Celebrity Public relations


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it describes the various activities undertaken by the celebrity to stay in the public eye.

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  • B-Town Institute of Celebrity Management is the only Institute across the World, to offer a specialized course on “Celebrity Management” that focuses on managing various aspects of a Celebrity’s PR, Business, Image and Brand Positioning with a scientific yet practical approach.

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    Celebrity Managers in Bollywood are the new bosses of film stars. Today, the route to a star is only through a Celebrity Manager. A celebrity manager needs to keep an eye on the fast changing entertainment industry, marketing landscape, Evolution of Innovative, Experiential Marketing and Sponsorship.

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Celebrity Public relations

  1. 1. By S.Y.B.M.S (B Division)
  2. 2. Meaning of celebrity <ul><li>A celebrity is a person who is famously recognized in a society or culture. </li></ul>
  3. 3. Meaning of Celebrity PR <ul><li>Celebrity PR covers taking care of their lives, their dress code, their behavioral projections, statement in the market/Press, public appearances etc. </li></ul>
  4. 4. Various tactics used in Celebrity PR <ul><li>Media Relations </li></ul><ul><li>Press Release : </li></ul><ul><li>It is the least expensive way of attempting to get the media interested. </li></ul><ul><li>Press Conference </li></ul>
  5. 5. <ul><li>Tabloid magazines and Interview : </li></ul><ul><li>Tabloid magazines and talk TV shows </li></ul><ul><li>bestow a great deal of attention on </li></ul><ul><li>celebrities. </li></ul><ul><li>Gossip Columns : </li></ul><ul><li>Gossip columns mix factual material obtained from official records, with more speculative gossip about the celebrity. </li></ul>
  6. 6. Publicity Stunts <ul><li>Publicity stunts grab the headlines and attract media coverage. </li></ul>
  7. 7. Online Social Media <ul><li>Websites </li></ul><ul><li>Social networking sites </li></ul><ul><li>Twitter </li></ul><ul><li>Blogging </li></ul>
  8. 8. Community relations and philanthropy <ul><li>Charity </li></ul><ul><li>Working for NGOs </li></ul><ul><li>Social cause </li></ul>
  9. 9. Branching out <ul><li>Starting restaurants : </li></ul><ul><li>Suniel Shetty, Sachin Tendulkar, Prahlad Kakkar are some of the famous names associated with restaurants in Mumbai. </li></ul>
  10. 10. <ul><li>Launching perfumes, clothing lines : </li></ul><ul><li>Shilpa Shetty has created her own signature scent called S2. </li></ul><ul><li>Getting into politics : </li></ul><ul><li>Celebrities like Sanjay Dutt, Shatrughan Sinha, Govinda etc. seem to gravitate toward politics. </li></ul>
  11. 11. Reality TV Shows <ul><li>Reality television has the potential to turn its participants into national celebrities. </li></ul><ul><li>Contestants : </li></ul><ul><li>Abhijeet Sawant (Indian Idol), Ashutosh (Roadies, Big Boss 2). </li></ul>
  12. 12. <ul><li>Hosts: </li></ul><ul><li>Amitabh Bachhan, Salman </li></ul><ul><li>Khan, Rannvijay. </li></ul><ul><li>Celebrity Judge : </li></ul><ul><li>Alka Yagnik, Anu Malik, Saroj Khan, Rani Mukherjee. </li></ul><ul><li>Guest appearances : </li></ul><ul><li>To promote their movies. </li></ul>
  13. 13. PR by Vijender Singh <ul><li>Ramp walks </li></ul><ul><li>Guest appearances in reality shows </li></ul><ul><li>Bollywood movies </li></ul>
  14. 14. Brand Obama- The ultimate PR triumph <ul><li>Use of online social media : </li></ul><ul><li>Facebook : </li></ul><ul><li>Facebook fan page with </li></ul><ul><li>more than 3.2 million fans. </li></ul><ul><li>Website : </li></ul><ul><li>MyBarackObama.com </li></ul>
  15. 15. <ul><li>Twitter : </li></ul><ul><li>He tweeted frequently, ultimately becoming the single most followed entity on Twitter. </li></ul><ul><li>Press conferences : </li></ul><ul><li>He held four prime-time press conferences, the same number held by George W. Bush in his entire presidency. </li></ul><ul><li>Television appearances , interviews and Sports Programming. </li></ul>
  16. 16. Conclusion <ul><li>There is only one thing in the world worse than being talked about, and that is not being talked about.&quot; </li></ul><ul><li>- Oscar Wilde   </li></ul>