the shift from cost efficiency to customer experience so important?
-How can digital platforms help you improve the customer experience?
-Important strategies for delivering business applications faster in 2017
Who should view: Digital Transformation Leaders, Application Development Leaders, IT and Business Process Professionals.
About Rob Koplowitz
Rob’s research focuses on business process management as well as artificial intelligence and cognitive computing.
Rob returns to Forrester after leading IBM’s strategy for integrating Watson into the company’s collaboration services. Rob brings many years of experience in enterprise software consulting, product marketing, product management, and strategy.
Going Digital helps you in your digital transformation journey.
We simplify the four technology pillars for an organization's digital transformation.
Founded by Sandeep Raut, a top 10 global digital transformation thought leader, influencer, and keynote speaker, GOING DIGITAL offers a wide range of digital transformation consulting services with the necessary tools and practical expertise to help grow your business.
Accenture & Genuine Parts: Jay Dettling and Thomas CookGamePlanConference
The need to provide an omni-channel buying experience touches all industries, and the auto-parts business is no exception. In this session, hear how auto parts industry leader Genuine Parts is leveraging hybris to pivot their business into a digitally oriented commerce engine that drives higher levels of value and service to B2B customers, and more revenue for the company.
Mindtree's in-depth knowledge of digital technologies and domain expertise enables us to deliver comprehensive and cost effective digital solutions. Our services range from strategy, assessment, design, implementation, operation and support, assisting enterprises on their digital journey.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
3. @readingroom
A short introduction
Jamie Griffiths – Divisional Head
Dived into digital in 1996 about the same time Reading Room formed
Reading Room are a collaboration of strategy, design and technology;
we exist to help our clients benefit from digital change.
Part of Idox group.
Over 120 staff.
Collaborative, multi-disciplinary team structure.
A short introduction to Reading Room
4. @readingroom
What we will cover
It’s all about maturity
Fitting with your customer lifecycle
Be pragmatic about implementation
A content management system is not just for Christmas
Agenda
6. @readingroom
Where are we?
Where are you now, and where do you want to get to
Your vision
Strategy
Tactics
How will we know success?
It’s all about maturity
8. @readingroom
Customer experience maturity
It’s all about maturity
Use intelligence
and predictions
to optimise
cross channel
customer
experience, by
anticipating the
needs of the
customer and
timely initiation
of relevant 1-2-
1 dialogue.
Establish the
data
infrastructure
connecting
online and
offline
customer
repositories
into a central
data hub,
where customer
profile data can
be accessed
and used real
time for
relevant 1-2-1
dialogue cross
channels.
Putting the
customer in
focus and
building strong
relationships,
through
automated
trigger based
dialogue, where
relevant
conversations
happen in
preferred
channels.
Focus is to
optimise digital
initiatives,
which is
initiated by
blending
measurement
where analytics
is used for
actionable
insights with
execution by
optimisation
initiatives, such
as testing and
personalisation.
Organisations
begin to align
digital initiatives
with strategic
objectives,
where digital
focus is shifting
towards
achieving
strategic goals.
Focus is to
distribute
content across
channels,
starting with
the most used
channels, such
as your mobile
site and sharing
content on
social networks.
Initially
organisations
have brochure
sites with email
campaign
capabilities and
web analytics in
place.
Initiate
Radiate
Align
Optimise
Nurture
Engage
Lifetime
AdvocateConvertAttract
Maturity
Strategicvalue
10. @readingroom
Takeaways
Understand where we currently are…
How digital fits in with our strategy
What are the constraining factors
How are we working with our client
It’s all about maturity
13. @readingroom
Lombard International
Use Email Marketing in Kentico to send and analyse targeted emails
segmented by audience type, to raise awareness of services amongst
partners.
Awareness
14. @readingroom
Key Retirement Solutions
The website provides services to ‘silver surfers’ on what options are available
for managing their financial income beyond retirement. Educate
15. @readingroom
Save the Children International
Rapid prototyping in Kentico to support the 30 member organisations,
working to deliver change for children in 120 countries Purchase
16. @readingroom
Kingpsan
As a global leader in the manufacturing of high performance insulation and
building fabric solution, one of the most important goals for their global
digital platform is to allow them to be relevant to local markets.
Engagement
19. @readingroom
An improving process
Being pragmatic about digital goals
Analytics /
Performance
Live site
Variants /
personalisation
Approach /
outcome
Optimise
21. @readingroom
How are we going to live together
Does the CMS support your strategy
What is the capability of my team
Measuring performance
What can we learn from digital
How can it prepare for what might happen in the
future
Then there are the hygiene factors – security,
performance, ongoing support
A content management system is not just for Christmas
Unashamedly I am going to be talking a lot about Kentico, and how this content management system can be a great fit, regardless of your digital maturity, what parts of the customer lifecycle you transact online, how you wish to approach implementation, or for business as usual. Kentico will be a great fit for your organisation to meet your current digital objectives, and provide the foundation for realising your digital strategy, or developing your customer engagement.
Understanding your digital maturity can deliver support business-wide
VMOST is an analysis framework that helps you avoid this trap by checking whether the five VMOST elements – Vision, Mission, Objectives, Strategies, and Tactics – are in alignment.
The tool serves two purposes. First, it helps you re-connect to your business vision, and highlights any problem areas that you need to address. Second, it helps you create and evaluate plans for the future, so that you can make sure that they're aligned with your vision of that future.
Understanding the Tool
Let's look at the five VMOST components:
Vision – This is your organization's purpose, in terms of its values or how it goes about doing business. It should inspire staff, and help customers understand why they would want to use the company's products or services.
Mission – This is also your organization's purpose, but expressed in terms of key measures that must be reached to achieve your vision.
Objectives – These are specific goals that you must meet to achieve the mission.
Strategy – This is the overall plan you'll follow to meet your objectives.
Tactics – These are specific sets of actions needed to execute your strategy.
It is great to have ambitions, however these should be tempered by what you can afford and also how quickly you want it.
I’ll come onto talk about starting simple and building on the right foundations later.
If you are able to measure and prove success, then getting additional budget should be easy right. This £10 investment earned us £100, doesn’t necessarily equate to a £100 investment returning £1,000
It is important to choose a content management platform which is affordable and scalable. Your investment now, has to be the foundation for how you grow digitally.
We need to be pragmatic about where we are, and then how we develop our engagement. It is pointless to fool ourselves into thinking we have greater digital maturity in our engagement than we do. We want to start from the right place. Starting from the right place will help to ensure we follow the correct path and more importantly develop our relationship goals
Here is a simplified view of the customer lifecycle
Awareness – SEO, Social, Email, Advertising pay per click
Educate – Website, content, brochures, case studies,
Purchase or use service – getting the best use of your purchase
Engagement – augment the customer experience, newsletter, support
Advocacy – Earned digital, repeat business and referral. Ideally leading to more purchasing of your product or service
Your CMS should enable you to interact with your customers at each point of the customer lifecycle. At the very least it should be easy to achieve the first two which is to increase awareness and educate users about your organisation, your products or services, through a site which is search engine optimised and has good findability on search engines such as Google or Bing. This is the basics… This is simple brochureware, but it is amazing how easy it is to get wrong
A site which works across devices. Search engines like Google will penalise you if your site does not display well on mobile devices
A site that is structured right will be easier to index, and it is also more accessible
Use of content schemas structures and organises your content
Out of the box Kentico makes it easy to structure and organise your content. Using Kentico Draft you can plan and organise the structure of your content to ensure that it meets any content governance requirements, such as tone of voice or SEO before it is delivered to your live website. It can be reviewed, iterated and SEO validated as part of the content development workflow.
Lombard International were acquired by the Blackstone, who then acquired Philadelphia Financial. This meant that Lombard had a wider portfolio of products and services, and new markets and partners. As Lombard do all of their business through partners, it is critical that these partners have a clear understanding of the changes to ensure that in the competitive sector of wealth management, these partners were able to present Lombard solutions to their clients. The Email Marketing platform in Kentico has been vital in communicating these changes to their partners.
Additionally, whilst the site was originally built into Kentico for Lombard International, is has been straight-forward for Lombard to integrate Philadelphia Financial into their website, using existing functionality created for the original site.
Understanding financial services can be very confusing, one of the biggest challenges is in providing the right information for users to make the right decision. A decision which can have a significant impact on how you live your life. Built in Kentico the site presents content in the form of video, factsheet, calculators, or the creation of a personalised retirement options report so the site visitor can research and understand their options around retirement.
Kentico forms allow non-technical CMS users to create forms without having to resort to speaking to awkward technical people like me. Additionally, on creation of the forms, the structure for storing the data is created, ready for you to work with. Form validation, automated email responses and confirmation pages can all be created by non-technical content teams. If you have a CRM, then once this is integrated, a workflow can be created in the form to send data to the CRM. This data can be extended by scoring the lead according to interactions on the website. This means you are not just delivering a lead to your CRM, but a lead with an interaction value attached to it.
Save the Children International are a member organisation with 30 members across the globe. Some of the members such as in the UK are able to invest in, and drive aid income digitally effectively. Other members find it harder to use digital as a channel, either due to technical constraints or because it is cost prohibitive. Save the Children International are using Kentico to create rapid proof of concepts which can then be delivered to member countries. A good example of this are donation pages for countries like India and Mexico. The prototype for this payment page needed to allow for integration with local payment providers for taking card payments, the that member. Meeting any local regulatory requirements for online payment. Let me tell you, we now know that if you can integrate into a payment provider in India or Mexico, any other country is easy.
Kentico is proving to be a fantastic tool to support Save the Children International in improving the digital capability of their members.
For Kingspan flexibility to engage with local markets. Whilst product names are consistent, there are often differences for the product for specific market to meet local building regulations. This means that the warranty, technical data, application information and product profile can have variation from one country to another. Additionally the way Kingspan communicates with each of their markets is different.
To provide this flexibility whilst ensuring that there was brand and presentation consistency across the globe, a pattern library has been built into Kentico. This pattern library consist of content modules which can be used as appropriate on different country pages. This approach also mean that companies which are not part of the Kingspan Group; that have a different brand identity can still use their Kentico platform, and the content from the pattern library, but branding specific to that company can be applied. We have already delivered an instance of this for a northern European subsidiary; Joris Ide, which was rapidly developed and release in October 2015.
What is especially nice about the pattern library approach with Kingspan is that it is eminently scalable. New content components which are added to the pattern library become available across their digital estate.
Engagement with the Kingspan Kentico platform is supported with a Dynamics integration. This instance of Dynamics then distributes website leads across the various Dynamics, Salesforce or SAP CRM instances used by different parts of the business across the world.
Phase 1 of the site is due to be launch November this year.
Kentico is an easy to use platform which is cost effective and very scalable. You can start simple and build as your digital maturity increases or your engagement with the customer improves. One of the key features of Kentico is that it arrives with many of the features you need to get started on building your site with limited technical capability. Unlike other content management systems where considerable configuration is required just to get started.
You work with partners like Reading Room when you want to really extend it’s features.
It is important that you take a pragmatic approach to implementing your digital strategy. You finish a race one stride at a time. You get a good position in a race (hopefully a win) by keep on iterating and learning from experiences of running that race. You cannot just show up at the track and expect to do well.
A similar approach should be adopted for tactical digital delivery. You have a great idea of what you want to achieve. You probably have a pretty good idea of what you need to do to meet that achievement. Apply this as best you can. Then measure, analyse and improve.
Optimisation testing is one way of realising this vision with incremental changes delivering larger benefits and returns.
Optimisation testing is about segmentation and getting a better return – through personalisation or other means.
Running experiments in development environments can enable you to test, learn and deliver small increases in a safe manner before you launch a full blown web project.
Make assumptions, put them into experiments, then understand them through insight and optimise
It is not a fixed deliverable
Design – Build – Deploy - Analyse – Refine
Then you start again
The more you put in the more you get out
Kentico is loaded with features which will allow you to test and iterate. The Kentico Online Marketing Solution gives you the power to create and publish variants of content. To segment your content for different types of users, then to analyse and understand.
Finally we need to understand how we are going to live with our content management system. What does business as usual look like. There are some fundamental questions we need to ask ourselves…
Does the CMS support your strategy for the next 3 to 5 years
What is the capability of my team and also how big is the team that is going to manage this.
Are we going to federate content creation across the business, and if we do, how do we ensure quality
Talk about the internet of things, or what is coming along after this. Smart Meters. You need to think about how flexible your CMS is to integrate other services with