The document provides an outline for a training session on digital creative planning and processes. It is divided into three modules. Module 1 discusses digital marketing and creative teams, and includes an example work task. Module 2 covers websites, blogs, content strategy, display campaigns, and includes another example work task. Module 3 discusses social media management, technology, and concludes with a final example work task and Q&A. The training aims to provide guidance on conceptualizing and executing various digital creative initiatives and campaigns.
The document provides guidance on how to achieve more mind reach by focusing on a specific problem, interest, or need; creating unique value; and cultivating a community of fans. It emphasizes intercepting a specific need, identifying a problem/interest/need (PIN), and creating highly useful and unique content that elicits positive reactions. It also stresses nurturing readers/subscribers, sharing content for free, welcoming new followers, engaging in personalized interactions, and sparking conversations to build a loyal fan base. The overall message is that focusing on others' needs, creating valuable resources, and cultivating fans are key to achieving greater online influence and sustainability.
Marjorie Kase led discussion on the fundamentals and immense value of social media for business during her presentation to BDPA Los Angeles chapter on April 10, 2010.
This document discusses marketing strategies for online gaming companies. It covers traditional and social gaming landscapes, the importance of marketing for online games, how marketing influences game sales more than quality, and how SEO is as much about marketing as technical details. Specific strategies discussed include using creative thinking in design, public relations and social media outreach, social media engagement, video marketing, and running competitions to engage gamers.
B2B Community Building - a discussion and roadmap - mesh conference 2010Spodek & Co.
B2B Community Building - a discussion and roadmap - mesh conference 2010
Note: Much of this workshop revolved around an interactive discussion between community managers and strategists.
I'm @EdenSpodek on Twitter if you'd like to chat more.
This document provides an overview of marketing strategies and tactics for CPAs to grow their business. It discusses traditional marketing approaches like the four basics of marketing - product, audience, awareness, and delivery. It also covers more modern online marketing techniques using social media and websites. Specific tactics covered include networking, direct mail, email marketing, search engine optimization, blogging, speaking engagements, and webinars. Resources from professional organizations like the VSCPA and AICPA are also summarized, including marketing toolkits, media relations support, and pro bono assistance programs. The document emphasizes using a variety of traditional and online approaches in a consistent, well-planned marketing strategy to build awareness and attract new clients.
WordPress for NonProfits: Top Ten Elements Every Website Should Haveguidecreative
The document discusses best practices for nonprofit websites. It recommends that nonprofit websites should resonate with audiences, have a focused homepage, clearly share the organization's mission, use compelling imagery, ensure easy navigation, include clear calls to action, showcase how donations are used, keep content fresh, engage users on social media, and provide an interactive experience through multimedia. It also provides examples of nonprofit WordPress themes that can help organizations implement these best practices.
The Top Ten Elements Every School's Website Should Haveguidecreative
The document outlines 10 best practices for school websites: 1) Resonate with target audiences by understanding their needs and speaking in their language. 2) Have a focused homepage that passes the 3-second test. 3) Clearly share the school's mission and story through text, visuals, and making it actionable. 4) Engage users with compelling imagery that matches the brand and shows impact. 5) Ensure intuitive navigation that requires two clicks or less. 6) Include clear, bold calls to action that remove obstacles to desired actions. 7) Showcase stewardship through impact statistics, transparency, and appreciation. 8) Keep content fresh with automatic feeds, dates, and user-generated material. 9) Be social by making
The document provides guidance on how to achieve more mind reach by focusing on a specific problem, interest, or need; creating unique value; and cultivating a community of fans. It emphasizes intercepting a specific need, identifying a problem/interest/need (PIN), and creating highly useful and unique content that elicits positive reactions. It also stresses nurturing readers/subscribers, sharing content for free, welcoming new followers, engaging in personalized interactions, and sparking conversations to build a loyal fan base. The overall message is that focusing on others' needs, creating valuable resources, and cultivating fans are key to achieving greater online influence and sustainability.
Marjorie Kase led discussion on the fundamentals and immense value of social media for business during her presentation to BDPA Los Angeles chapter on April 10, 2010.
This document discusses marketing strategies for online gaming companies. It covers traditional and social gaming landscapes, the importance of marketing for online games, how marketing influences game sales more than quality, and how SEO is as much about marketing as technical details. Specific strategies discussed include using creative thinking in design, public relations and social media outreach, social media engagement, video marketing, and running competitions to engage gamers.
B2B Community Building - a discussion and roadmap - mesh conference 2010Spodek & Co.
B2B Community Building - a discussion and roadmap - mesh conference 2010
Note: Much of this workshop revolved around an interactive discussion between community managers and strategists.
I'm @EdenSpodek on Twitter if you'd like to chat more.
This document provides an overview of marketing strategies and tactics for CPAs to grow their business. It discusses traditional marketing approaches like the four basics of marketing - product, audience, awareness, and delivery. It also covers more modern online marketing techniques using social media and websites. Specific tactics covered include networking, direct mail, email marketing, search engine optimization, blogging, speaking engagements, and webinars. Resources from professional organizations like the VSCPA and AICPA are also summarized, including marketing toolkits, media relations support, and pro bono assistance programs. The document emphasizes using a variety of traditional and online approaches in a consistent, well-planned marketing strategy to build awareness and attract new clients.
WordPress for NonProfits: Top Ten Elements Every Website Should Haveguidecreative
The document discusses best practices for nonprofit websites. It recommends that nonprofit websites should resonate with audiences, have a focused homepage, clearly share the organization's mission, use compelling imagery, ensure easy navigation, include clear calls to action, showcase how donations are used, keep content fresh, engage users on social media, and provide an interactive experience through multimedia. It also provides examples of nonprofit WordPress themes that can help organizations implement these best practices.
The Top Ten Elements Every School's Website Should Haveguidecreative
The document outlines 10 best practices for school websites: 1) Resonate with target audiences by understanding their needs and speaking in their language. 2) Have a focused homepage that passes the 3-second test. 3) Clearly share the school's mission and story through text, visuals, and making it actionable. 4) Engage users with compelling imagery that matches the brand and shows impact. 5) Ensure intuitive navigation that requires two clicks or less. 6) Include clear, bold calls to action that remove obstacles to desired actions. 7) Showcase stewardship through impact statistics, transparency, and appreciation. 8) Keep content fresh with automatic feeds, dates, and user-generated material. 9) Be social by making
The document outlines 10 best practices for school websites: 1) Resonate with target audiences, 2) Have a focused homepage, 3) Clearly share the school's mission, 4) Use compelling imagery, 5) Ensure easy navigation, 6) Include clear calls to action, 7) Showcase stewardship of donations, 8) Keep content fresh, 9) Engage users through social media, and 10) Provide an interactive experience through multimedia. The practices are designed to mobilize audiences and prioritize user needs through strategic content, design, and functionality.
How transmedia storytelling might be applied to developing a music artist.
Audio for this presentation is on the Transmedia Podcast http://transmedia.podomatic.com/
Hitting Your Mark - Content Strategy & OptimizationPardot
The document discusses content strategy and optimization. It emphasizes the importance of understanding users, their context and experiences. It notes users will decide whether to stay on a page within the first 10 seconds based on first impressions. It also discusses keeping content concise since users only read about 20% of text on average. The document advocates understanding users through personas and emphasizes creating positive emotional connections with users through relevant, well-presented content.
The document summarizes BBDO Guerrero as a highly awarded advertising agency in the Philippines. It lists numerous awards the agency has won for effectiveness and creativity over the past two years. It also describes the agency's approach of focusing on insights, ideas, and solutions that drive business results for clients. Key clients and campaigns are highlighted that have improved brand metrics and delivered on business goals.
The document discusses strategies for creating and promoting viral videos. It covers:
1. The importance of creating high-quality, engaging content that resonates with the target audience.
2. Using social media outreach and sharing to spread the video through relevant communities in an organic way.
3. The risks of using bots, incentivized views, or seeding to artificially generate views, which often have low engagement and can be detected.
4. Employing data and analytics to understand the audience and competition to optimize video performance and metadata.
5. Leveraging paid YouTube advertising strategically alongside organic sharing to further exposure in a cost-effective manner.
6. The role of
Learn the 10 Commandments of Digital Marketing. For more information, contact Dominic A. Banguis - Digital Marketing / Social Media Marketing Consultant - https://www.facebook.com/SocialMediaMarketingPhilippines
ph.linkedin.com/in/dominicbanguis
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
How the web changes the organisation of business and the business of organisa...david cushman
Final version of the slides I presented in a keynote for Webciety at CeBIT in Hannover, Germany on March 8, 2012.
You can see the video of me presenting it here: http://webciety.c.nmdn.net/playlist/list.php#entryId=0_yxkxvl4w or go to my blog FasterFuture.blogspot.com and search for CeBIT
Understanding User Experience Design & Why It MattersChristina Wodtke
This document provides an overview of user experience design. It begins with a slide introducing the topic and defining user experience as encompassing all aspects of a customer's interaction with a company, its services, and products. It then discusses several user experience thought leaders including Don Norman and Jesse James Garrett. Norman describes user experience as meeting customer needs without fuss while Garrett defines it as designing anything with human experience and engagement as explicit goals. The document emphasizes that user experience requires a seamless merging of multiple disciplines. It also notes that startups are seeking generalist user experience professionals who can fill multiple roles. Overall, the document introduces key concepts in user experience design and thought leaders in the field while emphasizing the cross-disciplinary nature of creating
Pixability Presentation FutureM 2013 Mythbusting: Engineering a Viral VideoPixability
Presentation at FutureM Boston 2013.
Spoiler: We don't recommend trying to do viral. It's not good for your brand, your marketing dollars, and your career.
Knowledge Circle - The Impact Equation - Business Books ClubViriya Thach
Les auteurs expliquent dans cet ouvrage comment faire émerger l'élément différentiateur du message, comment être pertinent et sortir de la masse à l'ère de l'explosion des communications numériques, alors qu'un consommateur est aujourd'hui assujetti à 20 000 stimuli publicitaires par jour.
Users are People Too Adobe Max PresentationMeagan Fisher
Too often we create brands, experiences, and content that sacrifice humanity on the altar of conversion optimization. Join this session as we explore how to make our web and mobile experiences feel less like a business transaction and more like a conversation through human-oriented brand, marketing, and experience design.
Creative director, user advocate, and designer Meagan Fisher will share techniques that will help you honor the humanity of users through empathy-driven design and content.
Your brand isn’t just what you say it is. It’s also about what your employees, customers, prospects, competitors, and world at large say it is.
As we like to say, a brand is the sum of all conversations, and in the fast-moving and dynamic world of social media, you want to have a handle on how your brand is being perceived out there.
Knowledge360 helps you get better grip on your online brand. In other words we provide you “Social Branding” solutions.
The document discusses various types of content that can be used on websites and how content engages audiences. It defines content broadly as anything that populates digital platforms used to serve customers. Content should be tailored to the intended audience and guide them through their customer journey from discovery to purchase. Formats like blogs, videos, questionnaires, and partnerships can be effective if they add value for the audience.
The document provides an agenda for discussing how to build an effective website. It discusses understanding marketing in 2012, setting business goals for the site, understanding audiences, content creation, maintenance, driving traffic, and calls to action. It also covers web design best practices like simplicity, white space, and readability. Search engine optimization tips include keywords, titles, descriptions, and linking. The value of blogging and social media is discussed. A content management system is recommended for easy updates without relying on designers.
Fallon Brainfood x VCU Brandcenter: The Engagement OpportunityAki Spicer
Aki Spicer, Fallon's Director of Digital Strategy conducted a workshop at VCU Brandcenter's Executive Training Program for account planners.
"The Engagement Opportunity" outlines the evolving role and function of strategic planning in this age of digital and social technologies and proposes a methodology for integrated creative ideation.
Secret Sauce: Chicago Workshop Final SlidesBeth Kanter
The document provides an agenda and overview for a workshop on developing a successful social media strategy. It emphasizes listening to audiences, learning from experiments, and adapting strategies based on insights gained. Key points include:
1) Objectives, metrics, and understanding audiences are essential to crafting an effective social media strategy. Continuous listening, learning, and adapting based on data is also important.
2) Case studies are presented on how organizations like the Red Cross used social media listening to improve relationships and gain customer insights.
3) Workshops participants are encouraged to apply the "listen, learn, adapt" process to their own social media strategies and discuss potential challenges. Testing approaches and gaining feedback from audiences is important for
How To Design, Create, and Implement Visuals and Images With Social Media - S...Doyle Buehler
Visuals permeate our existence everywhere, including online. The challenge for most businesses is that they are unsure of how to connect visuals to their own message, are not able to create anything that is profound and remarkable, and further do not know how to effectively create, design and distribute them.
In this SEMRush webinar, you will learn:
How to properly rank visuals with effective SEO
How to create visual themes
Where to come up with ideas for visuals, besides your lunch
How to tell a visual story with your brand
How to create “hooks” to help your audience easily share your brand story
How to leverage all of your visuals across your entire digital ecosystem
The document outlines a social media strategy for the company WeVideo to increase its registered users from 100,000 to 2 million by the end of 2012. The strategy involves becoming experts in video editing through knowledge sharing, reviews, and product ambassadors. Other tactics include generating word of mouth, increasing targeted traffic to the website, and improving conversion rates. Specific outlets, target audiences, next steps, and ways to measure success are also discussed.
The document outlines Red Bull's strategy to engage Indian Formula 1 fans through their digital channels and promote their brand. It discusses plans to seed content on forums and social media to start conversations, run contests on their microsite and app to generate traffic, create a Facebook event page to promote their event, and excite fans through videos and user generated content. The results included thousands of engaged fans, high viewership of videos, and strong search engine results that helped own the India F1 story on digital platforms.
Ideazfirst will represent elite artists from all facets of the entertainment industry, including motion pictures, television, music, theatre, digital, publishing, lifestyle, sports, and physical production
The document outlines strategies and case studies for improving digital marketing goals. It discusses improving social reach, fan engagement, identifying influencers, increasing lead generation, and applying analytics. Case studies include increasing Colbie Caillat's Facebook likes through contests and sharing fan content, Black Veil Brides promoting a new music video which reached a large audience, and analyzing the social media discussion around a feud between Angel Haze and Azealia Banks.
The document outlines 10 best practices for school websites: 1) Resonate with target audiences, 2) Have a focused homepage, 3) Clearly share the school's mission, 4) Use compelling imagery, 5) Ensure easy navigation, 6) Include clear calls to action, 7) Showcase stewardship of donations, 8) Keep content fresh, 9) Engage users through social media, and 10) Provide an interactive experience through multimedia. The practices are designed to mobilize audiences and prioritize user needs through strategic content, design, and functionality.
How transmedia storytelling might be applied to developing a music artist.
Audio for this presentation is on the Transmedia Podcast http://transmedia.podomatic.com/
Hitting Your Mark - Content Strategy & OptimizationPardot
The document discusses content strategy and optimization. It emphasizes the importance of understanding users, their context and experiences. It notes users will decide whether to stay on a page within the first 10 seconds based on first impressions. It also discusses keeping content concise since users only read about 20% of text on average. The document advocates understanding users through personas and emphasizes creating positive emotional connections with users through relevant, well-presented content.
The document summarizes BBDO Guerrero as a highly awarded advertising agency in the Philippines. It lists numerous awards the agency has won for effectiveness and creativity over the past two years. It also describes the agency's approach of focusing on insights, ideas, and solutions that drive business results for clients. Key clients and campaigns are highlighted that have improved brand metrics and delivered on business goals.
The document discusses strategies for creating and promoting viral videos. It covers:
1. The importance of creating high-quality, engaging content that resonates with the target audience.
2. Using social media outreach and sharing to spread the video through relevant communities in an organic way.
3. The risks of using bots, incentivized views, or seeding to artificially generate views, which often have low engagement and can be detected.
4. Employing data and analytics to understand the audience and competition to optimize video performance and metadata.
5. Leveraging paid YouTube advertising strategically alongside organic sharing to further exposure in a cost-effective manner.
6. The role of
Learn the 10 Commandments of Digital Marketing. For more information, contact Dominic A. Banguis - Digital Marketing / Social Media Marketing Consultant - https://www.facebook.com/SocialMediaMarketingPhilippines
ph.linkedin.com/in/dominicbanguis
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
How the web changes the organisation of business and the business of organisa...david cushman
Final version of the slides I presented in a keynote for Webciety at CeBIT in Hannover, Germany on March 8, 2012.
You can see the video of me presenting it here: http://webciety.c.nmdn.net/playlist/list.php#entryId=0_yxkxvl4w or go to my blog FasterFuture.blogspot.com and search for CeBIT
Understanding User Experience Design & Why It MattersChristina Wodtke
This document provides an overview of user experience design. It begins with a slide introducing the topic and defining user experience as encompassing all aspects of a customer's interaction with a company, its services, and products. It then discusses several user experience thought leaders including Don Norman and Jesse James Garrett. Norman describes user experience as meeting customer needs without fuss while Garrett defines it as designing anything with human experience and engagement as explicit goals. The document emphasizes that user experience requires a seamless merging of multiple disciplines. It also notes that startups are seeking generalist user experience professionals who can fill multiple roles. Overall, the document introduces key concepts in user experience design and thought leaders in the field while emphasizing the cross-disciplinary nature of creating
Pixability Presentation FutureM 2013 Mythbusting: Engineering a Viral VideoPixability
Presentation at FutureM Boston 2013.
Spoiler: We don't recommend trying to do viral. It's not good for your brand, your marketing dollars, and your career.
Knowledge Circle - The Impact Equation - Business Books ClubViriya Thach
Les auteurs expliquent dans cet ouvrage comment faire émerger l'élément différentiateur du message, comment être pertinent et sortir de la masse à l'ère de l'explosion des communications numériques, alors qu'un consommateur est aujourd'hui assujetti à 20 000 stimuli publicitaires par jour.
Users are People Too Adobe Max PresentationMeagan Fisher
Too often we create brands, experiences, and content that sacrifice humanity on the altar of conversion optimization. Join this session as we explore how to make our web and mobile experiences feel less like a business transaction and more like a conversation through human-oriented brand, marketing, and experience design.
Creative director, user advocate, and designer Meagan Fisher will share techniques that will help you honor the humanity of users through empathy-driven design and content.
Your brand isn’t just what you say it is. It’s also about what your employees, customers, prospects, competitors, and world at large say it is.
As we like to say, a brand is the sum of all conversations, and in the fast-moving and dynamic world of social media, you want to have a handle on how your brand is being perceived out there.
Knowledge360 helps you get better grip on your online brand. In other words we provide you “Social Branding” solutions.
The document discusses various types of content that can be used on websites and how content engages audiences. It defines content broadly as anything that populates digital platforms used to serve customers. Content should be tailored to the intended audience and guide them through their customer journey from discovery to purchase. Formats like blogs, videos, questionnaires, and partnerships can be effective if they add value for the audience.
The document provides an agenda for discussing how to build an effective website. It discusses understanding marketing in 2012, setting business goals for the site, understanding audiences, content creation, maintenance, driving traffic, and calls to action. It also covers web design best practices like simplicity, white space, and readability. Search engine optimization tips include keywords, titles, descriptions, and linking. The value of blogging and social media is discussed. A content management system is recommended for easy updates without relying on designers.
Fallon Brainfood x VCU Brandcenter: The Engagement OpportunityAki Spicer
Aki Spicer, Fallon's Director of Digital Strategy conducted a workshop at VCU Brandcenter's Executive Training Program for account planners.
"The Engagement Opportunity" outlines the evolving role and function of strategic planning in this age of digital and social technologies and proposes a methodology for integrated creative ideation.
Secret Sauce: Chicago Workshop Final SlidesBeth Kanter
The document provides an agenda and overview for a workshop on developing a successful social media strategy. It emphasizes listening to audiences, learning from experiments, and adapting strategies based on insights gained. Key points include:
1) Objectives, metrics, and understanding audiences are essential to crafting an effective social media strategy. Continuous listening, learning, and adapting based on data is also important.
2) Case studies are presented on how organizations like the Red Cross used social media listening to improve relationships and gain customer insights.
3) Workshops participants are encouraged to apply the "listen, learn, adapt" process to their own social media strategies and discuss potential challenges. Testing approaches and gaining feedback from audiences is important for
How To Design, Create, and Implement Visuals and Images With Social Media - S...Doyle Buehler
Visuals permeate our existence everywhere, including online. The challenge for most businesses is that they are unsure of how to connect visuals to their own message, are not able to create anything that is profound and remarkable, and further do not know how to effectively create, design and distribute them.
In this SEMRush webinar, you will learn:
How to properly rank visuals with effective SEO
How to create visual themes
Where to come up with ideas for visuals, besides your lunch
How to tell a visual story with your brand
How to create “hooks” to help your audience easily share your brand story
How to leverage all of your visuals across your entire digital ecosystem
The document outlines a social media strategy for the company WeVideo to increase its registered users from 100,000 to 2 million by the end of 2012. The strategy involves becoming experts in video editing through knowledge sharing, reviews, and product ambassadors. Other tactics include generating word of mouth, increasing targeted traffic to the website, and improving conversion rates. Specific outlets, target audiences, next steps, and ways to measure success are also discussed.
The document outlines Red Bull's strategy to engage Indian Formula 1 fans through their digital channels and promote their brand. It discusses plans to seed content on forums and social media to start conversations, run contests on their microsite and app to generate traffic, create a Facebook event page to promote their event, and excite fans through videos and user generated content. The results included thousands of engaged fans, high viewership of videos, and strong search engine results that helped own the India F1 story on digital platforms.
Ideazfirst will represent elite artists from all facets of the entertainment industry, including motion pictures, television, music, theatre, digital, publishing, lifestyle, sports, and physical production
The document outlines strategies and case studies for improving digital marketing goals. It discusses improving social reach, fan engagement, identifying influencers, increasing lead generation, and applying analytics. Case studies include increasing Colbie Caillat's Facebook likes through contests and sharing fan content, Black Veil Brides promoting a new music video which reached a large audience, and analyzing the social media discussion around a feud between Angel Haze and Azealia Banks.
The official case study of the viral phenomenon called 'Kolaveri'. The viral marketing of this campaign was strategised and executed by Jack in the Box Worldwide.
This document discusses the beliefs and services of Jack In The Box Worldwide, a communications and content agency. It advocates that brand communications should focus on meaningful content rather than just product advertising. It also stresses the importance of defining a clear brand purpose and having a cohesive content strategy and newsroom to deliver consistent messaging across channels. The document provides information on Jack In The Box Worldwide's leadership, services which include strategy, content creation, and analytics, as well as some of their clients and case studies.
This document is announcing a contest to win a culinary dream trip to Chicago, where the winner will experience the city's top restaurants and food scenes. No purchase is necessary to enter, and the trip includes airfare, hotel, and food tours of Chicago. Entrants must submit their name and contact details by a specified deadline to be eligible.
Pampering and assisting a top celebrity is not easy. Celebrity Management is successful only with experience and of course having contacts to get things done is an added advantage. http://www.theblueapple.in/celebrity_management.html
Cornerstone Sport & Entertainment credentialsCornerstone_CSE
Established in 2008, Cornerstone is an end-to-end solutions agency in the spectrum of Sport and Entertainment alike. A one-stop-shop from analysis, conceptualization, to evaluation and implementation, we offer integrated, commercially viable services covering all facets to our clients. As the success story and relevance of Sport and Entertainment becomes increasingly stronger everyday, we at Cornerstone present ourselves as a young, forward thinking agency that keeps abreast of the rapidly and constantly changing market. We are always innovating so as to stay ahead of the curve and our undisputed reputation built over such a short span of time is testament to our understanding of the Business.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) talks about how to do Digital Public Relations and how to manage crisis in this Mobile AGE. The seminar was organized by Hong Kong Retail Management Association (HKRMA) for brick-and-mortar companies of the retail industries.
2018 Digital Marketing Strategy Proposal Templateunfunnel
http://bit.ly/powerhouse-digital-mktg-proposal
This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit).
Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016.
Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
Celebrity PR involves managing all aspects of a celebrity's public image including their appearances, statements, dress code and behavior. Various tactics are used including press releases, interviews, publicity stunts, social media, charity work and branching out into other ventures like restaurants, clothing lines or politics. Reality television and guest roles help further promote celebrities, and strong social media use was key to Brand Obama's PR success.
Digital Marketing Campaign Proposal for Massimo Dutti, New YorkAnyarat Priyawat
- Zara is a clothing retailer established in 1985 in Spain and owned by Inditex Group. It has over 521 stores across 47 countries.
- While known for its European style, Zara seeks to expand its presence in the US by opening two new stores in New York City and Washington DC.
- To increase its brand awareness and store traffic, Zara should utilize a paid digital marketing strategy that includes social media partnerships, influencer events, and targeted local promotions to attract new customers.
Israel Startup Network Presentation - 6 April 2011Alan Weinkrantz
This document discusses the shift from traditional public relations (PR) to social communications. It emphasizes that companies should think of themselves as media companies that create and share content. It encourages integrating social media and other online platforms into marketing strategies to build communities and visibility. Companies are advised to populate content widely and think of PR and social communications as complementary, rather than seeing one as replacing the other.
The document discusses developing a successful digital media strategy. It emphasizes the importance of defining goals, understanding audiences, choosing appropriate technologies, and developing a consistent message. It also stresses engaging audiences, measuring success through analytics, analyzing results, and continually refining the strategy based on insights. The strategy cycle involves planning, creating content, measuring engagement, and using results for future analysis and strategy. A variety of digital tools and channels are mentioned for communication.
This document provides information about content marketing and using social media for business promotion. It discusses developing a content strategy by understanding potential customers, competitors, and goals. It emphasizes the importance of listening to customers and monitoring trends. A variety of content types and formats are presented, including visual content like images, video and infographics. Tools for creating, sharing and analyzing content across different social media platforms are also introduced.
Beyond Cats: The basics of successful content marketingDeirdre Walsh
It's no secret that cats rule the internet; however, not every web asset can leverage these cyber stars. This presentation shares the 6 steps needed to build and optimize a successful content marketing program.
The document provides guidance on utilizing social media for small businesses, outlining five key steps: identifying the target audience; understanding which social media channels align with the audience; developing and sharing content tailored to the audience's needs and buyer's journey; utilizing paid advertising on channels like Facebook to promote content; and analyzing analytics to understand what content and strategies are most effective. Following these five steps can help small businesses better connect with customers and promote their brand through social media marketing.
This document discusses developing a social media strategy. It emphasizes that strategy should come before tactics and be aligned with business objectives. It also stresses integrating social media into company culture and values, and measuring and optimizing performance. It provides tips on empowering fans and employees as advocates through tools, promotions, and highlighting top contributors. An example strategy for Panasonic's community is outlined.
This document discusses developing a social media strategy. It emphasizes that strategy should come before tactics and be aligned with business objectives. It also stresses integrating social media into a company's culture and values. Finally, it recommends measuring, analyzing, and optimizing social media efforts on an ongoing basis.
The document provides tips on how to stand out on social media. It discusses listening to conversations on social media through tools like Google Alerts and hashtags. It also discusses sharing content through influencers and creating engaging content like images, videos, and blogs. The document emphasizes becoming an expert through thought leadership activities like blogging and publishing opinions. It highlights trends like the growth of video and mobile consumption of content. The goal is to help businesses and individuals maximize their social media presence.
Presentation given at the Berkeley WAG group on 2_4_15. Covering a variety of strategies and best practices for small businesses to leverage/optimize social media, blogging, online selling, Yelp, and other digital strategies.
This document introduces several people - John Nunn, Julie Cutler, Brian More, Adrian Coe, and Cristina A. Atudorei - who work for Tortrix Ltd. It then provides information about an upcoming digital marketing event being hosted by Tortrix Ltd, including the date, learning aims, and topics to be covered such as identifying your ideal customer and appropriate social media platforms. The document concludes by sharing tips for writing great content for digital marketing.
Social media how to make it work for your business south west growersGet up to Speed
The document provides information on using social media effectively for businesses. It discusses why businesses should use social media, how to engage audiences, the importance of listening, creating and sharing visual content like images and video, developing a content strategy and social media plan, and connecting with influencers. Key tips include engaging with others, showing authenticity, creating different types of content, and using tools to schedule and analyze social media activities.
Above the code microsoft accelerator : herzliyaAlan Weinkrantz
This document provides guidance for startups on integrating public relations (PR) and communications strategies to help get "Above The Code" and prepare for success. It outlines 12 belief sets for startups to think about PR long-term and provides practical tips like developing media wish lists, tracking competitors, and putting relevant content out regularly so a startup can be discovered by media. The overall message is that with some planning and effort, startups can hack their own PR and position themselves for media coverage, partnerships, and fundraising opportunities.
The document provides guidance on creating effective online content, emphasizing the importance of understanding audiences, analyzing competition, planning sites both internally and for external users, testing usability, and analyzing user data to ensure content is reaching the intended targets. It also encourages questioning conventional approaches and integrating social media and community input into content development.
The document provides guidance on how to effectively use social media for business purposes. It discusses listening on social media to understand audiences and conversations. It also covers sharing content through influencers, creating different types of engaging visual content like images and video, and developing a content plan and posting schedule. The goal is to stand out on social media by actively engaging audiences and sharing valuable information and resources.
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2. Today‟s Plan
• Module 1:
– Digital Marketing & Creative | The Creative Team | On The Job
• Break
• Module 2:
– Websites & Blogs | Content Strategy | Display Media Campaigns | On The
Job
• Break
• Module 3:
– Five Tips For Digital Creatives | Q&A
9. Content Is The New Communication
• Communication has moved from a 30-second ad to Content that can
keep a viewer‟s attention for minutes – and have him coming back for
more.
• Content could be anything: a tweet, a blog post, a TV show, a game, an
app...anything that your audience want to consume, engage with and
share, as opposed to have to.
• Audiences want content that informs and entertains. Increasingly, time
spent on TV is decreasing in favour of time spent online, on a PC or your
mobile/tablet. A brand that delivers great content to the audience in
his/her preferred environment is a winner.
10. Engage, Engage, Engage
• With digital marketing, you have the opportunity to go beyond a
screen and into a consumer‟s life.
• In fact, if you blend the real world and the virtual world, it‟s more
fun.
• The more fun it is, the longer your audience will stay with you.
• And the greater his/her chances of coming back.
11. Build Influence And You‟ll Build Virality
• We live in an era where everyone has a voice, and nobody‟s afraid to use it.
• People have always wanted to talk to the brands they love and have the brand talking
back to them. Now, as interactive audiences, they can.
• A TVC or a print ad offers no opportunity to start a conversation with a brand. But a
post on Facebook or a tweet does. Give them content, engagement and an
opportunity to talk back to you.
• The more you talk with your audience, the more you treat them like friends, the better
the chances that they will talk well about you and help spread your message.
• In short, they will become your brand‟s influencers – your brand‟s (unpaid and most
faithful) ambassadors.
12. Reward Your Audience
• What you need to remember is that your audience isn‟t panting in anticipation of
the next ad or product message you‟re going to put out.
• They‟re looking for…you guessed it…great content. Information, utility and
entertainment.
• And, very honestly, they‟re also looking for gratification. It could be freebies,
merchandise, dinner with a celeb, or just fame!
• So when you plan your next digital campaign, make sure you reward your
audience with information, utility, entertainment or gratification. Think of it as a
small „thank-you‟ for spending their valuable online time with you.
22. Art and Copy is just the beginning…
The Creative Team
23. The Structure
Creative
Director
Content &
Creative
Designers Community
Strategists
Managers
24. Creative Strategists
• These are the Mad Men of the team.
• They mostly come from advertising backgrounds, mainline and/or
digital.
• They are responsible for leading the ideation, cracking the Big Idea
and presenting work to the client.
• They work very closely with Content & Community Managers.
25. Content & Community Managers
• The Jonah Jamesons and Perry Whites of the team.
• They typically come from Editorial and Social Media backgrounds.
• They are responsible for setting out the editorial strategy, generating
content, seeding it and managing conversations around it.
• They work hand-in-hand with Creative Strategists.
26. Designers
• The Da Vincis of the team.
• Typically come from either print or digital backgrounds, rarely both.
• They are responsible for communication design across various
platforms, from Facebook tab to e-commerce website.
• They work very closely with the User Interface teams.
28. The Creative Director
• Part Creative Strategist, Content Writer, Community
Manager, Designer and User Experience Guy!
• He also needs to understand digital media, platforms and analytics.
• Loses hair faster than normal.
29. A mock brief on which we‟re going to practice what we‟ve learnt.
On The Job
30. The Background
• The Indian Premier League is the world‟s most-watched T20
tournament.
• It has embraced innovation, not just in terms of the cricket, but also
in the way it is watched.
• Now in its fifth year, the IPL is looking to reach out to and engage
with more audiences in newer ways.
31. The Problem
• The BCCI would like to increase the engagement of cricket fans with
the IPL.
– They want to drive more fans to the stadium, as well as more
TRPs.
– They want to reach out and engage online with millions of fans
who do not have TV or stadium access.
– This has to be drive monetisation of cricket‟s wealthiest property.
32. The Strategy
• To make the IPL a multi-screen event.
– While watching it at the stadium or on TV, people should be
tuning in to parallel broadcasts online that will make watching
the IPL even more fun and participative.
– There should be enough entertaining content for cricket lovers
even after the game is over.
– We will be focusing on the Internet and mobile phones as our
primary media.
33. Welcome To Your Digital Agency
• Where you‟re sitting is your office.
• The four of you at your table will work together to crack every aspect
of the brief.
• Your first challenge: to brand your digital agency.
34. Module 2
Websites & Blogs | Content Strategy | Display Media Campaigns | On The Job
36. Step 1: Defining The Objective
• What does your client want to achieve?
– Establish and introduce his brand and product/service.
– Sell products online.
– Provide a digital service.
– Run a short-term campaign.
37. Step 2: Crack An Idea
• What is the creative hook for the website?
– A design or content theme, like a Rajnikanth theme.
– A value-add, like offering editorial content alongside e-
commerce.
– A superb service offering, like ditto.in.
– A really stunning user interface.
38. Step 3: The Site Map
• Also known as Information Architecture, the Site Map defines how
the website‟s content will be made accessible to users.
• The rule of thumb is that it should not take more than two clicks to
access any information on the website.
• The Site Map springs directly from the Objective.
39. Step 4: The Wireframe
• The wireframe is the
arrangement of elements on
a particular web page.
• Again, this will emerge from
the Objective and user
behaviour/reading patterns
on websites of the same
nature.
• Some of the best examples
of user-friendly wireframes
are Google, Yahoo,
Mashable and Amazon.
41. How People Read Websites
• People don‟t read through
websites, they scan them.
• They begin at the top-left and read
left-to-right.
• They then move down and read
left-to-right.
• Then they scan vertically down the
page.
• This makes for an F-shaped
reading pattern.
42. Step 5: Editorial Strategy
• You begin by defining the tone of voice based on the brand personality.
• In accordance with the Site Map, you then plan what each content
bucket will contain. This includes choosing your content format for each
section.
• There may be spin-offs into various themes as determined by the
brand‟s lifestyle associations.
• Content will then be written/filmed/photographed.
• Lastly, content needs to be optimised for search engines.
43. Step 6: Design
• Keeping in mind the brand‟s personality and mandatories, a design
look-and-feel is evolved.
• Designers work very closely with UI and Content teams.
• Designers must optimise their designs to suit various browsers and
devices.
44. Step 7: Development
• Here‟s when the tech team takes over, and brings the entire vision to
life.
• The tech team will decide what technologies, software, widgets, apps
and servers are required to fulfil the job.
• Coding for even a blog-based site can take anywhere from 7-21
working days – so plan well.
48. Step 1: The Objective
• What platforms are we creating content for?
• What are we trying to achieve with the content for each platform?
49. Step 2: Themes
• It‟s not enough to just generate content about the brand and
product.
• Content will have scalability, stickiness and talkability only if it
explores themes that derive from the brand‟s philosophy or lifestyle
associations.
50. Step 3: Content Formats
• What type of content are we creating?
– Long-form
– Short-form
• What‟s the primary medium?
– Text
– Image
– Video
• Your answers depend upon:
– The overarching strategy
– The platforms you‟re using
– Budgets
• Remember – while audiences consume text more than anything else, video consumption is shooting
through the roof.
51. Step 4: Tone Of Voice
• There is a lot of information online – and lots of versions of the
same kind of information.
• What will help your content stand out is a great tone of voice.
• The tone of voice will derive from the brand personality. The
challenge is to find a voice that will appeal to a wide audience.
52. Step 5: Seeding Your Content
• It‟s not enough to just create great content – you need to make sure
it‟s discovered by a large number of people and the right kind of
people.
• Here are some places to seed content:
– Video sharing platforms like YouTube, Dailymotion, Metacafe
– Social bookmarking sites like StumbleUpon, Digg, Reddit,
Pinterest
– Forums and communities that talk about similar themes and
interests
56. Types Of Display Media Campaigns
• CPM: Cost Per Mille (1000 views). These are generally brand or
thematic campaigns that run on major portals.
• CPC: Cost Per Click. Focused more on getting users to click on banners.
• CPL: Cost Per Lead. Focused on getting a user‟s contact details so that
the brand can contact him again later.
• CPA: Cost Per Acquisition. Tries to get users to buy a product or service
online.
57. The Process
• The Brief
• Idea
• Copy
• Design
• Illustration/Animation/Photography
• Development
58. Things To Keep In Mind
• Where your banner will be. It‟s important to understand banner
formats, dimensions and sizes.
• The portal‟s own constraints. These include technology, use of editorial
elements and banner size.
• Bandwidth considerations.
• Creative optimisation. In a CPC, CPL or CPA campaign, it is important
to vary your creative in order to keep it fresh and keep people clicking.
62. On The Job – Task 1
• Based on the brief shared with you, you are required to develop a
plan for the client‟s:
– Website
– Official blog
• You must also conceptualise an online media CPM campaign to
drive traffic to the client‟s website.
• You have 20 minutes.
65. Step 1: The Objective
• Again, it‟s really important to know what you want to achieve before
you set out to achieve it.
• Social media can have both B2C and B2B goals. It‟s just about
choosing the right platforms.
• Part of setting the objective involves deciding the metrics and ROI
you will aim for.
66. Step 2: Platform Strategy
• Here is where you get into specifics of how you‟re going to be using
each platform.
– Content
– Engagement
• The best, most successful campaigns are the ones which have found
a new use for each platform.
67. Step 3: Content Strategy
• In accordance with the platform strategy, you‟re going to need to
develop content accordingly.
• Content across platforms could include:
– A post or tweet that is complete information on its own.
– A post or tweet that drives users to other content outside of these
platforms.
– Conversations you have with fans and followers.
– A hashtag you might generate on Twitter.
68. Step 4: Influencer Strategy
• If done right, influencer management programmes can yield better results,
faster and cheaper than media campaigns.
• How it‟s done:
– Decide what you want influencers to do – promote content, generate content
or both.
– Choose your platforms accordingly. Typically, Twitter, tweetups and Blogger
Outreach Programmes are seen as the best way to run influencer
programmes.
– Make it worthwhile for the influencers, without compromising on their
integrity.
– Think of it as a long-term engagement rather than a short-term one, and it‟ll
give you the best results.
69. Step 5: Seeding
• Once you‟ve put your content in place, it‟s time to make it
discoverable.
• Here are some simple steps:
– Make it SEO-friendly.
– Place it on social bookmarking services like StumbleUpon, Digg,
Reddit and Pinterest.
– Find forums targeting the same interests and people, build up
your reputation there, and seed your content occasionally.
– Use your own personal networks.
70. Step 6: Conversation Management
• The basic rule is: “It‟s rude to ignore your fans and followers on social media.”
• Make it a point to respond to appropriate comments on posts and tweets.
• Responding quickly will help do two things:
– Create dialogue, which is why social media exists.
– Continue conversations, therefore increase engagement.
– Defuse potential crises and prevent embarrassment.
• In cases where it‟s not appropriate for the brand to respond, get some of your
colleagues to chip in and extend the conversation.
• Never, ever, ever, ever, EVER make fake profiles to respond from.
84. On The Job – Task 2
• Based on the brief shared with you, you are required to develop a
plan for the client‟s:
– Social Media Management
– Tech Innovation
• You have 20 minutes.
86. Five Tips For Digital Creatives
• Study, study, study.
• Be active on the platforms you‟re selling to others.
• Get a smartphone.
• Don‟t get carried away by the technology available to you.
• Get involved in every aspect of the campaign.
87. My Daily Reading List
• Mashable.com
• Techcrunch.com
• ContagiousMagazine.com
• Creativity-Online.com
• DigitalBuzzBlog.com
Principles remain the samePeople you’re talking to remain the sameIt’s just how you interact with them that changes
Here’s what you have to realise – what we all realised – when shifting to digital.
Subtle shift – from consumer to audienceRemember – they aren’t waiting with bated breath to discover the latest advances in the field of hair dyeP&G, Red Bull
More time spent = greater brand affinity => better chances of conversion
They will amplify your message and create content that reflects your brand’s lifestyle and philosophy
Your message is an interruption in a person’s online life.Unless you make it worth his/her time.
The Klout model.The attempt should be to engage with all sorts in your campaign.
Heat-tracking – Yahoo labInfluences design of all types of websites
Of course, if they don’t like your content or design, they just simply stop reading.This is called a fail-shaped reading pattern.
Google, Yahoo, Amazon, Mashable – on-screen study
Yahoo Real Beauty, P&G Thread, Red Bull
Hello Me Hippo
It doesn’t just have to reach the maximum number of people – it has to reach the sort of people that will share it.Duplication of content across various channels isn’t a waste of time – it’s like casting your net out wider to snare the maximum number of fish
Class 1 v/s Class 2 – brand-building v/s ROICPM – FMCGCPC, CPL, CPA – finance, travel
Hippo on Twitter – inventory programmeIce-cream trucksCustomer support
What is atweetup?What is a blogger outreach?Samsung Mobilers
Keep up to date with new platforms and technologies.Become influencers.Need to manage your pages from wherever you are.