The document discusses Jaquar & Co.'s use of Twitter for their digital marketing strategy to promote their sponsorship of the Pro Wrestling League. By tweeting engaging content about matches and contests and using hashtags like #ChodoKalKiBaatein, Jaquar was able to gain over 230 followers on Twitter and generate over 100,000 impressions. The Twitter campaign was successful for Jaquar in raising brand awareness and engagement among customers.
Social Media is unswervingly a cutting-edge technology, which is looking to overtake SEO services. In modern scenario, the majority of people utilize Social Media Optimization for sharing their experiences, view points, journals as well as other things.
SMO services are amongst the most important parts of SMM. The SMO services Singapore are committed to improve the online prominence of business as well as generate traffic. Different SMO services consist of social bookmarking, PPT submission, uploading videos and photos, directory listing, press release and articles submission, categorized advertisements as well as other associated activities. Visit @ https://ocdigitalnetwork.com/social-media-optimization/
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Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Social Media is unswervingly a cutting-edge technology, which is looking to overtake SEO services. In modern scenario, the majority of people utilize Social Media Optimization for sharing their experiences, view points, journals as well as other things.
SMO services are amongst the most important parts of SMM. The SMO services Singapore are committed to improve the online prominence of business as well as generate traffic. Different SMO services consist of social bookmarking, PPT submission, uploading videos and photos, directory listing, press release and articles submission, categorized advertisements as well as other associated activities. Visit @ https://ocdigitalnetwork.com/social-media-optimization/
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Digital Marketing Plan For Real Estate.
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Just when you think you’ve mastered social media… along comes UGC, the “visual web” and SnapChat. We explore practical tips on how to adapt 6 key social media trends.
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Tom Peters, head of talent, Social Chain
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
ROI On Digital And Social Media MarketingSocial Samosa
Google Business Group (GBG) Mumbai had arranged for a unique session to talk about the techniques of measuring ROI on digital and social media marketing. There were three industry experts are presenting interesting cases studies over an interactive session at the event.
ROI on Digital and Social Media - GBG MumbaiGBG Mumbai
Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
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In 2024, it's more important than ever for brands to harness the power of influencer marketing solution. Influencer marketing has taken the world by storm, transforming from a niche strategy to a mainstream marketing powerhouse. But what makes influencer marketing so crucial, and how can brands best leverage it? Let's dive in.
How to guide Using Twitter for BusinessDemand Metric
This How-To Guide outlines the key features of Twitter, explains its effectiveness as a marketing tool and provides an action plan on how to create a unique and effective Twitter presence to help grow and strengthen your corporate brand.
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Social Media Marketing is something when someone creates and shares a content on various social media platforms to promote his/her brand and achieve the required marketing goals
1. One thing you must get right while building a brand. Social Media!
2. Concepts of Kotlers complementing the Social Media.
3. It's Applications in context to Indian Market.
Lessons from the Twitter IPO on the cost of building an advertising funded st...Remco Marcelis
It can cost a lot to focus on building a user base before you monetize with advertising. It’s a high stakes game and you better have deep pockets yourself or have access to other people’s money to support potentially years of losses.
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Introduction: What is Social Selling?
There has been a paradigm shift in the way selling is done today compared to just a few short years ago. Some of us might remember back in 1993 when America Online (AOL) sent discs in the mail to get people on the internet. They ended up sending 660 million discs and spending over $300 million to get to a peak of about 30 million users in 2002. In 2005, the nation’s newspapers had peak ad revenues of $49.435 billion. By 2012, total newspaper ad revenues plummeted to $22.314, a drop of 55%. In July of 2013, the New York Times announced it was selling the Boston Globe for $70 million, after buying it in 1993 for $1.1 billion. Direct mail and print advertising used to be the most effective way to reach potential customers. Today, these businesses are on life support.
Two small companies were founded between the peak of AOL in 2002 and the peak of newspaper ad revenue in 2005. Those companies, LinkedIn and Facebook, spawned a new way of networking and selling. The former was founded in May 2003 and is the king of business social networking, with 332 million members. The latter was founded in February 2004 and is the de facto standard in social networking, with 1.35 billion members today. A third game-changing company was founded in March 2006 and currently gives over 284 million users the ability to send out 140 characters. The Big 3 in social networking and selling are LinkedIn (May 2003), Facebook (February 2004) and Twitter (March 2006).
These social networking and selling mediums are not going anywhere and new sites pop up all the time. 15 of the top social networking sites are Facebook, Twitter, LinkedIn, YouTube, WordPress, Pinterest, Google+, Tumblr., Instagram, Flickr, MySpace, Tagged, Meetup, Ask.fm and MeetMe.
Social Selling Overview
Social selling is a technique whereby products and services are sold via social networks. Social selling is more than just using tools like LinkedIn, Facebook and Twitter. Social selling is about salespeople, marketers, business owners and entrepreneurs using written and visual content to build a strong, personal brand and business community. These sites give you the potential to find business advocates that can spread the message of your content, products and services to others across the social web.
What the Analysts Are Saying about Social Selling
The use of social media for sales is finally making a dent on the internet, according to Gartner Analyst Patrick Stackenas. He mentioned that some vendors use Big Data to rapidly sort through large quantities of social data internally, and externally, to help you find optimal buyers. B2B tech buyers “find nearly 70% of the content they need on their own, with only 15% sent by marketing and only 15% sent by sales,” according to Forrester Research. These prospects go to search engines and social networks first.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Just when you think you’ve mastered social media… along comes UGC, the “visual web” and SnapChat. We explore practical tips on how to adapt 6 key social media trends.
Working with influencers: what can charities learn from the corporate sector?CharityComms
Tom Peters, head of talent, Social Chain
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
ROI On Digital And Social Media MarketingSocial Samosa
Google Business Group (GBG) Mumbai had arranged for a unique session to talk about the techniques of measuring ROI on digital and social media marketing. There were three industry experts are presenting interesting cases studies over an interactive session at the event.
ROI on Digital and Social Media - GBG MumbaiGBG Mumbai
Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
The Best Influencer Marketing Solutions in 2024.pdfBrandly Global
In 2024, it's more important than ever for brands to harness the power of influencer marketing solution. Influencer marketing has taken the world by storm, transforming from a niche strategy to a mainstream marketing powerhouse. But what makes influencer marketing so crucial, and how can brands best leverage it? Let's dive in.
How to guide Using Twitter for BusinessDemand Metric
This How-To Guide outlines the key features of Twitter, explains its effectiveness as a marketing tool and provides an action plan on how to create a unique and effective Twitter presence to help grow and strengthen your corporate brand.
Download the guide @ http://www.demandmetric.com/content/understanding-twitter-business
Social Media Marketing is something when someone creates and shares a content on various social media platforms to promote his/her brand and achieve the required marketing goals
1. One thing you must get right while building a brand. Social Media!
2. Concepts of Kotlers complementing the Social Media.
3. It's Applications in context to Indian Market.
Lessons from the Twitter IPO on the cost of building an advertising funded st...Remco Marcelis
It can cost a lot to focus on building a user base before you monetize with advertising. It’s a high stakes game and you better have deep pockets yourself or have access to other people’s money to support potentially years of losses.
This Presentation looks at some of the learning’s from details released as part of Twitter’s IPO listing
Introduction: What is Social Selling?
There has been a paradigm shift in the way selling is done today compared to just a few short years ago. Some of us might remember back in 1993 when America Online (AOL) sent discs in the mail to get people on the internet. They ended up sending 660 million discs and spending over $300 million to get to a peak of about 30 million users in 2002. In 2005, the nation’s newspapers had peak ad revenues of $49.435 billion. By 2012, total newspaper ad revenues plummeted to $22.314, a drop of 55%. In July of 2013, the New York Times announced it was selling the Boston Globe for $70 million, after buying it in 1993 for $1.1 billion. Direct mail and print advertising used to be the most effective way to reach potential customers. Today, these businesses are on life support.
Two small companies were founded between the peak of AOL in 2002 and the peak of newspaper ad revenue in 2005. Those companies, LinkedIn and Facebook, spawned a new way of networking and selling. The former was founded in May 2003 and is the king of business social networking, with 332 million members. The latter was founded in February 2004 and is the de facto standard in social networking, with 1.35 billion members today. A third game-changing company was founded in March 2006 and currently gives over 284 million users the ability to send out 140 characters. The Big 3 in social networking and selling are LinkedIn (May 2003), Facebook (February 2004) and Twitter (March 2006).
These social networking and selling mediums are not going anywhere and new sites pop up all the time. 15 of the top social networking sites are Facebook, Twitter, LinkedIn, YouTube, WordPress, Pinterest, Google+, Tumblr., Instagram, Flickr, MySpace, Tagged, Meetup, Ask.fm and MeetMe.
Social Selling Overview
Social selling is a technique whereby products and services are sold via social networks. Social selling is more than just using tools like LinkedIn, Facebook and Twitter. Social selling is about salespeople, marketers, business owners and entrepreneurs using written and visual content to build a strong, personal brand and business community. These sites give you the potential to find business advocates that can spread the message of your content, products and services to others across the social web.
What the Analysts Are Saying about Social Selling
The use of social media for sales is finally making a dent on the internet, according to Gartner Analyst Patrick Stackenas. He mentioned that some vendors use Big Data to rapidly sort through large quantities of social data internally, and externally, to help you find optimal buyers. B2B tech buyers “find nearly 70% of the content they need on their own, with only 15% sent by marketing and only 15% sent by sales,” according to Forrester Research. These prospects go to search engines and social networks first.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
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Unlock TikTok Success with Sociocosmos..SocioCosmos
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
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ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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1. A Presentation
On
Jaquar &co.ltd.
Undergone on
Abhiyan marketing services pvt.ltd.
On
Digital marketing transformation need of the business
Presented by:
Sakshi Arora
Institutes Name
IBS GURGAON
2. Transition of business
Digital marketing has changed the way business use to work. As each day passes digital
marketing changes, new platforms, strategies and media are introduced & continuously
evolving. In fact, in today’s business, it’s essential that a companies marketing
department become media and research departments as well.
Big brands and organizations are using social media as a key component in their
marketing strategies. These marketing strategies focus on engagement, which ends up
playing a big role in the success of their marketing strategies.
The foundations of customer service are still the same: listen to the customer, the
customer is always right, and always follow up. Other than that, though, everything has
changed. Where your customers expect service has changed, too. Digitalization and the
digital business are catalysts of change that are affecting the human-machine
relationship and driving better customer outcomes.
3. Importance of Social media
Social Media not only plays a significant role in enhancing a company’s brand, it is also a
tool that helps you connect with your audience and build professional relationships.
These days, it isn’t enough to have a website for your business – your digital storefront
extends to social media marketing sites like Facebook and Twitter, and it’s time to start
capitalizing on it.
8. About Jaquar lighting….
Jaquar lighting is the subsidary
of Jaquar& co. ltd. which is bath
fittings brand. Jaquar lighting is
the leading brand in lighting that
sells lights and lamps, energy
saving Fluorescent Tubelights,
CFLs and LEDs.
Jaquar Ligting had co
sponsored Pro Wrestling and
wanted to promote the same on
the web.
Abhiyan marketing services (p)
ltd. an inbound marketing
agency that jaquar works with
advised them to use twitter as
platform to gain synergy from
the event sponsorship. The
strategy was to generate
interesting content and gain
viwership.
9. SWOT analysis
Strengths
Opportunity
Weakness
Weakness
Internal
factors
External
factors
Positive Negative
Threats
Low price alternates is a huge challenge that
Jaquar has to tackle.
It is also facing tough competition form other
leading brands of the country.
The company has decades of operational
experience.
It has established brand name of Jaquar & co.
limited
Jaquar products are highly priced as
compared to its competitors.
Being a market leader, always under the
scanner and public eye for any activity
It can expand its network worldwide by
mergers and acquisitions as it carries a huge
brand equity with it.
10. Solution…
Jaquar decided to sponsor Pro-wrestling league because Wrestling use one such event
which is popular & India generally wins the maximum number of medals in Olympics or
Asian Games or Common Wealth.So Jaquar decided to supports the event
Then Jaquar decided to start its twitter campaign with pro wrestling league with Jaquar
lighting which saw large amount of tweets and followers and saw huge curiosity among
viewers followed by celebrities tweeting. Twitter gave jaquar a surprisingly an efficient
way of keeping customer aware about whereabouts. The Abhiyan team the inbound
marketing agency that Jaquar works with use twitter to tweet about the tomorrow’s match
and tell people about the today’s match and also they created a buzz before the match
begins. Pretty soon people find they need to be on twitter to know about the updates of
match
11. Results….
The number of twitter followers swelled to
more than 230 followers and 100000
impressions. Twitter help create bond with
customers and it gave customer a chance to
give valuable feedback. They created their
own hashtag called #Chodo kal ki baatein
which became very popular.
And created the buzz by tweeting about
contests to participate with tweets such as
Share your favourite #ProWrestlingLeague
moments with us. Tweet using
#ChodoKalKeBate. Win couple tickets to Final
#KhelFauladi (No Media)
Your chance to watch #ProWrestlingLeague
Live! Tweet your favorite moments using
#ChodoKalKeBate & win couple tickets to
finals #KhelFauladi (No Media)
12. Key learning's….
Jaquar being one of the leading lighting brand leveraged their sales by successfully using
Twitter as an important tool of social media. Using Twitter as the medium is the most
commendable step they undertook. Jaquar could gauge the impact of Using Twitter as
their medium and as a result attained their objectives.
Communicating: Twitter is a way to keep the followers up to date with current information
about your business. Importantly, it lets followers communicate with you too.
Showing your brand's personality: Twitter gave chance to enhance the image of the
company . Tweeting about the people and the brand's personality gives followers a sense
of your business.
14. #Chodo Kal ki baatein
Jaquar lighting tagline was Chodo Kal ki baatein and the tournament they were
sponsoring was pro wrestling league. So how creatively Abhiyan used Chodo Kal ki
baatein
15. Celebrity Tweets
Strategy: Here the Strategy was to Posting the
Celebrity spotted during the match.
The objective was to engage the followers of
Celebrities
Tweet Text: #ManojTiwari with #Salil Acharya in
#ProWrestlingLeague #KhelFauladi
#chhodokalkibaatein @Official_PWL
Total tweets: 16
Impressions: 20,000+
Engagements: 1000+
Celebrities covered: Sonali Bendre, Virender
Sehwag, Virat Kohli, Bobby Deol, Dharmendar,
Malika Sheravat, Manoj Tiwari, Gaurav Kapoor,
NS Sidhu, Khali
16. Sports person
Strategy: Here the strategy was to show sports
person spotted during the match.
Objective: The objective was to engage the the
followers of sports person
Sports person covered: Adeline Grey, Ritu
Phogat, Babita Phogat, Vinesh Phogat, Geeta
Phogat, Vijender Singh,Yogeshwar Dutt,
Narsingh Yadav etc.