The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
DIGITAL MARKETING
With the rapid rise of consumers using the Internet for work, communication, shopping and
recreation, virtually every organisation should have an online presence and be effectively
leveraging digital marketing opportunities. This means keeping up-to-date with online tools
and knowing how to use them to achieve overall business and marketing goals. This course
will guide you through the key skills you need to achieve your digital marketing goals.
The course sets out essential concepts and skills relating to the fundamentals of digital
marketing, including creating a web presence, optimising content for search engines, using
social media platforms, carrying out online marketing across a range of services, as well as
monitoring and improving campaigns using analytics.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
Digital Marketing Plan and Action for Next 4 MonthDEBAYAN PURKAIT
Bangalore Based new Startup company, "pasto" they are going to make their brand awareness to the target customer, this the ppt what I made for the upcoming 4-month action plan .
Social Media Marketing Trends to Follow in 2023Arik Hanson
“What social media trends should I keep my eye on in the coming year?” It’s a question on all our minds heading into 2023. In this 50+ minute presentation, Arik shares 10 social media trends he thinks will emerge—based on research, data and real-world examples. Now in his 6th year of giving this presentation, this prezo will give you some fresh ideas and approaches to chew on that you can integrate into your plans for 2023.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
DIGITAL MARKETING
With the rapid rise of consumers using the Internet for work, communication, shopping and
recreation, virtually every organisation should have an online presence and be effectively
leveraging digital marketing opportunities. This means keeping up-to-date with online tools
and knowing how to use them to achieve overall business and marketing goals. This course
will guide you through the key skills you need to achieve your digital marketing goals.
The course sets out essential concepts and skills relating to the fundamentals of digital
marketing, including creating a web presence, optimising content for search engines, using
social media platforms, carrying out online marketing across a range of services, as well as
monitoring and improving campaigns using analytics.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Golden Unicon is the No.1 Digital Marketing Company in Bangalore with advanced Digital Marketing techniques and also provides other Digital Marketing services.
Digital Marketing Plan and Action for Next 4 MonthDEBAYAN PURKAIT
Bangalore Based new Startup company, "pasto" they are going to make their brand awareness to the target customer, this the ppt what I made for the upcoming 4-month action plan .
Social Media Marketing Trends to Follow in 2023Arik Hanson
“What social media trends should I keep my eye on in the coming year?” It’s a question on all our minds heading into 2023. In this 50+ minute presentation, Arik shares 10 social media trends he thinks will emerge—based on research, data and real-world examples. Now in his 6th year of giving this presentation, this prezo will give you some fresh ideas and approaches to chew on that you can integrate into your plans for 2023.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
How to Win the Big Bet on PersonalizationJake Borr
How often do you visit a site and are presented with content that does not pertain to your behavior and interests? While amusing at times, poorly personalized digital experiences can be frustrating for the end user, and reflect negatively on brand image.
Forrester research found that “Only 16% of marketers currently have the capability to capture customer intent and deliver real-time, behavior-based marketing across all channels.” While personalization’s slow adoption can be attributed to its perceived risk, <strong>personalization is a proven winner in terms of delivering greater engagement, sales uplift and repeat website visits
In this webinar, you will hear from Acquia and MRM on how to take the fear out of personalization, and how successful implementation can help your organization:
-Increase revenue from product recommendations
-Drive conversion rates with personalized call-to-actions (CTAs)
-Influence customer purchasing decisions
-Create a more consistent and engaging digital brand experience
Inbound marketing methodology has proven to be the most effective digital marketing methodology this decade, as a process of acquiring new leads for your company, increasing brand awareness and growing sales, inbound marketing is unparalleled.
Brightseed works closely with its clients to attract more targeted visitors, convert more leads, close more sales and exceed marketing ROI goals.
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
Digital marketing from a human perspective: For schools and campsOur Kids Media
Consumer behaviour has forever changed and the digital world continues to be an evolving landscape. Families will research you online, and you need to be where they are. The role of the sales person is now to support everything you do online.
This presentation provides a strategy for determine where to go and be in the digital space that will be most effective for your schools or camps marketing goals.
Top Drivers of Marketing Success – What to Budget for in 2015Planimedia
In an industry where the pace of change has never been greater, staying ahead has never been more challenging. BAI Retail Delivery will help transform you from the leader you are now, to the visionary you want to be. Giving you actionable insights and inspiration that will help you stay ahead of your competition.
2013 Marketing Blueprint: 3 Must-Haves for Success Cole Information
Struggling with completing your 2013 marketing plan all the while successfully running your small business? We know you wear several hats, so in this Small Business Marketing 101 webinar, we’ll break it all down for you in bite-sized pieces. You’ll come away with the three essential components you need to have in your marketing plan and a template for incorporating it all together. Plus, you’ll get tips on increasing your online presence and which social media networks you should be hanging out at.
Many businesses have been affected by the lockdown and restricted movement orders brought about by the COVID-19 pandemic.
In this short deck, I outline some strategies that businesses can take to deal with business post-COVID19.
"Connecting With Contractors To Grow Your Business" by Shelley Middlebrook | ...Susan Smith
How do you increase awareness and educate contractors on your latest products and services in today’s fragmented media landscape? Connecting with an on-the-go (mobile), busy contractor and grabbing their attention is not easy. The ability to narrow down and target contractors, and engage, educate, and convince them with content in the buying – decision-making process (buyer’s journey or purchase journey) is crucial to ensuring you have a solid return on investment. The success of content marketing is based on convincing and converting customers. By testing these channels and creative, optimizing, and collecting data, you can grow your brand’s owned channels to build an ongoing, valuable relationship with your audience. To build your business you need to run your brand’s marketing more like a modern publisher or media company providing ongoing value to your customers.
Inbound Marketing is promoting a company digitally through blogs, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which attract customers through the different stages of the purchase funnel.
Steve Phipps of LunaWeb presents to the Sales and Marketing Society of Memphis. How to evaluate your website's performance in terms of lead generation and what tools you can use to ramp up your website as a lead generation tool.
Mastering the Dynamic Landscape of Digital Marketing: Strategies, Tools, and ...Syed Rehan Ali
Digital marketing tools and techniques are constantly evolving. In this course, instructor Brad Batesole helps you keep up with this fast-moving field, covering what you need to know to help your business cut through the noise, engage potential customers, and adapt with the times. Brad begins by discussing the building blocks of online marketing, including how it's used, where it's been, and where it's headed. He then steps through how to define your value proposition, identify your target market, and establish your goals and KPIs. Next, he covers how customers evaluate the entirety of a brand's online presence, as well as how to decide on a marketing channel, optimize your website, and leverage SEO, paid advertising, and social media to help your target audience find you. Plus, learn how to develop an email marketing plan, get started with video marketing, and create easy-to-understand marketing reports that help you assess your progress.
This new study presents opportunities and emerging trends, for marketers, on how they need to adopt and adapt to the dynamic situations, without delimiting any concept.
Thank You.
Course Outline for a Digital Marketing ClassGideon Owolabi
1) introduction<
means you will learn up-to-date techniques with a certain level of authority from experts that know what they are talking about - All sessions are 90% practical and 10% theory.
2:Why Attend?
3; What Today, companies need in Digital marketing professionals.
4; Introduction to Digital Marketing & Social Media
5) Digital Marketing Vs. Traditional Marketing
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
9. DIGITAL MARKETING
DEFINED
“Digital Marketing is the practice of targeted, measurable, and interactive
marketing of products and services using database-driven online
distribution channels to reach consumers in a timely, relevant, personal
and cost-effective manner.”
- Mobile Storm
“Any way we use digital media to influence users.”
- Simon Heseltine, Senior Director at AOL
DM = Data + Creativity + Value + Keeping it real
10. WHAT DIGITAL
MARKETING IS NOT
Traditional marketing - print, radio, TV and billboards
• Successful over a long period of time but aren’t as
effective in today’s modern age
• Rely on eyeballs, reach and impression
• No concrete way of measuring effectivity or ROI
Digital marketing
• New approach to marketing which offers a unique
understanding of consumer behavior.
• Striking difference between Traditional and Digital
Marketing is the degree of data you can acquire and
measure
14. DIGITAL MARKETING
TRENDS • UK would be the first country to break the
50% threshold for digital advertising
• Globally around 30% of ad spend goes on
digital media, while in the US the figure is
28%.
Source: Strategy Analytics Advertising Forecast
16. MILLENIALS: WHO ARE THEY?
• Millenials (Gen Y) generally refer to
“the generation of people born
between the early 1980s and the
early 2000s”.
17. MILLENIALS: WHO ARE THEY?
• They don’t believe
advertising
• They’re price sensitive
• They want a voice
• They want the lowest effort
means of interaction
• They use their time on their
terms
19. STEP #1
ESTABLISH A SPECIFIC GOAL
• First, understand your current position.
• Environment scan
• Competitive Analysis
• Specific, Measurable, Attainable, Relevant, Time-bound
• Break your goal into daily targets to make sure it is realistic
• Ex. At Mint.com, Noah Kagan set two goals: get 100,000 users
within six months of the public launch, and a write-up in a major
publication like The Wall Street Journal or Wired.
• Don’t list too many goals, focus on 3 per quarter
• Management by objective (MBO)
• Review your goals on a regular basis.
20. STEP #2
CREATING YOUR BUYER PERSONA
• Buyer personas are research-based archetypal (modeled)
representations of who buyers are, what they are trying to
accomplish, what goals drive their behavior, how they think, how
they buy, and why they make buying decisions.
• Behavioral drivers
• Obstacles to purchasing
• Mindset
• Based on qualitative and quantitative data you have.
• Surveys, interviews, purchase behaviors, Google Analytics Data,
social media insights, Customer Feedback/Reviews
• New businesses – look at competitors
• Typically you have more than one persona
• NOTE: Please do not target EVERYONE
21. STEP #2
CREATING YOUR BUYER PERSONA
A. Stay At Home Busy Mum
• This group of 40-49 y.o. mums are typically busy taking care of
their family’s daily needs. Sending their kids to school during
weekdays and spending some quality time with them during
weekends. They rarely have the time for themselves, let a alone
shop for their personal luxuries.
B. Self-driven Working Female
• This younger female group of mostly 30-39 year olds are juggling
their professional career as well as building relationship with their
husbands. Although most of them have no children yet, starting a
family is in their short-term plans. They earn about $4,000-$10,000
on a monthly basis. They are forward thinkers and open-minded.
23. STEP #3
CRAFT AN ROI DRIVEN STRATEGY
Now what?
• TIP #1: Use your data and insights to craft a sound digital
marketing strategy that addresses each of your persona’s
needs.
• You should have a better idea of who, how, and where you
should be marketing to achieve the greatest level of success.
• Demographics -> target your ads more effectively
• Psychographics -> write more engaging copy for each persona
24. STEP #3
ROI DRIVEN STRATEGY
• TIP #2: Brands need to be hyper-focused on delivering
experiences rather than delivering messages.
• CASE: Airbnb and HomeAway, two companies that provide a
platform that matches travelers with private rental
accommodations.
• To fend off the new entrant, HomeAway developed and spent
millions of dollars on a digital branding strategy that described why
it was different from Airbnb.
• Airbnb, focused its efforts on creating unique and compelling
experiences for its consumers, comparing itself to no one.
• Today, HomeAway has a market cap of roughly $3 billion, while
Airbnb’s valuation has soared to $20 billion.
25. STEP #3
ROI DRIVEN STRATEGY
• TIP #3: Tap online channels which are relevant to your
target market.
• TIP #4: Make sure your owned assets speak well about
your brand and give a pleasant experience for your user
• Brand building
• Lead generation
• Customer engagement
• TIP #5: Track, measure, evaluate
• Eliminate hope marketing by naming, measuring and
reacting to every feeder channel.
27. PILLARS OF DIGITAL
MARKETING
1 UX Design/ Website
2 Content Marketing
3 Email Marketing
4 CRM/Automation
5 Social Media
6 PPC/Adwords
7 Mobile Marketing
8 Affiliate Marketing
9 SEO
28. PILLARS OF DIGITAL
MARKETING: #1 WEBSITE
• Website is the home of your business’ online presence.
• Branding is maximize but overall user experience is still
pleasant
• Users should be able to find value in your website
• Conversion should happen in 2-3 clicks
• Subscribe
• Sale
• Download
• Stream
• Contact information for support is within reach
• Search Engine optimized (discussed in detail later on)
29. PILLARS OF DIGITAL
MARKETING: #1 WEBSITE
• Why It's Brilliant:
• Easy to consume.
• Copy used in the calls-to-action is very compelling.
• The sub-headline is great as it provides social proof and addresses
a pain point.
30. PILLARS OF DIGITAL
MARKETING: #1 WEBSITE
• Why It's Brilliant
• Simple and straight to the point
• Gives easy access to Jill's thought leadership materials, which is
important to establishing her credibility as a keynote speaker.
• It's easy to get in touch -- her primary call-to-action.
31. PILLARS OF DIGITAL
MARKETING: #2 CONTENT
• BIG Content is still king.
• It is the bloodstream and language of digital marketing
• Copywriting, photography, video, audio and animation.
• Quality, original content is a prized possession as ever.
• Value Adding
• By positioning content as a helpful resource to buyers, it
becomes a valuable lead generation tactic, capable of enticing
buyers to provide their own personal data in exchange for
something of value
• 80-20 or if not 90-10
• It’s the lure that attracts both readers and search robots.
32. PILLARS OF DIGITAL
MARKETING: #2 CONTENT
• Why It's Brilliant:
• Qualcomm’s Spark
Platform
• Their “newsroom,” has
been a critical audience
engagement tool for the
company
• The site functions as a
content hub filled with
articles and videos.
• “Spark” conversations by
acting more like a
publisher than a
marketer.
33. PILLARS OF DIGITAL
MARKETING: #2 CONTENT
• Why It's Brilliant:
• Chipotle’s Scarecrow Video & “Cultivating Thought” Campaign= 14M views
• Focus on changing the way people think about fast food
• Touted by many as a bold and innovative
• Went viral and sparked conversation, majority of them positive.
34. PILLARS OF DIGITAL MARKETING:
#3 EMAIL MARKETING
• Your buyers are constantly plugged into their email accounts
• 91% of consumers reported checking their email at least once a
day
• Email is the workhorse of online communications.
• Drives social media interactions.
• Email is the dominant use of the mobile Internet.
• Tools and apps: Mailchimp, Constant Contact, Aweber,
Campaign Monitor
35. PILLARS OF DIGITAL MARKETING:
#3 EMAIL MARKETING
• Why It's Brilliant:
• Subject line: "Uh-oh, your
prescription is expiring."
• You've gotta love 'em for
reminding you your
prescription needs
updating.
• Clever co-marketing at the
end: If you don't know
where to go to renew your
subscription, the
information for an
optometrist is right in the
email.
36. PILLARS OF DIGITAL MARKETING:
#4 AUTOMATION AND CRM
• Marketing automation - initial import of a lead into a
database, to every touch point a lead has with a marketing
campaign
• A huge time saver
• Reach each one of your unique customers.
• Makes the most of your staff resources
• Provides detailed reports
• Saves you money
• Simple even for people who are not technically inclined
• Reach out to a potential lead right from the beginning of their
interaction.
• Customer Relationship Management is all about how customers
and leads are managed, organized and communicated to.
• Tools and Apps: Infusionsoft, Hubspot, Ontraport, Zoho
37. PILLARS OF DIGITAL MARKETING:
#4 AUTOMATION AND CRM
• Marketing
Automation
with a CRM
at work, as
shown by
Infusionsoft
38. PILLARS OF DIGITAL MARKETING:
#5 SOCIAL MEDIA
• Social media content can be created by a company and/or
customers and/or the public.
• Way for people to communicate and interact online.
• Alternate page in the absence of a website or can act as an
extension of your site.
• Make it a point to engage with your audiences on whichever
channels they use most frequently.
• Use it for social media monitoring tools and social analytics.
39. PILLARS OF DIGITAL MARKETING:
#5 SOCIAL MEDIA
• Tip #1: Set a goal for your social media account
• Tip #2: Build and engage with a community
• Linkedin
• Facebook
• Twitter
• Google Plus
• Youtube
• Vimeo
• Vine
• Pinterest
• Instagram
• Tip #3: You do not need to be present in ALL
• But you must have a list of priority accounts which your target market use
most frequently
• Tip #4: Different content mix and posting schedules work for each platform –
customize!
41. PILLARS OF DIGITAL MARKETING:
#5 SOCIAL MEDIA
• More Tips!
• Create a brand guideline and crisis
management plan
• Know your audience
• Be human
• Be responsive (4-24hrs response
time)
• Integrate your campaigns
• Utilize targeted advertising
• Be efficient, use tools
• Content: Buzzsumo, Topsy
• Scheduling: Hootsuite, Buffer
• Analytics: Crowdbooster,
Twittercounter
42. PILLARS OF DIGITAL MARKETING:
#5 SOCIAL MEDIA
• Why It's Brilliant:
• Beautiful images + recipes +
creative use of hashtags.
• 2-3 hashtags are
acceptable
• Works in FB, Twitter, Vine,
IG
• Key Takeaway: Add an image
or montage that shares a tip or
tells a story.
43. PILLARS OF DIGITAL MARKETING:
#5 SOCIAL MEDIA
• Why It's Brilliant:
• Over half a million views and thousands of likes, comments and
shares.
• Brand was hardly mentioned
• This isn’t a commercial—they’re telling a story.
• Key Takeaway: Post a video that will help your fans or inspire them.
44. PILLARS OF DIGITAL MARKETING:
#6 PAID ADVERTISING
• Pay-per-click (PPC), a model of internet marketing in which
advertisers pay a fee each time one of their ads is clicked.
• What is Google AdWords?
• AdWords operates on a pay-per-click model, in which users bid
on keywords and pay for each click on their advertisements.
• Every time a search is initiated, Google digs into the pool of
AdWords advertisers and chooses a set of winners to appear in
the valuable ad space on its search results page.
• The “winners” are chosen based on a combination of factors,
including the quality and relevance of their keywords and ad
campaigns, as well as the size of their keyword bids.
46. PILLARS OF DIGITAL MARKETING:
#7 MOBILE MARKETING
• When it comes to marketing, you want to be wherever your
customers are — and today, they’re on their smartphones.
47. PILLARS OF DIGITAL MARKETING:
#7 MOBILE MARKETING
• If you’re not optimizing your website, emails, and landing pages
for mobile, you’re missing a valuable opportunity to catch your
customers while they’re on-the-go
• Mobile Ads
• Mobile Search
• Local Social
• Mobile Apps
• Mobile Websites
• Smartphone usage as a payment device
• Use analytics to understand how your target audiences are
accessing your site.
• Are they transacting or using it to gather information? Are they
mostly on Android or iOS; smartphones or tablets?
48. PILLARS OF DIGITAL MARKETING:
#7 MOBILE MARKETING
• Why It's Brilliant:
• #OnlyInTheApp “Happier Hour”
nationwide campaign
• Variety of ways to keep a user
on track and participate in the
offer.
• Remind at the start of Happier
Hour (by adding it to your
calendar app)
• Remind when you were
physically nearby a Taco Bell
• Share with a friend by sending
them a funny gif
49. PILLARS OF DIGITAL MARKETING:
#7 MOBILE MARKETING
• Why It's Brilliant:
• Ikea mobile app, a catalogue with an interactive platform
• Virtually place certain products in your room by using input from the
devices camera and overlaying the product
• Result - 6.2 million installs, being the number 1 downloaded
marketing app for a brand; users spent average of 8 minutes with the
app compared to 3 minutes with just the catalogue.
50. PILLARS OF DIGITAL MARKETING:
#8 AFFILIATE MARKETING
• Affiliate marketing is the process of earning a commission by
promoting other people’s products.
• [Publisher] happy because he earned a commission (4-20%)
• [Advertiser/Company] happy because they have a new sale from a
customer that they might not have normally been able to reach…
• [Customer] happy because they learned about a product from you
that will hopefully fulfill a need or desire.
• Cost effective alternative to online advertising
• Affiliate marketing can boost traffic to your site, but you only pay
for visits that result in sales.
• Affiliate networks:
• CJ Affiliate , Linkshare, Amazon Associates, Share a sale
51. PILLARS OF DIGITAL MARKETING:
#8 AFFILIATE MARKETING
• Why It's Brilliant:
• Adam Carolla’s Support The Show campaign
• Carolla offers free entertainment via the podcast and asks support in
order to pay the bills.
• He’s just requesting his listeners to take a few seconds to get to
Amazon through his affiliate link
• Less direct but can still be very effective
52. PILLARS OF DIGITAL MARKETING:
#9 SEO
• SEO - Search engine optimization, the process of increasing
the number of visitors to a website by achieving high rank in
the search results of a search engine.
• Creating content and integrated campaigns does you little good
if your hard work never gets found.
53. PILLARS OF DIGITAL MARKETING:
#9 SEO
• SEO Process
• Keyword Research and Analysis
• On Page SEO
• Off Page SEO
• Link building
54. PILLARS OF DIGITAL MARKETING:
#9 SEO
• Relevant
• High
Traffic
• Commerci
ality
• Competi-
tion
Tool: Google
Keyword
Planner
• Keyword Research and Analysis
•
55. PILLARS OF DIGITAL MARKETING:
#9 SEO
• Tool: Rank Tracker, SEO Quake, Moz Bar, ahrefs
• Identify your relevant keywords based on the factors
• Use it to optimize your website, product descriptions, blog
posts, and paid ads
56. PILLARS OF DIGITAL MARKETING:
#9 SEO
• On Page SEO
• Content
• Title Tag
• URL
• Image Alt text
• Related Tools
• MozBar
• Open Site
Explorer
• Term Target
57. PILLARS OF DIGITAL
MARKETING: #9 SEO
• Off Page SEO and Link building
• Techniques that can be used to improve the position of a website in
the search engine results page (SERPs).
• Done outside or off your main page/website
• Off Page SEO and Link building=Online Reputation Management
• Community creation in social networking sites
• Blogging/Guest blogging
• Forum Postings
• Directory Submission (Zoom Info)
• Social Bookmarking (Digg, Reddit, Stumbleupon)
• Link Exchange, Link Baiting, Cross-Linking
60. THE POWER OF
GOOGLE ANALYTICS
• Google Analytics is a freemium web analytics service offered
byGoogle that tracks and reports website traffic.
• Allows you to gain a complete understanding of which digital
marketing tactics are flourishing along with which tactics are
simply proving a waste of valuable resources.
• You can test new tactics and make informed decisions about
which activities to keep to help you reach and exceed your
digital marketing KPIs.
61. GOOGLE ANALYTICS
METRICS
• Audience statistics
• Review unique
visitors per month,
demographics and
new vs returning
visitors
• Engagement levels
• Is your content
engaging site
visitors?
• Traffic sources
• “Where did you
hear about us?”
• Conversion rates
64. LAST WORDS
• Never stop learning – digital marketing is evolving
• Specialize in not one but at least two aspects of digital
marketing
• Enroll in courses, enhance your skills, get certified
• Practice/ application will make you a better marketer
• Blog about your experiments and experiences
• Your online branding matters
• Build your portfolio, case studies, campaigns
• Follow thought leaders and engage with them
• Enjoy the process!
65. FOR MORE INFORMATION,
CONNECT WITH US:
www.freelancing.ph
cath@freelancing.ph
Facebook.com/freelancing.ph
Facebook.com/groups/freelancing.ph
Twitter.com/freelancing_ph
Linkedin.com/company/freelancing-
philippines