Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
2017 Product Launch Campaign Budget Template - How to Use This Template
1
2017 PRODUCT LAUNCH CAMPAIGN BUDGET
(MONTHLY + Q...
2017 Product Launch Campaign Budget Template - Budget - Monthly
2
2017 PRODUCT LAUNCH CAMPAIGN BUDGET
(MONTHLY)
2017 Proje...
2017 Product Launch Campaign Budget Template - Budget - Monthly
3
Product management/release software $100 $100 $100 $300
...
2017 Product Launch Campaign Budget Template - Budget - Quarterly
4
2017 PRODUCT LAUNCH CAMPAIGN BUDGET
(QUARTERLY)
2017 P...
2017 Product Launch Campaign Budget Template - Budget - Quarterly
5
Paid research $300 $300
Competitive analysis $300 $300...
Upcoming SlideShare
Loading in …5
×

2018 Product Launch Marketing Budget [Excel template]

1,638 views

Published on

This template will A) help you plan your product marketing budget and B) let you compare that projected budget to what you actually end up spending.

Just fill in your projected expenses for the corresponding time periods and categories (e.g. Product/Market Fit, Product Testing, etc.) and totals will be calculated automatically. You can then update the actual expenses table to see how well you're sticking to your budget.

Sheet 2 (Budget - Monthly) is for budget planning on a month-by-month basis, while Sheet 3 (Budget - Quarterly) is for budget planning on a quarterly basis.

*Wondering how product marketing affects your overall marketing budget? Take your totals from this template and plug them into the MASTER marketing budget template.

Published in: Marketing

2018 Product Launch Marketing Budget [Excel template]

  1. 1. 2017 Product Launch Campaign Budget Template - How to Use This Template 1 2017 PRODUCT LAUNCH CAMPAIGN BUDGET (MONTHLY + QUARTERLY) How to Use This Template* This template will A) help you plan your product marketing budget and B) let you compare that projected budget to what you actually end up spending. Just fill in your projected expenses for the corresponding time periods and categories (e.g. Product/Market Fit, Product Testing, etc.) and totals will be calculated automatically. You can then update the actual expenses table to see how well you're sticking to your budget. Sheet 2 (Budget - Monthly) is for budget planning on a month-by-month basis, while Sheet 3 (Budget - Quarterly) is for budget planning on a quarterly basis. *Wondering how product marketing affects your overall marketing budget? Take your totals from this template and plug them into the MASTER marketing budget template.
  2. 2. 2017 Product Launch Campaign Budget Template - Budget - Monthly 2 2017 PRODUCT LAUNCH CAMPAIGN BUDGET (MONTHLY) 2017 Projected Expenses PRODUCT LAUNCH CAMPAIGN Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 2017 Total PRODUCT/MARKET FIT Paid research $100 $100 $100 $300 Competitive analysis $100 $100 $100 $300 Focus groups $100 $100 $100 $300 PRODUCT TESTING User testing sessions $100 $100 $100 $300 Testing software $100 $100 $100 $300 PRODUCT RELEASES Product management/release software $100 $100 $100 $300 Launch event $100 $100 $100 $300 Paid advertising $100 $100 $100 $300 PR $100 $100 $100 $300 CONTENT White papers $100 $100 $100 $300 Case studies $100 $100 $100 $300 Product demo videos $100 $100 $100 $300 TOTAL $1,200 $1,200 $1,200 $0 $0 $0 $0 $0 $0 $0 $0 $0 $3,600 2017 Projected Expenses PRODUCT LAUNCH CAMPAIGN Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 2017 Total PRODUCT/MARKET FIT Paid research $100 $100 $100 $300 Competitive analysis $100 $100 $100 $300 Focus groups $100 $100 $100 $300 PRODUCT TESTING User testing sessions $100 $100 $100 $300 Testing software $100 $100 $100 $300 PRODUCT RELEASES
  3. 3. 2017 Product Launch Campaign Budget Template - Budget - Monthly 3 Product management/release software $100 $100 $100 $300 Launch event $100 $100 $100 $300 Paid advertising $100 $100 $100 $300 PR $100 $100 $100 $300 CONTENT White papers $100 $100 $100 $300 Case studies $100 $100 $100 $300 Product demo videos $100 $100 $100 $300 TOTAL $1,200 $1,200 $1,200 $0 $0 $0 $0 $0 $0 $0 $0 $0 $3,600
  4. 4. 2017 Product Launch Campaign Budget Template - Budget - Quarterly 4 2017 PRODUCT LAUNCH CAMPAIGN BUDGET (QUARTERLY) 2017 Projected Expenses PRODUCT MARKETING Q1 2017 Q2 2017 Q3 2017 Q4 2017 2017 Total PRODUCT/MARKET FIT Paid research $300 $300 Competitive analysis $300 $300 Focus groups $300 $300 PRODUCT TESTING User testing sessions $300 $300 Testing software $300 $300 PRODUCT RELEASES Product management/release software $300 $300 Launch event $300 $300 Paid advertising $300 $300 PR $300 $300 CONTENT White papers $300 $300 Case studies $300 $300 Product demo videos $300 $300 TOTAL $3,600 $0 $0 $0 $3,600 2017 Actual Expenses PRODUCT MARKETING Q1 2017 Q2 2017 Q3 2017 Q4 2017 2017 Total PRODUCT/MARKET FIT
  5. 5. 2017 Product Launch Campaign Budget Template - Budget - Quarterly 5 Paid research $300 $300 Competitive analysis $300 $300 Focus groups $300 $300 PRODUCT TESTING User testing sessions $300 $300 Testing software $300 $300 PRODUCT RELEASES Product management/release software $300 $300 Launch event $300 $300 Paid advertising $300 $300 PR $300 $300 CONTENT White papers $300 $300 Case studies $300 $300 Product demo videos $300 $300 TOTAL $3,600 $0 $0 $0 $3,600

×