The document discusses international communication. It defines communication as the exchange of information, ideas, thoughts, feelings and emotions. International communication occurs across borders and is used to communicate beyond national boundaries. It involves government to government, business to business, and people to people interactions at a global level. The historical context discusses how communication evolved from smoke signals, shouting, clay tablets, and developed with technologies like the telegraph, radio, television and internet. Key tools of international communication include cultural exchange, mass media, news agencies, and news channels. Actors, technology, and modes of production are elements, while its scope includes promoting understanding and influencing policies across political, social, cultural, economic and military spheres.

1. INTERNATIONAL
COMMUNICATION
Muhammad Rawaha Saleem
MS - Media & Communication Studies
Faculty of Social Sciences
International Islamic University Islamabad

2. WHAT IS COMMUNICATION?
• Derived from a Latin Word which means “Communes”
• Process of exchanging Information, Ideas, Thoughts, Feelings and
Emotions.

3. IMPORTANCE OF COMMUNICATION
• To express Something
• For awareness
• To achieve Goal
• To highlight Issues
• For development
• For Education
• For Entertainment

4. PROCESS OF COMMUNICATION

5. TYPES OF COMMUNICATION
• Verbal Communication
• Non-Verbal Communication

6. NON VERBAL COMMUNICATION
• Facial Expression
• Voice Tone
• Movement
• Body Language
• Eye Contact
• Gestures

8. VERBAL COMMUNICATION
• Oral Communication
• Written Communication

9. ORAL COMMUNICATION
• Process of expressing information or ideas by word of mouth.
• Spoken Words
• Face to Face Conversation
• Telephonic Conversation
• Speech

10. WRITTEN COMMUNICATION
• Any type of message that makes use of written word.
• Written Statements
• Letter
• Application
• Email
• Memo
• Report

11. LEVELS OF COMMUNICATION
• Intra Personal Communication
• Inter Personal Communication
• Group Communication
• Mass Communication
• International Communication

12. INTERNATIONAL COMMUNICATION
• That occurs across international borders
• Used to communicate beyond the borders
• Concerned with the scope of Government to Government, Business to
Business and People to People interaction at global level.

13. HISTORICAL CONTEXT OF
INTERNATIONAL COMMUNICATION
• Persian, Greek, Roman and British Empires are included in this
Historical Context.
• Using fire at night, smoke and mirror during sunlight was the form of
communication in the history.
• The Persian Empires used to send news from Capital to Provinces via
line of shouting people.
• Developed from Clay, Stones and wood Impressions in ancient Egypt,
Greek and Roman Empires.

14. • China Introduced paper printing in 8th century.
• The Mughal Empires employed the news writers, horsemen and
runners for the transmission of news.
• British dominated the sea routes of International Commerce.
• Electric Telegraph also invented in this Era in 1837 by Samuel Morse.

15. • After this Era, Marconi invented Radio in 1920.
• After the invention of Radio, TV and Internet got involved in
International Communication.
• Global News Agencies like Reuters and AFP etc make the
International Communication more convenient.
• Nowadays, more than 70% of our International Communication are
based on Social Media.

16. TOOLS OF
INTERNATIONAL COMMUNICATION
• Cultural Communication
• Mass Media
• News Agencies (APA, AFP, Reuters, UPI, APP)
• News Channels (CNN-1980, BBC-1955)

17. ELEMENTS OF
INTERNATIONAL COMMUNICATION
• Actors
• Technology
• Mode of Production

18. SCOPE OF
INTERNATIONAL COMMUNICATION
• Promotes mutual understanding among the nation.
• It includes Political, Social, Cultural, Economical and Military
concerns.
• It influences the policies of other countries.

19. THANKS FOR YOUR ATTENTION
THE END