This document discusses cyberactivism and the use of social media platforms and tools for social causes. It covers how social media allows faster communication between citizen movements and a wider audience. Platforms discussed include websites, Facebook, Twitter, YouTube and their features. The document also provides best practices and tools for digital marketing, design, emailing and contact information.

1. Cyberactivism &
Social Media

2. Iker Audicana
* Digital Marketing Strategy &
Webmaster
* EVS Volunteer

3. Summary
- Cyberactivism
- Platforms
- Tools

4. Cyberactivism

6. The use of social media, e-mail, and
podcasts to enable faster
communication by citizen
movements and the delivery of local
information to a large audience.

7. Send more messages to more
people, more quickly.
Creating and supporting
hashtag campaigns, people
from all over the world can get
involved in important
conversations.

9. PLATFORMS

10. WEBSITE

12. SOCIAL MEDIA

13. 1.32 billion

14. Profile vs Page
Profesional
Unlimited
Roles
Insights
Facebook Places
Ads
Personal
Limited to 5,000 Friends

15. Groups
- Sending messages to all group members
- Following discussions about topics you care about
- Asking and answering questions
- Inviting new members to join the conversation

17. 7 millions

18. 340 millons tuits/day
50% mobile users
1h Tweet duration
60% women

19. Perfect Tweet
Don’t #Hashtag Overload
Tweets under 60 characters
Maintain Frequency
Use Pictures

22. 100h/minute
Reaches more than other Channel
2º Search Engine

23. Annotations

25. Best practics
Create a strategy
Descriptions
Be engaging
Schedule

26. Bad practics
Don´t reply
Post sometimes
Person to Person
Focus on a Conversation

27. Tools

28. Digital Marketing
Google for Nonprofits
Admin
Hootsuite
IconoSquare
Google Analytics
IFTTT
Google Alerts
Design & Pictures
UnSplash
Canva
Gratisography
Emailing
MailChip

29. Contact
hola@ikeraudicana.com
www.IkerAudicana.com