1) bizrec is accounting software designed for small businesses that want simplicity over complex functionality. It aims to provide core accounting needs like bank statement uploads, expense tracking, and reporting in a hassle-free way. 2) The target market is the 58 million small businesses globally, especially the 30.2 million one-person businesses that typically have straightforward accounting needs. bizrec sees an opportunity to offer affordable, easy-to-use software to these customers. 3) The document outlines bizrec's product, team, traction to date, design principles, customer research, pricing plan, and commercial launch roadmap. It is seeking funding to support ongoing development and marketing efforts.

1. bizrec
+
2018INVESTOR PACK

2. ELEVATOR PITCH

3. Content
Our Offering
About our team
Traction
Design Principles & Product construct
Investors
Our history
Launch Plan

4. Traditional accounting software is
Expensive to own, time consuming,
slow to innovate and
hard to usefor small businesses !
What’s the problem

5. Opportunity
“Very straight forward accounting
needs. Usually comprising ins and outs with a
few year end adjustments. That’s all.”
These businesses don’t need much functionality in their accounting
system; in fact the less the better as making systems too complicated
causes confusion and unwillingness to engage with accounting solutions.
Questions we asked to
ourselves:
too complex for the one person
businesses
wants simplicity
lower
priced, easier to use, less function rich
system?
58 million Small Business
30.2 million One person business
96% having less than 10 employees
Total Sales Revenue $11 billion
What do we try and leverage?
business transactions
bank account
q Download bank statements
repetitive
q rules applied based
patterns.
Small Business
Market

6. Opportunity
Incumbents
Pricing limited period Features turned
off far too features
Would the user be better off with less
functionality in a system at an
affordable price?
“Bank statement loads”
“Out of pocket expenses
posting”
“Adjustments”
“Simple reporting on a
dashboard”
“Good sensible insights”

7. SWOT
Analysis
INTERNALEXTERNAL
N E G A T I V EP O S I T I V E
S T R E N G T H S W E A K N E S S E S
O P P O R T U N I T I E S T H R E AT S
q Need for offline working
q Complex, multiple-legal entity
structures are not supported
q API market place to integrate with
CRMs and other 3rd parties
q System remains offline
q Security violation
q Contract originated problems
q Legal barriers
q Lack of funding
q Low cost and standard plans
q Access easiness & Use easiness
q High security standards
q Secured Data transfer
q Secured Encrypted Data storage
q Intelligent reports
q Smart chatbot
q Portable - completely
serverless architecture
q Real time access to data
q Use in mobile applications
q Action flexibility
q Ecosystem of connected applications
is a key reason to make the move
(CRMs, business intelligence, etc)
bizrec compared to other products

8. Our Offering

9. PAPERLESS
HASSLE FREE TOTAL FREEDOMREALTIME
AUTOMATEDFLEXIBLE
Our Offering … cloud accounting simplified

10. Our history

11. bizrec strives to bring value through customer centric design.
We aim to make special products that have the potential to
change the world. Our courage to take on new challenges
comes from the Backers who support our initiatives.
The product is
bizrec
The smartest way to
manage your data !
Run your business better !
“Not just a concept on
paper”
but
“It’s live and in beta test
with real customer”

12. Our values
QUALITY ETHICAL SIMPLICITYINNOVATION

13. Traction

14. HOW WE STARTED
After building expertise in designing,
developing and launching Telstra Air, a globally
awarded product for Telstra, the founder
wanted to expand their impact by striking out
on their own.
In 2017, and over the next coming years, they
started on a product development journey to
help small and medium business solve their
financial accounting challenges.
How did it all start?
ADOPTION OF CLOUD
We began to notice that cloud adoption was
increasing despite an ecosystem that was
fragmented into closed and open-source solutions
offered on one or two cloud platforms.
Fintech industry evolved over the decade giving
power back to customers to control and make wise
decisions. Drive to bring down costs, requirement to
be mobile and easily adoptable helped shape our
architecture.
ASPIRATION
We wowed to create a product that customers
love, want to use and is easy to understand.

15. Start
Our journey so far…

16. Now
Seek funding for market launch, marketing
campaign and ops support.

17. Our team

18. FOUNDER & DIRECTOR

19. Profile
Vinayak Vanarse
Expert
SKILLS
Product
Technology
Commercial
OTHER
Languages
Education
Hobby
English, Marathi, Hindi
B.E Computers and MBA
Movies , Product development

20. Executive General Manager, Finance,
Coverforce Pty Ltd. Australia’s leading insurance broker with
turnover of A$500m.
Certified Practising Accountant (CPA) in
Australia, a Chartered Accountant (India), Cost and Works
Accountant (India)
Financial Advisor

21. Ramanand RuikarPriyanka Vanarse
Founder & Director Customer & Product
Advocate
Meet our team

22. George Thanislas, Technical Advisor

23. Design Principles

24. Know how
clients strategy solution
data
base
design
legal ideas archive

25. M A R K E T
R E S E A R C H
C O N C E P T
P R O T O T Y P E
I T E R A T I V E
R E L E A S E S
A L P H A
L A U N C H
H U M A N
D E S I G N
C O M M E R C I A L
L A U C H
B E T A
L A U N C H
D e s i g n w i t h e n d
g a m e i n m i n d
C o n c e p t t e s t w i t h r e a l
c u s t o m e r s
V e r i f y d e s i g n a s e a r l y
a s p o s s i b l e
Design
Principles
B e a g i l e a n d r e l e a s e
f e a t u r e s t h a t a d d v a l u e
a t s u s t a i n a b l e p a c e
S e e k f u n d i n g a n d
s u p p o r t t o l a u n c h t h e
p r o d u c t

26. Customer centric.
Seamless onboarding
using social credentials
e.g. Google Signin
Security at every layer
i.e. data capture,
transmission and
storage
Fast and automatic
integration to save
time and hassle from
lengthy processes.
Use best industry
technology partners to
the benefit of
customers
Assure the product
and provide simple
quick feedback
mechanism Flexible and ready to use
on any device without
setups
Principles
Product
Consistency
throughout interfaces
to ensure that the
least amount of effort
required to adopt

27. Latest Technology
Reduced Operational Costs | Highly scalable | Flexible
LOSELY COUPLED COMPONENTS
SCALE UP OR DOWN
SECURED

28. Product
Construct

29. Design Principles
I WANT CONTROL ON MY TERMS
I WANT MY ACCESS TO BE FAST &
FRICTIONLESS
I EXPECT A PREMIUM SERVICE
I WANT TO CONNECT MULTIPLE DEVICES
IT SHOULD BE WHERE I NEED THEM
GIVE ME THE CHOICE
IT SHOULD BE EXTRAORDINARILY
EASY TO USE
1
2
3
4
5
6
7

30. Customer
Personas
Susan, 35
“I want to spend more quality time with my family
than maintain records, is there a better option
available out there?”
Customer Value Proposition
Financial knowledge
Consideration factors
Needs Concerns

31. Customer
PersonasMike, 54
“I want a secure and cost effective business solution
that gives business value”
Customer Value Proposition
Financial knowledge
Consideration factors
Needs Concerns

32. Customer
Personas
Harry, 33
“I just want something that is simple and works for
me on the go!”
Customer Value Proposition
Financial knowledge
Consideration factors
Needs Concerns

33. User Journey
AWARENESS FAMILIARITY PURCHASE USAGE ASSURE
“I just want
something that is
simple and works
for me on the
go!”
Harry is been advised
by a friend to try
bizrec
Harry goes to the
bizrec website after
watching a campaign
ONRADAREXPECTEDTHINKING
Competition
Analysis
Ends
Search
Goes to bizrec
website and searches
for features and
pricing
CHANNEL DESIGN:
Chat
Content
Media
Harry may require
more info
Provide exploratory
video and learning
material
Product features
explained clearly and in
simple language
Downloads app from
the app store (Apple /
Google)
and subscribes using in
app purchase
Increased
Confidence
Receives email
notifications for
subscription
Connects to the bank
accounts and sees transactions
landing in app. Sets rules to
categorize them.
Views Business
insights and reports
on the go
Sets products/
services. Creates
invoices for
customers on the go!
Use best industry
technology partners
to the benefit of
customers
I need accounting softwareAre all software
packages the
same?
How much
do I have
to spend?
Can I trust
bizrec?
Why do I need
subscription?
What will I get
for the price?
Do I need to
pay something
extra?
Can you send me
confirmations
What are the
next steps?
If it’s not for me
can I take it back?
Can I see what
affects me?
I need clarifications
or I have a
problem?
More technologically
savvy consumers will be
looking to research across
review sites and blogs
Restricting the number of
devices and the amount of
features segmented to
users reduces the value
Limiting the transactions
limits for users will
generate negative NPS and
potentially churn outs
Quick and urgent support
to resolve user issues will
assure customer
satisfaction

34. Simple Easy Layout
HOME SCREEN
BANK TRANSACTIONS
BANK ACCOUNTS SCREEN

35. Interact Naturally
CHATBOT ADVANTAGES

36. More about your money
WHERE IS THE MONEY GOING?
Kim Bodur
Jack Nephiu
Most popular
Alice Dron
CUSTOMER FEEDBACK

37. Reports
PROFIT & LOSS STATEMENT
FUTURE PLANS ON BUSINESS INSIGHTS
MONTHLY STATS

38. Launch Plan

39. Potential
Market Size
23 m
USA
4.3 m
UK
Likely
6.3m
Market
23.6m
Potentially
16m
Excluded
20m
Phase 1- 2018
Launch in USA with a market potential of
23 million small businesses i.e. 71% of 30m
total small business are one person owned
or employed.
Phase 2 – mid 2019
The number of small businesses in the UK has increased by a substantial 64% since
2000 taking the total number to 5.7 million. 96% of these have less than 10
employees with the lions share (~4.3 million) being one person providing their own
services to end customers.
Likely
0.7m
Market
4.3m
Potentially
1.1m
Excluded
0.5m
23 m
INDIA
Likely
7.65m
Market
17.8m
Potentially
7m
Excluded
20m
Phase 3 – end 2019
India has 51 million small and medium businesses and they employ about 120 million
people. (SMBs) account for 37 percent of India's $2 trillion GDP. A staggering 95% of the
total industrial units in the country. Although a large number of small businesses, 19.9
million of these small businesses are not registered

40. Pricing
No Basic Plan
99 EUR
REED MORE
No Premium Plan
129 EUR
REED MORE
Just
One Plan
X.XX USD
No hidden Fees,
No hidden terms in between lines
Simple product pricing
Multi device support at no extra cost
No daily, monthly or yearly limits
Unlimited!

41. Commercial Launch
with Phase 1 Funding
for FY18-19
Beta Testing
of bizrec
Secure Phase 2
Funding for FY19-20
Alpha Testing
of the bizec
Release 2 with
advanced reporting
and BI
Integration with Major
accounting software
providers
AI and Machine
Learning for
predictive analytics
Payroll and Tax
integrations
JULY 2018 AUG 2018 OCT 2018 DEC 2018 JUL 2019 NOV 2019 JULY 2020 …
Product Roadmap
q Bank account integration
q Invoice creation and payment
q Basic reports cashflow
statement, P&L statement
q Spend analysis (business &
personal)
q Voice integration
q Set budgets for each category
q Offline Notifications
q Live support
q Migrate data from old system
to bizrec (6 months data
load)
q Web/Desktop product
q More financial reports
q Business Intelligence by modelling
customer data e.g. Sales, Expense
q Integration with cloud productivity
tools E.g. Office 365
q Auto scan receipts
q AI and ML
q Perpetual Inventory
q Payroll
q Intercompany
q Multiuser
q Multiple profit centres and
sub accounts

42. Commercial construct

43. Funds used for
marketing, operational
support and salaries

44. Use of funds
Primary utilization of
the funds is for
covering the cost of
production
infrastructure setup
and marketing.
Phase 1 – Incubate
Phase 1 – Market Penetration
Phase 1 – Improvements & Expansion
01
OCT 2018
FEB 2019
July 2019

45. The journey will be amazing !
Secondary utilization of
funds for expanding
business into new frontiers
through product
innovation and make it
true global product
Phase 2 - UK Launch & Additional features
Phase 3 – India Launch & Advanced features
Future - Funding
02 OCT 2019
May 2020
NOV 2020

46. Funding request
Total Funding
3 YEARS
Phase 1
FY 2018
Phase 1
FY 2019
Phase 2&3
FY 2020
$1,951,440
$227,340
$520,198
$1,153,900
Funds Utilization Profile

47. 0
30
60
90
120
150
180
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Funds Utilization
INVESTOR FUND
UTILISATION
REVENUE
GROWTH
YEAR 1
2018
YEAR 2
2019
YEAR 3
2020
0,000

48. Budget & Revenue Forecast
Personnel Costs Infrastructure Opex
Infrastructure CapExMarketing (OpEx)
10 Year Revenue & Customer Projections
(Average growth: 43%)
Profile for 3 Years
Highest Cost
$26k
$465k
$5.1m
$22m
$176m
Year 1
Year 2
Year 3
Year 5
Year 10
4k Customers
83k Customers
187k Customers
4m Customers
31m Customers

49. Thank you