This document discusses digital transformation and provides strategies for organizations to achieve a digital advantage. It begins by outlining IBM's vision for digital transformation and some common challenges organizations face. These include lack of clarity on cloud strategies, not knowing where to start or which cloud provider to use, and cultural and skills barriers. The document then discusses how to assess digital transformation maturity and provides examples of how IBM has helped clients transform areas like contact centers and application development. Finally, it outlines common success factors for digital transformation, such as focusing on user outcomes, crafting a compelling vision, and challenging organizational culture.

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Nick Drouet, Executive Architect IBM
5th June 2017
Delivering a
Digital Advantage

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Transformation – From Typewriters to AI and beyond

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Agenda
• A Bold Vision!
• Observations and challenges
• Security and Digital Transformation – GDPR and other challenges
• A model to understand readiness for Digital Transformation
• Examples of Digital transformation models with IBM clients
• Transforming the Contact Centre experience
• How Wimbledon uses social media to deliver tailored media to fans
• A step change in developer productivity
• The reality of legacy – examples of how clients are starting to eat the elephant

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A bold vision of Digital
Transformation
LEGACY INFRASTRUCTURE:
Standardise and automate to improve agility and re-allocate costs
APPLICATION MIGRATION:
Transfer from legacy to cloud-based componentry
CLOUD – HYBRID PAAS:
Revolutionising the way we work end-to-end, exploiting cloud capability.
Establishing platforms for the future.
CREATION OF A MARKETPLACE:
‘Born on the cloud’ development platform for internal use as a ‘start up’ to
exploit the Bank’s value
DATA MANAGEMENT AND USAGE:
Leverage cognitive and analytics to build the future
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Drivers in our clients to embrace Digital Transformation
• Market disruptors are driving dramatic changes in customer and employee engagement
• Re-focussing on the core business and reduce usage of in-house IT capability
• Integration applications via the use of APIs
• Widespread use of Open Source components
• Simplification of IT landscape
• Shift to an OpEx model
• Need to reduce Technical Debt

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Common challenges to gaining a Digital Advantage
• Lack of clarity about the definition of Cloud…(!)
• I don’t know where to start…
• I don’t know the best way to consume Cloud services…
• I don’t know which provider to use
• I don’t know if my Cloud is good value
• I’m under pressure to transform delivery, yet I need to keep the lights on…
• Security tell me I can’t do it
• Culture problems are blocking progress
• What about GDPR?

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GDPR significantly extends EU member-state data privacy

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Two types of organisations…

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A unified framework for GDPR

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Understanding transformation maturity

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Additional Challenges
• Balancing the business drive to ‘make it happen’ whilst managing critical challenges
including
• An ever evolving technical and security landscape
• Requirements to protect the data of customers and employee
• Understanding an acceptable level of business risk during transformation
• Skills and experience in delivery of Digital Transformation
• Skills and experience in managing the New World

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Conversation Tone AnalysisCustomers Contact Centre
Agents
Transforming the Contact Centre

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Game, Set and Match - Watson

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Transforming Application Innovation
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• Pain Point – application innovation is hampered by infrastructure teams unable to deliver
environments to perform development and testing
• IBM Solution now provides realistic and managed environments for Dev/Test in hours instead of
months

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What about the legacy?
• Not all of the legacy should be treated in
the same way
• Where we see the market moving
• A drive to standardise
• A limited number of technical patterns
• Building new platforms
• Move the legacy using a limited
number of migration patterns
• Simplify and optimise en route**
Re-Host
Re-Platform
Re-Factor
Re-Architect
IaaS
Replace
Service
Catalogue &
‘Full Stack’
Hosting
SaaS

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Summary - Common success factors
• Focus on the outcomes for your users and customers
• Craft a compelling vision
• Engage the business and technical communities early
• Challenge the culture
• Determine what to do in the New World (and what to stop doing)
• Understand how Digital Transformation will impact the complete IT value chain
• Engage skills and experience in achieving and running a Digitally Transformed estate

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Nick Drouet
Executive IT Architect & Associate Partner
Nick_drouet@uk.ibm.com
@nickdrouet
Thank You

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