I presented this deck at the Singapore SPRING DBS Ecommerce Summit for small businesses and start-ups. Topics include digital marketing best practices and case studies for three key areas:
1. Get people to your online store
2. Get them to buy
3. Get them to come back
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
How to drive great customer experiences for content ROI - government editionMelissa Wilfley
Talk I gave at WPP/Kantar next generation of digital government at Ministry of Manpower in Singapore on best practices for driving great customer experiences and maximizing content ROI for government agencies.
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
The slides are from the Brand Marketing Bootcamp for Startup founders and leaders at the German Accelerator Silicon Valley.
I guide through the different steps from positioning and messaging to thought leadership and category creation. This is a quick start program for CEOs and their teams at B2B SaaS startups.
Digital Marketing 101 Toolkit that covers the basics of Digital Planning, Social Media, Consumer Touch-points and a guide to using basic digital/social platforms like Facebook, Twitter, YouTube, Blogs, Web Analytics and Social Listening
BrandSpeakAsia's Digital Marketing Boot Camp was created to equip people in using Digital Marketing tools to their advantage. The topics consist of strategies for brand awareness campaign creations, social engagement, direct to business transactions, and more.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
How to drive great customer experiences for content ROI - government editionMelissa Wilfley
Talk I gave at WPP/Kantar next generation of digital government at Ministry of Manpower in Singapore on best practices for driving great customer experiences and maximizing content ROI for government agencies.
If you are a business owner, or new to digital marketing, and understand the ecosystem of Digital Marketing and how all it's parts are connected to the whole, this with be a good place to begin.
The slides are from the Brand Marketing Bootcamp for Startup founders and leaders at the German Accelerator Silicon Valley.
I guide through the different steps from positioning and messaging to thought leadership and category creation. This is a quick start program for CEOs and their teams at B2B SaaS startups.
Digital Marketing 101 Toolkit that covers the basics of Digital Planning, Social Media, Consumer Touch-points and a guide to using basic digital/social platforms like Facebook, Twitter, YouTube, Blogs, Web Analytics and Social Listening
BrandSpeakAsia's Digital Marketing Boot Camp was created to equip people in using Digital Marketing tools to their advantage. The topics consist of strategies for brand awareness campaign creations, social engagement, direct to business transactions, and more.
10 Exceptional Tips To Increase Leads with Google AdwordsMike Ncube
Find out how to increase leads and sales for your business using by following this guide, which lists the most effective tips for Google Adwords PPC advertising
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
Ecommerce and Digital Marketing PersonalizationFabiana Pereira
- Setup required for personalized communication and customer-centric insights
- Core ecommerce governance
- Core ecommerce functions
- Digital marketing initiatives and KPIs
- Suggested initiatives per target goal
- Personalization use cases
- Top automated behavior-driven digital marketing paths
- Top customer segmentations
- Segmentation uses by channel
- Data required for personalization
- Customer 360 data warehouse specifications
- Start and target tech environment
How to Build an End-to-End Digital Marketing PlanAuthentia
Are you looking to increase sales? Do you want to implement the lowest-cost, highest-ROI strategies to do so? Then you need an end-to-end digital marketing plan.
In this webinar, you'll learn:
You'll see how we build roadmaps to get you from point A to point B.
You'll also understand the technologies that are required for implementation.
You'll learn how to launch and sustain ongoing digital marketing campaigns.
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
Stephen Wind-Mozley, Digital Director of Virgin Media Business goes through the 7Cs of effective digital marketing: customer, content, conversion, context, community, convenience, cohesion and how they can help SMEs succeed.
This deck was originally presented on an FSB webinar in September 2016
Digital marketing proposal for a cakeshop describing their target audience, the services we would provide as a digital marketing agency and why they need them
3 Step Digitial Marketing Strategy For 2017Jamesbanks.co
Learn the fundamentals of how to implement a modern digital marketing strategy designed attract, engage and convert more ideal customers in 2016. Understand the do’s and don’ts of Google’s best practices for the web, and how these best practices should influence your website and digital marketing strategy. Take away practical tactics and tools that you can implement to propel your business forward in 2017.
Stay tuned for video and blog content to come.
Digital Strategy Template - For Startups Small Business & Ad AgenciesPiyush Agarwal
One of the biggest problems for any startup or small business is that there is no template for digital strategy available. In this document, I've tried to cover very practical approach on how to break down your digital strategy process into stages that cuts across identifying & segmenting your target audience, choosing the right digital marketing channels and creating the marketing metrics to track your performance.
Developing the digital Strategy
Developing the right campaigns and winning offers
Brainstorming content marketing by segments
Distributing the content to attract an audience (SEO, paid traffic, social media)
Marketing through email
Annual digital budget
Marketing KPIs
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
Digital Marketing can be hard for Small Business owners. What platforms do you use? What is a funnel and a campaign all about? How can I use these tools to help grow my business. I answer these questions and more in this workshop.
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
6 Ways to Determine Target Audience For Your Ecommerce StoreCloudways
In order to maximize the success of your online store, you must identify the right target audience! In this slide share, you will find exactly how to effectively determine and target the audience for your ecommerce website.
Some secret tips also included! ;)
10 Exceptional Tips To Increase Leads with Google AdwordsMike Ncube
Find out how to increase leads and sales for your business using by following this guide, which lists the most effective tips for Google Adwords PPC advertising
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
Ecommerce and Digital Marketing PersonalizationFabiana Pereira
- Setup required for personalized communication and customer-centric insights
- Core ecommerce governance
- Core ecommerce functions
- Digital marketing initiatives and KPIs
- Suggested initiatives per target goal
- Personalization use cases
- Top automated behavior-driven digital marketing paths
- Top customer segmentations
- Segmentation uses by channel
- Data required for personalization
- Customer 360 data warehouse specifications
- Start and target tech environment
How to Build an End-to-End Digital Marketing PlanAuthentia
Are you looking to increase sales? Do you want to implement the lowest-cost, highest-ROI strategies to do so? Then you need an end-to-end digital marketing plan.
In this webinar, you'll learn:
You'll see how we build roadmaps to get you from point A to point B.
You'll also understand the technologies that are required for implementation.
You'll learn how to launch and sustain ongoing digital marketing campaigns.
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
Stephen Wind-Mozley, Digital Director of Virgin Media Business goes through the 7Cs of effective digital marketing: customer, content, conversion, context, community, convenience, cohesion and how they can help SMEs succeed.
This deck was originally presented on an FSB webinar in September 2016
Digital marketing proposal for a cakeshop describing their target audience, the services we would provide as a digital marketing agency and why they need them
3 Step Digitial Marketing Strategy For 2017Jamesbanks.co
Learn the fundamentals of how to implement a modern digital marketing strategy designed attract, engage and convert more ideal customers in 2016. Understand the do’s and don’ts of Google’s best practices for the web, and how these best practices should influence your website and digital marketing strategy. Take away practical tactics and tools that you can implement to propel your business forward in 2017.
Stay tuned for video and blog content to come.
Digital Strategy Template - For Startups Small Business & Ad AgenciesPiyush Agarwal
One of the biggest problems for any startup or small business is that there is no template for digital strategy available. In this document, I've tried to cover very practical approach on how to break down your digital strategy process into stages that cuts across identifying & segmenting your target audience, choosing the right digital marketing channels and creating the marketing metrics to track your performance.
Developing the digital Strategy
Developing the right campaigns and winning offers
Brainstorming content marketing by segments
Distributing the content to attract an audience (SEO, paid traffic, social media)
Marketing through email
Annual digital budget
Marketing KPIs
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
Digital Marketing can be hard for Small Business owners. What platforms do you use? What is a funnel and a campaign all about? How can I use these tools to help grow my business. I answer these questions and more in this workshop.
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
6 Ways to Determine Target Audience For Your Ecommerce StoreCloudways
In order to maximize the success of your online store, you must identify the right target audience! In this slide share, you will find exactly how to effectively determine and target the audience for your ecommerce website.
Some secret tips also included! ;)
As a business owner, have you ever thought about what could be better than gaining a new customer? You might be wondering if anything could be better than this.
Well, the answer is customer retention.
Gaining new customers is alluring but retaining customers comes at a lower cost and has the potential to provide a higher return on investments.
Your Guide to ACE Retail Customer ExperienceCloudcherry
Without doubt, retail is a fiercely competitive industry to thrive in. In a world where customers are spoilt for choices, delivering exceptional customer experience is the only differentiating factor that can help brands gain loyal customers. Read up on a few proven strategies to boost your Retail-Customer experience game-plan in this presentation.
Retail Guide: 10 Commandments of Customer-Centric RetailingRaymark
As our physical and online environments continue to come together, consumer behavior
keeps changing and retailers need to react. Today’s consumers are extremely connected and live a digital lifestyle. They are educated, expect speed and have become extremely demanding. With an overload of mass marketing, some customers have lost trust in retailers and have become less loyal.
In this guide, we will take you through the 10 commandments that every customer-centric retailer needs to follow in order to increase loyalty, new customer acquisition, visit conversion, transaction value and to optimize marketing and customer engagement costs.
5 Prover Customer Acquisition Strategies For B2C StartupsMarketing Masala
When it comes to customer acquisition strategy, most startups struggle with it. Here are 5 proven ways to gain more customers today for your B2C startup.
Predictive data science will soon be a widespread strategy for business of all sizes.This guide contains the 7 most important action items that can give you clearer guidance about the tools.
Marketing automation is a software/technology that streamlines, automates, and measures marketing tasks and workflows so that companies can increase their operational efficiency and grow revenue faster. In other words, companies don’t employ marketing automation to automate their marketing. They utilise it to increase revenue quickly, generate high-quality sales-ready leads, measure, and prove marketing Return on Investment (ROI). However, while a handful of companies achieve amazing ROI from marketing automation, others achieve modest gains, and even a few fail to get any value at all.
Driving Lifelong Customer Devotion With Loyalty Campaigns ConfirmationTrustpilot
The best customers are loyal, repeat purchasers who come back to your business again and again for services and products they feel they can rely on. Generating a lifetime of value out of a customer drives down costs while increasing returns and paves the way for word-of-mouth referrals. Do you know how to create and capitalize on customer loyalty?
In this compelling webinar from Wpromote’s Michael Mothner and Trustpilot’s Jordan Garner, you’ll learn how to increase customer lifetime value (LTV) while lowering the time to second purchase. Uncover the true value of your customer by tracking loyalty KPIs rather than relying solely on ROI and 1st time conversions as the metrics for success.
Actionable tips and strategies on how to design your loyalty campaigns, including:
-Successfully Requesting On-Site Reviews
-Maintaining A Positive Brand Perception
-Moving Repeat Customers Through The Funnel
-Creating Brand Loyalty Through Engagement
The Experience Audit is one of my favorite tools because it is a completely new perspective in which to look at your customer strategy. In doing the work, you will be better prepared to have more meaningful conversations with your internal teams.
The Experience Audit ask you to look at existing customer behaviors and outcomes because behavior is the end all, be all, of profitable business. Behavior is the proof that your product is meeting needs, that you are delivering meaningful value. Behavior doesn’t lie. It doesn’t say things are worse than they are and it doesn’t sugar coat because they really like the person, but hate the product.
You can have significant financial impact if you focus your efforts on shifting more of your customers toward the attributes and behaviors of your most profitable and naturally satisfied customers. You can create sustainable, measurable results while at the same time reducing the sometimes overwhelming effort involved.
The Experience Audit is one of my favorite tools because it is a completely new perspective in which to look at your customer strategy. By completing the audit you will be better prepared to have more meaningful conversations with your internal teams.
The Experience Audit ask you to look at existing customer behaviors and outcomes because behavior is the end all, be all, of profitable business. Behavior is the proof that your product is meeting needs, that you are delivering meaningful value. Behavior doesn’t lie. It doesn’t say things are worse than they are and it doesn’t sugar coat because they really like the person, but hate the product.
You can have significant financial impact if you focus your efforts on shifting more of your customers toward the attributes and behaviors of your most profitable and naturally satisfied customers. You can create sustainable, measurable results while at the same time reducing the sometimes overwhelming effort involved.
Marketing Analytics: The Secret To Your Business SuccessKavika Roy
https://www.datatobiz.com/blog/marketing-analytics-for-business-success/
Monitoring websites to track the success of a business is a culture and has since become a practice. It is usually interpreted that if the graph is good, the business is on the road to success and this somehow leads to significant aspects being neglected. Now, you must be wondering why so? This is a fact though, that simply by analyzing your website, you might just never be able to reach potential leads or evaluate the conversion rate of your potential customers or maybe even understand what is actually desired of your product to fulfill the demands of the market. Marketing analytics fills in the blank here and is the answer to all the forecasting you have been doing to date based on the evidence only. Implementing marketing analytics is what is to be learned now.
When it comes to analytics there are people who will behave as if it doesn’t matter. But it sure does. Smart people across the globe are investing in this science so as to improve campaigns and gain insights. Data from HBR (2015) shows various ways in which marketing analytics is being used by different companies.
eCommerce offers and promotions - an Anchanto Documentdevin simon
Nobody is alien to the fact that offers and promotions play a significant role in attracting eCommerce customers. Additionally, implementing these time-sensitive campaigns especially around festivals & special sale seasons can significantly boost revenue & also attract customer referrals.
Get this compelling whitepaper to know how you can manage highly successful eCommerce promotional strategies across multiple sales channels.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
3. Today we're going to focus on digital marketing
best practices for three key areas:
1Get people to
your e-store 2Get them
to buy 3Get them to
come back
5. WHY?
Because whatever you learn from me today
won’t work unless you are clear on what
your business needs, your customer needs
and how you measure that success
7. Business goals should ultimately help you either
SAVE
MONEY
MAKE
MONEY
BUILD
BRAND
LOYALTY
8. 80%of small business owners don’t keep
track of their business goals.
77%have yet to achieve their vision.
9. Business goalsare like destinations, they
help give you something to work towards and
be accountable for in thenext 3-5 years
10. Business goals usually fall into four categories:
Service
Goals
Social
Goals
Profit
Goals
Growth
Goals
CUSTOMER RETENTION,
IMPROVING CUSTOMER
SERVICE SATISFACTION
INCREASING PROFITS BY
A SPECIFIC AMOUNT OR
PERCENTAGE
EXPANDING TO NEW
MARKETS OR REGIONS,
HIRING MORE EMPLOYEES
GIVING BACK TO THE
COMMUNITY THROUGH
VOLUNTEER ORGS, ETC
14. In today’s age you have to know who your
customers are and their ‘buckets’ aka
customer segments.
This will help you know how to service, sell
and build a relationship with them. All things
digital marketing can help you with.
15. HOW?
You look at your customers demographic
data and psychographic data, group them
by shared characteristics and put them in
‘buckets’.
Once you have your buckets you label
them. You have now created customer
segments.
16. Demographics
HELPS YOU UNDERSTAND WHO BUYS
Psychographics
HELPS YOU UNDERSTAND WHY THEY BUY
§ Age
§ Location
§ Gender
§ Income level
§ Education level
§ Marital or family status
§ Occupation
§ Ethnic background
§ Household type
§ Personality
§ Attitudes
§ Values
§ Interests / hobbies
§ Lifestyles
§ Behaviour
§ Culture
21. Don’t underestimate the
importance of having a web
address that people will
remember and recognise as
your brand.
It will make it easier for them
to find you.
22. If your brand name is not
available remember your
business goals and determine
strategy from there.
23. Do target a specific location if
your business is local.
Also may help if the .com isn’t
available.
24. Future-proof. If both the .com
and .com.sg are available get
both.
Also think of the length of your
URL and shorten appropriately
26. 92%of people trust recommendations
from individuals (even if they don’t know
them) over brands.
51%of marketers believe they get better
customers from influencer marketing.
That’s because the relationship began with
trust in the influencer.
27. WHAT IS INFLUENCER MAREKTING?
“Successful influencer marketing converts
influencers into fans of your business'
products/services and encourages them to
help you get your message out to their
audience through their blogs, social media
accounts and email newsletters.”
General Assembly SG Influencer Marketing course description
28. Make sure the influencers
you select resonate with your
customers and fits your
brand.
And the content that is
created reflects authenticity
and what’s really happening
right now.
29. If you are not authentic the
backlash will be quick and you
can lose customers trust.
Don’t try to pass off
advertising as a customer
review
30. There are different types of Influencer Marketing
Campaign tactics you can use. Pick one, set your
objectives clearly and test how well it works.
§ Honest Review
§ Unboxing
§ Try-on Clothing
§ How to / Tutorial
§ First Impression
§ Giveaway / Contest
31. The best strategy for picking the
right influencer?
§ Context
§ Past Partnerships
§ Audience Responsiveness
§ Reach (who and where)
§ Building a long-term relationship
32. GET THEM TO BUY
(CONSIDERATION, INTENT &
PURCHASE)
34. Online studies show that only 2% of users
purchase something on their first visit
71%will leave a digital checkout before
they finish ordering.
35. That means you are going to have quite a
few customers coming and going before
they buy from you.
Which is why you need to make sure they
keep coming back.
36. So what is Ad Retargeting?
Uservisitsyourwebsite,looks
atafewpages,maybeleaves
somethingincart,leaves
Theyseeyourretargeting
adsofproductwhilethey
browseafter
Usercanselectadto
returntoyoursite,
browseand/orpurchase
LEAVES RETURNSVISITS
37. Ad Retargeting can bring back26%of customers who left
something in their cart.
Without it you are looking at about8%.
72% of millennial shoppers are favorable to retargeting.
39. Some things to consider to get the most out of your
retargeting campaigns
§ Give customers an offer to sweeten the
deal coming back. Yankee Candle
increased conversion rates 600% with
this simple offer.
§ Update the ad you are retargeting by using different copy and images to avoid
users ignoring your ad because they are used to it. A study showed a 50%
decrease in effectiveness over a 5 month time frame of the same ad.
§ Don’t stalk your customers and annoy them! Know if they have purchased the
item and set a limit to how many times you will re-target them.
46. When you move into loyalty and advocacy
within your consumer journeyyou need to
use the same demographic and
psychographic data we talked about earlier
with the additional transactional and user
history to better service, personalise and build
relationships with your customers.
47. Define
Measure
Process
Generate
Evaluate
Optimize
Determine & Gather
Success Metrics
Determine the KPIs to track
Eg. Online Cart Checkout Rate, New
Customers vs Returning Customers
Make sure your data is
complete and good!
Ensure data quality & integrity
Eg. Make sure there isn’t duplicates,
blank cells, incorrect info or data
entry, etc.
Create Effective Reports
Automate & deliver meaningful stats
Eg. Present all metrics with respect to the
conversions, perform customer segmentation
Deliver Actionable Insights
Deep-dive analysis with machine learning
Eg. Identify cross-sell opportunities, new
features
Use your Business Goals
Align key corporate objectives, targets & benchmarks
Eg. Increase Customer Acquisition by 10%
Test Recommendations
Validate hypothesis & implement
Eg. Test different variations to
ascertain which approach to use
DATA-TO-INTELLIGENCE FRAMEWORK
49. WHY?
More than 50%of shoppers say they would pay a
higher price for the customer experiences they
value most.
77%would be more loyal to stores that provide
their personal top three customer experiences.
50. WHY?
56%of customers are more likely to buy with a
personalized experience.
41%of consumers say they purchase more from
retailers that send them personalized emails based
on past behavior.
51. WHY?
74%of consumers get frustrated with websites when
content (e.g. offers, ads, promotions) appears that has
nothing to do with their interests.
A customer is 4xmore likely to buy from a competitor
if the problem is service related vs. price or product
related.
52. THANK YOU!
GERARD LIM
MANAGING DIRECTOR / SINGAPORE
GERARD.LIM@POSSIBLE.COM
MELISSA WILFLEY
EXPEIENCE DESIGN DIRECTOR / APAC
MELISSA.WILFLEY@POSSIBLE.COM