Digital activism uses digital technologies for social and political change campaigns. It has four main steps: 1) Creating content that reflects community priorities. 2) Distributing the content widely through blogs, social networks, and video sites to reach more viewers. 3) Sparking conversations about the issues through screenings and online discussions to identify common interests and the need for action. 4) Organizing collective action such as protests through digital tools like blogs and social networks to plan events, inform supporters in real time, and evaluate outcomes in an effort to create positive change. Successful digital activism requires a good strategy combined with effective use of digital tools.

1. Digital Activism Community Media & From Image to Impact Image: Video Volunteers

2. Digital Activism : a definition Image: Video Volunteers grassroots activists using digital technologies for social and political change campaigns

3. Digital Activism has steps 4 Image: Video Volunteers 1 3 2 4 content distribution conversation collective action

4. Content 1 Image: Video Volunteers media that reflects the people’s priorities this is the value of community video

5. Distribution 2 Image: Video Volunteers the more eyes that see the content, the greater the impact but offline distribution is only one option…

6. Distribution 2 Give you access to more eyes … often in different countries blogs social networks and video sites

7. Distribution 2 You can use mobile phones to increase offline distribution Send SMS to community members inviting them to the screening Today at 7pm!

8. Conversation 3 Image: Video Volunteers When people see community media they need to talk about it to identify common interests and the need for action

9. Conversation 3 Image: Video Volunteers they can also happen online.. Screening are only one way for these conversations to happen

10. Conversation 3 On the Internet, conversations can also take place internationally blog social network comments status updates video responses

11. Collective Action 4 This is the exciting part of digital activism when a conversation about an injustice becomes a planning session on how to fix it Image: Video Volunteers

12. Collective Action 4 Digital tools can help people organize collective action Image: Video Volunteers blog social network broadcasts collects and the plan informs supporters phone informs in real time

13. Collective Action 4 goal of action identify target plan call to action execute evaluate } repeat There are many steps to collective action that can’t be solved by tech

14. Collective Action 4 Successful digital activism requires good strategy as well as good content strategy + digital tools = successin digital activism Image: Video Volunteers

15. Review Image: Video Volunteers and India Resource content distribution collective action conversation

16. Digital Activism Community Media & From Image to Impact Image: Video Volunteers Thank You!