The document discusses the vital relationship between the CFO and CPO in driving business growth amid challenging economic conditions and client pressures. It emphasizes the importance of organic growth, margin improvement, and sustainable practices while ensuring decisions are made effectively and in alignment with market needs. Key focus areas include client retention, cost reduction, and the principles of a sustainable business model encapsulating economic, environmental, and social considerations.

1. CFO and CPO
An important C-suite relationship?
1
Neil Morling
CFO, Olswang LLP

2. Expectations … of me
2

3. Expectations … of you
3

4. Why all the fuss ….?
4
Challenges of growth
Tougher economic conditions
Changes in strategy
Competitive challenges
Client pressures
…. technology, stakeholders, legislation
Change Indicators

5. The Basics
5
Every business should be targeting:
Organic growth
Margin improvement
Cash generation
… while developing a sustainable business
Growth Margin
Cash Sustainable

6. Our roles
6
We should be working to ensure that the
right people make the right decisions at the
right time…..as close to market as possible

7. Growth ….
7
Client retention though more secure and
sustainable solutions
Broader offerings
Flexible capacity
Fee earning capability
Growth Margin
Cash Sustainable

8. Margin ….
8
Cost reduction
Ability to charge more for cost neutral
improvements
Use leverage on higher volumes derived
from organic growth
Growth Margin
Cash Sustainable

9. Cash ….
9
Terms of payment
Prompt payment is rarely a problem when
product provided was as promised
Growth Margin
Cash Sustainable

10. Sustainable ….
10
Sustainable business:
Growing order book
Retain ability to invest
The full "triple bottom line" – economic,
environmental and social
Growth Margin
Cash Sustainable

11. And finally ….
11
There are tiers of savings all to a degree
valid
Choosing the lowest bidder
Savings inherent to contract
Savings based upon activity
.... but for me realised savings are key

12. 12
Thoughts…?