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Creating goals with URL Destination, Session Duration, Pages/ Session or Events
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GA (Google Analytics) Masterclass
The document outlines the fundamentals of web analytics and Google Analytics, highlighting its importance for various stakeholders such as digital marketers, CEOs, and content creators. It discusses key concepts like tracking visitor behavior, setting goals, analyzing metrics, and understanding conversion rates to improve marketing efforts. The guide provides practical steps for setting up Google Analytics and emphasizes the significance of analytics in achieving business objectives and enhancing customer journeys.
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GA (Google Analytics) Masterclass
- 1. START TIMER What isWeb Analytics ? Google Analytics Masterclas The Process of analyzing the behavior of visitors on a website TIFOSILINUX.WORDPRESS.COM
- 2. The Benefits ofUnderstanding Web Analytics Know where visitors come from Know the ROI or results of marketing efforts : 1. Transaction 2. Lead Behavior of visitors And which pages/ products get more views TIFOSILINUX.WORDPRESS.COM
- 3. Who needs tounderstand web analytics? 1. Digital marketer / Social media executive 2. CEO/ Manager/ Owner CEO/ Manager/ Owner Customer (Direct Feedback + Behavioral Data to CEO/ Manager/ Owner) Social Media and Content Creator Product Person Digital Marketer / Social Media Exec Product and Content Improvement Insights + Improvement Decision TIFOSILINUX.WORDPRESS.COM
- 4. Identify Goals & Objective SetupGoals Tracking Monitor & Analyze Make Decision & Improvement Analytics Steps: It is important to make this right before running marketing campaign TIFOSILINUX.WORDPRESS.COM
- 5. E-Commerce B2B LocalBusiness B2C Service Business Examples E-Commerce Website Ingredients Supplier, Packaging Supplier, Design Service, etc Restaurant, Barbershop, coffee shop, salon, spa, etc Makeup artist, Hair Stylist, Wedding Photographer, etc. Objective Get Transactions and Leads Get Leads Raise awareness and Get Leads Get Leads Macro Goals Transaction Add-to- cart Submit enquiry, email, message/ live chat, call Call for direction, message, email Submit enquiry, email, message, call Micro Goals Subscribe, Add to wishlist, view Instagram Subscribe View map, Subscribe View Instagram, Subscribe TIFOSILINUX.WORDPRESS.COM Identify Goals and Objectives
- 6. Awareness Consideration Conversion View your websiteor social media accounts View your products, subscribe, submit enquiry, call, email, message Buy online or offline • Some people prefer to buy via chat or phone call for big ticket items • Some people prefer buying offline in the shop They become returning customer They tell their friends and family • Loyality • Advocacy Customer Journey TIFOSILINUX.WORDPRESS.COM
- 7. Create Goals, AnalyzeReports, Make Decisions TIFOSILINUX.WORDPRESS.COM *Create Google Analytics Account –> SetTracking Code on Property to your S IT’S FREE !! SETUP EASILY
- 8. Terms Dimension Metrics Usage Describe Data Measure Data Example DirectTraffic Web Sessions Understanding Dimensions and Metrics Note • If the dimension is direct traffic and the metrics is web sessions, it will show how many people actually visited the website through direct source Noted • A session counts whenever a visitor spends at least 30 seconds (custom) on the site. During a session, a user can do a lot of things on your website TIFOSILINUX.WORDPRESS.COM
- 9. Nanda • Session • Session Gita •Session • Session • Session Total Users : 2 Total Sessions : 5 TIFOSILINUX.WORDPRESS.COM Sessions and Users Difference
- 10. Actions and Eventshappen within a session • View Homepage • View Product Category • View Product Page • Subscribe • Sign Up • Add to Cart • Purchase Our goal is to know which kind of visitors actually do the actions we want TIFOSILINUX.WORDPRESS.COM
- 11. Metrics Meaning Pages persession Number of pages viewed in a session Avg. Session Duration Duration of the session % Bounce Rate % of users that leave the website without any interaction % New Sessions Percentage of first time visit Metrics Meaning Goals Number of goals achieved. Goals can be created accoirding to what need to track Transactions Purchase on website Conversions Number of major goals achieved. Usually transaction and lead % Conversion Rate Percentage of visitors that converts Engagement Metrics Conversion Metrics TIFOSILINUX.WORDPRESS.COM
- 12. Report What is happeningright now on our website ? The most important ones to focus on: 1. Locations 2. Conversions TIFOSILINUX.WORDPRESS.COM
- 13. Report Who is ourvisitors ? Where are they ? What do they use to view our website ? The most important ones to focus on: Demographic (Age, Gender), Geo, Cohort Analysis (User retention), Mobile, Behavior (New vs Returning Visitor) TIFOSILINUX.WORDPRESS.COM
- 14. Report How do ourvisitors discover our website ? How is the performance of our marketing channels ? The most important ones to focus on: All traffic > channels, All traffic > Source/ Medium, Search Console > Landing Page, Search Console > Query, AdWords > Keywords (If you are using Google AdWords (Impressions, Clicks, Cost, CPC) and then Campaigns > Organic Keywords) TIFOSILINUX.WORDPRESS.COM
- 15. Report TIFOSILINUX.WORDPRESS.COM All traffic >Source/ Medium (The Origin of your traffic, such as a search engine. Example : Google)
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- 17. Report TIFOSILINUX.WORDPRESS.COM UTM Tag ata glance Campaigns, if you want to enable url tracking for campaigns. Please refer to : https://ga-dev-tools.appspot.com/campaign-url- builder/ Share your campaign URL and then convert to shortlink
- 18. Behavior Report How is theexperience on our website ? Do visitors get what they want ? Which product/ content performs better ? ------------------------------------------- We focus on : 1). Behavior Flow 2). Site Content 3). Site Speed 4). Site Search TIFOSILINUX.WORDPRESS.COM
- 19. Conversion Report Are weachieving our goals ? Do people actually buy ? E-Commerce B2B Local Business B2C Service Business Examples E-Commerce Website Ingredients Supplier, Packaging Supplier, Design Service, etc Restaurant, Barbershop, coffee shop, salon, spa, etc Makeup artist, Hair Stylist, Wedding Photographer, etc. Objective GetTransactions and Leads Get Leads Raise awareness and Get Leads Get Leads Macro Goals Transaction Add-to- cart Submit enquiry, email, message/ live chat, call Call for direction, message, email Submit enquiry, email, message, call Micro Goals Subscribe, Add to wishlist, view Instagram Subscribe View map, Subscribe View Instagram, Subscribe TIFOSILINUX.WORDPRESS.COM
- 20. Conversion Report Creating goalswith URL Destination, Session Duration, Pages/ Session or Events [ADMIN]Account > Property >View (Goals) TIFOSILINUX.WORDPRESS.COM
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- 22. Analy sis $- $10 $20 $30 $40 $50 $60 $70 $80 Read News greater equalthan 5 mins Mengunjungi berita tentang virus User masuk ke kategori hiburan User masuk ke kategori teknologi User masuk ke kategori islami User masuk ke kategori bebas User membaca berita tentang wisata Goal Completions TIFOSILINUX.WORDPRESS.COM
- 23. Audience Segmentation Howdo we study only the audience that bought ? or Spent the most time on our website ? TIFOSILINUX.WORDPRESS.COM
- 24. Separate audience intogroups of similar people in terms of demographic, behaviors, interests, or actions Audience > New Segment Segment Group 1 Group 2 Segment1 New Users Returning Users Segment2 Direct Traffic Others Audience Segmentation TIFOSILINUX.WORDPRESS.COM
- 25. • DataAudience • AnalyzeData • Lean Process • Insight Segmentation • Improvement • Others Making Decisions TIFOSILINUX.WORDPRESS.COM
- 26. Thank You • Material ofGoogle Analytics Masterclass with omsetgo 15th-16th August 2017 • analytics.google.com TIFOSILINUX.WORDPRESS.COM