Digital media activism Sharhad haneef
Internet activism Internet activism  is the use of communication technologies such as e-mail, web sites, and podcasts for various forms of activism to enable faster communications by citizen movements and deliver a message to a large audience
Cyberactivists Internet activists are also called Cyberactivists They use CMC to promote human rights, animal rights, environmental issues and the rights of marginalized communities Goals: organize people around these issues try to create social change
Key resource The Internet is a key resource for independent activists or e-activists Especially when a serious violation of human rights occurs, the Internet is essential in reporting this to the outside world Listservs like BurmaNet and China News Digest help distribute news that would otherwise be inaccessible in these countries
Usage of Internet Activism 1/3 Fundraising Groups like MoveOn and Care2 have successfully used the Internet to raise funds and push their causes E-petitions Internet activists also pass on e-petitions to be emailed to the government and organizations to protest against many issues from the arms trade to animal testing
Usage of Internet Activism 2/3 Lobbying Lobbying is also made easier via the internet, thanks to mass e-mail and the ability to broadcast a message widely at little cost Volunteering Activists themselves may not realize that they are “volunteering,” even though they are contacting voters for a candidate, or acting with encouragement from a campaign
Usage of Internet Activism 3/3 Community building Community building is the creation of a group of individuals within a regional area (such as a neighbourhood) or with a common interest Organizing To organize activities which take place solely online, solely offline but organized online or a combination of online and offline
characteristics Sustainable(grass root level , low cost) Effective(long term stratergy,appropriate technology) Reproducible(other activists,other country other issue)
challenges Connecting online and offline Elitism and inequality Hype and transience
Example of digital activism egypt and tunisian revolution were blogging and sns played a vital role in creating awareness and organizing people Anti corporate campaigns by Greenpeace example campaign against nestle and in fact Greenpeace has launched a campaign against the sns giant facebook itself International rallies organised in colombia through facebook
Early example from india In 1999,Greenpeace located its first worldwide new media campaigner, Hemant Babu, in India - a country with one billion people and a mere three million computers. Babu's first action involved establishing a cybercafe in front of the abandoned  Union Carbide factory in Bhopal,  where a gas leak in 1984 killed about 16,000 people and left almost half a million others with permanent health injuries.
Hacktivism Hacktivism   is the combination of the words hack and activism Definition: Hacktivism  is "the nonviolent use of illegal or legally ambiguous digital tools in pursuit of political ends.”
Criticism Internet activism Activism faces the same challenges as other aspects of the digital divide Especially relevant in developing countries, where many people still lack even the basic literacy needed to access written materials on the Internet „ Cyberbalkanization“: The same medium that lets people access a large number of news sources also lets them pinpoint the ones they agree with and ignore the rest
Questions to be addressed How do you scale the infrastructure and practices of digital activism beyond the elite? How do you make sustainable digital institutions to change the global power structure?
references Wikipedia.org Digiactive.org Greenpeace.org
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Digital Media Activism by S

  • 1.
    Digital media activismSharhad haneef
  • 2.
    Internet activism Internetactivism is the use of communication technologies such as e-mail, web sites, and podcasts for various forms of activism to enable faster communications by citizen movements and deliver a message to a large audience
  • 3.
    Cyberactivists Internet activistsare also called Cyberactivists They use CMC to promote human rights, animal rights, environmental issues and the rights of marginalized communities Goals: organize people around these issues try to create social change
  • 4.
    Key resource TheInternet is a key resource for independent activists or e-activists Especially when a serious violation of human rights occurs, the Internet is essential in reporting this to the outside world Listservs like BurmaNet and China News Digest help distribute news that would otherwise be inaccessible in these countries
  • 5.
    Usage of InternetActivism 1/3 Fundraising Groups like MoveOn and Care2 have successfully used the Internet to raise funds and push their causes E-petitions Internet activists also pass on e-petitions to be emailed to the government and organizations to protest against many issues from the arms trade to animal testing
  • 6.
    Usage of InternetActivism 2/3 Lobbying Lobbying is also made easier via the internet, thanks to mass e-mail and the ability to broadcast a message widely at little cost Volunteering Activists themselves may not realize that they are “volunteering,” even though they are contacting voters for a candidate, or acting with encouragement from a campaign
  • 7.
    Usage of InternetActivism 3/3 Community building Community building is the creation of a group of individuals within a regional area (such as a neighbourhood) or with a common interest Organizing To organize activities which take place solely online, solely offline but organized online or a combination of online and offline
  • 8.
    characteristics Sustainable(grass rootlevel , low cost) Effective(long term stratergy,appropriate technology) Reproducible(other activists,other country other issue)
  • 9.
    challenges Connecting onlineand offline Elitism and inequality Hype and transience
  • 10.
    Example of digitalactivism egypt and tunisian revolution were blogging and sns played a vital role in creating awareness and organizing people Anti corporate campaigns by Greenpeace example campaign against nestle and in fact Greenpeace has launched a campaign against the sns giant facebook itself International rallies organised in colombia through facebook
  • 11.
    Early example fromindia In 1999,Greenpeace located its first worldwide new media campaigner, Hemant Babu, in India - a country with one billion people and a mere three million computers. Babu's first action involved establishing a cybercafe in front of the abandoned  Union Carbide factory in Bhopal,  where a gas leak in 1984 killed about 16,000 people and left almost half a million others with permanent health injuries.
  • 12.
    Hacktivism Hacktivism is the combination of the words hack and activism Definition: Hacktivism is "the nonviolent use of illegal or legally ambiguous digital tools in pursuit of political ends.”
  • 13.
    Criticism Internet activismActivism faces the same challenges as other aspects of the digital divide Especially relevant in developing countries, where many people still lack even the basic literacy needed to access written materials on the Internet „ Cyberbalkanization“: The same medium that lets people access a large number of news sources also lets them pinpoint the ones they agree with and ignore the rest
  • 14.
    Questions to beaddressed How do you scale the infrastructure and practices of digital activism beyond the elite? How do you make sustainable digital institutions to change the global power structure?
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