IMarks is a specialist horizontal integration company offering comprehensive solutions and services in the dynamic field of Digital Marketing.
www.imarks.in
+91 40 30484950
Developing Digital Marketing Expertise for Marketing ProcurementJason Heller
Presented at Procurecon for Digital and Marketing Services, Nov 12, 2012. Designed to help marketing procurement professionals understand the basics of digital marketing, social media marketing and mobile marketing.
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
Developing Digital Marketing Expertise for Marketing ProcurementJason Heller
Presented at Procurecon for Digital and Marketing Services, Nov 12, 2012. Designed to help marketing procurement professionals understand the basics of digital marketing, social media marketing and mobile marketing.
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
Attendees will learn:
* Current and emerging technology in marketing and media vehicles
* How to use new media to your advantage
* The latest Web-based technologies that impact current marketing plans
Top 3 Ways Big Data Will Transform Digital Marketing in 2013Gleanster Research
Marketing is evolving. At times faster than some of us can keep up. Every good marketer can attest to the complexity of managing multi-channel execution; fragmented data, fragmented solutions, and ultimately, a fragmented customer experience. Execution is hard enough, but then there’s measurement and justification of marketing spend across channels. Is the data available across channels? Is the level of granularity on analysis actually useful for campaign optimization?
The Web is Social, The Web is Real-TimeAlisa Leonard
Social media has fundamentally dislodged the traditional communications equilibrium. Content scarcity has given way to content overload, fixed channels of communications have dissolved into fluid and complex networks of information exchange, and once-captive audiences have now become active participants in a largely consumer-driven conversation. This shift requires a new course of action for brands; it demands new marketing imperatives. The answer does not lie in social media marketing alone, or in what social media marketing is purported to be. The solution lies in understanding changing behaviors, patterns of communication and modes of living that the social web merely illuminates. We must adapt and apply new thinking, skills and methodologies based on these insights....
Lotus Education presentation with Sandy CarterLotus Education
When marketing with social media, what sets you apart is how effectively you use the technology to complement and enhance your marketing activities to drive greater results. Using her experiences at IBM, with customers, and with industry leaders, Sandy Carter will show you the critical success factors in adding social media to your marketing mix. Examples will cover blogs and microblogs like Twitter, viral videos with YouTube, social networking, serious games, and more. You will come away with a step-by-step framework to develop a plan that you can act on today. This is a great opportunity for the Lotus Education community to see how they can work together towards building a highly skilled Lotus professionals base !
The following report contains statements that are forwardlooking, including expectations and predictions regarding future industry trends and developments. Actual results may differ materially from our expectations or projections. This report also contains opinions, estimates, and forwardlooking statements by industry leaders.
Content optimization & SEO: secret weapons for driving traffic and engaging v...Tom McCracken
Drupal has a great architecture for driving traffic from search engine optimization (SEO), blogs and social media. It provides a wealth of tools for engaging visitors, yet most sites produce anemic traffic from visitors that bounce after a single page view - many to never return again.
Let’s change that.
In this session we will examine state-of-the-art ways to build sticky content that rates well with visitors, bloggers and search engines. We will reveal the secret tools and techniques that launched an Advertising Age top 150 most influential blog.
Before The Moment of Intent: Utilizing Content to Shape The Buyer's Journeyjohn harris
Marketers often focus on the moment of intent—that time period when the consumer is ready to move forward and take action. Maybe it’s a phone call, maybe it’s an in-store visit or maybe just a specific search query. But the consumer’s journey does not start at the moment of intent. It begins many steps back with needs, desires and interest. To reach these consumers at their pre-intent phases, brands need to develop a content marketing strategy that accounts for the consumer’s mindset while in the interest and discovery phases, where content focus is less confined.
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
Attendees will learn:
* Current and emerging technology in marketing and media vehicles
* How to use new media to your advantage
* The latest Web-based technologies that impact current marketing plans
Top 3 Ways Big Data Will Transform Digital Marketing in 2013Gleanster Research
Marketing is evolving. At times faster than some of us can keep up. Every good marketer can attest to the complexity of managing multi-channel execution; fragmented data, fragmented solutions, and ultimately, a fragmented customer experience. Execution is hard enough, but then there’s measurement and justification of marketing spend across channels. Is the data available across channels? Is the level of granularity on analysis actually useful for campaign optimization?
The Web is Social, The Web is Real-TimeAlisa Leonard
Social media has fundamentally dislodged the traditional communications equilibrium. Content scarcity has given way to content overload, fixed channels of communications have dissolved into fluid and complex networks of information exchange, and once-captive audiences have now become active participants in a largely consumer-driven conversation. This shift requires a new course of action for brands; it demands new marketing imperatives. The answer does not lie in social media marketing alone, or in what social media marketing is purported to be. The solution lies in understanding changing behaviors, patterns of communication and modes of living that the social web merely illuminates. We must adapt and apply new thinking, skills and methodologies based on these insights....
Lotus Education presentation with Sandy CarterLotus Education
When marketing with social media, what sets you apart is how effectively you use the technology to complement and enhance your marketing activities to drive greater results. Using her experiences at IBM, with customers, and with industry leaders, Sandy Carter will show you the critical success factors in adding social media to your marketing mix. Examples will cover blogs and microblogs like Twitter, viral videos with YouTube, social networking, serious games, and more. You will come away with a step-by-step framework to develop a plan that you can act on today. This is a great opportunity for the Lotus Education community to see how they can work together towards building a highly skilled Lotus professionals base !
The following report contains statements that are forwardlooking, including expectations and predictions regarding future industry trends and developments. Actual results may differ materially from our expectations or projections. This report also contains opinions, estimates, and forwardlooking statements by industry leaders.
Content optimization & SEO: secret weapons for driving traffic and engaging v...Tom McCracken
Drupal has a great architecture for driving traffic from search engine optimization (SEO), blogs and social media. It provides a wealth of tools for engaging visitors, yet most sites produce anemic traffic from visitors that bounce after a single page view - many to never return again.
Let’s change that.
In this session we will examine state-of-the-art ways to build sticky content that rates well with visitors, bloggers and search engines. We will reveal the secret tools and techniques that launched an Advertising Age top 150 most influential blog.
Before The Moment of Intent: Utilizing Content to Shape The Buyer's Journeyjohn harris
Marketers often focus on the moment of intent—that time period when the consumer is ready to move forward and take action. Maybe it’s a phone call, maybe it’s an in-store visit or maybe just a specific search query. But the consumer’s journey does not start at the moment of intent. It begins many steps back with needs, desires and interest. To reach these consumers at their pre-intent phases, brands need to develop a content marketing strategy that accounts for the consumer’s mindset while in the interest and discovery phases, where content focus is less confined.
Mixedpome Solutions Pvt.Ltd. is a creative company providing Web, Branding and Marketing Solutions anchored onto Innovative, Creative and Effective methodology.
Mixedpome Solutions Pvt.Ltd. (MSPL) is a creative company providing Web, Branding and Marketing Solutions anchored onto Innovative, Creative and Effective methodology. Located at Trichur, the Cultural Hub of Kerala, we have been on an escalating walk-through since its inception in 2009 establishing a known brand in the global market. Through a wide spectrum of rich clientele ranging from start-ups, SME’s and
B2B to Fortune 500 companies, we stand abreast in the web world with our innovative concepts, state-of the-art-technologies and unparalleled creativity.
A team of creative and professional strategists,MSPL is now evolving into one of the leading Creative Solution providers across the country. Magnifying
the brands and transforming the branding communications into technological efficacy are themissions we undertake – To excel beyond excellence
in the field is the objective we aim at.
TFC is an integrated strategic consulting & full service digital agency that is considered an end-to-end online partner by our clients.
We understand every aspect of the digital customer journey from search through to conversion and retention.
Read on to know more about us!
Artificial Intelligence is already in a dynamically evolving phase by revolutionizing industries one by one. Advent increase in technology affects the business strategies and operations.Artificial Intelligence is already in a dynamically evolving phase by revolutionizing industries one by one. Advent increase in technology affects the business strategies and operations.
We became a witness for all companies as one of the mostly successful company and best in generating ROI for client with our services like : Digital marketing, SEO Services, Social Media Services. Also, We became welcome for our creative designs and highly developed technological website design and development.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
2. OUR VISION CONNECTING TO FUTURE
Vision
Empowers you to translate your dream into reality
Customer Centric Digital Marketing Program
Search Engine
Social Media Marketing Interactive Marketing
Marketing
Social Blog Viral Social
PPC Search Social media Social
Media Marketing Marketing & Reputation
Marketing Engine set up and Network
Optimi and Email Managem
and Mgmt. Optimization mgmt. Marketing
zation Mgmt. Marketing ent(SRM)
Web Technologies
[Creative Strategic Design, Promotional Website, Ecommerce Website, Mobile Website, Website Maintenance, Web Application
Development, Application Integration, Intranet, Extranet and Web Portal Development, Social Network Application
Development]
Digital Corporate Communication Digital Strategy Development
3. END-TO-END DIGITAL MARKETING SOLUTIONS PORTFOLIO
PLANNING SERVICES CONVERSION ENHANCEMENTS
Digital Marketing Business Plan DIGITAL CORPORATE
Website Analytics COMMUNICATION
Search Engine Marketing Plan Landing Page Optimization
Social Media Marketing Plan Brand Positioning & Development
Conversion Optimization Creative Development
Website Usability Review & Analysis
y y
Digital Assets D
Di it l A t Development
l t
Corporate Identity
Flash Development
SEARCH ENGINE MARKETING WEB TECHNOLOGIES Corporate Digitals
Search Engine Optimization Creative Strategic Web Design Print and Promotion
Video Search Marketing Promotional Website aga es
E-Magazines
PPC Search Marketing Ecommerce Website Graphical User Interface
Youtube Search Management Flash Website
Mobile PPC Search Management Mobile Website
Local Search Marketing Website Hosting & Maintenance
Link Building Campaign Web Application Development
Management Application Integration
SOCIAL MEDIA MARKETING
Intranet, Extranet and Web Portal
Development Social Media Marketing
Social Network Application Social Media Optimization
DIGITAL MEDIA PLACEMENT Social Media Monitoring
Development
Online Media Planning and Buying Facebook Marketing Service
Mobile Application Development
Mobile Media Planning and Buying Word f M th M k ti
W d of Mouth Marketing
Social Network Advertising Business Blog Marketing
Display Network Campaign Online Reputation Management
Management
Audio Podcast Services
Affiliate Marketing DIRECT DIGITAL MARKETING
Video Webcast Services
Publisher Ad Management Service SMS Marketing
Online PR
Viral Marketing
Vi l M k ti Vi l M k ti
Viral Marketing
Email Marketing
5. OUR DIGITAL INTEGRATION MODEL
Engage customers
Blogs and Forums Digital • Engage, interact, and
Assets promote with help of
• Interact with audience
Optimization Awards, Polls, Contests
on relevant blogs,
Paid Ads CRM forums, and • Incentivizes the
• Accomplish short-term
p Integration communities customer to promote
lead generation • SELL THE CONCEPT and publicize
objectives via paid ads. 1 Engaged Customer
1 SRM
Paid Ads at Content Sites, Forum
Banner
B
3 Your Web Portal / Social Networking
Personal Networks Ads Marketing Engine Sites
Engaged Prospect
2
2 Paid Ads at SNS
communities SEM
• Build communities on
Face book, Twitter, Reach Target Group
LinkedIn and • Review sites
other community • Local city sites
platforms. Community Email
Marketing • Micro sites
Optimization • Engage, interact,
Integration
• Inside new venture Web & • Reach out to people via and promote with
Launches, discussions, SEO, SMO, SEM and SMM help of Awards,
Social
Polls, Contests
forum, sharing, etc Analytics • Spreading content
Integration where it reaches the Target Group
for them to engage with it
6. EMPOWERING ORGANIZATIONS
Make you
Get you traffic
heard
Build Opinions
B ild O i i Build followers
tribe
HOW IMARKS can empower Originations to LEAPFROG!
Increase sales Demand
closing Creation
Opportunity
Brand
Building
g
Experience
E i
7. INCREASING MATURITY OF DIGITAL MARKETING
“Develop capability for people to contact you
Sales, Leads online.” - Actual sale may not be online.
“Build Trust & Credibility with potential
Brand Promotion customer
customer” - Social Reputation Management(SRM)
“Generate awareness of your products or
services” - Make yourself omnipresent online.
Awareness
Through Videos, presentations, blogs, photos,
articles, etc.
“enrich people with information and make a
Interactivity, Engagement connection”
“You can be in the mind only if you are in sight”
Visibility (Online promotion) Out of sight is out of mind, so be there where your
customers are i.e. in the digital space
8. HOW CAN WE EXECUTE
Content
Community Presence &
proliferation across
development for participation at Moderation & Viral Campaigns
the internet –
th i t t
brand promotion top forums, blogs, Social Reputation for reach and
News, Photos,
and sales where relevant Management engagement
Videos, PPTs, polls,
generation customers visit
contest, feedback
9. WHAT CAN YOU ACHIEVE
Online
Community presence -
platform – Brand Followers Lead Increase
reach &
ongoing Building Tribe Generation Sales Closing
engagement Brand
promotion
10. HOW CAN GROWTH BE EXPECTED
Visibility across social Customer acquisition Up selling new
media channels through digital ventures/Projects
marekting
Competitive research Direct feedback from Ultimately, more
customers resulting in revenue
business growth
12. WORLD-CLASS FACILITIES
R & D Centre translates innovations to
actions with world-class infrastructure
facilities
Innovative Management Team qualified
from top B-Schools and Universities
Integrated Facilities – Digital and physical
library, COE practice, world-class integrated
training center, Sales Zone Conference
center Zone,
Room, Developer Zone, etc.
Business Continuity Plans
Wireless Connectivity, Calm and Secured
y,
Environs, 24 hours manned and RFID
technology implemented
Direct connection to Client Environment and
engagement through virtualization
g g g
A pool of skilled resources with strong
expertise and domain competencies across
various cutting-edge technologies ranging
from Digital Marketing, SEO/ SMM/ SEM/
SMO, Web Designing and Development,
Sales, etc.
13. WHY IMARKS?
The most cost The most flexible Highly monitored Personalized
effective Solutions targeted marketing and measurable contact with the
and High ROMI platform potential customers
Less Turn Around No downturn during Increase online Global Visibility
Time for the recession brand awareness
implementation
Increase lead Increase sales
generation closing
14. “KEY NOT TO JUST REACH OUT TO PEOPLE, BUT TO KEEP THEM ENGAGED”
K